Social Media Evolution
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Rescooped by Jonathan Good from LeWeb11!

LeWeb'11 Theme Announced: SOLOMO, Social-Local-Mobile

LeWeb'11 Theme Announced: SOLOMO, Social-Local-Mobile | Social Media Evolution |

When Steve Jobs said “PCs are going to be like trucks. They’re still going to be around, they’re still going to have a lot of value, but they’re going to be used by 1 out of X number of people," he was announcing a new era of computing. It is here and we are in the heat of it! What does that new era really mean? Is the power triangle: Social-Local-Mobile?

Who is defining this era and why? Have we crowned 3 new kings in “Social, Local, Mobile?” The likes of Groupon, Yelp, Foursquare or Zynga have forged new ground. Where are the hidden opportunities? Where are the pitfalls? Some say we’re in a bubble, many say we are not. Who’s right? What’s around the corner?

LeWeb ‘11 will explore these and other questions in our jam-packed program featuring industry luminaries, entrepreneurs, investors and other unique perspectives you’ve come to expect from LeWeb.

Data is moving off the computer and into the cloud at record speed. Companies like Apple, Google, Salesforce, Amazon are at the forefront and capitalizing on this game changer.
Will the keyboard soon be viewed as a rotary dial phone? Is it all touch, all the time….forever? Is this the year of the tablets ?
We have become mobile animals. Always-on, anywhere in the world, sharing everything! What is the impact of the truly mobilized workforce?
Are “apps” the new Internet? If you develop it, they will come! Apps pop up by the second and yet, there seems to be a market for them all. Is this sustainable?
How are the industry icons responding and adapting? Windows 8 and beyond....
What does all of this mean for the economy? Is a new economy being created or is a gigantic bubble in the making? IPO mania again? Should we duck and cover in preparation for a burst?
“Out of the mouths of babes.” What can we “old-timers” learn from kids these days? They are fearless and full of ideas! Budding entrepreneurs give us their perspective.

Via Marta Majewska
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Rescooped by Jonathan Good from SEO and Social Media Marketing!

Social Media Links – How SEO and Social Work Together for Link Building

Social Media Links – How SEO and Social Work Together for Link Building | Social Media Evolution |

Social linking most often means using social media channels to promote content that inspires social shares with links.


A Tweet, Facebook status update or Pinterest pin that includes a link to the content being promoted are all examples of social links.


Social shares with links = Social Links.


Here are 6 questions and answers on the fundamentals of using a social media focused approach for link attraction and acquisition:



Via Antonino Militello
Antonino Militello's comment, July 12, 2012 6:14 AM
Ciao Robin, scusami ma ho fatto un errore sul link finale... Dovresti cancellare questa parte dell'url : How do you define “social linking”?"
Robin Good's comment, July 12, 2012 8:37 AM
Se mi dai il link giusto lo correggo subito.
Robin Good's comment, July 12, 2012 8:40 AM
Corrected Antonino.
Rescooped by Jonathan Good from SEO and Social Media Marketing!

The Guide To Search: Why Social & Mobile Are The Future

The Guide To Search: Why Social & Mobile Are The Future | Social Media Evolution |

With Social Media developing at a rapid pace and search engines becoming smarter, the emergence of social search was expected to be the next big thing.


Search is currently in a transition period right now. As algorithms become more complex and the major search engines introduce new features, it’s clear that our expectations about how search should work and what it can do for us has risen with every new development. It’s not enough that it just suggests relevant information.


Now we demand that it comes faster, becomes more accurate and matches our tastes and interests.


Throw Siri and Google Now (or at least, the potential of Siri and Google Now) into the mix and the idea that the very concept of search will be radically different in three to five years time is a distinct possibility.


Social search was seen as the next step in this process. Using our profiles to filter and curate the content we want to see, the results have been mixed. Google’s insistence on using Google+ and its +1 system has been criticised because it neglects the more popular social media sites to plug its own.


On the other hand, Bing has struggled to even dent Google’s hold on search, despite championing its social search feature – partly because Microsoft has a stake in Facebook. Throw in the massive rise of mobile search, and the concept of search is evolving in a way that we mightn’t have expected.


One thing is certain: With more and more content being created online, a new way of curating and processing the vast waves of information out there will necessity. With Google making small changes to search – both on desktop and mobile – and Bing pushing its social credentials even further, the race is on to see who can discover (or possibly stumble) upon the next stage of search.


Read More:

Via Antonino Militello
Martin (Marty) Smith's comment, August 16, 2012 9:51 PM
Worked my 11th day straight today and am burning out fast. I have your note to me on my weekend schedule. Those retreats will kill a person (lol). Marty