Social Media Effectiveness
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Social Media Effectiveness
Tips and tricks for effectively using Social Media for Growing YOUR Business
Curated by Chuck Bartok
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How to Snuggle Up With the Social Side of Content Marketing

How to Snuggle Up With the Social Side of Content Marketing | Social Media Effectiveness | Scoop.it
If you snuggle up with the social side of content marketing, results will tumble in, bringing your business and brand a recognition facelift. It doesn't have to be hard, but social media marketing can be a powerful tool in your business growing arsenal. Are you ready for the social side of content marketing? Let's go!

Via Lisa Sicard
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visualtheology: Imagining the Lectionary: whose in, whose out ...

visualtheology: Imagining the Lectionary: whose in, whose out ... | Social Media Effectiveness | Scoop.it

Excerpt

The image of the rope boundary and the notional welcoming space it defines addresses one of the most persistent and vexed challenges we face today as societies in a global context. How are we to coexist together for ...


Via Andrew Schleicher, Jan Paron, Ced Reynolds
Chuck Bartok's insight:
Interesting thoughts shared by Ced Reynolds. His insights have a profound impact on successful marketing, especially in the Social Media sphere
 
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Ced Reynolds's curator insight, February 15, 4:35 PM
Just loving how technology is increasingly being used to reach people with the gospel. 
Rescooped by Chuck Bartok from 21st Century Learning and Teaching
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The Biggest Content Trends in 2018, According to 11 Experts | #Curation #ContentCuration #ContentMarketing #ContentStrategy 

The Biggest Content Trends in 2018, According to 11 Experts | #Curation #ContentCuration #ContentMarketing #ContentStrategy  | Social Media Effectiveness | Scoop.it

The Biggest Content Trends in 2018, According to 11 Experts
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.

Marketing moves fast, and working in this industry means you've got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.

Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018:

 

1. Audience experience will become more important than ever.2. High-quality content clusters are the future of search.3. Content strategies will expand.4. Channel experimentation will be critical to reaching your audience.5. Brands will need to think like media companies.6. Dynamic content will continue rising.

...

 

Read more in the article!

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 


Via Gust MEES
Chuck Bartok's insight:
We are experiencing a continued increase in Traffic from delivering quality content to people who WANT it. Posted a chapter on one site two days ago and enjoyed 7,760-page reads organically.
 
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Gust MEES's curator insight, February 20, 6:08 PM

The Biggest Content Trends in 2018, According to 11 Experts
Reaching the members of your audience through a content-cluttered landscape -- and their ad blockers -- will be harder than ever in 2018. Fortunately, there are new technologies and techniques that can help.

Marketing moves fast, and working in this industry means you've got to get comfortable with change. At the drop of a hat, new marketing tools can change how we create and distribute our messaging, emerging technologies change how we track ROI, and trends can impact our decision-making processes.

Earlier this year, I made my own predictions for some of the biggest social media trends and content marketing trends brands should prepare for in 2018. To help us all get a more thorough understanding of what the future holds for content marketing, my team and I reached out to 11 marketing leaders for their predictions about the biggest trends in content in 2018:

 

1. Audience experience will become more important than ever.

2. High-quality content clusters are the future of search.

3. Content strategies will expand.

4. Channel experimentation will be critical to reaching your audience.

5. Brands will need to think like media companies.

6. Dynamic content will continue rising.

...

 

Read more in the article!

 

Learn more / En savoir plus / Mehr erfahren:

 

https://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

Rescooped by Chuck Bartok from 21st Century Learning and Teaching
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Stop Teaching Students What to Think. Teach Them How to Think

The challenge is not information storage but information processing. It's not about information itself but how to use information. The teaching of creativity, curiosity, critical thinking, analytical thinking, problem-solving, and a love of learning itself will be critical to transitioning from the industrial age to the automated age.

 

Learning how to collaborate and empathize with others will be key. To be human is not to be a lone robot performing a singular task in a vacuum but to be a member of the whole of humanity contributing in countless interdependent ways, including even entirely unpaid ways. This will require nothing less than a redefinition of work itself.


Most people when they talk about the future of work are talking about the future of paid work. But the future of work must recognize all work. Take, for example, someone editing Wikipedia, or contributing code to the open-source code-sharing platform GitHub, or even simply taking care of a family member in the same way any paid care worker would. All of that is important work but would be done for purpose, not pay.

 

Most people when they talk about the future of work are talking about the future of paid work. But the future of work must recognize all work. Take, for example, someone editing Wikipedia, or contributing code to the open-source code-sharing platform GitHub, or even simply taking care of a family member in the same way any paid care worker would. All of that is important work but would be done for purpose, not pay.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching

 


Via Gust MEES
Chuck Bartok's insight:
Social media has a positive side and negative. It increases the Headline and Sound Byte syndrome and may not encourage the ability to THINK.
Your thoughts?
 
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Gust MEES's curator insight, October 1, 2017 3:32 PM
The challenge is not information storage but information processing. It's not about information itself but how to use information. The teaching of creativity, curiosity, critical thinking, analytical thinking, problem-solving, and a love of learning itself will be critical to transitioning from the industrial age to the automated age.

 

Learning how to collaborate and empathize with others will be key. To be human is not to be a lone robot performing a singular task in a vacuum but to be a member of the whole of humanity contributing in countless interdependent ways, including even entirely unpaid ways. This will require nothing less than a redefinition of work itself.


Most people when they talk about the future of work are talking about the future of paid work. But the future of work must recognize all work. Take, for example, someone editing Wikipedia, or contributing code to the open-source code-sharing platform GitHub, or even simply taking care of a family member in the same way any paid care worker would. All of that is important work but would be done for purpose, not pay.

 

Most people when they talk about the future of work are talking about the future of paid work. But the future of work must recognize all work. Take, for example, someone editing Wikipedia, or contributing code to the open-source code-sharing platform GitHub, or even simply taking care of a family member in the same way any paid care worker would. All of that is important work but would be done for purpose, not pay.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching

 

Ivon Prefontaine, PhD's curator insight, October 1, 2017 6:20 PM
How we think is part of what differentiates each person.
Sharon Berman's curator insight, October 2, 2017 5:27 PM
Interesting perspective on the changing world of work and how education can assist in the change.
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Beat the Competition with an SEO Audit

Beat the Competition with an SEO Audit | Social Media Effectiveness | Scoop.it
An SEO audit is an essential part of any SEO strategy. Only by identifying where you are now, can you truly determine the best path forward

Via janlgordon
Chuck Bartok's insight:
Goor suggestions
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janlgordon's curator insight, May 1, 2017 7:45 PM

I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

 

You can rank higher than the competition with the right website optimization.

 

Improve Your Website with an SEO Audit

 

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

 

Selby provides unique strategies you can use to improve your reach.

 

Here's what caught my attention:

 

  • Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

 

  • Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

 

  • Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/P2fF30bldZo

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

donhornsby's curator insight, May 2, 2017 11:32 AM
Excellent suggestions 
 
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The Step-by-Step Guide to Creating a Facebook Sales Funnel

The Step-by-Step Guide to Creating a Facebook Sales Funnel | Social Media Effectiveness | Scoop.it
Facebook may no longer be the coolest or sexiest social network on the block. It may no longer be the place where teens and tweens go to vent their angst. In fact, 71.1 percent of all Facebook users are 25 years or older. But you know what? It’s bigger than ever. Recent data from Statista …
Chuck Bartok's insight:
Facebook has been the traffic (organically) for 70% of our 4,000 page views daily
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How To Spot Leadership Potential In Millennials

How To Spot Leadership Potential In Millennials | Social Media Effectiveness | Scoop.it
I’ve said it dozens of times: millennials are some of the sharpest, hardest-working employees out there, and I’m proud that they comprise over half of my team at Vanderbloemen. Here are several key attributes to look for when interviewing a millennial in order to discern their leadership potential.

Via donhornsby
Chuck Bartok's insight:
The premise is correct, but one maybe spends too much  time sifting through candidates to find the ones who own a Value System to succeed and not be expected to begin at the top.
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donhornsby's curator insight, February 28, 2017 8:26 AM
Don’t miss out on the leadership potential of this bright generation. They have so much to offer.
 
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How Memes and Infographics Can Aid Your Visual Marketing

How Memes and Infographics Can Aid Your Visual Marketing | Social Media Effectiveness | Scoop.it
Neither memes nor infographics are new concepts. However in recent years, they have been adopted with great success into social media marketing

Via janlgordon
Chuck Bartok's insight:
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janlgordon's curator insight, February 1, 2017 5:33 PM

I selected this article from Curatti written by Susan Gilbert because it provides the latest information to help you improve your visual marketing with memes and infographics.

 

Why adding fun and informative visuals can help improve your brand visibility online.

 

Using Memes and Infographics in Your Marketing Mix

 

In an online world where images take center stage your business can attract a larger audiences with memes and infographics. I agree that both forms of content can be beneficial to building trust.

 

Gilbert goes over the history of each and how to apply them to your marketing strategy.

 

Here's what caught my attention:

 

  • When it comes to online marketing memes are very popular in attracting an audience. They can come in the form of fun images with text or as video GIFs.

 

  • A great way to present a visual representation of your content is through infographics. These are not a new concept and we see them being used as early as 1857 by Florence Nightingale.

 

  • One of the most important benefits of using graphic images is branding. By adding your website you can create more traffic and awareness.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: Origin unknown

 

Read full article here: http://ow.ly/TW1v308ACln

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Carl david ceder's curator insight, February 23, 2017 7:09 AM
Frank SanPietro ~ How Memes and Infographics Can Aid Your Visual Marketing
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THE SECOND DAY, 30 Days Has September

THE SECOND DAY, 30 Days Has September | Social Media Effectiveness | Scoop.it
24 hours before I’d been asleep on an Air Force base in California, now dumped from a helicopter in Vietnam. Just out of Fort Sill, 2nd Lt. James Strauss

Via Jack Humphrey
Chuck Bartok's insight:
This is such a riveting journal of a young Lieutenant's 30 days in Vietnam. He is doing something few authors do. Allowing book to be read on Website and still offering Kindle and Paperback.
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Jack Humphrey's curator insight, January 7, 2017 2:40 PM
im, Riveting… Shit you went through the wringer. Glad you made it back to the world. You ever read Dispatches by Michael Herr? I just re-read it after some 30 years. Mike just died a month or so ago. I read it in his honor. I remembered that it made me nervous and jerky the first time I read it. Well,it did it again when I re- read it… Your writing style reminds me of Mike.. Thanks…
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How to Master Social Marketing Quickly and Effectively

How to Master Social Marketing Quickly and Effectively | Social Media Effectiveness | Scoop.it

The Internet is making meaningful and paradigm-shifting inroads into the way we live our lives. 

Did you know that in the last three years, one in six marriages were the culmination of relationships started online?

“Four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers,” writes Sujan Patel, author of 100 Days of Growth.

As a small business owner, what do you need to know to make social media work for your business? What do you need to do? Here’s a crash course in social media marketing.


Via Kamal Bennani, Gerrit Bes
Chuck Bartok's insight:

Good article. Worth the time

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Marco Favero's curator insight, July 11, 2015 11:17 AM

aggiungi la tua intuizione ...

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Arch Patton, Down in the Valley, Chapter 13

Arch Patton, Down in the Valley, Chapter 13 | Social Media Effectiveness | Scoop.it
Arch took a seat next to Virginia who acted like he wasn't there, staring at her upraised menu, as if it offered something other than common island fare. Ahi and Matisse sat across with General DeWare ......

Via James Strauss
Chuck Bartok's insight:

I have reading this series from the beginning. Riveting and I enjoy the Hawaiian Travelogue woven through the adventure

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James Strauss's curator insight, July 12, 2015 2:01 PM

Chapter 14 to be posted very Soon

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Find Your Actionable Social Media Strategy

Find Your Actionable Social Media Strategy | Social Media Effectiveness | Scoop.it

Being great on social media isn’t always intuitive. Sometimes the best way to learn is to get inspired by the what others are doing.


Via Kamal Bennani, Gerrit Bes
Chuck Bartok's insight:

Article makes good sense. Trending is imprtant for some aspects of Social Media

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Top 10 Ways to Improve Your Social Media Marketing |

Top 10 Ways to Improve Your Social Media Marketing | | Social Media Effectiveness | Scoop.it
Five years ago Social Media Examiner launched to help business owners learn how to best use social media. Here are some of our most popular posts.
Chuck Bartok's insight:

Always good info from Social media Examiner

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We Are All Human Beings -- Why Do So Many Managers Forget That? 

We Are All Human Beings -- Why Do So Many Managers Forget That?  | Social Media Effectiveness | Scoop.it
Tap into people’s need to feel connected.

Via Dr. Karen Dietz
Chuck Bartok's insight:
One thing that seems to be devoid of the halls of Business Management Academe is little focus on the Golden Rule. There truly is no entitlement mindset in management.
 A successful manager learns early on the input from their employees and active listening and applying an action to suggestions is an easier journey to success.
The Golden Rule applies so perfectly.
 
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Dr. Karen Dietz's curator insight, February 10, 1:56 PM

What a powerful piece from Harvard Business Review (HBR) with some astounding stats about the sorry state of leadership and management in organizations.

 

It's eye-opening

 

Businesses are confronted with enormous pressures these days to transform themselves digitally, find new business models, sources of revenue, and be innovative. It's going to be doubly hard to do so if your organization is experiencing any of what the HBR post is talking about.

 

But I also like the 4 ways the author discusses as ways to remedy the situation. Narrative skills increase #s 1, 3, and 4. Read it and then get your game on.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. 

 

Ron McIntyre's curator insight, February 11, 8:41 AM

Totally agree with these insights. Many in leadership are deluded.

Rescooped by Chuck Bartok from The Joy of Blogging
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Conversations to Conversions: A Rundown of the Top Email Writing Tips

Conversations to Conversions: A Rundown of the Top Email Writing Tips | Social Media Effectiveness | Scoop.it

Writing email copy may seem like a piece of cake to anyone outside the B2B world, but it actually involves a lot more effort and creativity.


Via Lisa Sicard
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Why do I need a blog content refresh, Sara?

Why do I need a blog content refresh, Sara? | Social Media Effectiveness | Scoop.it
Content gets old, links break, new research and stats come out - updating your old posts can revive the traffic, shares, subscribers, and even income.

Via Lisa Sicard
Chuck Bartok's insight:
Too many of us forget to do this.....
 
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Lisa Sicard's curator insight, October 2, 2017 6:35 AM
Great tips to refresh old content on your blog!
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How Wonderful Blogging Has Changed And Actually Improved

How Wonderful Blogging Has Changed And Actually Improved | Social Media Effectiveness | Scoop.it
Blogging Has Changed! I have been through some blogging wars Having been a blogger for the past 8 years I can honestly say that although some aspects of bl

Via Lisa Sicard
Chuck Bartok's insight:
Blogging has been the HUB of all of our On-line activity, with the rungs of social media continually feeding eager readers and prospects.
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Lisa Sicard's curator insight, May 1, 2017 12:58 PM
Blogging has really changed over the years!
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5 Reasons Why Your Social Media Marketing is Failing to Attract Customers

5 Reasons Why Your Social Media Marketing is Failing to Attract Customers | Social Media Effectiveness | Scoop.it
Is Your Social Media Marketing Failing You? There is no denying the fact that social media has a very significant presence in everyone’s lives these days.

Via Lisa Sicard
Chuck Bartok's insight:
Social Media should never be a failing endeavor if Common Sense applied, and perserverence
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The Transition from Blogger To Business Owner

The Transition from Blogger To Business Owner | Social Media Effectiveness | Scoop.it
When I started out blogging back in 2013, I never thought I would call myself a business owner. This is my journey from blogger to business owner

Via janlgordon
Chuck Bartok's insight:
Blogging is and has been a rewarding effort .

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janlgordon's curator insight, March 22, 2017 5:15 PM

I selected this article from Curatti written by Ashley Faulkes because it explains the process of running a blog and then turning it into a business.

 

The story of how one blogger became a businessman.

 

Going From Blogger to Business Owner

 

Starting a blog can involve a lot of learning curves along the way. I agree that content marketers need to fully understand digital marketing in order to be successful in business.

 

Faulkes provides his own perspective on what it takes to run a successful blogging business.

 

Here's what caught my attention:

 

  • Start by learning as much as you can from leading blogging experts. Then brush up on your digital marketing skills in areas like social media, SEO, and email marketing.

 

  • It is not enough to just have a blog. Your business needs to be running your content, not the other way around. If you lack skills you just need to learn more.

 

  • When attending a conference hang out with a few like-minded individuals who will push you to grow. Read as much as you can about the topic of blogging for business.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9vT530aam4V

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Kris Habl's curator insight, March 25, 2017 10:14 AM
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How to Better Understand Your Customers

How to Better Understand Your Customers | Social Media Effectiveness | Scoop.it
This piece by Tony Zambito is very thought-provoking. It looks at how digital transformation is causing us to find new ways of understanding our customers. Don’t feel much like reading, but want to watch something instead? You can scroll down to the amazing video by Gerd Leonhard or click here.  This is another installment in…

Via janlgordon
Chuck Bartok's insight:
The Digital Age has allowed savvy business persons to really know their Customer Persona
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janlgordon's curator insight, February 24, 2017 11:16 PM

I selected this article from Curatti written by Tony Zambito because it explains how to digital transformation has changed the way businesses understand their customers.

 

The new digital-centric world and customer reach.

 

New Customer Approaches Emerge in the Digital Age

 

If your business has been online for any amount of time you already know how emerging trends have changed the customer journey. I agree that in order to reach them you need to approach them on their level.

 

Zambito explains different methods of reaching your audience in the midst of a digital age.

 

Here's what caught my attention:

 

  • Just sixteen years ago the business landscape was very different. Today digital technology has shifted buyer persona development and insight gathering.

 

  • In order to reach customers today there needs to be new thinking and new approaches in place. This needs to go beyond analytics tools and outdated sales practices.

 

  • The what, how and why of your audience must now be measured through observation. Words are far less effective in measurement -- it's action that counts.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

.

Read full article here: http://ow.ly/wIcL309lnAo

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Rescooped by Chuck Bartok from Basic Blog Tips
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17 Top Blogs about Blogging for Your Daily Reading Regime

17 Top Blogs about Blogging for Your Daily Reading Regime | Social Media Effectiveness | Scoop.it
"Ideas are commodities. Execution is not.” Want to be relevant in 2017? Then allow yourself to be led by these top blogs about blogging:

Via Ileane Smith
Chuck Bartok's insight:
Always beneficial to read the blogs of others, especially in your niche
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Rescooped by Chuck Bartok from Social Media News
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The Missing Link: Merging Social Media With SEO

The Missing Link:  Merging Social Media With SEO | Social Media Effectiveness | Scoop.it
Has your SEO strategy flatlined? Are you interested in leveraging social media to improve your SEO? Well, I will let you in on a little secret.

Via Scott McElreath
Chuck Bartok's insight:
Interesting ideas...
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d roy's curator insight, August 21, 2015 12:00 AM
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Audio Opinion Editorials, Geneva Shore Report

Audio Opinion Editorials, Geneva Shore Report | Social Media Effectiveness | Scoop.it
Each week our senior editor, James Strauss, publishes a…

Via James Strauss
Chuck Bartok's insight:

Podcasting a newspaper..That is a clever idea

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James Strauss's curator insight, June 26, 2015 12:16 PM

We are now Podcasting our editorials and weekly newspaper. So now in Print, Digital and Podcasted. Hope we are covering all bases?

Rescooped by Chuck Bartok from Allround Social Media Marketing
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The Experience of Twitter Marketing

The Experience of Twitter Marketing | Social Media Effectiveness | Scoop.it
Marketing has moved to an advanced level involving use of online platforms to build up customers and generate sales. Guest post by Rebecca Burton: This is evident through the device of online payme...

Via Mike Barnes
Chuck Bartok's insight:

Are you using Twitter effectively.  Just started back 

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Suggested by Julien Rio
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You are missing real opportunities - linking Social Media to the real world

You are missing real opportunities - linking Social Media to the real world | Social Media Effectiveness | Scoop.it
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.
Chuck Bartok's insight:

Social Media has a real impact for those who apply effective tactics

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