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Google Algorithm Update Weekend of August 8th - 10th?

Google Algorithm Update Weekend of August 8th - 10th? | Social media news | Scoop.it

On Friday, August 8th, there appears to have been a Google algorithm update that Google said they will not comment on. It may likely be a monthly Google Panda refresh...


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The Complete Guide to Google+ for B2B Marketing [Infographic] - Webbiquity

The Complete Guide to Google+ for B2B Marketing [Infographic] - Webbiquity | Social media news | Scoop.it

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Quick SEO Wins: 31 Ideas From The Experts

Quick SEO Wins: 31 Ideas From The Experts | Social media news | Scoop.it

SEO is usually a slow process and there's not much you can do to speed it up safely. Or can you? Here are 31 quick win ideas from experienced SEOs.

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4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative - Marketing Land

4 Ways To Use Google+ Hangouts To Ramp Up Your Content Marketing Initiative - Marketing Land | Social media news | Scoop.it

Digest...

 

Let’s explore some ways how Google+ can be used to improve online visibility, branding, and content marketing campaigns.

 

1. Boost Your YouTube Channel

Each of your Google+ Hangouts can be saved to your YouTube channel, allowing you to effortlessly build your video library. Even better is a new feature that allows Hangouts to be streamed live to YouTube, which can open up the possibility for reaching a wider audience.

 

2. Involve Others

One way to bring even more people to your Hangouts is to host Q&A sessions. These bring your audience together and provide personal interaction, making them feel closer to your brand, which also helps to humanize your brand. They’ll also be more likely to share the video link with their own social media audiences, resulting in increased reach for each of your Hangout sessions.

 

3. Establish Yourself As A Thought Leader

Demonstrating expertise in your field is invaluable to building and differentiating your brand. You should have a unique value proposition or perspective from which to add value through your publications.

When hosting a webinar through Google+ Hangouts, you can spend the weeks leading up to the event promoting it. This provides a great opportunity to create content like press releases, articles, social media promotions, and newsletters that tie into the upcoming webinar and encourage registrations. As you begin to generate buzz for your upcoming event, your business will enjoy increased exposure, attracting and building your audience.

 

4. Promote Your Hangouts

Whether you have an upcoming webinar or you just want people to join you for an occasional conversation, promote your Hangouts through social media, your blog, and email newsletters. A great way to build an audience for your Google+ content is to announce a regular Hangouts series that you promote through these channels. Give it an interesting name tied to a day of the week, and host them regularly. It doesn’t have to be every week, but choose a consistent date your audience can remember, such as the first Monday of each month.

 

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CYDigital's curator insight, August 10, 2014 8:24 PM

It's a 101 kinda day.