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Old Spice India: What Social Media really thinks of 'Mantastic'

Old Spice India: What Social Media really thinks of 'Mantastic' | social media marketing | Scoop.it
Though examples of global campaigns being “localized” are plenty, none in recent memory have gone as viral in India as the Old Spice Mantastic
Rachana Khanzode's insight:

Though examples of global campaigns being “localized” are plenty, none in recent memory have gone as viral in India as the Old Spice Mantastic campaign.

Creating another version of ‘The Man Your Man Could Smell Like’ was a lofty aim to begin with, given that Isaiah Mustafa’s portrayal has gone down in history as a near-perfect viral video case study. The personalisation, engagement, influencer identification, concept, script, humour, Isaiah – almost every aspect has been raved about. Not to mention our recent analysis of conversations around Old Spice showed that it was still being talked about, a whole three years post its launch!

 

Read more: http://www.blog.webfluenz.com/2013/12/old-spice-india-what-social-media-really-thinks-of-mantastic/

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7 Steps To Manage Your Social Media Crisis (Infographics)

7 Steps To Manage Your Social Media Crisis (Infographics) | social media marketing | Scoop.it

Via S. Thomas
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Social Media Marketing Predictions & Trends for 2014

Social Media Marketing Predictions & Trends for 2014 | social media marketing | Scoop.it
Social Media Marketing Predictions & Trends for 2014
Rachana Khanzode's insight:

The year 2013 has gone by with many brands and small businesses realizing the potential of social media and how it can drive repeat business and attract new customers. Now, that it is becoming an integral part of the marketing strategies, the social media marketing norms are moving beyond the Twitter streams and Facebook likes. In fact, the ever evolving industry is already witnessing the aspects of monetization by social media giants, increased adoption of visual marketing and higher need for social listening. Many bloggers and influencers have come up with their set of predictions for the year. Let’s take a look at a comprehensive list of predictions and resolutions for the year.


Read more at http://www.blog.webfluenz.com/2014/01/social-media-marketing-predictions-trends-for-2014/

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