Social Media Influence Measurement Tools: Klout vs PeerIndex | Social Media Content Curation |
For the purposes of this test, I took the 50 accounts from the list of independent travel influencers.
I then created a spreadsheet in Excel and imported the following data for all 50 people on the list:
- Klout Score
- PeerIndex Score
- Number of Tweets
- Number of Followers
- Number of people following
- Ratio of followers to following
- Number of Twitter lists

I then plotted the data for Klout and PeerIndex scores vs the various metrics and put a trendline on the data with a corresponding R^2 value. A value of 1.00 would be a perfect correlation...
[read full story]