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Blogging 101: So You Want to Start a Blog?

Blogging 101: So You Want to Start a Blog? | Social Media  Coach | Scoop.it

Starting a blog has never been easier — but with all the social media, CMSs and techie lingo out there, it can be a tough path to navigate at first.

One of the most important things you’ll need to do as a blogger is to constantly remind yourself to stay true to your own voice. It’s easy to get caughtup in the blogging world and to lose yourself, but the best and most successful blogs are passion projects that ring true to the fired up blogger behind them.

Here’s a helpful guide to how to start a blog coming at you from one blogger who’s been down that road.


Via Lauren Moss
BlairEvanBall's insight:

According to Dan Zarella at Hubspot, Blogging can really move the needle for your business growth. Either B2B or B2C you see lead generation over time.

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Dillon Thomas's curator insight, February 1, 2014 11:31 AM

GREAT INFOGRAPHIC .. "SO YOU WANT TO ... *Insert here  anything ... 

Perfect design for a newbie creating an infographic on thier topic ..

 

Patrick Killian's curator insight, February 4, 2014 5:21 AM

So you want to start blogging? This infographic is your guide.

Anthony M Turner's curator insight, May 1, 2014 6:15 PM

good infographic for those considering or currently blogging

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How to Crush Your B2C Social Media Marketing | Social Media Coach | Prepare1 — Prepare 1

How to Crush Your B2C Social Media Marketing | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to Crush Your B2C Social Media Marketing. How to effectively engage with B2C consumers with a powerful strategy that gets results.
BlairEvanBall's insight:
Content marketing is no longer the shiny new object. Those who have caught on are no longer asking “should we do this,” but rather “how do we really dig in and get results?”

One of the most convincing pieces of evidence of this maturation? This year saw an 23% year-over-year increase in respondents who say they are focused on using content marketing to build their audience (one or more subscriber bases).

And that’s what differentiates content marketing from other forms of marketing—its intent is to offer valuable information so people want to hear from your business … so they subscribe to your content because they are interested in it.
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Facebook Expands Jobs Tool for Small Business | Social Media Coach | Prepare1 — Prepare 1

Facebook Expands Jobs Tool for Small Business | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Facebook Expands Jobs Tool for Small Business. Facebook rolled out job feature to 40 countries targeting small business. Businesses can now post to Page.
BlairEvanBall's insight:
Facebook is taking aim at LinkedIn by rolling out more features for it's Facebook jobs. Looking to attract small businesses and make it easy for them to get job applicants, along with making it easy to boost a post to reach more.
Applicants can pre-populate forms based upon Facebook profile information and then allow them to use messenger to sent up interviews.
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Instagram Adds Option to Schedule Posts | Social Media Coach | Prepare1 — Prepare 1

Instagram Adds Option to Schedule Posts | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Instagram Adds Option to Schedule Posts for Business. Instagram scheduling is now available via third party apps like Hootsuite.
BlairEvanBall's insight:
Great news for Businesses on Instagram. You will now be able to schedule your posts, profiles will have to wait until later.

The downside for some smaller companies is that they will have to use third party providers that are Facebook approved.

Like Hootsuite, of which I'm a fan and have used it for years.
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Facebook Throws a Curve Ball to Business Pages | Social Media Coach | Prepare1 — Prepare 1

Facebook Throws a Curve Ball to Business Pages | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
BlairEvanBall's insight:
Did you realize Facebook made a major change to it’s algorithm…again?
Do you realize the impact it will have on business pages?

 In previous posts I’ve discussed that Facebook business page organic reach has been declining over the past couple of years, and most recently as of the last six months dramatically. Facebook has overhauled how it ranks the posts, videos and photos that appear in its users’ News Feeds, introducing major changes last Thursday designed to put what friends and family have to say first. All at the expense of Business Pages.
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7 Social Media Trends for 2018 | Social Media Coach | Prepare1 — Prepare 1

7 Social Media Trends for 2018 | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
7 Social Media Trends for 2018. How these social media trends will impact your business and career. Use these social media trends to your benefit.
BlairEvanBall's insight:
Organizations face 3 key challenges in 2018

Social dominates time spent on mobile.

Passive social behaviors continue to climb.

Consumers integrate social deeper into their purchase journeys. As consumers spend more time on social networks, we’re seeing new behaviors increase.
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Top Challenges for Business Digital Transformation | Social Media Coach | Prepare1 — Prepare 1

Top Challenges for Business Digital Transformation | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Top Challenges for Business Digital Transformation involve innovation. Six stages for businesses to follow in the digital transformation age.
BlairEvanBall's insight:
With every new opportunity for businesses to evolve, there are significant challenges. How companies address them will determine their growth and progress through the Six Stages. Each year, in addition to assessing key opportunities, executives share the top challenges they currently face in their digital transformation efforts. In the 2016 research, the top business challenge was understanding evolving customer behavior. Executives said that they struggled most with understanding new connected customers’ behaviors, which subsequently was the top driver for digital transformation efforts: “evolving customer behaviors and preferences.”
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Key Drivers of the Coming Digital Trnasformation | Social Media Coach | Prepare1 — Prepare 1

Key Drivers of the Coming Digital Trnasformation | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Key Drivers of the Coming Digital Trnasformation, How to prepare, & execute on your strategies to outwit your competition in this digital transformation.
BlairEvanBall's insight:
Are you ready for the digital transformation taking place?

Would you like to know what’s coming?

Do you have the endurance to keep up? All companies are operating faster and faster, and all types of businesses are becoming technology companies.

Hundreds of millions of people worldwide use smartphones and other digital devices to communicate, buy and sell, learn, and be entertained, but many companies still have not made critical investments to be digitally competitive and consumer responsive as this global shift happens. The challenge is clear: the game is no longer the same. And winning it requires developing a different set of strengths, not just a crash diet of apps and tactics.
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How to Optimize Your Organic Reach on Facebook | Social Media Coach | Prepare1 — Prepare 1

How to Optimize Your Organic Reach on Facebook | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to Optimize Your Organic Reach on Facebook. How to craft the right content that maximizes the Facebook algorithm. Reaches and engages more people.
BlairEvanBall's insight:
Are your posts reaching more people or fewer people on Facebook? Do you wonder how to appear in more people’s news feeds?
Facebook algorithm narrows down what users actually see to about 1,500 posts, and from that pool of content, narrows what users might see even further to about 300 posts.
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5 Killer Content Ideas for Facebook Live Video | Social Media Coach | Prepare1 — Prepare 1

5 Killer Content Ideas for Facebook Live Video | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
5 Killer Content Ideas for Facebook Live Video. How to use these Facebook Live examples to propel you and your business to new heights.
BlairEvanBall's insight:
Are you using live video in your marketing?

Has the fear of live video held you back?

With video marketing on the rise, coming up with a catchy and attractive video can be a huge challenge for those who lack the time (and money).

That’s where the beauty of Facebook Live comes in. Making its debut in 2016, the service has enabled users to make videos that stream live using only a minimum of your smartphone’s camera to capture it.
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How to Develop the Master Skill for Success | Social Media Coach | Prepare1 — Prepare 1

How to Develop the Master Skill for Success | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to Develop the Master Skill for Success. What is this master skill, and how are successful people using it daily to achieve their goals and dreams.
BlairEvanBall's insight:
How do you define success?

Is there a magic formula for this?

How can you tell if you’ve paid the full price of success?

Many people define success in different ways. Some define it by money and position. Some define it by family. Some define it by happiness. Some define it by health. Whatever you choose, you must have a why, a goal and define it.

Success is the progressive realization of a worthy goal or ideal. – Earl Nightingale Why do some companies achieve things that completely exceed our expectations, defying all our assumptions for what’s possible?

Why do some people?

A high level of ambition is a hallmark of all successful people.
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Seven Ways to Control Your Mental Life | Social Media Coach | Prepare1 — Prepare 1

Seven Ways to Control Your Mental Life | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Seven Ways to Control Your Mental Life. Whether it’s Social Media or work, learn these seven techniques to control your life and work.
BlairEvanBall's insight:
Does all the daily noise get you off track?
Is Social Media distracting you or are you using it for attaining your goals and dreams?

Psychology often discusses mental health — but what’s not often discussed is a clear definition of mental strength and focus. Mental strength and focus means that you regulate; Your emotions Manage your thoughts Behave in a positive manner Despite your circumstances

Developing mental focus is about finding the courage to live according to your values and being bold enough to create your own definition of success.
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7 Successful B2B Content Marketing Tactics | Social Media Coach | Prepare1 — Prepare 1

7 Successful B2B Content Marketing Tactics | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
7 Successful B2B Content Marketing Tactics. How to use these B2B tactics for more leads and sales. Learn what the most successful B2B tactics being used today.
BlairEvanBall's insight:
Do you know where the B2B content marketing industry is moving or why?

Which channels does your organization use to distribute content? How will you adjust your own B2B content marketing strategy for growth?

Without a doubt, content marketing, done correctly, can produce dramatic results for your business. But, it takes time and focus to become effective at it. 42% of B2B marketers report that they’re effective in their content marketing efforts.
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Three Successful Ingredients of Self Concept in Business | Social Media Coach — Prepare 1

Three Successful Ingredients of Self Concept in Business | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
Three Successful Ingredients of Self Concept in Business. Your business self-ideal, self-image, self-esteem all combine to form a great brand and business.
BlairEvanBall's insight:
Did you know that businesses also have a self concept?
What do you think the components of the self concept are?

From small business to large organizations, everyone and every division or group forms the self-concept. It is the overall personality of the people when they’re together, or when they think of themselves as part of a larger whole.

The self-concept of a business is made up of three basic ingredients.
1. Self-Ideal
2. Self-Image
3. Self-Esteem
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Facebook Pulls Plug on New Explore Feed | Social Media Coach | Prepare1 — Prepare 1

Facebook Pulls Plug on New Explore Feed | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Facebook Pulls Plug on New Explore Feed. How Facebook is reacting to the pushback on the explorer news feed and what it plans to do going forward.
BlairEvanBall's insight:
Facebook pulled the plug on it's Explore News Feed. This frustrated people by having actually two News Feeds and didn't understand the logic by Facebook.

With user engagement down a whopping 24% maybe that had something to do with it.
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How to Crush Your B2B Social Media Marketing | Social Media Coach | Prepare1 — Prepare 1

How to Crush Your B2B Social Media Marketing | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to Crush Your B2B Social Media Marketing. How B2B companies are crushing it with these tips on social media marketing.
BlairEvanBall's insight:
B2B companies are increasing their content year over year. While at the same time improving their quality.

E-Books are a popular way of engaging with their customers. White papers are right up there with that.

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Is Regulation of Social Media Coming? — Prepare 1

Is Regulation of Social Media Coming? — Prepare 1 | Social Media  Coach | Scoop.it
‘In Tech We Trust’? Is regulation of social media “inevitable”? Social media has taken over most people’s everyday lives, and has changed the way we communicate. Social media makes it much easier to talk to someone across the globe and
BlairEvanBall's insight:
TO REGULATE OR NOT?
Facebook is doing some soul-searching.

Do we subscribe tot he motto "In Tech We Trust" Like anything else in relationships Trust is critical. Tech has had a long run from inception to now without any regulation which is short of amazing.
Yet, some of the blunders that they have done, and Apple CEO Tim Cook saying it's bad for kids. Maybe it is time to hit the pause button and ask some tough questions.
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Who Will You Become in 2018? | Social Media Coach | Prepare1 — Prepare 1

Who Will You Become in 2018? | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Who Will You Become in 2018? Learn what’s holding you back, and how to regain control over your life in 2018 and beyond. Learn the secret law of attraction.
BlairEvanBall's insight:
According to a recent study by IBM we process more information in one year than our forefathers did in their lifetime.

Even younger kids I talk to say that it’s going very fast. So what are you doing with your time? How are you maximizing it? Who are you becoming?

Theodore Roosevelt once said, “Do what you can, with what you have, right where you are.” Make Your Life a Masterpiece More people are becoming successful today at a faster rate than at any other time in history.
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How to Measure the Right Social Media ROI | Social Media Coach | Prepare1 — Prepare 1

How to Measure the Right Social Media ROI | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to Measure the Right Social Media ROI. The right social media analytical tools to use, and how to choose the right measurements.
BlairEvanBall's insight:
Social media ROI is one of the most heavily debated topics in the online marketing world. Why?

Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. It’s hard to tell how much revenue a Tweet you sent out last week brought in, or if your last Instagram post boosted your bottom line.

And judging by the numbers, a lot of businesses are struggling to grasp the financial impact social media marketing is having for them. In a survey from Convince & Convert, 41% of companies said they had no idea whether or not their social media efforts were actually paying off.
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Video Marketing for Small Business – Infographic | Social Media Coach | Prepare1 — Prepare 1

Video Marketing for Small Business – Infographic | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
Video Marketing for Small Business – Infographic. How small business can use video marketing to increase brand awareness and make more sales.
BlairEvanBall's insight:
How video will consume 80% of all internet traffic in two years. What small businesses need to do to stand out using short videos.
Good infographic on different types of video's and why video is having an impact for small business.
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How to Use the Best Facebook Live Tools | Social Media Coach | Prepare1 — Prepare 1

How to Use the Best Facebook Live Tools | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to Use the Best Facebook Live Tools. What Facebook free tools are the best as well as paid Facebook live tools.
BlairEvanBall's insight:
Wondering what desktop software and tools you need to produce a GOOD Facebook Live show?

Looking for a guide to tech setup and pre-show production?

In this post you’ll learn about Facebook Live Video tools that can help you improve the video and audio quality of your Facebook Live Videos. Do you notice some Facebook Live Videos that you watch look and sound amazing, while others are difficult to see or hear?

The reason why is because they are using Facebook Live Videos tools besides their mobile device to improve the quality of their livestreaming videos.
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How to Outsmart the Six Ghosts of Fear | Social Media Coach | Prepare1 — Prepare 1

How to Outsmart the Six Ghosts of Fear | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to Outsmart the Six Ghosts of Fear. What steps you can take today to overcome your fears on your way to success. Wipe your fear out today.
BlairEvanBall's insight:
Have you ever had indecision about something?

Did it lead to doubt?

We’ve all suffered at some point in our life and career about indecision and doubt. Are we doing the right thing? Going down the right path? What will others think? INDECISION is the seedling of FEAR! Indecision crystalizes into DOUBT, the two blend and become FEAR! The “blending” process often is slow. This is one reason why these three enemies are so dangerous.

They germinate and grow without their presence being observed. Fear can be uncomfortable and crippling. But eliminating it would be the equivalent of taking down your home alarm system because it sometimes makes loud and irritating sounds. Being fearless doesn’t mean eliminating fear. Being fearless means knowing how to leverage fear.
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The Best Content for Social Media Marketers | Social Media Coach | Prepare1 — Prepare 1

The Best Content for Social Media Marketers | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
The Best Content for Social Media Marketers in today’s business climate. 5 tips on what the best content is for social media marketing, that gets engagement.
BlairEvanBall's insight:
What marketing content do you use to engage your audience? Are you using the right content in today’s business environment?

Maybe you are still skeptical that content marketing is right for your unique business/industry/size/audience. Maybe you still think content marketing is just a buzzword. Maybe you are trying to learn from others by emulating what works for them. And maybe your boss needs some convincing. Nothing gets executive buy-in like some solid fear-based examples of the competition being ahead of your company on the latest and greatest digital marketing trends.
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How to Measure B2C Content Marketing Goals | Social Media Coach | Prepare1 — Prepare 1

How to Measure B2C Content Marketing Goals | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
How to Measure B2C Content Marketing Goals. How B2C content marketing goals compare to B2B and how to be successful in achieving your B2C content marketing goals.
BlairEvanBall's insight:
Are you measuring your B2C content marketing efforts?

If so…Which B2C content marketing metrics are you measuring?

Would you like to know what the most effective B2C companies are doing and measuring? In fact, some of the top challenges for B2C content marketers is measuring the effectiveness of content and the ROI of their efforts.
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7 Successful B2C Content Marketing Tactics | Social Media Coach | Prepare1 — Prepare 1

7 Successful B2C Content Marketing Tactics | Social Media Coach | Prepare1 — Prepare 1 | Social Media  Coach | Scoop.it
7 Successful B2C Content Marketing Tactics. How B2C content marketing is paying off for those B2C marketers who are using the effective these tactics.
BlairEvanBall's insight:
Do you know where the B2C content marketing industry is moving or why?
Which channels does your organization use to distribute content? How will you adjust your own B2C content marketing strategy for growth?
 Without a doubt, content marketing, done correctly, can produce dramatic results for your business. But, it takes time and focus to become effective at it. 45% of B2C marketers report that they’re effective in their content marketing efforts.
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How to Make Epic Happen in Your Life | Prepare1 | Social Media Coach — Prepare 1

How to Make Epic Happen in Your Life | Prepare1 | Social Media Coach — Prepare 1 | Social Media  Coach | Scoop.it
How to Make Epic Happen in Your Life. How to be hopeful, and resilient no matter your circumstances. Make Epic happen in your life and career.
BlairEvanBall's insight:
Would you like a positive change in your life?

What if I told you that you could make Epic Happen?

Are you ready to read something positive and uplifting?
We are living in truly amazing times. In our hyper-connected, hyper-local and increasingly global world of do-ers, makers, tinkerers, innovators, disruptors, and creators, now more than ever there are endless and expanding sets of collisions, connections.
Let me share with you a story of a friend of mine Stephen Ritz.
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