Social Media Campaigns
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Fear of Failure - Or How To Stop Worrying and Love Digital Transformation 

Thoughts on what stops companies from adapting to digital and how to stop becoming the next Kodak
 
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McDonald's Has a Pretty Good Comeback to Taco Bell's Hijacking of Ronald

McDonald's Has a Pretty Good Comeback to Taco Bell's Hijacking of Ronald | Social Media Campaigns | Scoop.it
Taco Bell's foray into breakfast food has ushered in a new war—the war of morning fast food. It started this week as the 'Bell introduced a new menu targeted at people who have a hankering for waffle tacos.
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Rescooped by Meyrick D'Souza from Digital-News on Scoop.it today
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5 Fantastic Facebook Marketing Campaigns

5 Fantastic Facebook Marketing Campaigns | Social Media Campaigns | Scoop.it
We've collated 5 of our favourite Facebook Marketing case studies to show how brands of different sizes, budgets and industries can generate real results from social media marketing.

Via Thomas Faltin
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Rescooped by Meyrick D'Souza from Digital-News on Scoop.it today
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View June’s Best Branded Video Advertising Campaigns

View June’s Best Branded Video Advertising Campaigns | Social Media Campaigns | Scoop.it
The popularity of video has led many companies to develop branded video ad campaigns to take advantage of their unlimited exposure and shareability. These must-see productions are often some of most clever and compelling creations on the Web.

Via Thomas Faltin
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Preparing for the digital business transformation | Deloitte University Press

Preparing for the digital business transformation | Deloitte University Press | Social Media Campaigns | Scoop.it
Are you ready for a digital future? Nearly 90 percent of managers and executives surveyed expect "great"€ or "€œmoderate"€ digital disruption, but fewer than half say their organizations are adequately preparing. Companies can take steps toward digital maturity, though–without necessarily putting technologists in charge.
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3 Spot-On Social Media Campaigns Every Brand Can Learn From

3 Spot-On Social Media Campaigns Every Brand Can Learn From | Social Media Campaigns | Scoop.it
These three social media campaigns made waves on the social web -- which is why they're the three picks for the Mashies' agency of the year.
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Iceland kicks off latest tourism campaign : "Share the Secret"

Iceland kicks off latest tourism campaign : "Share the Secret" | Social Media Campaigns | Scoop.it

"This week Iceland will launch a new tourism campaign to inspire travelers to seek out the country's undiscovered treasures.

Share the Secret is a new campaign by Inspired by Iceland, the country's tourism promotional effort. The campaign will draw on local knowledge to reveal some of the country's hidden treasures by encouraging Icelanders to share their secrets and offer visitors the opportunity to discover unique experiences around the country."


Via Julien Dos Reis Pedro
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