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Top 10 Ways a Content Calendar will Improve Your Inbound Marketing Strategy

Top 10 Ways a Content Calendar will Improve Your Inbound Marketing Strategy | Social Media Calgary World | Scoop.it

If there’s one thing every inbound marketer should do in 2014 to ensure they’re set up for success, it’s incorporating a content calendar into their inbound marketing strategy. And for those who currently use one, I suggest you take it one step further and make sure you’re taking full advantage of this beneficial planning and tracking tool. A content calendar is your key to making sure you are consistently publishing strategic, unforgettable, and share-worthy content....


Via Jeff Domansky, K Kashluba
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Jeff Domansky's curator insight, January 14, 2014 11:26 AM

Incorporating a content calendar into your inbound marketing strategy can increase leads, blog ideas and lead to a more successful lead generation effort. Check out these 10 practical tips.

Frederique Niel's curator insight, January 14, 2014 1:31 PM

To summarize, to be efficient, you need a plan. Interesting article.

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8 Hidden but Powerful Google Tools for Business

8 Hidden but Powerful Google Tools for Business | Social Media Calgary World | Scoop.it

Google is far more than a search engine. If you know where to look, you can find a treasure trove of free or practically free tools to help grow your business.Just about everyone uses Google in some form for their business. I'm sure you know about Google Maps, AdWords, Google Analytics, and Gmail. You might also know about Google Drive, Google Calendar, and Chrome, Google's Web browser. I even bet a few of you out there have delved into Google's "Even More" section, where you'll find several dozen Google products listed. But Google provides tools beyond those published in this section, and many of them can help you in your everyday marketing and business operations. Let me take you on a brief tour...


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How To Steal Your Competitor's Social Media Followers

How To Steal Your Competitor's Social Media Followers | Social Media Calgary World | Scoop.it

Social media is used to build brand ambassadors, drive traffic, and convert sales. While building a social media following can be very difficult, one way to speed up the process is to tap into a fan base that is already established – that of your competitors. Yes, you can steal your competition’s followers right out from under their noses.

 

Stealing is usually a zero-sum transaction, wherein one party loses and the other party wins. But that is not how it works with social media. This guide will show you how to gain followers by leveraging your competition’s social networks. So if you want to accelerate your social media game by getting followers from your competitors, here are several tips you should consider..


Via Jeff Domansky
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Jeff Domansky's curator insight, January 15, 2014 2:35 AM

Here's a useful set of guerrilla marketing tactics you can put to work easily for quick results.

dan's curator insight, January 16, 2014 8:45 AM

Steal em!

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B2B social: five case studies from brands achieving great results

B2B social: five case studies from brands achieving great results | Social Media Calgary World | Scoop.it

It used to be a difficult task to find examples of B2B companies achieving success in social, however as the channel has matured more businesses have been able to drive awareness and sales using various social platforms.

 

A survey published this time last year found that a majority of businesses (64%) were using social media as a marketing tool, so it’s likely that this number has increased today.

 

That research found that the most popular reasons for using social were for brand awareness (83%), encouraging social sharing (56%) and gaining trust and followers (55%).I’ve previously highlighted five B2B companies that were achieving success in social marketing, but here are five new case studies to give further insight into social platforms for B2B marketing...


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Jeff Domansky's curator insight, January 15, 2014 2:52 AM

Econsultancy provides great marketing lessons from case studies of Maersk, SAP, DocuSign, Screwfix and AGCO. Recommended reading. 9/10

dan's curator insight, January 16, 2014 8:44 AM

"branding"

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Using The Power Of Social Media To Impact Your Company’s Sales

Using The Power Of Social Media To Impact Your Company’s Sales | Social Media Calgary World | Scoop.it
RT @bkevinmurphy: Using The Power Of #SocialMedia To Impact Your Company's Sales http://t.co/uLY0onzN1n via @Socialbarrel #ecommerce #retail #marketing
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3 Reasons to Use Buyer Personas in Your Content Marketing - Business 2 Community

3 Reasons to Use Buyer Personas in Your Content Marketing - Business 2 Community | Social Media Calgary World | Scoop.it
#ContentMarketing 3 Reasons to Use Buyer Personas in Your Content Marketing: Who are you writing to? ... http://t.co/RcAouUc6tC #Inbound
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Social Media & Search Marketing: An Optimized Content Strategy

Social Media & Search Marketing: An Optimized Content Strategy | Social Media Calgary World | Scoop.it

An Optimized Content Strategy is the art of deliberately producing content, based on keyword phrases that are driving organic search traffic and conversions, that demonstrates an understanding of your target customer’s knowledge acquisition at various stages in their buying cycle.

 

Then delivering that “optimized” content to them in a relevant and compelling way to grow your business by socializing the content through your organization’s social networks. In this context, content can consist of: website content, blogs, press releases, case studies, white papers, how-to guides, emails, news and events, videos – whatever it is your prospects and customers want to consume, in the format they will best be able to consume it, and on the various platforms on the web they may be receptive to consuming the content.

Read more at: http://www.business2community.com/content-marketing/social-media-search-marketing-an-optimized-content-strategy-0499826


Via Antonino Militello
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Randi Thompson's curator insight, May 22, 2013 9:02 AM

What are you doing so that people can find you online?  If you are not doing anything... they will find your competitors instead.

Veronique Delannoy's curator insight, May 24, 2013 9:44 AM

Un article pour tenter de comprendre la sacro sainte SEO!!!

Help Traduzioni 's curator insight, May 24, 2013 2:14 PM

So what is an Optimized Content Strategy?

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Social media comes to health care

Social media comes to health care | Social Media Calgary World | Scoop.it

What makes a social network valuable ? Facebook (FB), with more than 1 billion active monthly users posting photos, sending messages, and updating their status, has an impressive market capitalization of $65 billion, or about $65 per user. But Wall Street has assigned a valuation of almost $18.5 billion, or $92.50 per user, to LinkedIn (LNKD), the professional networking site that offers its 200 million members arguably more crucial services, such as help finding jobs. Now a cadre of social platforms aims to disrupt the way consumers share information about personal health, physicians, and treatments. Despite a proliferation of apps that let people monitor every movement and morsel they eat, information technology has yet to revolutionize health care the way it has upended, say, shopping. What the upstarts lack in scale (for now), they more than make up for in utility. Imagine joining an online global community of people with the same rare disorder, or finding a doctor on the basis of detailed patient reviews. Facebook may provide its fans with tools they love, but this new wave of social networks offers tools that its users can't live without -- in some cases literally.

The patient-to-patient network

When brothers Ben and Jamie Heywood, both engineers at MIT, learned that their other brother, Stephen, had ALS (Lou Gehrig's disease), they were frustrated by the lack of reliable information and support online. In 2004 they launched PatientsLikeMeas a destination for visitors to share personal stories, medical histories, and responses to online questionnaires. Today the site has 200,000 users covering about 1,800 diseases.

Patients aren't the only ones finding value in the content on PatientsLikeMe. The company makes money selling its users' data to drugmakers, such as Merck (MRK, Fortune 500)and Novartis (NVS), and other research institutions, like universities. Even with all the privacy laws that regulate patient data, PatientsLikeMe, based in Cambridge, Mass., is able to bundle and release its network's information because, as Ben Heywood says, "we're radically open about it. We tell our members exactly what we do with their data, where it's going, and for what purpose." And the purpose, they argue, is for the greater good: The data can be used to make better, more targeted drugs and more efficient devices. Paul Wicks, a neuropsychologist and research director at PatientsLikeMe, says the company is expanding its patient-driven, standardized questionnaires, and envisions a day when patients can transfer data from health monitors and other devices, such as Google's(GOOG, Fortune 500) augmented-reality Glass product, to create a "learning health care system."

The doctor-to-patient network

Practice Fusion does not at first seem like a social network. The company provides a cloud-based electronic medical records system for doctors, then sells ads for this platform that subsidize the free service. CEO Ryan Howard knew that doctors would never switch to such a system -- even a free one -- unless it offered them more convenience. To win over physicians, Practice Fusion threw in a bunch of tools. Most crucially, it allowed MDs to easily transfer medical records to one another. Nearly 150,000 medical professionals are on Practice Fusion, and the service touches nearly 60 million patients. The reason doctors have been quick to adopt the service, which was founded in 2005 and has about $64 million in venture capital funding, is the intra-network information sharing. "That's the sell," says Howard.

Practice Fusion has just launched a new service, Patient Fusion, that allows patients to post doctor reviews and check their schedules for an opening before booking an appointment; it's like TripAdvisor meets OpenTable for health care. New York-basedZocDoc already offers those services free to patients, but doctors must pay the company $300 a month, an amount CEO Cyrus Massoumi says they're happy to shell out because the service "cuts out paperwork, adds convenience, and can open up their practice to new people."

MORE: Rethinking health care with PatientsLikeMe

Indeed, the way we find doctors -- and our access to them -- has always revolved around networks; these new, online platforms simply upend all tradition. As Jamie Heywood puts it, "Social networks have existed in health care for 100 years -- as guilds, mailing lists, and simply who you knew."

One of the newest networks is HealthTap, an online hub of 1.2 million doctors worldwide who field questions from anyone, anywhere. (The homepage provocatively keeps a real-time ticker of "Answers served," now approaching 670 million.) What works as information delivery to patients is reputation building for doctors, and -- just as at PatientsLikeMe and Practice Fusion -- the ecosystem offers a trove of data to mine or use to build applications.

The risk with any of the new networks, of course, is that a big social network could decide to leverage its massive scale to enter the health care business. Jamie Heywood estimates that of the 400,000 Americans with multiple sclerosis, 300,000 of them are probably on Facebook, while 30,000 are on PatientsLikeMe. Facebook theoretically could track its users' behavior to identify those with MS and exploit its position as the largest registry of MS patients in the world. But managing privacy issues and monitoring the quality of the customer experience for hundreds of diseases is incredibly complex. It's a barrier to entry that health care disrupters are counting on -- and what they hope will make their social networks especially valuable.

This story is from the April 29, 2013 issue of Fortune.


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Six Mistakes You’re Making With Your B2B Social Media Strategy

Six Mistakes You’re Making With Your B2B Social Media Strategy | Social Media Calgary World | Scoop.it
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Top 10 Ways a Content Calendar will Improve Your Inbound Marketing Strategy

Top 10 Ways a Content Calendar will Improve Your Inbound Marketing Strategy | Social Media Calgary World | Scoop.it

If there’s one thing every inbound marketer should do in 2014 to ensure they’re set up for success, it’s incorporating a content calendar into their inbound marketing strategy. And for those who currently use one, I suggest you take it one step further and make sure you’re taking full advantage of this beneficial planning and tracking tool. A content calendar is your key to making sure you are consistently publishing strategic, unforgettable, and share-worthy content....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 14, 2014 11:26 AM

Incorporating a content calendar into your inbound marketing strategy can increase leads, blog ideas and lead to a more successful lead generation effort. Check out these 10 practical tips.

Frederique Niel's curator insight, January 14, 2014 1:31 PM

To summarize, to be efficient, you need a plan. Interesting article.

Rescooped by K Kashluba from Public Relations & Social Marketing Insight
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The 21 Most Essential Media Training Links | Media Training Tips | Mr. Media Training

The 21 Most Essential Media Training Links | Media Training Tips | Mr. Media Training | Social Media Calgary World | Scoop.it
Here are 21 links to what I believe are the most important media training tips you need to know to be an effective media spokesperson.

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Jeff Domansky's curator insight, January 14, 2014 3:15 PM

Brad Phillips provides valuable media training tips.This is essential reading for any spokesperson, interviewee in crisis or CEO preparing to face reporters. Recommended reading. 9/10

dan's curator insight, January 16, 2014 8:46 AM

Only 21...

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5 Ways to Find Keywords That Deliver Superior Web Marketing Results

5 Ways to Find Keywords That Deliver Superior Web Marketing Results | Social Media Calgary World | Scoop.it

The best content is both likely to rank highly in the search engines, and to motivate your visitors to become new customers for your business. Learn 5 unique ways to find new keywords that can help you find and secure new customers.

 

...Because of your experience in your industry you probably already know many of the terms that describe the products and services your business offers.But, I’ve found that the most obvious keywords usually have the greatest competition and the least engaged visitors, so you shouldn’t rely too heavily on these. Expand your list of keywords and you might find new topics that deliver huge marketing results for years to come.

 

Here are five great resources for finding article topics and keywords you may not have tapped yet for your content marketing efforts...


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Jeff Domansky's curator insight, January 15, 2014 2:19 AM

5 great keyword sources that can improve your SEO dramatically.

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26 Medical Social Media Innovations

26 Medical Social Media Innovations | Social Media Calgary World | Scoop.it

These medical social media innovations are examples of how the medical community is being changed to make dialogues with patients and other doctors easier. 

Devices like the EasyPill and Pill Pad are cloud-connected so that whether patients do or do not take their daily medication, a doctor can go online and monitor a patient’s condition, dosage and daily regime. Another example of a secure way for patients and doctors to communicate is BlueStar, an FDA-approved mobile application for diabetics that is one of the first apps ever to require a prescription for download. 

One example of an application which helps medical professionals to connect is the ‘Figure 1’ app, which is essentially an Instagram-like, crowdsourced database of images submitted by and for doctors. 

If you prefer to take more of a preventative approach to your own health and wellness you could always try the SickWeather app, which notifies users of illnesses detected in their area.


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Marianne Lalonde's curator insight, January 15, 2014 9:31 AM

How Social Media is Being Used by The Medical Community. 26 Innovations | http://bit.ly/1drYH4f

Rowan Norrie's curator insight, January 17, 2014 3:52 AM

Some cool (and some unusual!) new health innovations

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Branding Made Personal: 3 Steps to Building a Stellar Personal Brand

Branding Made Personal: 3 Steps to Building a Stellar Personal Brand | Social Media Calgary World | Scoop.it
Entrepreneurs get so wrapped up in creating their company's brand that they forget they've got a personal brand of their own to uphold. Here are...
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The Future Of SEO in a Socially Driven World

The Future Of SEO in a Socially Driven World | Social Media Calgary World | Scoop.it

If SEO is dead, social media will be, too, in another five years.

 

In today’s search world, there’s a lot of talk about how social is “taking over,” how “content is king,” and how search engine optimization is “dead” – with search updates like Penguin and Panda hitting the final nails on the coffin. Sounds very dramatic, doesn’t it?

 

Yes, social is more significant than ever. But, it is too early to draw any conclusions about the death of SEO based on the patterns that we’re seeing. If anything, what we’re seeing today are the after effects of a healthy transition.

 

Read More: http://searchengineland.com/the-future-of-seo-157803


Via Antonino Militello
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Kaye Blum's curator insight, May 19, 2013 8:27 AM

More on the impact of Social Media on SEO

ibs's comment, May 30, 2013 8:21 AM
amazing stuff!!
Media Street Apps's comment, May 30, 2013 9:17 AM
It is
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Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC]

Is Your Business Monitoring What Matters On Social Media? [INFOGRAPHIC] | Social Media Calgary World | Scoop.it

A recent study revealed that almost half of companies are not monitoring their online social media communities.


More than one-third said that they only measure Likes, comments and interactions on Facebook, with fewer than one in four actively measuring the ROI of their social media campaigns.

Social media affects your bottom line; brands that are proactively using these tools see numerous benefits. And for those that aren’t, the absence of social media can also impact their bottom lines, albeit in a very different way.

This infographic takes a closer look at why the shift to in-depth social media monitoring is critical for the modern business.


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Irvin Banut's comment, April 19, 2013 3:49 PM
Thank you so much Martin for this valuable insight. I will definitely check out Google+ as well.
Karl Wabst's curator insight, April 21, 2013 3:32 PM

The recent SEC ruling on Regulation FD may bring more attention to social media monitoring. http://sco.lt/5GMM1x

Drew Hodges's curator insight, February 19, 2015 5:58 PM

This article looks at how we have almost become lazy with our sampling methods. For example when we look up keyword searches like a brand name, it is more effective to look at the whole conversation. Another common metric we use is using sample sets of data, although there is so much data it would be impossible to look at every single piece of data, it is important to set a sample size big enough so that the data has minimal outliers. For example a sample size of 10 might give you a totally different picture than a sample size of 100.  

 

What is not talked about in this article that was touched on in class was the idea of getting the whole picture. For example with software they may be using keywords like they say in the article but it may not have the typical connotation when read in context of the statement. 

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B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer

B2Bs Struggling With Online Marketing Mix; Sales Cycle Gets Longer | Social Media Calgary World | Scoop.it

Survey: B2B marketing mix is not serving the needs of sales
SUMMARY: The B2B marketing mix is still not meeting the needs of an increasingly long sales cycle, according to a BtoB magazine and Bizo survey. More than 4 in 10 companies say that the B2B sales cycle has either significantly or somewhat increased in the last three years, and only 4% of marketers say they are completely satisfied with how their efforts differentiate the brand.

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Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC]

Why B2B Brands Must Invest In Social Media In 2013 [INFOGRAPHIC] | Social Media Calgary World | Scoop.it
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