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Rescooped by Katherine Zhang from The MarTech Digest
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6 Reasons Why B2B Social Marketing Is Different Than PR | Business 2 Community

6 Reasons Why B2B Social Marketing Is Different Than PR | Business 2 Community | Social Media | Scoop.it

Summary...

 

Here are six reasons why B2B social marketing is different than PR:

B2B social marketing is about engaging prospects and customers. PR is about influencing the news media and industry analysts.B2B social marketing is about finding, engaging, and converting prospects into qualified leads. PR is about driving brand awareness and social buzz.B2B social marketing is about building relationships. PR is about making news.B2B social marketing is about bestowing value with helpful content and conversations. PR is about talking about your company and why it’s special.B2B social marketing is about what’s relevant to prospects and customers. PR is about what’s relevant to influencers.B2B social marketing is about the quality of your social community. PR is about the amount of fans, followers, and social reach you have.

 


Via CYDigital
Katherine Zhang's insight:

Completely agree with the author.

 

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CYDigital's curator insight, February 15, 2013 8:44 AM

If you need to engage debate, here are the points to cover.


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Rescooped by Katherine Zhang from The MarTech Digest
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The 2015 B2B CMO Challenge: Measuring Content Performance

The 2015 B2B CMO Challenge: Measuring Content Performance | Social Media | Scoop.it
If this is the year of content marketing, then we're fast approaching the year of content performance. Columnist Jim Yu discusses how CMOs can prepare.

Via CYDigital
Katherine Zhang's insight:

Content performance in 2015: 3 Ways to Win.

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CYDigital's curator insight, November 18, 2014 9:31 PM

I've yet to find specific measurements for content and social that are tied directly to business metrics. So all you can do is set your own objectives for your overall content marketing strategy. If you want to tie your efforts to business metrics, you'll need to rope in all marketing spend as a part of the formula.

Rescooped by Katherine Zhang from Eclectic Technology
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12 Sources for Free Images to Use on Your Blog and Social Media Posts

12 Sources for Free Images to Use on Your Blog and Social Media Posts | Social Media | Scoop.it
The right image may be just the added touch your blog post or social media update needs to get noticed, but finding free, high-quality photos that you can use is challenging. You'll want to bookmark all of these resources to use time and again.

Via Beth Dichter
Katherine Zhang's insight:

Free images to use for blog, social media post. A great photo can hep you reach more audiences. Save the link as your reference.

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Beth Dichter's curator insight, November 17, 2014 8:52 PM

Finding free images to use online is not always easy. This post provides 12 sources to help you find the image that may be just right for blogging or social media posts. Several of these sources may be new to you, and each is described with some detail so you may find one or two that would meet your needs.

What are the sources?

* Unsplash

* Pixabay

* FreeImages

* PicJumbo

* FreePixels

* Gratisography

* Death to the Stock Photo

* SumALL

* DreamsTime

* Free Range Stock

* ImageBase

* Unprofound

Do you have a favorite site that provides free photos? If so, share it in the comment section.