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Dave Mathews Band: Scenes from South Africa

Dave Mathews Band: Scenes from South Africa | Social Media | Scoop.it
Dave Mathews Band: Scenes from South Africa, Part 1
Here's some video footage of their tour to S.A. last month. Enjoy!
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5 important questions answered about the importance of social business strategy - Brian Solis

5 important questions answered about the importance of social business strategy - Brian Solis | Social Media | Scoop.it

Charlene and I recently published a report that documented the 6 Stages of Social Business Transformation.  In the process, we discovered the most common mistakes and successes businesses experienced along their journey.   What was most surprising however, not really, was the cavernous disconnect between social media strategy and overall business objectives.

- Only 34% of businesses feel that their social strategy is connected to business outcomes.

- Just 28% of companies we studied feel that they have a holistic approach to social media, where lines of business and business functions work together under a common vision.

- Only half said that top executives were “informed, engaged and aligned with their companies’ social strategy.”

 

The report was written to help strategists bridge the gap by understanding where they are, where they want to be, and how to get there efficiently.  Charlene and I also noticed that the most elite companies among those we studied shared seven success factors in their social business strategy. Rather than publish a follow up report, we experimented with an ebook format. The result is a 100 page resource guide that will help you expedite and enhance your path to transformation....


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Jeff Domansky's curator insight, August 26, 2013 8:51 PM

Recommended reading from Brian Solis about thecritical success factors in social media strategies.

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Eight Ways to Use Facebook for Market Research

Eight Ways to Use Facebook for Market Research | Social Media | Scoop.it

Want more information about your customers, prospects and competition? Use Facebook for market research and get insights that make your marketing better.Perhaps one of the most underutilized benefits of Facebook is market research.Because of its size (1.1 billion and counting), Facebook can give you insights about your customers, prospects and even your competitors.Here are eight ways to use Facebook for market research...


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Nevermore Sithole's curator insight, August 28, 2013 3:56 AM

Facebook and market research

Jeff Domansky's curator insight, August 28, 2013 1:57 PM

Facebook a marketing reearch tool? Yep!

Aliana Jackson's curator insight, July 3, 2014 7:54 AM

Great!!

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Winning With Google+ - How Ferrari, H&M, Cadbury & BMW Reach Millions More Customers

Winning With Google+ - How Ferrari, H&M, Cadbury & BMW Reach Millions More Customers | Social Media | Scoop.it

Discover how big brands, from cars to candy, are making Google+ work for them by operating like community managers in this post from TopRank Online Marketing.From cars to candy, big brands are proving that Google+ can be an important part of their digital marketing strategy. There are massive strengths, especially for brick and mortar retailers with both online and physical locations. Those brands that are making Google+ work for them operate more like true community managers.Social media success doesn’t happen overnight and without effort. For those brands that recognize Google+ represents a social layer of Google overall, it’s a great way to engage fans and promote products, especially, using a multitude of digital content. In fact, that’s what the following brands have in common: the ability to connect visually and viscerally with their fan base...


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Jeff Domansky's curator insight, August 28, 2013 2:02 PM

Nothing like learning how Google+ adds value from a couple of useful social marketing case studies.

Ali Anani's curator insight, August 29, 2013 12:21 AM
Expand your social network, see how groups form and what they can do for your business
Andy Birkitt's curator insight, August 30, 2013 5:51 AM

Really interesting case studies that show just how you can make Google+ work for your business.

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100 Vital Social Media and Digital Marketing Statistics

100 Vital Social Media and Digital Marketing Statistics | Social Media | Scoop.it

Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources).


Via The Fish Firm II
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IOANNIS APOSTOLOU's curator insight, August 28, 2013 3:51 AM

Even 1/3 of them to be true, are amazing data's!

Laure Fanjeau.'s curator insight, August 28, 2013 6:11 AM

add your insight...

 

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Facebook Introduces More Business-Friendly Promotions Policy - Mashable

Facebook Introduces More Business-Friendly Promotions Policy - Mashable | Social Media | Scoop.it
Facebook Introduces More Business-Friendly Promotions Policy
Mashable
Facebook unveiled a new promotions policy on Tuesday, updating guidelines for businesses that run contests and sweepstakes.
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Social-media marketing shortcuts

Social-media marketing shortcuts | Social Media | Scoop.it
Here are some helpful hints for making the most of social media.

Via The Fish Firm II
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Should I Use Facebook For My B2B Marketing Strategy?

Should I Use Facebook For My B2B Marketing Strategy? | Social Media | Scoop.it

Should you use Facebook for your B2B marketing strategy? The facts tell us that it's not the best use of your resources.Question. Should I use Facebook as a tactic for my B2B marketing campaigns?Answer. Sgt. Joe Friday from Dragnet used to say “All we know are the facts, ma’am.” And the facts tell us that Facebook is a bad place to execute your B2B marketing strategy. Facebook is a great social media platform to the message and engage fans. However, mostly for B2C brands. Many B2B brands and their marketing managers are getting a very low ROFI – Return On Facebook Investment because they do not know all the facts!...


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debbieleven's curator insight, August 28, 2013 5:58 AM

A useful piece on Facebook and B2B.  It can be tempting for small businesses to just jump on the band wagon and throw themselves into social networks hoping that something sticks.  

 

Facebook can seem like an obvious choice because of its size.  This is a good reminder to think about how people use Facebook and whether they are the right people, in the right frame of mind to engage with in relation to what you are offering.

Laure Fanjeau.'s curator insight, August 28, 2013 6:16 AM

add your insight...

 

 

 

Jeff Domansky's curator insight, August 28, 2013 1:59 PM

This post will give some pause for thought. Facebook won't work for all business and here's why.

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Social Media Guidelines for Non-Profit Organizations

Social Media Guidelines for Non-Profit Organizations | Social Media | Scoop.it

What is Social Media? And Who’s Using It?

It all starts with your message. Social media is a powerful marketing and communication tool which allows you to spread your message to your audiences. Social should work with – and enhance – your existing marketing efforts. Wikipedia defines it as “media for social interaction, using highly accessible and scalable publishing techniques. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.” 

This is the first in a series of three blog posts that will explore the what, who, why and how of social media for associations. Got news? Post a link to your news release, and resulting media coverage, on Facebook and Twitter. Want to take the pulse of your members or customers? Ask a question in a LinkedIn group. Did your CEO just give a great speech? Put it on YouTube and post the links everywhere. Social media is instant and interactive. Use it to talk to your members, and to listen to what they say back. 


Via The Fish Firm II
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