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Facebook launches Creator app for influencers to build video communities

Facebook launches Creator app for influencers to build video communities | social media | Scoop.it
Facebook wants to turn mindless, passive video consumption into "time well spent," and now it's giving social media stars a powerful tool to foster..

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David Blundell's curator insight, November 16, 2017 11:26 PM
Christmas has come early for video creators on Facebook and Instagram. This gift is a whole bunch of free tools to help you reach your video audiences more effectively. Go on, unwrap it now! . . .
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The Mixology of Content Marketing [Infographic]

The Mixology of Content Marketing [Infographic] | social media | Scoop.it
Did you know that 69% of digital marketers creating more content now than they did one year ago? And that 62% of business want to create more engaging, higher quality content? This infographic from JBH looks at how brands can mix up their content and create a compelling mix.
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ROI Of Social Media - can you measure it?

ROI Of Social Media - can you measure it? | social media | Scoop.it
When I started reading up about Social ROI, I found it so confusing, I wondered how other business owners were managing to understand it. I’ll be the first to admit I don’t do great with numbers…

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, September 8, 2015 3:02 AM

While Neil Patel's #infographic is from 2014, Priya Florence shares valuable updated insight.


What is your biggest challenge when it comes to Social Media?

Oscar Padilla's curator insight, September 11, 2015 6:12 PM

Just came across this article on social media and ROI. Some of these points may seem basics, but it's a good refresher on what's important. Also like the infographics. 

Patricia Guzmán Aponte's curator insight, September 17, 2015 12:56 PM

Social ROI is not a illusion. 

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Social media builds brand loyalty. 11 compelling case studies

51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are fans. Here's how social media builds brand loyalty.

Via Danielle M. Villegas
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Danielle M. Villegas's curator insight, June 28, 2015 7:30 PM

Interesting article by my former Rutgers instructor, Rob Petersen. He presents several short case studies of how social media played a part in driving brand loyalty numbers up. Check it out. 

--techcommgeekmom

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Teens, Social Media & Technology Overview 2015 - Pew Research Center

Teens, Social Media & Technology Overview 2015 - Pew Research Center | social media | Scoop.it
Smartphones are fueling a shift in the communication landscape for teens. Nearly three-quarters of teens now use smartphones and 92% of teens report going online daily — including 24% who say they go online "almost constantly."

Via John Evans
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Larissa Bonthorne's curator insight, May 17, 2015 7:45 PM

This is the 2015 report of the way that teenagers use their mobile devices and the social media tools they use.

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Hootsuite Announces Social Business Benchmark

Hootsuite Announces Social Business Benchmark | social media | Scoop.it

NEW YORK, NY – October 22, 2014 – Hootsuite, the world’s most widely used social relationship platform, today released its survey on social adoption in the enterprise from Connect via Hootsuite: New York. The Hootsuite Social Business Benchmark showed that the majority of organizations surveyed believe social media is critical to staying competitive and engaging audiences, yet they face challenges in deriving value from the data they mine from social and aligning departments.

“While social media is a part of everyday life for consumers, effectively integrating social in the workplace hasn't been as easy,” said Ryan Holmes, CEO of Hootsuite. “Nearly all survey respondents agreed that social data can improve the bottom line, yet turning that data into something actionable can be a challenge. Our focus on building an intuitive platform and education solutions is to address this problem and help organizations unlock the rewards of social media across the enterprise.”

Eighty-four percent of respondents recognize the importance of using social media to enhance relationships with existing customers and 79 percent value the ability to monitor external conversations about their company. However, 67 percent of those surveyed find it difficult to assess the effectiveness of social media activities and another 60 percent cite that taking data gathered from social media and turning it into something actionable is a challenge for their company. This highlights a missed opportunity by many organizations to translate digital interactions into valuable action, given McKinsey Global Institute’s recent report that organizations can unlock up to $1.3 trillion in annual business value using social technologies.

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2014 Statistics and Trends for Businesses on Social Media - Marketing Technology Blog

2014 Statistics and Trends for Businesses on Social Media - Marketing Technology Blog | social media | Scoop.it

2014 Statistics and Trends for Businesses on Social Media by Douglas Karr on Marketing Technology Blog

 

Social media isn’t going anywhere and businesses now realize that if they wish to reach their prospects and customers, their online presence in social media is a foundation of their overall marketing strategy. This infographic is a fantastic in-depth look, by industry, medium, and social channel, on how businesses are leveraging social media to connect with consumers.

Both small and large businesses are realizing the influence borne by social media influencers on the public opinion. It comes as no surprise then that businesses look for these influencers on various social media sites and send them free product samples to get them reviewed. In the following infographic, Businesses on Social Media – Statistics and Trends, Go-Gulf presents several stats and trends that illustrate how businesses use social media to drive business growth.

 

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18 Amateur Social Media Marketing Mistakes To Avoid - Part 1

18 Amateur Social Media Marketing Mistakes To Avoid - Part 1 | social media | Scoop.it
Social media marketing isn't rocket science, however there are an incredible amount of details, nuances and procedures that not only take time to understand, they're changing on a daily basis. If y...
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Toni Nunn's curator insight, August 16, 2014 1:03 PM
Worth a read just to remind yourself.
Sylvie BH's curator insight, August 28, 2014 6:27 AM

Des erreurs à ne pas commettre pour ne pas faire avec les médias sociaux ce qu'on ne ferait pas IRL. 

Greg Arnaz's curator insight, August 28, 2014 2:48 PM

PHO-G's Marketing

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The History of Social Analytics [Infographic] | #engagementlabs

The History of Social Analytics [Infographic] | #engagementlabs | social media | Scoop.it

With the release of www.evalueanalytics.com, what better way to celebrate the progress that Social Analytics has made, than with this awesome infographic!

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The History Of Social Networking Through The Ages [INFOGRAPHIC] - AllTwitter

The History Of Social Networking Through The Ages [INFOGRAPHIC] - AllTwitter | social media | Scoop.it

The History Of Social Networking Through The Ages [INFOGRAPHIC]

 

What was your first experience with social media? Facebook? Twitter?

Myspace? LinkedIn?

 

Of course, the concept of social media goes back a lot further than these very modern, technological marvels. Before LinkedIn there was CompuServe, and even before the internet there were social networks of a sort in place in the form of pen pals and Roman forums.

 

And the dawn of social networking? Look no further than cave drawings, the Instagram of their day. This visual from Bixa Media looks at the history of social networking through the ages.

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The Ultimate Guide to Using Images in #SocialMedia

The Ultimate Guide to Using Images in #SocialMedia | social media | Scoop.it
Interested in how to best apply images for a certain social network such as Facebook, Twitter and Instagram? Here is a guide to using images in social media.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, June 24, 2014 5:29 PM

Visuals impact #CustExp when it comes to #SocialMedia & #ContentMarketing.


Jeff Bullas shares valuable #data 


Feel free to share across your network.

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How to Build Social Media Into Your Content Marketing Processes

How to Build Social Media Into Your Content Marketing Processes | social media | Scoop.it
In this fourth installment of CMI's Back to Basics series, we outline the basics of developing a content plan for social media, and will also share key elements of CMI's plan as a working example. ...
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The 36 Rules Of Social Media (Infographic)

The 36 Rules Of Social Media (Infographic) | social media | Scoop.it
Fast Company produced this infographic about the 36 Rules of Social Media, very simple straightforward advice from professionals in the field (see the list of contributors at the bottom). Author: Jug…

Via Rosetta Carrington Lue
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Monica Norton's curator insight, June 9, 2014 7:54 PM

This eye-catching graphic features 36 pieces of social media wisdom. I dare you to pull this up and NOT read it!

Marta Torán's curator insight, June 10, 2014 1:52 AM

Genial!!

Kai Bösterling's curator insight, June 14, 2014 10:52 AM

The Mandatory Of #SocialMedia.

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26 Ways to Use Video for Your Social Media Marketing : Social Media Examiner

26 Ways to Use Video for Your Social Media Marketing : Social Media Examiner | social media | Scoop.it
Looking for ways to increase video views and engagement? Discover 26 ways to use video to improve your social media marketing.

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David Blundell's curator insight, July 6, 2016 6:10 AM
Great fact - 85% of Facebook videos are watched without sound! Your social video needs to grab visual attention from the off . . .
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Social Media Marketing Trends of 2015

Social Media Marketing Trends of 2015 | social media | Scoop.it
Social media marketing trends of 2015 marketers are focusing upon to increase their brand visibility across different social platforms.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, September 14, 2015 3:35 PM

"Live content is more important at the right time instead of real time" 


Engaging your customers = building customer relationships


How are you connecting and facilitating ongoing engagement with your customers via mobile?

Patricia Guzmán Aponte's curator insight, September 17, 2015 12:48 PM

Focus on connecting at the right time with the right content and visual engagement.

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Why Most Companies Fail at Community Management!?

Why Most Companies Fail at Community Management!? | social media | Scoop.it

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, June 30, 2015 11:05 PM

In the digital age, a community is:


"A group of people aligned across common values, goals, or interests. Communities have “members” who self-identify. Members can influence one another. They share experiences. The community meets some need that they all have. Above all else, communities require that members are able to contribute, not just consume.


Defining community is important, but all the more important is defining how it will specifically work for your business. The cost of getting this wrong? A weak community foundation that crumbles when you try to “manage” it, a failure to receive any measurable return on your community investment, and leaving your most loyal customers out in the cold."

As Carrie Melissa Jones correctly highlights: When you leave your most loyal customers out in the cold, you’d better believe they are looking for a warm community elsewhere!"

Dr Jody L Roubanis's curator insight, June 30, 2015 11:49 PM

Members of a community must identify themselves as belonging to that community, for the community to grow.

Faith Wanyi's curator insight, July 1, 2015 1:56 AM

Being a community manager, i meet a lot of people/companies who think community management is cannot be controlled or planned. But just like in any field, social management can be managed through careful data and statistics.

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Social Optimization for Content Marketing

Social Optimization for Content Marketing - Content Marketing Conference - Cynthia Johnson - RankLab

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, May 20, 2015 3:42 AM

"Don't pull ideas out of thin air!"


Cynthia shares a valuable step by step on how to leverage #social #media to help connect with your core audience, and deliver the right #content #marketing campaign.



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How to Implement a Loyalty Program Using Social Media |

How to Implement a Loyalty Program Using Social Media | | social media | Scoop.it
A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans. Here's how to run a social media loyalty programs.
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Larry Sandoval's curator insight, March 26, 2015 5:56 PM

Loyalty a major factor of business

Showleh Tolbert's curator insight, March 31, 2015 2:49 PM

Very insightful. A lot of value.

FADY's curator insight, April 6, 2015 4:29 AM

Very interesting. You have there insights on loyalty program. A must read

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How to Use Pinterest Promoted Pins

How to Use Pinterest Promoted Pins | social media | Scoop.it
Do you use Pinterest in your social media strategy? This article shares what promoted pins are, and how, when and why to use them.
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Erik Retallick's curator insight, October 9, 2014 6:24 AM

Pinterest is often overlooked. The great thing about it is that it relies on visual stimuli and we live in more of a visual than literate society.

Allison Lloyd's curator insight, October 13, 2014 5:47 PM

The article “How to Use Pinterest Promoted Pins” by Cynthia Sanchez explains how to use this social media platform as part of your digital marketing strategy. 

Pinterest’s “promoted pins” are the sites answer to advertising.  They target certain locations and demographics, putting your content closer to the eyes of the people you want to view it. 

Unlike regular social media marketing, this type is not allowed to contain any call to actions.  It must simply link to an accurate, relevant website, and there must not be any immediate sign up prompts.

These pins can be a way to get in front of the eyes of new customers you want to target, especially those customers that you haven’t been able to reach with other types of marketing.  Pinterest provides an interactive way to reach their consumers, and provided an easy way for pinners to share these advertisements with their friends in a way that makes it feel like their own. 

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How to link Social engagement with real Business results!

How to link Social engagement with real Business results! | social media | Scoop.it
Your marketing efforts are somehow wasted if you invest lots of time and money in Social Media strategies that aren't linked to the real world. How to be successful with Social Media Strategies? Case study with a few brands.

Via Eric_Determined / Eric Silverstein
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Eric_Determined / Eric Silverstein's curator insight, October 4, 2014 12:30 AM

As you can see on the poster image, @Nordstrom highlights shoes in their stores that have been "pinned" on their @Pinterest page.


Marc Jacobs ran a promotion based on visitors in-store and their #social #media interaction.


While these examples apply to businesses that have store fronts, linking your online and offline strategies help deliver an #Omni-Channel #experience.


Can you share other campaigns and brands you may have experienced?


Kim Swagemakers's curator insight, October 7, 2014 11:31 AM

a few nice examples to efficiently link your social meida efforts to the real world by literally bringing Foursquare, Facebook, Pinterest, Twitter and the good old QR code into your store.

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5 Tips for Managing Social Media in a Big Company

5 Tips for Managing Social Media in a Big Company | social media | Scoop.it
Are you managing social media for a large company? This article shares four tips for managing company-wide social media in a complex organization.
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Abou Al-Ela's curator insight, July 21, 2014 5:12 AM

If you are a social media marketing specialist, its yours

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12 Most Brand Saving Reasons for Social Media Monitoring

12 Most Brand Saving Reasons for Social Media Monitoring | social media | Scoop.it

We should be monitoring our brands right now… and here are 12 reasons why!


Read More: http://brianvickery.com/2014/02/28/12-brand-saving-reasons-social-media-monitoring/


Via Antonino Militello
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Which Stats Matter: A Definitive Guide to Social Media Metrics | Social Media Today

Which Stats Matter: A Definitive Guide to Social Media Metrics | Social Media Today | social media | Scoop.it

Learn the importance of finding the right social media metrics to track for your marketing. Learn how to get the most value from social engagement.

 

Among the many superpowers I wish I had, one that would be quite useful is the ability to understand social media metrics. I know enough to get by, and I love learning the new techniques to get more from these numbers---and to make sure I'm seeking the right numbers in the first place.

In an effort to understand the little bits I can, I've done some research into all the many different social media stats you might track and which ones are worthwhile. Wouldn't you know it, social media stats aren't just as simple as looking at the right numbers!

There's a difference between knowing what the stats mean and knowing which stats are meaningful.

With that in mind, I'd love to share with you some of the stats we value greatly here at Buffer and the reasons why, as well as some new social media metrics we're excited to try.

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Case Study: 'Pay after it works' social influencer program yields 300% ROI

Case Study: 'Pay after it works' social influencer program yields 300% ROI | social media | Scoop.it

The company enables businesses to boost online sales and decrease net advertising costs by leveraging genuine customer engagement.

 

Word of mouth is a powerful persuasion tool, whether you’re deciding what movie to see, what sneakers to wear, or what car to buy.  And social media has compounded its reach and effectiveness. Powerful statistics like this leave little debate about the power of the social word:

60% of millennials rate products and services online, compared to 46% of non-millennials. (Source: BCG) [tweet this]51% of millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends. (Source: Brazaar Voice) [tweet this]64% of millennials vs. 53% of boomers think companies should offer more ways to share their opinions online in the future – and they’ll continue to participate. (Source: Brazaar Voice) [tweet this]

But differentiating between a casual “Like” and a real endorsement is the social media practitioner's greatest challenge. Because, of course, a “Like” or retweet doesn’t mean someone actually bought a product from that company. Similarly, peer reviews like Yelp! aren't necessarily authentic. Influence marketing specialists Social Rebate was launched to address this. 

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Successfully Measuring Social Customer Service Performance

Successfully Measuring Social Customer Service Performance | social media | Scoop.it

In order to grasp the full impact and ROI of social customer service, companies need to measure it in a way that enables comparison with—and benchmarking alongside—more traditional customer care channels, such as phone, email and chat. Without measuring real customer service KPIs over social, it is difficult to resource teams for spikes in volume, improve the quality of agent performance and deliver the best customer experience possible. Below I have outlined the most important metrics to measure:

 

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