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Caution vs. Chaos In Social Media: What You Can And Cannot Say

Caution vs. Chaos In Social Media: What You Can And Cannot Say | Social Media | Scoop.it
We Love Shares! Spread the love:Back in 2016, we fielded a survey focused on social media conduct. Our focal areas were First Amendment rights, controversies surrounding various posts, and professional online behavior. that survey delivered some surprising statistics without a doubt. However, since this social media survey was performed in 2016. A lot has changed since then.…
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What is Social Proof and Why Should You Care? Social Influence Solutions

What is Social Proof and Why Should You Care? Social Influence Solutions | Social Media | Scoop.it
Social proof is also known as Social Influence and basically, it boils down to people looking for cues on what to do based on what others are doing.

Via Bonnie Burns
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Why Facebook has a Big Problem

Why Facebook has a Big Problem | Social Media | Scoop.it
Social media has been obsession for most of us for 10 years. But there are challenges for our favourite channel. Here is why Facebook has a big problem.
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Hashtag Marketing: Boost Social Media Effectiveness Up to 40% - Return On Now

Hashtag Marketing: Boost Social Media Effectiveness Up to 40% - Return On Now | Social Media | Scoop.it
We Love Shares! Spread the love:In the present times, hashtags have become a vital element of each and every popular social media channel. Hashtags are popular and will remain so due to the value they provide. Basically, hashtags help people discover new information on different topics. Studies have shown that businesses which use hashtags on…
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Social Media Tips to Improve Brand Consistency - Return On Now

Social Media Tips to Improve Brand Consistency - Return On Now | Social Media | Scoop.it
We Love Shares! Spread the love:Nowadays, marketing your brand on social media is a no-brainer. The potential is huge, as millions of your potential customers are logging onto social media portals on a daily basis. Top platforms like Instagram, Facebook, Twitter and Snapchat receive the majority of the social media traffic. Therefore, you need to…
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3 Strategies to Make Your Facebook Custom Audiences 3X More Effective | WordStream

3 Strategies to Make Your Facebook Custom Audiences 3X More Effective | WordStream | Social Media | Scoop.it
Custom Audiences are the crown jewel of Facebook's ad targeting options, but most accounts fail to take advantage of their potential. These three strategies will make your Custom Audiences hugely effective so you get better results for lower costs.
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Facebook Ad Examples: 14 Amazing Examples Of Brands Killing It

Facebook Ad Examples: 14 Amazing Examples Of Brands Killing It | Social Media | Scoop.it
You need to take advantage of Facebook's advertising platform to be successful in 2018. Here are 14 Facebook ad examples as inspiration to get you started
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Twitter Tempts Small Marketers With a $99-per-Month Ad Subscription

Twitter Tempts Small Marketers With a $99-per-Month Ad Subscription | Social Media | Scoop.it
Twitter introduced Promote Mode, a $99 a month subscription ad service that simplifies ad campaigns for small businesses by automating promoted tweets.
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Facebook Says Its Fake News Label Helps Reduce the Spread of a Fake Story By 80%

Facebook Says Its Fake News Label Helps Reduce the Spread of a Fake Story By 80% | Social Media | Scoop.it

BuzzFeed News obtained an email sent by a Facebook executive to its fact-checking partners that for the first time shared internal data about the program.

 

A news story that's been labeled false by Facebook's third-party fact-checking partners sees its future impressions on the platform drop by 80%, according to new data contained in an email sent by a Facebook executive and obtained by BuzzFeed News.

 

The message also said it typically takes "over three days" for the label to be applied to a false story, and that Facebook wants to work with its partners to speed the process....


Via Jeff Domansky
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Jeff Domansky's curator insight, October 13, 2017 11:25 AM

Do you think Facebook's "Fake News" label is working?

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14 Actionable Strategies for Increasing Your Facebook Page Engagement

14 Actionable Strategies for Increasing Your Facebook Page Engagement | Social Media | Scoop.it

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers.

 

As a social media marketer, it is worrying to see these trends.

 

But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you.

 

In this post, we’ll share 14 straightforward ways to increase your Facebook Page engagement — many of which are proven and have worked for us....


Via Jeff Domansky
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Jeff Domansky's curator insight, September 20, 2017 2:53 AM

Engagement on Facebook Pages has fallen by 70%, according to BuzzSumo. Here are 14 simple tactics you can try to boost your Facebook Page engagement.

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7 Tips to Boost Social Media Engagement for Businesses - Return On Now

7 Tips to Boost Social Media Engagement for Businesses - Return On Now | Social Media | Scoop.it
We Love Shares! Spread the love:As a business owner or marketer, you are surely already fully aware of the importance that social media has as a component of your marketing campaigns. Facebook alone is leading the way with over 2 billion active users, so I don’t have to tell you that this market is huge.…
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28 Social Media Backlinks To Increase Your Rankings

28 Social Media Backlinks To Increase Your Rankings | Social Media | Scoop.it
Turbo charge your link building with these 28 awesome social media backlinks that you can build to your site today to get more traffic.
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The Beginner’s Guide to Facebook Audiences and Targeting

The Beginner’s Guide to Facebook Audiences and Targeting | Social Media | Scoop.it
In this chapter you'll learn all the tips for a perfect Facebook Ad Targeting. Displaying your Ads to the right demographic audience is key to succeed!

Via Scott McElreath
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Nevermore Sithole's curator insight, July 4, 2017 2:23 AM
The Beginner’s Guide to Facebook Audiences and Targeting
David Stapleton's curator insight, July 8, 2017 5:23 PM
2017 new wealth
David Stapleton's curator insight, July 16, 2017 4:21 PM
2017 editionAdvertising 101 
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7 Ways To Use Facebook Live For Your Business

7 Ways To Use Facebook Live For Your Business | Social Media | Scoop.it
We Love Shares! Spread the love:Streaming on Facebook Live is one of the ​hottest tools in 2018​. It can be scary if you’ve never done it before. But like with most things in life, the more you do it, the easier it will become. And with Facebook Live videos being watched​ ​3x more than non-live…
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Quitting or Not, Here’s What You Can Do to Be Safer With Your Personal Info on Facebook

Quitting or Not, Here’s What You Can Do to Be Safer With Your Personal Info on Facebook | Social Media | Scoop.it
Oh my oh my, without getting into politics here, I’m appalled by this whole Facebook and Cambridge Analytica nightmare. If you don’t know what it’s all about, here it is from my viewpoint in a…
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Social Media Best Practices for 2018 - INFOGRAPHIC

Social Media Best Practices for 2018 - INFOGRAPHIC | Social Media | Scoop.it
We Love Shares! Spread the love:Ten years ago, many of us thought that email would be the biggest change that would happen in our lifetimes affecting how we communicate with one another. We were wrong. Today, it seems, what’s changing us and the nature of our interactions with one another—and with our customers—is social media.…
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Why Social Media is ‘Pay to Play’ in 2018 (And How to Get the Best Bang for Your Buck)

Why Social Media is ‘Pay to Play’ in 2018 (And How to Get the Best Bang for Your Buck) | Social Media | Scoop.it
  Remember MySpace? It was one of the first social media platforms that revolutionized how people interact online. In those days and even in the early days of Facebook, people were still trying to get comfortable with online “friendships.” Some people didn’t join until a significant portion of humanity had already signed up. And even …
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Beyond Followers: How to Create a Killer Instagram to Funnel Customers

Beyond Followers: How to Create a Killer Instagram to Funnel Customers | Social Media | Scoop.it
More than 800 million people across the world use Instagram every month to share and view photos or videos. But they also use the platform to shop. According to Statista, Instagram will generate $6.84 billion in mobile ad revenue in 2018. That’s a huge increase from the $1.86 billion that they generated in 2016. Brands also receive …
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Twitter Makes Tweetstorms Easier With 'Threads'

Twitter Makes Tweetstorms Easier With 'Threads' | Social Media | Scoop.it
Twitter made it easier to "thread" tweets together into series of messages by hitting a plus sign, which could make "tweet storms" less confusing for readers.
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The Do's and Don’ts of Influencer Marketing - Return On Now

The Do's and Don’ts of Influencer Marketing - Return On Now | Social Media | Scoop.it
We Love Shares! Spread the love:Focusing your marketing strategy around influencers can be an effective way of quickly gaining exposure for your brand. But what exactly is an “influencer?” An influencer can be considered anyone who has an impact on the way people think or feel about things. When they have this characteristic coupled with…
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How to Find the Right Balance on Social Media to Sell More - Return On Now

How to Find the Right Balance on Social Media to Sell More - Return On Now | Social Media | Scoop.it
We Love Shares! Spread the love:While people are still grumbling about Kindle and iPads replacing real books, many authors are thanking technology. About 1 million new social media users come online every day. Nearly 2.56 billion use social media through their mobile devices, which translates into 34% penetration. This is not some fairytale story! Social media…
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Social Media Marketing for Link Building: Top Tactics & Strategies

Social Media Marketing for Link Building: Top Tactics & Strategies | Social Media | Scoop.it
Social media may not have a direct impact on SEO but it can be a great venue for link building. Learn tactics and strategies here.
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10 Things You Should Never Share on Social Media - Return On Now

10 Things You Should Never Share on Social Media - Return On Now | Social Media | Scoop.it
We Love Shares! Spread the love:With social media, the personal is the professional. If you rely on your online presence as a means to earn money in any capacity, what you say and share on social media matters. The fact that you might be using a personal account vs. a business account matters not. Rest…
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10 Ways to Get More Instagram Followers - Return On Now

10 Ways to Get More Instagram Followers - Return On Now | Social Media | Scoop.it
If you are promoting your business on Instagram, then you need more Instagram followers to market your wares. Learn how to grow the number in this post.
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What Marketers Need to Know About Online Reviews | @AskJamieTurner

What Marketers Need to Know About Online Reviews | @AskJamieTurner | Social Media | Scoop.it
Online reviews on websites like Yelp, Google, Facebook, and TripAdvisor play a huge role in consumers’ purchase decisions. According to research by ReviewTrackers, 49 percent of consumers always or often check online reviews, and Search Engine Land reports that 72 percent trust reviews as much as they do recommendations from friends and family. 2017 Online
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