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10 surprising social media statistics that might make you rethink your social strategy

10 surprising social media statistics that might make you rethink your social strategy | Social Media | Scoop.it

Social media is changing faster than ever, as if that wasn’t something everyone already knew!If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are ten that might make you rethink the way you’re approaching social media....


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Chris Decroix's curator insight, November 14, 2013 5:20 AM

Indeed very interesting stats to be taken into account when implementing social media strategy

Kristy Schnabel's curator insight, November 14, 2013 1:05 PM

Love this post. Every headline made me go "wow."

Annika McGinley's curator insight, November 17, 2013 10:41 PM

No surprise to me on  the stats on older users - a slower intro perhaps, but social media is just so much fun!

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What suicide notes look like in the social media age – Jack ...

What suicide notes look like in the social media age – Jack ... | Social Media | Scoop.it
Jack Flanagan on the rise of Twitter suicide theatre.
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46 Experts Share Their Top Social Media Management Tools | Blogging Wizard

46 Experts Share Their Top Social Media Management Tools | Blogging Wizard | Social Media | Scoop.it

A list of social media management tools is all well and good but which tools are the experts using? Find out here.

 

... Back in September of this year I published a post on social media management tools (you can find the post here) where I shared some of the most useful social media tools that I have used. This got me thinking – there is a crazy amount of social media tools out there that I haven’t tried, but what are other experts using? and why?

 

And, not just social media experts or social media influencers, but successful marketers and business owners too.

 

I then set out to contact some of the most influential people on the web and the result was simply amazing.

 

I asked: What are your top 3 tools for managing social media campaigns and why?...


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Jeff Domansky's curator insight, November 11, 2013 1:28 AM

Just an excellent list of social media management tools from 46 experts.

Marie Ennis-O'Connor's curator insight, November 12, 2013 12:26 AM

add your insight...

Sara Fiorentino's curator insight, November 13, 2013 10:29 AM

46 esperti di social media ci danno una top 3 degli strumenti di gestione dei social. Tra i primi Hootsuite, Buffer e Tweet Deck

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How to Get Employees to Embrace Social Media | Social Media ...

How to Get Employees to Embrace Social Media | Social Media ... | Social Media | Scoop.it
Learn how to create an internal social media structure to develop an effective long-term social media presence.
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Storytelling 101: How to Seize the Attention of a Distracted Audience

Storytelling 101: How to Seize the Attention of a Distracted Audience | Social Media | Scoop.it

We are all hopelessly distracted. It’s not a disorder -- it’s the new world order. Can I have your attention, please?

 

Whichever methods we put in play with our marketing, we’re powerless unless we’re able to get a prospect to pay attention. It doesn’t come easy. As long as we’re online, on earth, and in a media-centric society, there will always be a shiny object scattering, shattering, and battering our focus.

 

Okay, when you practice inbound marketing for a while, you start getting good. You figure out how to write a headline cursors and fingers are magnetically attracted to. But a click is nothing more than a click until you, the messenger, truly click with your customer....


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Jeff Domansky's curator insight, November 13, 2013 11:07 AM

Set aside a few minutes to learn how to become a captivating storyteller, as told by Barry Feldman.

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How a Winery Uses Social Media to Increase Sales and Brand Loyalty

How a Winery Uses Social Media to Increase Sales and Brand Loyalty | Social Media | Scoop.it
A case study on how a Napa Valley winery hit on a winning social media formula that pays dividends in both increased sales and brand loyalty. (From My Favorite!
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Almost a Third of U.S. Adults Have Been Hacked. Have You? - Digits - WSJ

Almost a Third of U.S. Adults Have Been Hacked. Have You? - Digits - WSJ | Social Media | Scoop.it
Nearly three in 10 U.S. adults say they one of their social-media accounts has been hacked, according to a new survey, offering a clearer sense of how many Americans face security risks as they put more of their once-private lives online.
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5 Ways to Prepare Your Facebook Page for the Holidays | Social ...

5 Ways to Prepare Your Facebook Page for the Holidays | Social ... | Social Media | Scoop.it
Here's how to make your Facebook page ready for the season with seasonally themed cover images, profile photos and custom app thumbnail images.
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The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales

The 6 Most Important Ways To Generate And Use Social Proof To Increase Online Sales | Social Media | Scoop.it

...like thousands of other words and phrases, it has many definitions including “a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation.” However, in our world of marketing and advertising, it means something completely different and according to Aileen Lee, partner at venture firm Kleiner Perkins Caufield & Byers, “In the age of the social web, social proof is the new marketing.”

 

Basically if someone else has done it or used it and talked about it online, that’s social proof. As a B2B or B2C company, how do you go about getting people to talk about you or your product? And more importantly what do you do with that social proof once you get it?...


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Jeff Domansky's curator insight, November 13, 2013 11:21 AM

Need proof of social life? Find out how to improve your marketing using "social proof."

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Using Social Media To Increase Awareness Of Medical Specialties Among Physicians

Using Social Media To Increase Awareness Of Medical Specialties Among Physicians | Social Media | Scoop.it

As the use of social media to communicate has grown exponentially over the past several years, so has its use in areas of business, technology and essentially every aspect of our daily lives.

Physicians are no exception, as they have rapidly adopted social media as a platform to provide education and awareness of emerging technologies and new advances within a given specialty.

In fact, the growing trend of FOAM, or free open access meducation, has significantly transformed how medical information is shared and transferred among emergency medicine physicians. The progressive concept of a “flipped classroom” model along with the notion of “asynchronous learning” have changed the way some physicians now approach medical education. Dissemination of podcasts and online lectures via Twitter, Facebook FB +0.88%, along with other file sharing applications, now facilitate the rapid transfer and sharing of medical advances which can potentially save lives and improve medical care.

As an example, it has been noted that interest in the medical sub-specialty of nephrology has been declining among medical students and residents over the past decade or so.

So Dr. Kenar Jhaveri and Dr. Hitesh Shah, physicians at the North Shore-LIJ Health System, decided to explore the reasons for this decline in interest and explore ways to revive interest in the field of nephrology.

Drs. Jhaveri and Shah presented data at the American Society of Nephrology’s Kidney Week 2013 in Atlanta, GA to identify what exposure medical students and residents have in their training to nephrology, and if that exposure accurately represents what a nephrologists truly does on a daily basis. An additional goal was to identify creative ways to teach nephrology – one medium being social media.

When social media is used in an educational fashion, it can help to share knowledge and increase awareness, further creating interest in a specific field of medicine.

In a presentation November 9 at the American Society of Nephrology’s Kidney Week 2013 in Atlanta, GA, Jhaveri outlined the largest educational social media campaign to date performed in organized medicine, “NephMadness”. By developing a gaming model involving various blogs and Twitter, Jhaveri indicated that the initiative was successful in attracting people to interact and learn about nephrology. This comes at a time when interest in nephrology is declining, especially among medical students and residents.

In March to April 2013, Jhaveri created an online educational tournament referred to as NephMadness consisting of 64 nephrology achievements. The concept was to simulate the NCAA men’sDivision 1 Basketball Tournament. Jhaveri re-captured the language, structure, and traditions of the basketball tournament to generate interest in his tournament of nephrology.

Sixty-four nephrology achievements and concepts were organized in brackets on the initial day. Educational material and descriptions of all 64 achievements were divided across 8 blog posts and spanned 11,534 words. The achievements were divided into 8 groups: programs, drugs, research techniques, discoveries, learning tools, equations/lab values, diagnostics, and studies.

Over the next month, the field of 64 was narrowed until a winner was declared. While the first two rounds were scripted by the editors, subsequent narrowing was decided by the users through online voting. NephMadness generated 34 separate blog posts. Forty percent, (14/34) were posted from blogs other than eAJKD.

Twitter was the main source of interactivity in which 77 individuals tweeted about the initiative 473 times and generated 519,323 impressions using the hashtag, #NephMadness.

NephMadness represents the first educational social media campaign performed of this magnitude and breadth in organized medicine. Based on initial feedback, the campaign performed well in increasing awareness an interest in the specialty of nephrology. As evidence, online traffic to the original blog set a record.

Dr. Mitchell Fogel, a practicing nephrologist, and Chairman and Vice President, Department of Medicine at St. Vincent’s Medical Center in Bridgeport, CT, feels that such a social media campaign conducted by these researchers can change the way medical residents and students view the field of nephrology, especially during a period in which interest in nephrology is certainly declining.

“Residents and students often see nephrologists as working hard…harder than other physicians, and having more challenging clinical problems with higher stress levels, with the perception that compensation is not sufficiently attractive to overcome these barriers.”, said Fogel.

He feels that most residents may not understand exactly what a typical day may hold in store, with their view of nephrology often unbalanced or biased.

“Often medical residents and students see us taking care of the sickest patients in the hospital who have the highest number of co-morbidities, with a high level of complexity of care. What they do not see are the high number of patients leading full productive lives in outpatient dialysis units, along with an office practice where the primary focus is keeping patients off dialysis.”

“A significant amount of discouragement is related to the unbalanced educational experience and exposure that residents and students have in these[nephrology] rotations”, added Fogel.

Looking towards the future, Fogel sees exciting advances in both “early detection diagnosis of kidney disease–both acute and chronic- with the expectation that earlier identification will lead to more successful treatments. New therapeutic regimens are being developed and tested, with improved scientific quality of trials”.

“Ultimately this will lead to better patient care, with increased attention on quality of life issues for patients with end stage renal disease (ESRD) whom require dialysis, ‘ he added.

“Social media can be effective at increasing public awareness of kidney disease, and for young medical trainees may help to bring contemporary issues to light”, concluded Fogel.

The use of such interactive games and social media campaigns could increase interest in nephrology and potentially lead to a reversal in recently observed trends of declining interest. In a broader sense, utilizing such interactive online social media campaigns certainly has the potential to raise awareness, and may lead to increases in revival of interest in additional medical subspecialties.


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What Medium Will the Digital Revolution Destroy Next?

What Medium Will the Digital Revolution Destroy Next? | Social Media | Scoop.it

Henry Blodget's presentation of The Future of Digital is a mammoth slideshow with some delicious nuggets. The three-word takeaway is "Money follows eyeballs." If you want to know where the money is going, follow our attention.That makes this graph, adapted from the widely shared (and occasionally maligned) Mary Meeker presentation, perhaps the most important of the slide. It shows consumer attention vs. U.S. ad spending....


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Jeff Domansky's curator insight, November 13, 2013 10:04 AM

Valuable insight for marketing and PR pros.

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Putting the social into social media - The Hindu

Putting the social into social media - The Hindu | Social Media | Scoop.it
Putting the social into social media
The Hindu
Why is social media suddenly going overboard in its attempt to create social relevance, wonders an old-timer. AD: Hi, you seem deep in thought. BC: Nothing, just wondering about how the human mind works.
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Introducing custom timelines: create timelines of Tweets for everyone | Twitter Developers

Introducing custom timelines: create timelines of Tweets for everyone | Twitter Developers | Social Media | Scoop.it

Today we’re introducing custom timelines to give you more control over how Tweets are organized and delivered on the Twitter platform....

 

Custom timelines are an entirely new type of timeline –– one that you create. You name it, and choose the Tweets you want to add to it, either by hand or programmatically using the API (more on that below). This means that when the conversation around an event or topic takes off on Twitter, you have the opportunity to create a timeline that surfaces what you believe to be the most noteworthy, relevant Tweets.

 

Each timeline is public and has its own page on twitter.com, making it easy to share so others can follow along in real time as you add more Tweets. And since custom timelines are part of our Twitter for Websites toolkit, you can embed these timelines on your website.

 

What you can do with custom timelines

 

Share the best Tweets about a topic you care about, or an event –– planned or unplanned –– that’s happening right now. Whether you want to collect the best Tweets about a TV show or help people find the latest information about fast-moving real-time situations, custom timelines let you give everyone a place to follow along....


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Jeff Domansky's curator insight, November 13, 2013 11:53 AM

Watch for a whole slew of Twitter innovations. Valuable for marketing, content marketing and PR.

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26 Unique Ways to Create Social Media Magic

26 Unique Ways to Create Social Media Magic | Social Media | Scoop.it

Do you find the creation of valuable content that both activates and inspires a thriving community elusive?

 

The ideas below are designed with you in mind! Peg Fitzpatrick, social media strategist and myself set out on a mission. To help you create social media magic within your business!

 

How can you do it? Believe it or not, you don’t have to spend hours per day formulating your perfect post. You need a roadmap, a basic understanding of who your target market is and these first 26 tips! (part one of our two-part series)...


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Jeff Domansky's curator insight, November 11, 2013 11:29 AM

This is a terrific social media blueprint for beginners and old hands. Recommended reading. 9/10

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4 Tools That Improve Your Social Media Analytics | Social Media ...

4 Tools That Improve Your Social Media Analytics | Social Media ... | Social Media | Scoop.it
Here are 4 easy-to-use social media analytics tools that deliver clear insights about your business's social media activity.
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Is social media the new wingman for singles? - Pew Research Center

Is social media the new wingman for singles? - Pew Research Center | Social Media | Scoop.it
Marketing Land
Is social media the new wingman for singles?
Pew Research Center
Today, six out of every ten American adults use social networking sites, which are bringing new tone and texture to dating.
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12 Things Students Should Never Do on Social Media

12 Things Students Should Never Do on Social Media | Social Media | Scoop.it
The last thing young people want is another set of rules. But these days, social media comes with great responsibility.
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A Global Social Media Census - Business Insider

A Global Social Media Census - Business Insider | Social Media | Scoop.it
Social networking is a global activity and audiences around the world are reshaping the top networks.
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SEO & Social Media Alignment - Search Engine Land

SEO & Social Media Alignment - Search Engine Land | Social Media | Scoop.it
I recently presented at SMX East on how SEO and Social teams can no longer operate separately. Why? Because social media is playing an ever-more important.
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