Marketing
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An exploration of marketing and branding with special focus on the digital.
Curated by Sarat Kiran
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SHOWDOWN: Email Vs Social Media Marketing – Which One Deserves Your Dollars? [INFOGRAPHIC]

SHOWDOWN: Email Vs Social Media Marketing – Which One Deserves Your Dollars? [INFOGRAPHIC] | Marketing | Scoop.it
SHOWDOWN: Email Vs Social Media Marketing – Which One Deserves Your Dollars? [INFOGRAPHIC]

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Peg Corwin's curator insight, October 18, 2013 9:06 PM

EMAIL MARKETING or SOCIAL MEDIA?


 - Round 1 Benefits is a draw

 - Round 2 Growth goes to social media

 - Round 3 Usage goes to email marketing

 - Round 4 Reach goes to email marketing

 - Round 5 Features goes to email marketing


And the winner is... EMAIL!


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Rescooped by Sarat Kiran from Social Media and Internet Marketing
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Facebook’s Role In Holiday Shopping

Facebook’s Role In Holiday Shopping | Marketing | Scoop.it
Yes, we know: It’s not even Halloween yet. But social marketing platform Offerpop is gearing up for Black Friday, Small Business Saturday, and Cyber Monday.

Via Manish Dhane
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Rescooped by Sarat Kiran from The Content Marketing Hat
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Content Creation Ideas for Non-Bloggers [Video]

Content Creation Ideas for Non-Bloggers [Video] | Marketing | Scoop.it
Mike Allton was recently a guest on the show, "Get On Track, Stay On Track" where ideas for creating blogs and rich content were discussed, particularly for people who struggle with blogging.

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Mike Allton's curator insight, October 19, 2013 10:57 AM

Content Creation Ideas for Non-Bloggers

I was delighted to be a guest on +Jason T. Wiser's HOA yesterday, "Get On Track, Stay On Track" where we talked about a ton of ways people can get their blogs active, even if they hate to write or struggle to complete blog posts.

Topics included:
 - What are the three types of blog posts?
 - How can I use guest bloggers and ghost writers?
 - Should every blog post be epic?
 - What is Newsjacking?
 - and more!!

Check out the full video replay and let me know if you have any questions at all about getting started or ramping up your blog!

Thanks, and have a great weekend!

#Blogging   #ContentMarketing #ContentMarketingTips #BloggingTips #HOA 

Pin it for later: http://www.pinterest.com/pin/12666442675741979/ 

Rescooped by Sarat Kiran from Everything Marketing You Can Think Of
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The Small Business Guide To Google+

The Small Business Guide To Google+ | Marketing | Scoop.it

“Follow this step-by-step guide to Google+ to make Google's social network an effective part of your digital marketing strategy.”


Via Neil Ferree, Jeffrey Lapin
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Rescooped by Sarat Kiran from Internet Marketing Strategy 2.0
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Identify Valuable Business Opportunities with the Consumer Trend Canvas

Identify Valuable Business Opportunities with the Consumer Trend Canvas | Marketing | Scoop.it

Via Robin Good
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Alessandro Rea's curator insight, October 17, 2013 5:06 AM
CONSUMER TREND CANVAS:

An easy-to-follow framework that will help you not only unpack andunderstand any consumer trend, but also help you apply it to launchsuccessful consumer-facing innovations of your own.

 

 

How & when to use the CONSUMER TREND CANVAS:Download your blank Consumer Trend CanvasTake the trend that you are interested in exploring further (either from us, or elsewhere!).As you analyze the trend, fill out the left hand side of the canvas (‘Understand’) with insights, data and examples. Then use the ‘Apply’ section on the right hand side to capture your ideas.Keep on circling back to re-examine how the segments relate to each other. Insights in one segment may highlight other elements of the trend and help you uncover truly novel concepts.Also, try using it to structure an innovation session with your team or a client. Then enjoy that ‘a-ha!’ moment as people both understand what a trend is all about, and how to make the most of it ;)

 

Read More: http://www.trendwatching.com/trends/consumertrendcanvas

Elías Manuel Sánchez Castañeda's curator insight, November 17, 2013 2:44 PM

A significant percentage of working-age Mexicans (PEA: economically active population) have no chance of finding a job as an employee, so it needs to develop the ability to use tools for self-employed or start a business. A useful tool is the Business Model Canvas, which allows a review sheet nine key concepts that has any business, and develop knowledge and actions that increase the likelihood that the company move forward.

Un porcentaje importante de los mexicanos en edad de trabajar (PEA: Población Económicamente Activa) no tendrá oportunidad de encontrar un trabajo como empleado, por lo que necesita desarrollar la habilidad de utilizar herramientas para auto-emplearse o para iniciar un negocio propio. Una herramienta útil es el Model Business Canvas, que nos permite en una hoja repasar nueve conceptos clave que tiene cualquier negocio, y desarrollar conocimientos y acciones que incrementan la probabilidad de que la empresa siga adelante.

Birgitta Edberg's curator insight, March 29, 2015 3:53 PM

Buiness Model Canvas and Customer Trend Canvas. Visualization make the Thinking Process Easier.

Rescooped by Sarat Kiran from Digital Marketing, Search Engine Optimization, Social Media & Web Development
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The Art of Writing Great Google+ Posts

The Art of Writing Great Google+ Posts | Marketing | Scoop.it
There's no denying it: we love Google+. Sure, we've made hay over other social networking sites like Twitter, Facebook, and Pinterest. That's because it'

Via Jannette Pazer
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Rescooped by Sarat Kiran from WordPress Google SEO and Social Media
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The Social Media Spec Guide an Infographic /@BerriePelser

The Social Media Spec Guide an Infographic /@BerriePelser | Marketing | Scoop.it
The Social Media Spec Guide an Infographic You may not be surprised to find out

Via WordPress SEO & Social Media
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WordPress SEO & Social Media's curator insight, October 11, 2013 10:58 AM

The Social Media Spec Guide an Infographic /@BerriePelser

DianaI's curator insight, October 12, 2013 8:26 AM

Well.. This is useful

Rescooped by Sarat Kiran from The MarTech Digest
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New Marketing Management, and The Top 8 Marketing Technology Articles Curated Friday, 10/11/13

New Marketing Management, and The Top 8 Marketing Technology Articles Curated Friday, 10/11/13 | Marketing | Scoop.it

Over the past few days we’ve covered the basic pieces to the new Marketing Department: (1) Data Jockeys, the (2) App Masters, and the (3) Content Creators. Now the question is: who reports to whom.

 

Let’s start with the easiest group, the App Masters. This is the domain of Marketing Operations, which is emerging as one of the most important marketing management functions, and the fastest growing.

 

The Marketing Operations manager (VP, Director, whatever) is your resident marketing tech expert, astute in all aspects of marketing technology from CRM to MA to SEO to A/B & MVT testing to whatever. If there is code, then there’s the need for Marketing Ops.

 

Obviously, the Marketing Ops Manager has to know the technology, otherwise he/she will be run over by staff. But the Marketing Ops Pro needs to be able to cross over and serve the Content Creators and the Data Jockeys, with knowledge of their mission, objectives and needs. And by the way: the Marketing Ops Manager MUST be able to speak the language of IT, and build bridges.

 

If there was ever a role that the CMO needs to embrace, it’s Marketing Ops. Without that, the CMO is subject to the direction from IT.

 

Marketing technology…NOW!

 

See today's Top Curated Marketing Technology Articles here.

 

___________________________________

-Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

-If you like this post or any of the scoops from The Marketing Technology Alert (brought to you by iNeoMarketing), PLEASE share by using the links below.


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Rescooped by Sarat Kiran from Social Media and Internet Marketing
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10 Tips for Better Social Media Status Updates

10 Tips for Better Social Media Status Updates | Marketing | Scoop.it

Via Manish Dhane
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Rescooped by Sarat Kiran from Email Marketing Tips
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BEST PRACTICES - 8 effective email strategies backed by research

BEST PRACTICES - 8 effective email strategies backed by research | Marketing | Scoop.it
See the inbox-tested email strategies that successful senders use to get their emails clicked.

Via Peg Corwin
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Peg Corwin's curator insight, October 8, 2013 2:57 PM

Research backs up these EMAIL MARKETING TECHNIQUES:


- "Personalize your email without using the recipient’s name
- Use of either long or short of subject lines
- 8:00 p.m. to midnight is the prime time to send your email
- The best content is free content: Give something away
- Mobile opens accounts for 47 percent of all email opens
- Email still reigns over Facebook and Twitter
- Send email on the weekends
- Re-engage an inactive group of subscribers"

Click to learn insider details.

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Rescooped by Sarat Kiran from The Official Photoshop Roadmap Journal
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How to Create a Stunning Surreal Landscape

How to Create a Stunning Surreal Landscape | Marketing | Scoop.it

In this Photoshop tutorial you will learn in easy and simple steps how to create a surreal environment.


Via Enrique Flouret
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Rescooped by Sarat Kiran from Content Marketing & Content Strategy
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Brands and Beliefs

Brands and Beliefs | Marketing | Scoop.it

Purpose, values and ethics are the oxygen of successful marques because they inspire consumers to see qualities in the brands they choose that make them feel more human, more real and more desirable.


Via Stefano Principato
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Stefano Principato's curator insight, October 10, 2013 2:02 AM

Brands are actually in the business of generating meaning

Rescooped by Sarat Kiran from Social Media and Internet Marketing
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A Guide to Google Hummingbird

A Guide to Google Hummingbird | Marketing | Scoop.it

Via Manish Dhane
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Rescooped by Sarat Kiran from Dealership Marketing Services
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MASTERING The Art and Science of Website Conversion - Amir Amirrezvani, DealerOn

Car Dealers spend thousands of dollars a year on third-party leads, non-verifiable advertising slots on third-party sites, and questionable marketing platfor...

Via Manny Luna
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Rescooped by Sarat Kiran from Social Media Branding and Social Media Business
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Infographic: The Demographics of Social Media U...

Infographic: The Demographics of Social Media U... | Marketing | Scoop.it
Understanding the demographics of social media users is critical to effective, well-targeted social media marketing.

Via Peter Wilkinson www.peter.uk.com
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Peter Wilkinson www.peter.uk.com's curator insight, October 19, 2013 6:21 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | employer branding | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

Rescooped by Sarat Kiran from Public Relations & Social Marketing Insight
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4 Powerful Ways to Use Content Marketing to Build Your Personal Brand

4 Powerful Ways to Use Content Marketing to Build Your Personal Brand | Marketing | Scoop.it

You’ve probably read at least a handful of blog posts that talk about content marketing. If you spend a fair amount of time reading about online marketing, you’ve probably actually come across a few case studies about content marketing. While both blog post and case studies are useful sources of information about content marketing, they’re generally focused on how small and large businesses are utilizing this marketing technique.

 

What most sources of information about this topic don’t touch on is whether or not content marketing is a good fit for personal branding. The answer to that question is not only is it a good fit, but if you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing. Let’s go over four different reasons why this strategy works so well:


Via Jeff Domansky
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Jeff Domansky's curator insight, October 19, 2013 10:24 AM

Can content marketing help build your personal brand? Absolutely!

Ali Anani's curator insight, October 20, 2013 12:22 AM

personal branding or whatever branding this is a must read

Hanin Abu Al Rub's curator insight, October 20, 2013 4:38 AM

If you’re serious about building a strong personal brand, you definitely need to be engaged in content marketing

Rescooped by Sarat Kiran from MarketingHits
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How To Grow Targeted Followers On Twitter?

How To Grow Targeted Followers On Twitter? | Marketing | Scoop.it
An analogy I often use about building a social media community is to look at it like a radio station. Even if you find the perfect radio station with all of your target prospects listening to it, but you only have 60 listeners you’ll never get to ROI (return on investment) on your radio advertising, even if it everybody buys your stuff. Likewise with your social media marketing efforts, it requires that you have a big enough audience to get ROI.

Via Brian Yanish - MarketingHits.com
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Rescooped by Sarat Kiran from Content Marketing & Content Strategy
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The Content Marketing Ecosystem SkyScape™

The Content Marketing Ecosystem SkyScape™ | Marketing | Scoop.it
Skyword introduces the Content Marketing Ecosystem SkyScape™ - a roadmap for marketers looking guidance in the content marketing space.

Via Stefano Principato
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Stefano Principato's curator insight, October 17, 2013 10:27 AM

The infographic breaks down the content marketing ecosystem into six key categories: Content Strategy, Original Content Creation, Content Curation, Content Hosting Platforms, Content Distribution & Amplification, and Content Performance Measurement.

Rescooped by Sarat Kiran from SEO and Social Media Marketing
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Are You Doing Your SEO Wrong?

Are You Doing Your SEO Wrong? | Marketing | Scoop.it

With all of the algorithm updates Google has been releasing, have you ever wondered if you are keeping up with them?

 

From Panda to Penguin to now Hummingbird, the updates aren’t stopping. Having all of these animal names as algorithm updates isn’t helping either.

 

Because of this, I decided to create a free website analyzer that will crawl your site and tell you the specific things you need to fix. All you have to do is go to http://www.quicksprout.com and enter in your URL.

 

Here’s what the website analyzer will do for you:  http://www.quicksprout.com/2013/10/10/are-you-doing-your-seo-wrong/

 

 


Via Antonino Militello
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Sameep Shah's curator insight, October 11, 2013 1:52 PM

Very nice tool for analyzing a website's SEO!

koreagonstudio's comment, October 16, 2013 5:26 AM
THanks, very useful!!!
harish magan's comment, October 16, 2013 8:57 AM
It is very informative indeed !!
Rescooped by Sarat Kiran from Google Plus and Social SEO
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Who Are The Top 50 Social Media Power Influencers?

Who Are The Top 50 Social Media Power Influencers? | Marketing | Scoop.it
Who are the most influential people in social media, the power influencers who have grasped what the social media revolution is all about? Here's a list of fifty people who have very substantial social media followings.

Via Neil Ferree
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Neil Ferree's curator insight, October 11, 2013 12:02 PM

This G+ post from Al Remetch the legal hazards of social media.The original post was Mark Traphagen from his employer Virante that referenced Glen Gilmore #7 on the top 50 with a pull of 1,944 for Gilmore Business Network @glengilmore


Harvard Lawyer and Top 50 Social Media Power Influencer for 2013. I want be on this list Forbes next Year!


The best way for me to get on this list is to anser the question with a focus on David Amerland's Semantic Search concepts.


What is a Social Link Wheel and Why Should I Care?


Question #2

How to get people to join Circle?

How to get the right people to add me to a Circle on Google+


I use vCita to Schedule my Hangouts

Michael Ehline's curator insight, October 24, 2013 12:24 AM

Ehline Law Firm PC wants to be the most influential law firm.  Check em out at http://ehlinelaw.com for personal injury information.

Rescooped by Sarat Kiran from Design Arena
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ヅThe Ultimate Guide to Tablet Web Design (Ebook) For FRREE Ü

ヅThe Ultimate Guide to Tablet Web Design (Ebook) For FRREE Ü | Marketing | Scoop.it

 

➨ This free ebook contains 30 tablet web design best practices to help you make your website look stunning on tablets.

 

➨ 30 Ways to Create Amazing Web Experiences on Tablets...

 

➨ Half a billion tablets will ship in 2013 and 2014. It’s time to make your website a killer experience on tablets...

 


Via Mhd.Shadi Khudr
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Rescooped by Sarat Kiran from Public Relations & Social Marketing Insight
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20 Epic Examples of Content Marketing

20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, more...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 12, 2013 7:51 PM

Content marketing examples from Joe Pulizzi's new book will get you inspired. Good learning.

Shakira A. Ali's curator insight, October 12, 2013 11:14 PM

Learn from those who are making the biggest impact!  

Ferenc Pecsi's curator insight, October 13, 2013 6:35 AM

Példából ért  a magyar! :)

Rescooped by Sarat Kiran from WordPress Google SEO and Social Media
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Perform SEO on Your Website With Social Media an Infographic /@BerriePelser

Perform SEO on Your Website With Social Media an Infographic /@BerriePelser | Marketing | Scoop.it
Perform SEO on Your Website With Social Media an Infographic Would you like to maximize

Via WordPress SEO & Social Media
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WordPress SEO & Social Media's curator insight, October 9, 2013 4:18 AM

Perform SEO on Your Website With Social Media an Infographic /@BerriePelser

Rescooped by Sarat Kiran from Ayantek's Social Media Marketing Digest
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Promote Your Social Media Contests | Social Media Today

Promote Your Social Media Contests | Social Media Today | Marketing | Scoop.it

Many companies and brands run social media contests on the internet. They try their best to ensure that these contests reach a wide audience. There are several ways to promote social media contests. Some of these methods have been already used, others are still being researched.


Via The Ayantek Team
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The Ayantek Team's curator insight, October 9, 2013 9:40 AM

Thinking of running a social media contest? This article gives great insight to best reach your target market with your contest. 

Rescooped by Sarat Kiran from Social Media Content Curation
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Best Tools for Fact-Checking, Vetting and Verifying News Online: Verification Junkie

Best Tools for Fact-Checking, Vetting and Verifying News Online: Verification Junkie | Marketing | Scoop.it

From Robin Good's insight:

"Verification Junkie is an excellent free online resource curating the most relevant tools for fact-checking and verification of online content.

For each tool collected, Josh Stearns has provided a detailed description, and relevant links..."

Read full Robin Good's insight below.

 

Check out it: http://verificationjunkie.com

 


Via Robin Good, Giuseppe Mauriello
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Alessandro Mazzoli's curator insight, October 9, 2013 5:30 PM

Risorsa utile ( e gratuita) per il Fact-Checking

William A Richardson's curator insight, October 21, 2013 9:48 AM

General useful tools?

Ruveanna Hambrick's curator insight, October 2, 2014 2:53 PM

This has great resources and has different multi-media links that are great for crap-detecting.