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7 Ways to Increase Traffic on Your Company Social Media Channels

7 Ways to Increase Traffic on Your Company Social Media Channels | Social Media | Scoop.it
Are you unsure about the best way to manage your company’s social media presence? Here are 7 simple tips to help you get more traffic.
Rohit Kapoor's insight:
Commenting on other sites and being generous in praise drives a lot if relevant traffic
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61% of Super Bowl Viewers Will Share Ads on Social Media - Mashable

61% of Super Bowl Viewers Will Share Ads on Social Media - Mashable | Social Media | Scoop.it
Social News Daily 61% of Super Bowl Viewers Will Share Ads on Social Media Mashable The first Twitter-worthy moment of the Super Bowl season came early this year, when Seattle Seahawks cornerback Richard Sherman lit up social media with a GIF-able...
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Social Media Firms on Acquisition Spree; Rebranding in the Security Software Space - World News Report

The most comprehensive geo-political news service available on the Internet, covering over 263 countries and regions, all U.S. States and Industries.
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Source Metrics Allows Retailers To Measure In-Store Social Media Conversions - Forbes

Source Metrics Allows Retailers To Measure In-Store Social Media Conversions - Forbes | Social Media | Scoop.it
Source Metrics Allows Retailers To Measure In-Store Social Media Conversions Forbes Tracking those same social media sale conversions in brick and mortar stores, however, is a lot harder. One major problem?
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Rejecting Billions, Snapchat Expects a Better Offer

Rejecting Billions, Snapchat Expects a Better Offer | Social Media | Scoop.it
Snapchat, a social media service based in Venice Beach, Calif., has become one of the most sought-after businesses in the technology industry. (Social media Co that built revenue beyond ads.
Rohit Kapoor's insight:
Great service, how long will it last?
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10 Ways Restaurants Can Use Social Media To Grow

10 Ways Restaurants Can Use Social Media To Grow | Social Media | Scoop.it
Taste success using social media for your restaurant!

Via Thomas Faltin
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Here's Why Top Brands Must Do Something About Their Terrible Social Media ... - Business Insider

Here's Why Top Brands Must Do Something About Their Terrible Social Media ... - Business Insider | Social Media | Scoop.it
Here's Why Top Brands Must Do Something About Their Terrible Social Media ...
Business Insider
Most brands offer dreadful customer service on social media. One study found that response times have actually worsened recently.
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Shutdown Leads Many Agencies to Go Dark on Social Media

As part of the shutdown, multiple government agencies from N.A.S.A. to the U.S.
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5 Authors Using Social Media to Reach Readers and Sell Books

5 Authors Using Social Media to Reach Readers and Sell Books | Social Media | Scoop.it
Authors are looking to social media to reach readers and sell books.
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The Effects of Social Media on Communication | Social Media Today

The Effects of Social Media on Communication | Social Media Today | Social Media | Scoop.it
With 80 percent of teen Internet users frequenting social media sites, it’s no wonder our real world social lives are seeing some changes.
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The Truth About Social Media That Nobody Else Will Tell You

The Truth About Social Media That Nobody Else Will Tell You | Social Media | Scoop.it
Social media can help you acquire new customers. But it's greatest value may be in its use as a customer retention tool. Click through to find out why. (Learn this #SocialMedia secret to help the calculate ROI of your campaigns via @AskJamieTurner.
Rohit Kapoor's insight:

As a retention tool!

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5 Indian Inspirations for Summer Sides and Accompaniments

5 Indian Inspirations for Summer Sides and Accompaniments | Social Media | Scoop.it
Often, entrees and main courses overshadow their equally delicious counterparts, the sides that accompany them. The rice, couscous, salads and breads all complete and balance our meals; turning a s...
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Expert Guidelines on Using Twitter for Business

Expert Guidelines on Using Twitter for Business | Social Media | Scoop.it
In Part 2 of this exclusive Pool & Spa News Twitter How-to, experts offer advanced ideas on how industry members can capitalize on the social media tool.
Rohit Kapoor's insight:

Good insight for #SMB

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9 things you need to know before using social media at work

9 things you need to know before using social media at work | Social Media | Scoop.it
Here is what we have learned from a 600-person survey -- and what we want to share with you about using social media at work.
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42% of Adults Use Multiple Social Networks, A Good Sign for SMM Tools

42% of Adults Use Multiple Social Networks, A Good Sign for SMM Tools | Social Media | Scoop.it
Social media management tools may become increasingly valuable for everyday social media users, as 42% of adults now use multiple social networks. (Are social media management tools just for businesses?
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12 Killer Social Media & Content Marketing Blog Posts from 2013

12 Killer Social Media & Content Marketing Blog Posts from 2013 | Social Media | Scoop.it
Metro statue from a recent trip to Moscow This post marks number 3,401 on Online Marketing Blog. Did you know?
Rohit Kapoor's insight:
Good collection, worth a read
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JP Morgan Scraps Its Latest Social Media Push After A 6-Hour Long Twitter Disaster

JP Morgan Scraps Its Latest Social Media Push After A 6-Hour Long Twitter Disaster | Social Media | Scoop.it
JP Morgan's PR team is heading "back to the drawing board" after its hashtag was taken over.
Rohit Kapoor's insight:
What not to do on Twitter
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TV Everywhere Is Exploding In The US

TV Everywhere Is Exploding In The US | Social Media | Scoop.it
TV And Cable Networks Are Increasing Their TV Everywhere Offerings (IHS) Research firm IHS recently surveyed the current state of TV everywhere at the four major US TV Networks as well as at their premium cable network subsidiaries. IHS found that NBCUniversal is leading the pack in providing consumers access to TV content on smartphones and tablets, with 15 of its 18 channels having a TV Everywhere feature. IHS also found that TV Everywhere is starting to expand beyond simply iOS and Android smartphones and tablets. High-growth platforms include Smart and connected TVs as well as video game consoles like Xbox....
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Twitter opening up private messages to anyone

Twitter opening up private messages to anyone | Social Media | Scoop.it
Twitter users can now decide that any person or company can send them private messages on the site.
Rohit Kapoor's insight:

This will lead to more spam DMs

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Dave Eggers' Scathing Attack on Social Media - TIME

Dave Eggers' Scathing Attack on Social Media - TIME | Social Media | Scoop.it
Christian Science Monitor
Dave Eggers' Scathing Attack on Social Media
TIME
You can't really write a “1984″ for our times, because “1984″ is still the “1984″ of our times.
Rohit Kapoor's insight:

I guess we all are part of the circle.... as I tweet about this

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How Social Media Is Being Used To Amplify TV Advertising - Business Insider

How Social Media Is Being Used To Amplify TV Advertising - Business Insider | Social Media | Scoop.it
How Social Media Is Being Used To Amplify TV Advertising
Business Insider
Research has shown that TV-watching and social media usage isn't mutually exclusive. Consumers appear to love using social media while they watch TV.
Rohit Kapoor's insight:

Forty percent or more of U.S. mobile audiences browsed social media on their tablets or smartphones while watching TV

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What's On Your Mind? Fox To Incorporate Facebook Content Into Football Telecasts - SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global

Fox Sports has signed a deal with Facebook to incorporate content from the social media company into the network's football telecasts. The deal lasts through the current football season, starting with last weekend's college and NFL games.
Rohit Kapoor's insight:

Good move, tapping into an existing second screen.

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Call Center Outsourcing Buyers Want More Than Cost Savings - CIO

Call Center Outsourcing Buyers Want More Than Cost Savings - CIO | Social Media | Scoop.it
CIO Call Center Outsourcing Buyers Want More Than Cost Savings CIO As the market for contact center outsourcing has matured, buyers are increasingly looking for sophisticated support from suppliers to enhance the customer experience across multiple...
Rohit Kapoor's insight:

Providing an 'All Channel' experience, or a seamless experience no matter what channel, physical or digital is a key driver.

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How Cisco achieved 281% ROI with social listening and Salesforce Radian6

How Cisco achieved 281% ROI with social listening and Salesforce Radian6 | Social Media | Scoop.it
Over half of CEOs expect social channels to be the primary way of engaging customers within the next five years.
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3 Innovative Ways Startups Are Driving Results Over Social Media

3 Innovative Ways Startups Are Driving Results Over Social Media | Social Media | Scoop.it
How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.
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