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Scooped by Olivier Milo
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How to Improve Social Media Shares of your Content Marketing

How to Improve Social Media Shares of your Content Marketing | Social Media, Digital Marketing | Scoop.it
In addition to advertising and email marketing, social media shares of content via sites like Facebook, LinkedIn, Twitter, Pinterest, Google+, Tumblr and other platforms allows good content to be spread.
Olivier Milo's insight:

Would you like to increase your online visibility and influence? Here's a short starter's guide to content marketing !

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Where content curation traffic comes from and 4 ways to increase yours

Where content curation traffic comes from and 4 ways to increase yours | Social Media, Digital Marketing | Scoop.it

" During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we’ve been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. So we’ve analyzed all the content curated, published and shared through Scoop.it. This post is about sharing these data and learnings so you can be more effective with your content curation. "

Olivier Milo's insight:

Great tips from @Guillaume Decugis !

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Bien choisir ses mots clés sur les réseaux sociaux

Bien choisir ses mots clés sur les réseaux sociaux | Social Media, Digital Marketing | Scoop.it

" Qui n’a pas déjà formulé à plusieurs reprises et dans tous les sens une publication pour être sûr qu’elle attirera l’attention de vos fans mais aussi véhiculera les messages que vous souhaitez transmettre ?

 

Or, tout cela dépendra du “wording” que vous mettez en place sur vos réseaux sociaux. Derrière ce terme anglais se cache en fait toutes les problématiques rédactionnelles : titres, accroches, publications…  "

Olivier Milo's insight:

Good selection of tools, check it for yourself

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Rescooped by Olivier Milo from Stratégies de contenu - #SCMW2015
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Entreprise : de l’importance d’une bonne stratégie de contenu

Entreprise : de l’importance d’une bonne stratégie de contenu | Social Media, Digital Marketing | Scoop.it

" Afin d’émerger de la jungle du Net, les entreprises ont désormais besoin d’une stratégie de contenu. 

 

L’importance d’une stratégie de contenu pour imposer sa voix dans le Web ne fait plus de doute, comme le prédisait Bill Gates et comme l’explicite Brian Solis. Depuis son ouverture (web 2.0, ou social ou encore contributif), le Web a invité entreprises, organisations et marques à muter leurs stratégies de communication d’un modèle de diffusion vers..."


Via Hélène Brevet
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Hélène Brevet's curator insight, March 5, 2014 5:18 AM

Widoobiz, notre partenaire media sur l'édition parisienne, nous présente l'importance d'une bonne stratégie de contenu pour l'entreprise et introduit les 3 axes de nos petits-déjeuners sur la curation en entreprise : 

  • Community Management
  • Thought Leadership
  • Knowledge Management

Un Must Read!


Il reste des places pour vous inscrire 


Rescooped by Olivier Milo from Educational Use of Social Media
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Top 40 WordPress Plugins For Blog Administrators

Top 40 WordPress Plugins For Blog Administrators | Social Media, Digital Marketing | Scoop.it

" Blog administrators often find it difficult to handle their blog and this is the reason why different plugins are here. This time, we are presenting a list of 40 useful and most powerful WordPress plugins for blog administrators. "


Via Maria Margarida Correia
Olivier Milo's insight:

Great list ! I'm sure you'll find one that will suit your needs

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Rescooped by Olivier Milo from Getting Things Done
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Veille : une méthode simple de collecte, de diffusion et de stockage

Veille : une méthode simple de collecte, de diffusion et de stockage | Social Media, Digital Marketing | Scoop.it
Je vous propose une méthode simple pour assurer une veille quotidienne efficace, sans utiliser d'outils complexes.

Via Fabrice
Olivier Milo's insight:

A must read for all content planners who want to speed up their routine. Thanks @Fabrice .

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Rescooped by Olivier Milo from Social Marketing Revolution
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29 Social Media Tools Used By Pros

29 Social Media Tools Used By Pros | Social Media, Digital Marketing | Scoop.it

" Are you looking for ways to enhance your social media marketing? Do you want new tools to simplify your job? We asked a group of social media pros for the hottest social media tools they use today. "


Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Bart van Maanen's curator insight, February 26, 2014 5:52 AM

Een flinke lijst met nieuw of aanbevolen social media gereedschap. Kijk eens of er iets voor je bij zit dat je kan helpen. Het is wel een potentiële tijdvreter, dit lijstje, dus misschien even de link bewaren. ;-)

Martin (Marty) Smith's curator insight, February 26, 2014 8:41 PM

Many of these tools new to me. Nimble, Harvest and BuzzFork look cool. M

Sara Prendergast's curator insight, March 6, 2014 9:50 PM

25 social media tools that can be used to enhance your social media. You've probably never heard of most of these, I know I hadn't, but these can help expand your professional portfolio, as well as make your life easier. These are brought to you straight from the pros and are sure to be helpful!

Rescooped by Olivier Milo from Actualité Social Media : blogs & réseaux sociaux
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38 outils gratuits pour surveiller et analyser votre présence sur les médias sociaux

38 outils gratuits pour surveiller et analyser votre présence sur les médias sociaux | Social Media, Digital Marketing | Scoop.it

" Pour tirer le meilleur parti de votre présence web, vous devez mesurer et analyser les résultats de vos actions sur les réseaux sociaux. De cette façon, vous pourrez mieux comprendre le pourquoi de vos réussites et échecs.

 

Ils existent de nombreux outils gratuits et payants pour vous aider. Lesquels choisir? Cela dépend évidemment de votre stratégie et de vos buts, ainsi que des médias sociaux utilisés. "


Via Ozil Conseil
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Rescooped by Olivier Milo from Social Media for Photographers
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A handy guide to optimize your strategy on 11 social media sites

A handy guide to optimize your strategy on 11 social media sites | Social Media, Digital Marketing | Scoop.it

" When it comes to your social media strategy, you should never put all your eggs in the Facebook’s basket. A lot of your audience may be there, but recent events have proven that the social network may not be a viable option for businesses with small wallets.

Instead, why not take advantage of Twitter, Google+, LinkedIn, and / or Pinterest?  Tumblr, SlideShare, and Instagram also offer some great perks.

With that said, each platform serves a specific purpose. So, it is essential to familiarize yourself with it. The success of your business depends on it! "


Via Cendrine Marrouat - cendrinemarrouat.com
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Internet Marketing News's curator insight, February 24, 2014 12:52 PM

A handy guide to optimize your strategy on 11 social media sites.

#socialmediamarketing #socialmedia

Francesca Mattonelli's curator insight, February 26, 2014 6:03 AM

Ogni piattaforma ha le sue best practice, ma qui si fa di più: si pensa agli obiettivi!

Nicoletta Gay's curator insight, February 28, 2014 5:37 AM

Useful recap!

Scooped by Olivier Milo
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Launching Scoop.it for Google+: authorship and posting to Google+ Company pages

Launching Scoop.it for Google+: authorship and posting to Google+ Company pages | Social Media, Digital Marketing | Scoop.it

" … the +1 button is pressed more than 5 million times a day and 340 million of its users are active.

 

Scoopiteers didn’t need to wait for those metrics to be public to demand that we add Google+ to the Scoop.it’s sharing options: as our platform is a hub to discover, curate and share content to feed your online channels, it’s natural to offer as many distribution options as possible. [...] we’re excited to launch our integration with Google+ with 2 new features:

Adding Google+ Company pages as a sharing option to Scoop.itAdding Google+ authorship to your Scoop.it profile "
Olivier Milo's insight:

In my opinion, the sharing option comes handy but the authorship feature has a HUGE potential for Scoopiteers !

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Rescooped by Olivier Milo from Startup Revolution
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Battle of the Sexes: Men & Women Use Social Media Differently

Battle of the Sexes: Men & Women Use Social Media Differently | Social Media, Digital Marketing | Scoop.it

" Women dominate on Facebook, but men are more prevalent on Twitter "


Via Heather Koroll, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 19, 2014 10:50 PM

Love this infographic. What it says is we lucky few Internet marketers have several dimensions to think about when we use social media including:

* Are we communicating on MARS or VENUS?
* What is the NATIVE language of the platform?

* What are the stated and unstated RULES of the platform?
* How do we NOT step on a crack and break our SMM's back?

Great infographic.

Rescooped by Olivier Milo from Réseaux et médias sociaux, veille, technique et outils
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Les bonnes pratiques du marketing sur Instagram

Les bonnes pratiques du marketing sur Instagram | Social Media, Digital Marketing | Scoop.it

" L'activité des marques s'amplifie sur Instagram, alors que la publicité n'y est pas déployée partout. Tour d'horizon des bonnes pratiques à l'occasion de la sortie du livre « Instagram Handbook for Brands »

 

À mesure que l'audience d'Instagram augmente, au point de dépasser les 150 millions d'utilisateurs actifs début 2014, les marques y trouvent un intérêt croissant. "


Via Fabrice
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Rescooped by Olivier Milo from Social Media Strategies
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4 Easy Steps to Measure Your Social Media ROI

4 Easy Steps to Measure Your Social Media ROI | Social Media, Digital Marketing | Scoop.it

" Let’s talk about some ways you can measure your social media ROI that are a little less labor intensive.

 

One method that popped up in my research is the CLEAT method created by Stephanie Frasco at Convert With Content. It’s a pretty simple method that lets you track more than just numbers.


CLEAT stands for... "


Via Jesús Hernández, Ivo Nový
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Rescooped by Olivier Milo from Le métier de community manager
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Les réseaux sociaux : un canal de business encore mal maîtrisé

Les réseaux sociaux : un canal de business encore mal maîtrisé | Social Media, Digital Marketing | Scoop.it

" De nombreuses marques utilisent les médias sociaux pour prospecter. Pourtant, seulement un tiers des entreprises sait influer sur son e-réputation et 50% ignorent même comment la mesurer, selon le baromètre Entreprises et médias sociaux d'Idaos Lab. "


Via Veille digitale
Olivier Milo's insight:

Une infographie en français !

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Rescooped by Olivier Milo from Social Media and Internet Marketing
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Google Author Rank

Google Author Rank | Social Media, Digital Marketing | Scoop.it

" Author Rank is getting more important. Learn about this new metric from Google in ranking content and the author who created it. See a powerful Infographic and get some advice.

 

The combination of Content, Link Building and the Social Factors will help to power your Author Rank. "


Via Manish Dhane
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Rescooped by Olivier Milo from Content Marketing & Content Strategy
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The relationship between content strategy and content marketing

The relationship between content strategy and content marketing | Social Media, Digital Marketing | Scoop.it

" This article represents the collective thinking of several content professionals having various backgrounds, expertise, and interests in the fields of Content Strategy and Content Marketing. "


Via Stefano Principato
Olivier Milo's insight:

Great collection of views !

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Stefano Principato's curator insight, March 5, 2014 10:50 AM

The role and purpose of content marketing has shifted based on lessons learned from traditional “push” marketing, allowing organizations to connect on a more meaningful level with useful, relevant content. Therefore, a key component of content marketing is understanding what the audience is looking for and when to meet their needs and expectations.

Rescooped by Olivier Milo from Social Marketing Strategy
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14 Powerful Social-Media Sharing Strategies You Aren't Using

14 Powerful Social-Media Sharing Strategies You Aren't Using | Social Media, Digital Marketing | Scoop.it

" The currency of social media is the share, and some people just have a knack for finding and crafting the perfect share. The rest of us have to work a little harder. Really, great social-media sharing is a skill. And like all other skills, it requires a little strategy and a lot of practice to perfect.

Here's a road map to quality social-media sharing, including what to share, when to share it, and how to share. "


Via Witmer Group
Olivier Milo's insight:

Useful checklist for content posting

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Rescooped by Olivier Milo from visualizing social media
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The World of Social Media Monitoring & Analytics

The World of Social Media Monitoring & Analytics | Social Media, Digital Marketing | Scoop.it

" This infographic looks at the growth and future of analytics tool marketing and recommend 14 best social media analytics tools that will assist you to make accurate, insightful predictions."


Via Lauren Moss
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Jean-Marie Grange's curator insight, March 20, 2014 10:43 AM

All the tools to monitor and analyze your social media activities. Nice infographic

Marianne Naughton's curator insight, March 27, 2014 9:28 AM

Let Others Stay Up On Social Media

Carole Borie's curator insight, April 2, 2014 10:44 PM

Analytics tools to improve your business on the Web

Rescooped by Olivier Milo from The Content Marketing Hat
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Scoop.it Integrates Google Authorship and Google+ Page Support

Scoop.it Integrates Google Authorship and Google+ Page Support | Social Media, Digital Marketing | Scoop.it

" "Content Curation" is a phrase and concept that I often mention to clients as an integral part of their Content Marketing strategy. Particularly for small to medium businesses and business owners who do not have the time or resources to create their own unique content frequently, content curation can be an invaluable way to demonstrate expertise and a willingness to help others, with a far less investment of time up front.

 

Scoop.it is one of the tools that... "


Via Mike Allton
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Richard Wynn's curator insight, March 2, 2014 4:56 AM

Great advice from Mike Allton at The Social Media Hat on linking G+ and the content curation power of Scoop.it

Witmer Group's curator insight, March 4, 2014 12:42 PM

We think this is so awesome!  We LOVE Scoop.it and of course, Google+.  They have found their way to each other!!!  #google #authorship 

Kristina Witmer's curator insight, March 4, 2014 3:21 PM

excellent!

Scooped by Olivier Milo
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How To Make Your Posts Stand Out on Twitter, Facebook & LinkedIn: The Complete Guide to Social Media Formatting

How To Make Your Posts Stand Out on Twitter, Facebook & LinkedIn: The Complete Guide to Social Media Formatting | Social Media, Digital Marketing | Scoop.it

" Social media is a crowded place. You need every competitive advantage possible to stand out.

Luckily, giving your social media posts a little something extra doesn’t have to mean to a lot of extra work for you. "

Olivier Milo's insight:

Great post ! You shoud definitely read this one.

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Scooped by Olivier Milo
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Protégez votre E-réputation

Protégez votre E-réputation | Social Media, Digital Marketing | Scoop.it
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Rescooped by Olivier Milo from Content
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Le SEO éditorial : une histoire de mots et de phrases

Le SEO éditorial : une histoire de mots et de phrases | Social Media, Digital Marketing | Scoop.it

" Pour cela, bien sûr qu’il faut être visible, mais surtout il faut être attractif. C’est le moment de faire valoir vos talents de rédacteur.

 

Vous avez 3 cartes majeures à  jouer :

le titre SEO… "
Via Emmanuelle Audebert
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Rescooped by Olivier Milo from Educational Use of Social Media
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7 Tips To Increase Engagement On Your Social Media Profiles

7 Tips To Increase Engagement On Your Social Media Profiles | Social Media, Digital Marketing | Scoop.it

" So you’ve established your Twitter, Facebook, Google+, Instagram, Pinterest, LinkedIn and (why not) Snapchat social media profiles for your business, and now you get to sit back and enjoy all that sweet, sweet engagement.

Right? Wrong. You have to do the work. Which means posting regular... "


Via Maria Margarida Correia
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Rescooped by Olivier Milo from François MAGNAN Formateur Consultant
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WiseMapping : du mindmapping collaboratif, gratuit et open source

WiseMapping : du mindmapping collaboratif, gratuit et open source | Social Media, Digital Marketing | Scoop.it
Je continue mon exploration des applications de mindmapping collaboratif.  Aujourd'hui, je teste WiseMapping : une application en ligne, gratuite, open source qui propose du travail collaboratif. J...

Via Marco Bertolini, FrancoisMagnan
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FrancoisMagnan's curator insight, February 18, 2014 6:48 AM

Super description d'un outil prometteur, merci Marco

Alain MICHEL's curator insight, February 18, 2014 12:42 PM

Une application de création de cartes mentales en ligne gratuite et Open Source qui permet de travailler de façon collaborative.

Cette solution est à comparer avec Mind42, déjà présenté ici :

http://sco.lt/6QrRvl

Contrairement à Mind42, cette solution étant libre, elle n'affiche pas de publicités, mais les possibilités d'insertion sont moins élaborées, on ne peut pas insérer d'images, ni depuis son ordinateur, ni depuis une URL. Il est possible d'insérer un lien hypertexte.

La partie collaborative est présente (invitation par adresse mail avec doit de lecture ou de modifications), mais elle est moins performante que sur Mind42 puisqu'elle ne permet pas de travailler à plusieurs de façon simultanée, en temps réel. On peut travailler à plusieurs, mais forcément l'un après l'autre.

Plusieurs possibilités d'exportation dont une qui donne d'excellents résultats vers le format .mm pour Freemind et FreePlane.

C'est une très bonne solution, qui permet la création de cartes plus "abouties" esthétiquement que sur Mind42.

Monica Mirza's curator insight, March 1, 2014 10:58 AM

Open  source, gratuit, possibilité d'insérer des liens et d'embedding dans votre blog... pas mal du tout :o)

Suggested by Stéphane Bureau
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Parlons Marketing B2B : Il n'y a pas que LinkedIn dans la vie !

Parlons Marketing B2B : Il n'y a pas que LinkedIn dans la vie ! | Social Media, Digital Marketing | Scoop.it

" Qu'en est-il de Facebook finalement ? Faut-il y être présent ou pas ? Est-ce que Google+ est vraiment si indispensable que ça ? Est-ce que je ne ferais pas mieux de rédiger un communiqué de presse plutôt que de perdre du temps sur les réseaux sociaux ? "

Olivier Milo's insight:

Nice work Stephane!

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