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Rescooped by Olivier Milo from Integrated Brand Communications
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From Good to Epic: The Principles of Journalism Applied To Content Marketing

" Plenty of so-called journalistic tasks and methods have already infiltrated marketing departments and agencies in recent years. The majority of content marketers are maintaining editorial calendars, adhering to style guides and turning their teams into newsrooms for their brands.
Yes, this has enabled marketers to pump out content more efficiently. But hasn’t necessarily helped them do it effectively. Uberflip's latest visual examines the essential principle... "


Via Russ Merz, Ph.D.
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Russ Merz, Ph.D.'s curator insight, June 27, 2014 8:33 AM

This Uberflip slide deck describes 9 journalistic principles and practices that should govern the development of #contentmarketing by #brands. It woiuld be interesting to know how many of these guidelines are actually followed.  

Rescooped by Olivier Milo from Small Business On The Web
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Get your writing fit for 2014

Get your writing fit for 2014 | Social Media, Digital Marketing | Scoop.it
Is your business writing feeling more bloated than you are? Help is at hand. Hannah Moffatt, personal (language) trainer from The Writer has got five exercises to put your words through their paces

Via craig daniels
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craig daniels's curator insight, January 8, 2014 9:51 AM

Is there anyone who wouldn't welcome a jump up in their writing fitness?

Rescooped by Olivier Milo from Scrivener, lecture et écriture numérique
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Comment utiliser une Mind Map avec Scrivener

Que ce soit pour écrire des dissertations, des articles de blog, des guides pratiques ou des œuvres de fiction, structurer votre texte demeure une étape incontournableà un moment ou à un autre.


Via Louis Levy, FrancoisMagnan
Olivier Milo's insight:

L'export en OPML pour re(découvrir) Scrivener...

 

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FrancoisMagnan's curator insight, April 24, 2014 7:13 AM

Les mind maps sont d'excellents outils pour chercher des idées, jeter un premier plan. Par la suite, Scrivener prend le relais et conviendra mieux pour l'écriture de textes longs. Le format OPML permet d'exporter des mind maps vers Scrivener. En plus des logiciels cités dans ce support Scrivener importera bien aussi des mind maps faites avec le logiciel Ithought (sur Mac) et aussi Freemind, qui est gratuit.