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The State of B2B Product Marketing

The State of B2B Product Marketing | Social Media, Digital Marketing | Scoop.it

"Here's what recently surveyed senior marketers shared about current trends and practices.

 

"Creating collateral is a top priority for B2B product marketing," states Kapost in the following infographic based on Regalix research.

Some 80% of survey respondents cited it as their top priority. A total of 71% of surveyed marketers stated sales enablement, and 70% mentioned "defining position."

 

The most popular digital channels are websites (91%) and email (89%) followed by webinars (77%) and social media (76%)."

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Rescooped by Olivier Milo from Content marketing for b2b
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The Breaking Bad Guide to Storytelling

The Breaking Bad Guide to Storytelling | Social Media, Digital Marketing | Scoop.it

"Few events get the creative juices flowing like attending a conference with fellow marketers. Combine that with the creator of Breaking Bad and you’ve definitely got our attention.

 

We already shared a few of the must-see sessions for content marketers at this year’s Eloqua Experience. But the opening evening keynote with Breaking Bad showrunner Vince Gilligan has us especially excited. Not only is he responsible for an award-winning series that I happen to love, but when reexamining the show’s five seasons, the lessons for marketers – especially content marketers – seem to pop out one after another.

 

So we teamed up with Beutler Ink to cook up an infographic for Eloqua Experience. “The Breaking Bad Guide to Storytelling” delves into the techniques and twists employed by the writers, producers and staff to keep the audience tuning in every week…or binge watching on Netflix."


Via Monique Walhof
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Rescooped by Olivier Milo from MarketingHits
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3 Ways to Get Creative with Content for "Boring" B2B Industries

3 Ways to Get Creative with Content for "Boring" B2B Industries | Social Media, Digital Marketing | Scoop.it

"So you’re a content marketer in a B2B industry and you feel like the content you’re generating isn’t fun or creative. Sound accurate? The good news is that you’re not alone. The better news is that there are simple ways to bring sexy back into your seemingly mundane content.

Keeping in mind that you’re not competing with the BuzzFeeds of the world, take a giant step back. Think about your audience. To them, sexy isn’t necessarily a top-ten list about the best brunch to be had in Manhattan’s Lower East Side. They’re turning to you to be informed, educated, in the know, and—but only partially—to be entertained.

Here are three ways to get creative and deliver on their expectations."


Via Pantelis Chiotellis, Brian Yanish - MarketingHits.com
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Pantelis Chiotellis's curator insight, March 5, 2015 10:10 AM

1. Storytelling

2. Imagery

3. Infographics

Isaac Oswalt's curator insight, March 18, 2015 9:43 AM

To Engage... You Must Be Creative!

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How B2B Businesses Are Tackling Social Media In 2015

How B2B Businesses Are Tackling Social Media In 2015 | Social Media, Digital Marketing | Scoop.it

"We look back at 2014 social media statistics for B2B social media and look to see how this we change the way Businesses use social media in 2015."

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[Infographic] 68 Best Tips Before You Start A Blog

[Infographic] 68 Best Tips Before You Start A Blog | Social Media, Digital Marketing | Scoop.it

" If you're serious about blogging and you want to be recognized for what you do best, here's your ultimate blogging checklist! "

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Rescooped by Olivier Milo from Content Creation, Curation, Management
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8 Reasons to Combine Social Media and SEO [Infographic]

8 Reasons to Combine Social Media and SEO [Infographic] | Social Media, Digital Marketing | Scoop.it

" The digital world is continuously evolving and getting the right marketing results for your business requires you to do more than merely having a website set up or a profile page in your favorite social network. You may have used techniques like Search Engine Optimization before, optimizing your website for particular sets of keywords while trying to generate backlinks to your site from directories and other sources out there, including social networks. "


Via massimo facchinetti
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Marco Favero's curator insight, November 28, 2014 3:56 AM

aggiungi la tua intuizione ...

Rescooped by Olivier Milo from COMMUNITY MANAGEMENT - CM2
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A Complete Guide to Social Media Images

A Complete Guide to Social Media Images | Social Media, Digital Marketing | Scoop.it

" There are a gazillion specifics to keep track of…image sizes, character limits, pixel requirements, engagement windows, and hashtag optimization, to name a few. It turns out there aremethods behind all the madness, so we’ve compiled relevant social media-isms – including image size guidelines and helpful tips & stats – that can help you navigate through the most popular social channels easily.

Enter handy dandy social media resource below: "


Via Lauren Moss, Philippe Trebaul
Olivier Milo's insight:

Here's a handy infographic covering many social media.

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Marco Favero's curator insight, October 18, 2014 8:53 AM

aggiungi la tua intuizione ...

Rachel Turner Dool's curator insight, October 26, 2014 6:45 AM

A great, handy resource. 

Rescooped by Olivier Milo from Information Technology & Social Media News
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How Responsive Web Design Works

How Responsive Web Design Works | Social Media, Digital Marketing | Scoop.it

" Companies who have responsive websites generate more leads and maintain a widening competitive advantage over companies that don't.

But what exactly is responsive website design, how does it work, and should you make the switch? "


Via Martin (Marty) Smith, Jesús Hernández
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Martin (Marty) Smith's curator insight, October 4, 2014 1:18 PM

Responsive Web Design 
Here is an email I wrote to a friend this morning about responsive:

NO ONE understands mobile seo btw (lol). Not a huge leap to think that what makes a site responsive could also confuse the spider. Could also HELP the spider since the re-imagining of the information architecture should do things like:


* Move from novels to linked snippets. 
* Rely on tags (tags are about to be HUGE because they create new dimensions into the data). 
* Can open a site's content for social (reduce distance between THEM [customers] and US [site creators / managers]).
* Create clear meta data (goes with connected snippets). 

That last bullet puts stress on current database thinking and tech. With this many windows into the same data a developer must know about how to cononicalize a URL (or the dupe penalties will be crushing). Responsive websites become an evolving puzzle. As new pieces get created they must fit the existing framework or blow the whole thing up. 

That said, I don't see any way BUT thinking mobile first from here on out. In the end that is going to be a good thing for all of us, but transitioning is a bear :). Marty 

 

Tony Guzman's curator insight, October 6, 2014 11:28 AM

This infographic describes what responsive website design is and how to best accomplish it.

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Holiday Social Marketing Trends 2014

Holiday Social Marketing Trends 2014 | Social Media, Digital Marketing | Scoop.it

" Our new infographic, based on original research from Offerpop, examines the biggest trends in social marketing this holiday season. Take a look below to learn: where marketers are investing, what networks are emerging as power players, what marketers primary goals are for social and more. "

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Creative Best Practices for a Home-run Ad on Facebook & Twitter

Creative Best Practices for a Home-run Ad on Facebook & Twitter | Social Media, Digital Marketing | Scoop.it

" Follow our creative best practices guide to attract customers, gain their interest, generate demand, and provoke action with your ads. "

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Rescooped by Olivier Milo from Agence Profileo : 100% e-commerce Prestashop
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Twitter best practices

Twitter best practices | Social Media, Digital Marketing | Scoop.it

" Connaissez-vous les meilleures pratiques Twitter pour les entreprises en 2014 ? Bien que Twitter suscite de plus en plus l’intérêt des entreprises, les marques passent souvent à côté d’opportunités, faute de savoir comment s’en servir efficacement.

Editée par PassionDigital, l’infographie ci-dessous présente les 22 meilleures pratiques à suivre sur Twitter "


Via Profileo : Prestashop & Magento
Olivier Milo's insight:

Une perle dénichée par @isabellemathieu !

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Rescooped by Olivier Milo from Réseaux et médias sociaux, veille, technique et outils
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The 80 Rules of Social Media

The 80 Rules of Social Media | Social Media, Digital Marketing | Scoop.it

Via Fabrice
Olivier Milo's insight:

Great content. Period.

 

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Rescooped by Olivier Milo from visualizing social media
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Secrets of a Killer Blog Post: Images

Secrets of a Killer Blog Post: Images | Social Media, Digital Marketing | Scoop.it

" You already know that well-researched, high-quality content is the backbone of a killer blog post. But don’t underestimate the importance of a strong visual component when you’re composing your latest and greatest update for your audience

The human brain processes images in as little as 13 milliseconds - less than the blink of an eye. "


Via Lauren Moss
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How to Get Customers Without Spending Any Money

How to Get Customers Without Spending Any Money | Social Media, Digital Marketing | Scoop.it

"Who says you have to spend money on marketing to grow your business?

 

From social media to SEO to even content marketing, the possibilities to grow your business in ways that don’t require capital are endless.

 

To show you how you can grow your business without spending any money, I’ve broken down 9 tactics that you should be leveraging."

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Marketing Guide For All Major Social Media Networks [Infographic]

Marketing Guide For All Major Social Media Networks [Infographic] | Social Media, Digital Marketing | Scoop.it

Marketing has always been a difficult endeavor on social media platforms. It’s not the marketing itself that can be difficult, but rather getting any kind of decent results. The best results are always gained when a social media site is new and still popular amongst people. […]

 

So how do you go about this kind of marketing?

 

This social media marketing guide might help you out.

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Top 8 SEO Trends to Watch Out this 2015 (Infographic)

Top 8 SEO Trends to Watch Out this 2015 (Infographic) | Social Media, Digital Marketing | Scoop.it

"The Internet has a very significant impact on how marketing is performed in this highly developed and connected world. Modern marketing is moving away from traditional push marketing and is being replaced by more cost-effective inbound marketing tactics like Search Engine Optimization (SEO) that can drive highly targeted audiences to your websites – most of which can be potential customers.

Boost your digital marketing campaign this coming 2015 by learning and applying the insights you’ll learn from the following top 8 SEO trends for the coming year."

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Rescooped by Olivier Milo from Extreme Social
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How to make infographics: a beginner’s guide to data visualisation

How to make infographics: a beginner’s guide to data visualisation | Social Media, Digital Marketing | Scoop.it

"As a growing number of international NGOs are using infographics, charts and interactive maps to share success and highlight disaster, how can organisations with less resources create high quality visualisations without having to pay to outsource them?

We’ve put together a beginner’s guide for visualising development data."


Via Rami Kantari
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JPEG, GIF, & PNG: Know Your File Types

JPEG, GIF, & PNG: Know Your File Types | Social Media, Digital Marketing | Scoop.it

" Trying to save space on image files?

It can be tough to know exactly which filetype is the best to use. If you save your image as the wrong type, you could end up blurring a beautiful photo, losing all the detail of your logo, or turning a transparent background black. "

Olivier Milo's insight:

This infographic will give you clever tips on which file format to use for web publishing

 

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Rescooped by Olivier Milo from Marketing 3.0
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How To Use Social Media To Improve Customer Relations

How To Use Social Media To Improve Customer Relations | Social Media, Digital Marketing | Scoop.it

" Get your priorities straight by picking a right platform and creating a query hierarchy.
Create a social media listening dashboard with tools like SproutSocial and Netvibes.
Get ahead of the competition with your social response time.
Monitor and measure what works and what doesn't. "


Via Tolokonnikoff - Seratoo
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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Social Media, Digital Marketing | Scoop.it

" This infographic does a good job at describing 5 basic types of landing pages you might consider for your content strategy. 

Why should you use landing pages for content marketing anyway?

Landing pages are a powerful way to generate leads because... "

Olivier Milo's insight:

Interested in increasing the conversion rate for your website? Here are 5 ideas, compiled by ioninteractive.com, to turn your landing page into a goldmine!

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Rescooped by Olivier Milo from visualizing social media
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The Best (And Worst) Times To Post On Social Media

The Best (And Worst) Times To Post On Social Media | Social Media, Digital Marketing | Scoop.it

" Thanks to this infographic from online payroll company SurePayroll’s blog, we know the best and worst times to post.

Here are a few takeaways for each major social media site... "


Via Lauren Moss
Olivier Milo's insight:

This post gives posting scheduling tips for Facebook, Twitter, LinkedIn, Google+, Tumblr and Pinterest.

 

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Brian Mawdsley's curator insight, November 13, 2014 5:43 AM

Best and worst times to post on Social Media

Darcy Bevelacqua's curator insight, January 12, 2015 10:00 AM

Social media needs to be customized to our business - use this as a guideline and then measure what happens to make the right decisons for you. 

Jakarta Web Developer's curator insight, January 12, 2015 10:01 AM

be Social: 
https://www.facebook.com/JakartaWebDeveloper

Rescooped by Olivier Milo from Content Creation, Curation, Management
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Most Important SEO Ranking Factors Of 2014 - #Infographic

Most Important SEO Ranking Factors Of 2014 - #Infographic | Social Media, Digital Marketing | Scoop.it

" What do the higher-ranking sites in the top positions in Google have in common and what differentiates them from those ranking behind?

To investigate this question the folks at searchmetrics have analyzed the search results for 10,000 keywords according to the existence and extent of certain properties. And the result is the infographic below. "


Via Joe Rizzo, massimo facchinetti
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How To Get More Interaction On Google+ - #infographic

How To Get More Interaction On Google+ - #infographic | Social Media, Digital Marketing | Scoop.it

" See why sharing posts with less than 100 characters can be detrimental to interaction levels, find the best way to post photos/GIFs, learn what kind of content has dominated Google+ with +1s, comments and reshares over the last few months. "

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How Does Google Work?

How Does Google Work? | Social Media, Digital Marketing | Scoop.it
Olivier Milo's insight:

Google SEO and adwords explained.... for dummies!

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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | Social Media, Digital Marketing | Scoop.it

" Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals. "

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