Social Media, Digital Marketing
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How B2B Businesses Are Tackling Social Media In 2015

How B2B Businesses Are Tackling Social Media In 2015 | Social Media, Digital Marketing | Scoop.it

"We look back at 2014 social media statistics for B2B social media and look to see how this we change the way Businesses use social media in 2015."

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15 Simple-to-Find Stats from Twitter Analytics to Improve Your Tweets

15 Simple-to-Find Stats from Twitter Analytics to Improve Your Tweets | Social Media, Digital Marketing | Scoop.it

" When it comes to Twitter analytics specifically, I’ve done a bit of research into what exactly we can learn—as straightforward as possible—from all the awesome numbers Twitter displays. Read on to see what I’ve come up with and if you can gain some insights from these stats, too. "

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Rescooped by Olivier Milo from Actualité Social Media : blogs & réseaux sociaux
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Twitter : les statistiques sont maintenant accessibles à tous !

Twitter : les statistiques sont maintenant accessibles à tous ! | Social Media, Digital Marketing | Scoop.it

" Twitter introduisait il y a quelques semaines un outil de statistiques complet à destination des marques et des comptes vérifiés. Il n’aura finalement pas été nécessaire d’attendre très longtemps pour voir Twitter ouvrir les vannes et permettre une utilisation généralisée de la fonctionnalité. "


Via Ozil Conseil
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Rescooped by Olivier Milo from Content Marketing & Content Strategy
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Free Pinterest Analytics Guide

" ... we decided to put together a handy guide to help businesses select the right Pinterest analytics tool, spending hours poring over metrics and criteria so you don’t have to. We’ve created a guide that presents the information you need clearly as possible, allowing you to determine which platform is right for you. "


Via Stefano Principato
Olivier Milo's insight:

Charting the uncharted !! Nice work Brandwatch

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Rescooped by Olivier Milo from MI Marketing Intelligence
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4 outils pour mesurer G+

4 outils pour mesurer G+ | Social Media, Digital Marketing | Scoop.it

" Are you keeping tabs on your Google+ performance? Discover four tools to measure Google+ analytics, identify your key audiences and boost engagement."


Via Fabrice, Chateau Lo
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Rescooped by Olivier Milo from Usages professionnels des médias sociaux (blogs, réseaux sociaux...)
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20 outils Social Media Made in France !

20 outils Social Media Made in France ! | Social Media, Digital Marketing | Scoop.it

" Dans cet article, je partage avec vous une liste de 20 outils web pour les médias sociaux, et le plus beau, des outils faits par des Français ! Ces outils vous aideront à mieux gérer votre présence sur les médias sociaux, et comme ils sont made in France, vous serez sûr de ne pas avoir [...] "


Via Dix-Katre
Olivier Milo's insight:

2O social media tools that you should try ! Great list !

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Eight Key Challenges to Leveraging Data

Eight Key Challenges to Leveraging Data | Social Media, Digital Marketing | Scoop.it

" StrongView’s 2013 Marketing Trends Survey found marketers facing challenges with managing data and integrating with other channels. The 2014 survey showed an increasing array of challenges. "

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Facebook Brings Migration Studies Into The Age Of Big Data

Facebook Brings Migration Studies Into The Age Of Big Data | Social Media, Digital Marketing | Scoop.it
Never before have scientists been able to track how many people migrate and where.
Olivier Milo's insight:

A creative example of how Facebook data can be used !

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Rescooped by Olivier Milo from green infographics
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Birds' migration: visualized

Birds' migration: visualized | Social Media, Digital Marketing | Scoop.it

" This project is designed to visualise the basic datas of selected migrant birds. Four elements was visualised: the birds' wingspan and weight, the distance and period of their migration... "


Via Lauren Moss
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Rescooped by Olivier Milo from digital marketing strategy
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From Big Data to Big Mac; how McDonalds leverages Big Data

From Big Data to Big Mac; how McDonalds leverages Big Data | Social Media, Digital Marketing | Scoop.it

" In the past years, McDonald’s became an information-centric organization that makes data-driven decisions. In order to achieve that, they created a project development model were analytics forms a major aspect of the teams, but not the central part. "

 


Via Luca Naso, Hadrien, malek
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Luca Naso's curator insight, November 20, 2013 11:15 AM

McDonald's recipe for Big Data:

1. Discover - rapidly come up with ideas and incubate them

2. Develop - get the right perspective and develop these new projects

3. Deploy - more diverse departments become involved, such as marketing or design


McDonald’s has became an information-centric organization that makes data-driven decisions.


In particular McDonald’s focuses on providing the best possible experience to customers. That's why, although all McDonald’s around the world look the same, each restaurant is slightly different as they are optimized using all that data for the local market.

Richard Krawczyk's curator insight, November 21, 2013 3:11 PM

Learn from the big boys!

malek's curator insight, November 27, 2013 8:29 AM

All in all, it is no surprise that McDonald’s leverages big data to create the best experience for their customers and make the organization more effective and efficient.

Rescooped by Olivier Milo from visual data
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30 Tools for Data Visualization

30 Tools for Data Visualization | Social Media, Digital Marketing | Scoop.it

" During the past few years the client demand regarding Data Info-graphics has increased in volume and demand as well as in : clarity. The range of technologies available by which to collect and examine data is constantly on the rise- both in web and desktop applications, which provide several great interfaces.
From a technological aspect , such tools ( or technologies ) have created efficiency based models which have gone onto disrupting existing paradigms of the past. These vary and range from data synthesis to data visualization encompassing every type of data."


Via ghbrett, Lauren Moss
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Rescooped by Olivier Milo from Content Creation, Curation, Management
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Powerful Tools for Creating Engaging Content for Your Business

Powerful Tools for Creating Engaging Content for Your Business | Social Media, Digital Marketing | Scoop.it
Marketing is now a data science. Companies that blog and create more content generate 67% more leads per month than those who don’t. Those metrics make it clear that you need to be producing quality content consistently.

Via massimo facchinetti
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Rescooped by Olivier Milo from visual data
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8 Of The Year's Most Creative Infographics

8 Of The Year's Most Creative Infographics | Social Media, Digital Marketing | Scoop.it

'The Best American Infographics offers 165 pages of dry facts and figures transformed into eye candy. Here are eight of our favorites.'


Via Lauren Moss
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Are your tweets any good? Twitter is experimenting with mobile tools to figure that out

Are your tweets any good? Twitter is experimenting with mobile tools to figure that out | Social Media, Digital Marketing | Scoop.it

" A new tool in Twitter's official mobile app lets users see a variety of metrics about their tweets, but not everyone has access to it, and it's not clear whether it'll ever roll out to the entire user base.

"View Analytics Details," which appears beneath individual tweets, opens a view that shows you impressions, engagements, and engagement rates — how many people have seen and clicked the tweet, basically. Separate drilldowns reveal the percentage of followers that viewed media and clicked any links associated with the tweet. "

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Rescooped by Olivier Milo from La com des PME dynamiques
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40 outils gratuits de gestion, de veille, d’analyse de votre site internet et de vos réseaux sociaux

40 outils gratuits de gestion, de veille, d’analyse de votre site internet et de vos réseaux sociaux | Social Media, Digital Marketing | Scoop.it

" Entre votre site internet et vos réseaux sociaux il est toujours difficile de mesurer votre présence sur internet et d’analyser vos résultats sur les réseaux sociaux. [...] Que cela soit des outils de gestion, de veille ou d’analyse ils vous permettront suivant votre votre but, vos objectifs et votre stratégie de choisir les outils les plus adéquates. "


Via C-Marketing
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Rescooped by Olivier Milo from Veille : Community management SMO
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Acquérir des données grâce aux réseaux sociaux

Acquérir des données grâce aux réseaux sociaux | Social Media, Digital Marketing | Scoop.it

" En utilisant la relation que vous avez construite au préalable sur les réseaux sociaux, vous aurez l'opportunité de convertir vos followers et fans en abonnés... "


Via Julie Chodorge
Olivier Milo's insight:

Marie Jacques présente trois techniques pour obtenir des contacts qualifiés sur les réseaux sociaux.

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5 Ways Social Data Can Enhance Marketing Data

5 Ways Social Data Can Enhance Marketing Data | Social Media, Digital Marketing | Scoop.it

" The nature of social media – public, real time, immediate – and the abundance of data collected on users, activity and engagement, provide a greenfield of opportunities to use social data to enhance and support marketing data.

Here are five ways social data can be used to enhance marketing data. "

Olivier Milo's insight:

TV Ratings might not be an option for every organisation but keyword research definitely is! I strongly recommend reading this post.

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Rescooped by Olivier Milo from MI Marketing Intelligence
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True Social Metrics. Mesure la présence sur les réseaux sociaux

True Social Metrics. Mesure la présence sur les réseaux sociaux | Social Media, Digital Marketing | Scoop.it

True Social Metrics est un outil de veille puissant pour mesurer la présence et l’activité d’une marque sur l’ensemble des réseaux sociaux. True Social Metrics va jongler avec les chiffres pour vous permettre de mesurer et de rendre compte de toute l’activité  d’une marque sur les réseaux sociaux Twitter, Facebook, Google+, LinkedIn, Pinterest et bien d'autres...


Via Fidel NAVAMUEL, Chateau Lo
Olivier Milo's insight:

" True Social Metrics, une solution à tester pour une analyse de l’impact de vos campagnes digitales "

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Fidel NAVAMUEL's curator insight, May 19, 2014 2:41 AM

True Social Metrics est un outil de veille stratégique puissant pour analyser votre présence sur l'ensemble des réseaux sociaux.

Rescooped by Olivier Milo from Data Visualization Topics
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Introduction to information visualization

" Introduction to information visualization, visual studies by Ricardo Mazza "


Via Siarhei Mardovich
Olivier Milo's insight:

Here's a 101 guide to Data Visualization that is definitely a keeper, thanks to Ricardo Mazza.

 

Merry Christmas to you all !

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The Content Marketer's Guide to Google Analytics: How to Extract Numbers That Drive Action

The Content Marketer's Guide to Google Analytics: How to Extract Numbers That Drive Action | Social Media, Digital Marketing | Scoop.it

" Admission time: I don’t know much about Google Analytics. In fact, I generally gloss over when I read anything about it, since I usually find it all quite overwhelming and hard to understand. And not that much fun, to be honest. "

Olivier Milo's insight:

Comprehensive guide to analytics !

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Creative Data Visualization

Creative Data Visualization | Social Media, Digital Marketing | Scoop.it

" An ongoing surge of digital information makes creative data visualization tools even more relevant for today’s marketing professionals. Data visualization presents the attributes or variables of information units in schematic form. Ideal visualization should communicate clearly and stimulate viewer engagement. "

 

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Rescooped by Olivier Milo from Geo-visualization
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Soda vs. Pop vs. Coke: Mapping How Americans Talk - The Atlantic

Soda vs. Pop vs. Coke: Mapping How Americans Talk - The Atlantic | Social Media, Digital Marketing | Scoop.it

" A video about the words we say and how we say them.

 

What's your general term for a sweetened carbonated beverage? What word or words do you use to address a group of two or more people? What do you call it when the rain falls while the sun is shining?

 

Former Harvard professor Bert Vaux asked tens of thousands of people across the U.S. these questions and released the results as the 2003 Harvard Dialect Survey. "


Via Nicholas Goubert
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Rescooped by Olivier Milo from Amazing Science
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Who are the doctors most trusted by other doctors? Big data can tell you!

Who are the doctors most trusted by other doctors? Big data can tell you! | Social Media, Digital Marketing | Scoop.it

" ZocDoc, Healthgrades, Vitals, Yelp and other sites can tell you what patients think of their doctors. But finding out in any aggregate way what doctors think of their peers has been much harder, if not near impossible, for patients — up until now.

 

By accessing information in government databases through FOIA (Freedom of Information Act) requests, healthcare innovators are now able to share connections between doctors that are based on millions of physician referrals — a valuable indicator of who doctors hold in esteem."


Via Dr. Stefan Gruenwald
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Analytics Agile pour résoudre rapidement les problèmes de conversion

Analytics Agile pour résoudre rapidement les problèmes de conversion | Social Media, Digital Marketing | Scoop.it
Comment être agile avec votre digital analytics pour résoudre rapidement vos problèmes de conversion ? Être agile c'est la capacité de bouger rapidement et
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