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Women are the Real Power Behind Social Media | Social Media Today

Women are the Real Power Behind Social Media | Social Media Today | Social Media | Scoop.it

Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? 

 

Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day...


Via Jeff Domansky
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Shelley Costello's curator insight, May 26, 2014 7:21 PM

Women are dominate buyers across most social media channels. 

Shelley

http://www.creativewebconceptsusa.com

Paul-Alain Stieglitz's curator insight, May 27, 2014 4:01 AM

alors là j'abonde dans son sens...!

 

Jeanette Hall's curator insight, May 27, 2014 9:53 AM

Interesting Article

Rescooped by Namratha Rao from Content and Curation for Nonprofits
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16 Free Tools That Make Content Creation Way Easier

16 Free Tools That Make Content Creation Way Easier | Social Media | Scoop.it
Creating content is a manual job, but these 16 free tools can help you accelerate (and they're pretty fun to use, too).

Via Beth Kanter
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Rescooped by Namratha Rao from Modern Marketer
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3 Questions to Answer Before Your Social Media Campaign Launch

3 Questions to Answer Before Your Social Media Campaign Launch | Social Media | Scoop.it

Congratulations, you did it! You’ve managed to build your social media following into an active and engaged community. You’ve taken to heart that your social media community is about quality more so than quantity, and you now want to reward your community with a fun loyalty program, contest, sweepstakes or giveaway. But hold on, you’ve done so well about tracking the performance of your social channels that you know that you need to keep track of metrics for this campaign. You also need to know how to define what success looks like and understand the “SOTs” of the campaign—strategy, objectives, and tactics.


Via The Fish Firm II
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Lori Wilk's curator insight, January 7, 2014 3:32 PM

What is your strategies, objectives, and tactics that will get you the results you desire? When I interview experts about social media they impress upon me to discuss that it's important to have goals and objectives for social media not just to do it without a plan or purpose for the sake of doing it. 

Tanya Smith's curator insight, January 16, 2014 9:28 PM

Metrics are not an easy thing. I know...it's part of my "day job". Some good points are made in this post about asking the right questions so you really understand how well your social channels are performing.

Rachael Johnston's curator insight, December 8, 2014 3:05 AM

Really good advice right off the bat. Ask three questions before launching your social media marketing campaign:

1. What is the objective of this campaign.

2. What are the Key Performance Indicators? (KPI)

3. What does success look like?

 

This article says that the first KPIs you should look at are the conversation rate (comments/post), Applause rate (like/post), and Amplification rate (reshare/post)

It is also important to set goals. Set deadlines and goals for how much interactions and followers you expect by then. Make sure to be realistic, but still try to be positive.

Rescooped by Namratha Rao from Public Relations & Social Marketing Insight
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17 LinkedIn Profile Must-Haves - Blog About Infographics and Data Visualization - Cool Infographics

17 LinkedIn Profile Must-Haves - Blog About Infographics and Data Visualization - Cool Infographics | Social Media | Scoop.it

17 LinkedIn Profile Must-Haves is a how-to infographic that walks the reader through optimizing their LinkedIn profile page. Published by MarketMeSuite working with Maximize Social Business.com’s Neal Schaffer.This year has been a big one for LinkedIn. With new features like the Creative Portfolio Display, you now have the ability to visually showcase your professional portfolio. But before diving any deeper with the latest add-ons, does your LinkedIn profile have all the elements that will help you rise to the top? This new infographic has all the tips you need to elevate your LinkedIn profile: 17 LinkedIn Profile Must-Haves! Everyone can use great tips, so please share the LinkedIn love!...


Via Jeff Domansky
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Lonnie Juarez's curator insight, November 19, 2013 11:12 AM

This is a good info graphic to remind you of the things you should have on you LinkedIn Profile. Great tips and easy to read and implement.

Michelle Gilstrap's curator insight, November 21, 2013 12:28 PM

This is one of the best infographics about Linkedin I have seen. It is quick and to the point.

María Dolores Díaz Noguera's curator insight, November 23, 2013 6:23 AM

Great one.

Rescooped by Namratha Rao from Startup Revolution
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Internet Marketing's Biggest Secret Isn't What You Think ScentTrail Marketing

Internet Marketing's Biggest Secret Isn't What You Think ScentTrail Marketing | Social Media | Scoop.it

The Secret To Internet marketing isn't what you think. In fact there is no single "sliver bullet" secret. TEAM comes cloest and here is what to look for in great Internet marketing teams:

Prefer ACTION to JUDGEMENT.LISTEN more than they TALK.Great TALKERS (writers, communicators) too.Less EGO more CURATION. More CURATION than CREATION. Respect each other. Know the TEAM is the thing.


Via Martin (Marty) Smith
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Thomas Faltin's comment, October 8, 2013 11:57 AM
yw :-)
Timothy Jacquet's curator insight, October 9, 2013 5:17 PM

Another great article

Rescooped by Namratha Rao from The 21st Century
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How to Know What to Say on Social Media

How to Know What to Say on Social Media | Social Media | Scoop.it
Sometimes businesses struggle with what to say on social media. They have Facebook, Twitter, LinkedIn or Instagram accounts all set up and ready to go, but aren’t sure exactly how to use social media to help them market their business.

Via Dr. Susan Bainbridge
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Rescooped by Namratha Rao from Search Engine Marketing Trends
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How to Improve Your Linkedin Marketing

How to Improve Your Linkedin Marketing | Social Media | Scoop.it

Apart from being an effective social networking and recruitment site, LinkedIn is an excellent platform for B2B business community.Many research studies have conclusively shown that innumerable B2B marketers had rapidly enlarged their customer base through LinkedIn. LinkedIn has a whopping 250million registered users across the world.

Read more: http://www.virtualsocialmedia.com/how-to-improve-your-linkedin-marketing/

 

 


Via Igniva Solutions
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Rescooped by Namratha Rao from Content curation trends
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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Social Media | Scoop.it

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.


Via Ally Greer, Guillaume Decugis
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Guillaume Decugis's curator insight, January 9, 2014 11:44 AM
While the initial instinct of content marketers was to create all he content they needed, it's great to see more and more posts like this one including content curation as an essential part of the mix.
Oree_Lee's curator insight, January 9, 2014 2:59 PM

Les 3 C : clés de succès du contenu marketing : creation, curation, circulation (partage)

 

A chaque C se rattachent des spécificités.

Rescooped by Namratha Rao from Search Engine Marketing Trends
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168 Case Studies On Generating Traffic From 124 Experts

168 Case Studies On Generating Traffic From 124 Experts | Social Media | Scoop.it
Here are 168 Case Studies on generating traffic from 124 experts broken down into 9 chapters. Each chapter consists of detailed, step by step case studies.

Via Igniva Solutions
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Rescooped by Namratha Rao from Business Improvement
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10 Crucial Strategies for Building a Better Business Website

10 Crucial Strategies for Building a Better Business Website | Social Media | Scoop.it

Via Daniel Watson
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WEDCBiz's curator insight, January 9, 2014 5:27 PM

Building a strong online presence takes time and effort but is well worth the investment.

iMet Global's curator insight, January 10, 2014 1:27 AM

Engagement. That is the keyword. And given that content is the very structure upon which all online branding takes place, it is vital to get it right on your website. The website is usually the first part of the online positioning kit for a brand.

Marcellus Maxximus's curator insight, January 13, 2014 2:13 AM

I found this interesting because it told you ways to make your site better which in return will promote products and things of yours better. It was a good read. And with a better site means more people will likely go on it. 

Rescooped by Namratha Rao from Public Relations & Social Marketing Insight
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Anatomy of a Successful Social Media Strategy - Business 2 Community

Anatomy of a Successful Social Media Strategy - Business 2 Community | Social Media | Scoop.it

Social media is daunting, that much is blindingly apparent. With every day that passes, it seems like more and more social networks crop up. Sure, the big names in the business are obvious: Facebook, Twitter, Linkedin and Google Plus. There are also plenty of alternatives that are just as popular like Pinterest, Tumblr, StumbleUpon, Reddit, MySpace (yes it’s still around), Orkut and more.

 

The question sticks out like a sore thumb; as a small business, how you could possible maximize your exposure while trying to manage so many networks at once?

 

The answer is actually pretty simple. You need to draw up a complete social media strategy. No matter what kind of business you have, or what your long term goals are you need to approach social media as you would any other project.

 

There are several defining factors that will directly affect how well your social media campaign works. Defining a proper strategy allows you to visualize all of those elements and address them as necessary..?


Via Jeff Domansky
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Jeff Domansky's curator insight, October 9, 2013 2:51 AM

Start with a solid social media strategy and the tactics become much easier.

Ali Anani's curator insight, October 10, 2013 12:17 AM

The Law of Large Numbers is in operation. Too many social networks with few standing out and a growing need to crystallize out a relevant strategy.

Rescooped by Namratha Rao from The MarTech Digest
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Dear Google+: Marketers Hate You (Want to Know Why?) - Profs | #TheMarketingAutomationAlert

Dear Google+: Marketers Hate You (Want to Know Why?) - Profs | #TheMarketingAutomationAlert | Social Media | Scoop.it
Generally, marketers love social media. We embrace Twitter, LinkedIn, Facebook, and other platforms. But there's one social network that marketers loathe. That network is Google+.

 

Excerpt...

 

In an informal poll of marketers, MarketingProfs asked about social media preferences. Not surprisingly, LinkedIn is marketers’ favorite network for professional use and Facebook for personal use. What was surprising was that (to date) 42% of respondents have identified Google+ as the network they “Never Want to Hear About Ever Again” and 50% of marketers’ said Google+ was the most confusing social network.


Via CYDigital
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CYDigital's curator insight, July 30, 2013 7:20 AM

Yes, Google+ is damn confusing, and it has a long way to go. But don't overlook it's SEO value! Along with Google Authorship, it has a positive impact on your SEO efforts.


  • See the article at www.mpdailyfix.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
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  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Rescooped by Namratha Rao from The MarTech Digest
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How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner | #TheMarketingAutomationAlert

How to Build a LinkedIn Marketing Plan that Delivers Ongoing Results | Social Media Examiner | #TheMarketingAutomationAlert | Social Media | Scoop.it
LinkedIn for business: here's a complete guide to create the marketing strategy you need for your business to be successful on LinkedIn

 

Condensed...

 

#1: Build a Robust Company Page on LinkedIn

To create a business presence on LinkedIn and gain access to additional features that enhance your visibility, you must build a LinkedIn company page.

 

#2: Launch a LinkedIn Group Based on Your Company or Industry

LinkedIn groups are still going strong and are another component of a comprehensive strategy that helps position your company as an industry thought leader.

 

#3: Create an “All Hands on Deck” Ongoing Thought Leadership Program

Although you’ll need to designate specific company employees or partners to help implement and maintain your comprehensive LinkedIn marketing strategy, getting all employees involved and on the same page is critical to success.

 

#4: Leverage Paid LinkedIn Content Ads and Sponsored Updates

While LinkedIn social ads grow company page followers and group membership, there are additional ads run on LinkedIn that drive clicks to your website, or preferably to a specified landing page.

 

#5: Monitor, Track, Adjust

Before you begin to build out your comprehensive LinkedIn marketing strategy, decide what your business goals are. The success of your comprehensive LinkedIn marketing strategy is measured by whether you achieve your goals.


Via CYDigital
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CYDigital's curator insight, September 13, 2013 7:54 AM

Just because it's simple doesn't mean it's easy. It's not. It takes time, effort, dedication. And you can't get sucked into its vortex, otherwise you'll get nothing else done.


  • See the article at from www.socialmediaexaminer.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us