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Facebook Marketing Declines: How Business Should React

Facebook Marketing Declines: How Business Should React | social media | Scoop.it
Do you use Facebook to promote your business? Are you wondering how the recent Facebook algorithm changes will affect your marketing?
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Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC]

Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn: Social Media Stats [INFOGRAPHIC] | social media | Scoop.it

Perhaps you’re looking to maximise visibility and brand awareness of your exciting new startup, and (wisely) feel that social media could be the best and most efficient way to do this. But with Twitter, Facebook, Instagram, Pinterest and so many platforms to choose from, where do you get started?

Which network is right for you?

Help is at hand, courtesy of this infographic from Leverage, which provides a snapshot of key statistics data for Pinterest, Twitter *, Facebook, Instagram, Google+ and LinkedIn.


Via Lauren Moss
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ConfluenceSocialMarketing's curator insight, January 25, 2014 10:34 AM

Great infographics on the various networks.

Ewa Sulima's curator insight, January 28, 2014 5:34 AM

Brief and clear! Worth taking a glance!

Siri Anderson's curator insight, February 1, 2014 9:14 AM

What if these were stats instead about "number of children immunized," "mentoring hours," "released prisoners education opportunities." sigh

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Infographic: Twitter Users Are 3x More Likely to Follow Brands than Facebook Users

Infographic:  Twitter Users Are 3x More Likely to Follow Brands than Facebook Users | social media | Scoop.it

" According to an Infographic by Twilert, which analyzed Twitter for brand engagement by users, summarized data points and stats emphasizing on the vitality of Twitter in brand marketing. A few more interesting findings are listed at the article link. "


Via Lauren Moss
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Steve Mattison's curator insight, January 3, 2014 10:35 AM

Would have never guessed this to be true.

Perrine Clobus's curator insight, January 6, 2014 4:26 AM

Interesting to know...

Carlos Polaino Jiménez's curator insight, January 20, 2014 8:34 AM

Datos importantes a la hora de realizar un proyecto de gestión de imagen en redes sociales

Rescooped by Michele Guilford from Public Relations & Social Marketing Insight
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One-word copy changes that will increase your ROI

One-word copy changes that will increase your ROI | social media | Scoop.it

Your vs. my. Do vs. don't. Dollars vs. percentages. Minor modifications can have major mojo.

 

Attend a Life is Good festival and you'll notice that security staff wear "Safety" T-shirts rather than "Security" T-shirts, writes David Meerman Scott.

 

This friendly idea is a typical tweak from a brand focused on giving customers a good time—another example is its internal ban on the phrase "I have to"—the preferred phrase being "I get to."

 

It sounds fun, but simple, one-word copy tweaks can make a huge difference to your marketing ROI. Here are five...


Via Jeff Domansky
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Jeff Domansky's curator insight, January 8, 2014 11:46 AM

Great advice for bloggers, copywriters and PR pros.

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The 25 Hottest Skills That Got People Hired in 2013 ... - LinkedIn Blog

The 25 Hottest Skills That Got People Hired in 2013 ... - LinkedIn Blog | social media | Scoop.it
As 2013 draws to a close, we thought it would be interesting to look back at the year that was and try to answer a simple question: “Who's getting hired and what are they doing?” Our approach involved analyzing the skills and ...
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Content Curation Primer

Content Curation Primer | social media | Scoop.it
What is Content Curation?

Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme.
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How to Boost LinkedIn Engagement

How to Boost LinkedIn Engagement | social media | Scoop.it

Are you leveraging LinkedIn to drive sales and increase traffic to your business?


Via Kamal Bennani
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Rescooped by Michele Guilford from Public Relations & Social Marketing Insight
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Five Top Social Media Management Dashboards For 2014 Reviewed

Five Top Social Media Management Dashboards For 2014 Reviewed | social media | Scoop.it

Whether you’re an Internet Marketer or the owner of a business with an online presence, you probably know how tedious and time-consuming it is to manage all of your social media accounts as well as networks.

 

That’s where social media management dashboards come in. With such a dashboard, one can manage all of their social media accounts simultaneously. Here are reviews of the five top social media management dashboards for 2014....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 5, 2014 10:32 AM

5 great social media tools reviewed. Pick one to help you work more efficiently in 2014.

Samantha Mackay's curator insight, January 5, 2014 2:39 PM

We all need a social media manager and its good to see the different options available.

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5 Tips For Getting Started With Content Curation - Business 2 Community

5 Tips For Getting Started With Content Curation - Business 2 Community | social media | Scoop.it
5 Tips For Getting Started With Content Curation
Business 2 Community
5 Tips For Getting Started With Content Curation image shutterstock 148639682 A great way to make the most of your audience on the web is to participate in content curation.
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11 Social Media Marketing Predictions to Watch for 2014 | Social ...

11 Social Media Marketing Predictions to Watch for 2014 | Social ... | social media | Scoop.it
Social media predictions for 2014: Discover what social media pros predict for the year ahead.
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Why Every Employee At Your Company Should Use LinkedIn - Forbes

Why Every Employee At Your Company Should Use LinkedIn - Forbes | social media | Scoop.it
Why Every Employee At Your Company Should Use LinkedIn
Forbes
Crowd of people connected together Having your entire workforce use LinkedIn could become your company's rocket fuel. Yet many employers block company computers from accessing LinkedIn.
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Top 10 Job Titles That Didn’t Exist 5 Years Ago | Visual.ly

Top 10 Job Titles That Didn’t Exist 5 Years Ago | Visual.ly | social media | Scoop.it
The workplace is constantly changing and how we define what we do is no exception.
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6 Skills You Need To Be A Social Media Professional - Convince & Convert | #TheMarketingAutomationAlert

6 Skills You Need To Be A Social Media Professional - Convince & Convert | #TheMarketingAutomationAlert | social media | Scoop.it
The skills needed to be a social media professional have changed significantly. Here are 6 skills you need to be a great social media pro.

 

Basic/ Digest...

 

Listening
This one is still very much true, and perhaps even more so. The best social media pros listen the most actively and most aggressively.

 

Pattern Recognition
Instantly identifying patterns and being able to capitalize upon them are some of the skills that separate good social practitioners from great ones.

 

Visual Thinking
Today, with every social network embracing visuals and multi-media, being able to represent the brand visually is absolutely critical.

 

Statistical Analysis

Understanding what works, what might work, why it might work, and under what circumstances is a major differentiator within the social media professionals ranks.

 

Improvisation
Understanding how to handle a wide variety of situations with aplomb, humor and empathy is a huge part of the business now, especially for front line community managers

 

Public Speaking
If you really want to make a run in this business, you are going to have to merchandise your success internally and externally.

 

___________________________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html ; (your privacy is protected).


Via CYDigital
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CYDigital's curator insight, January 6, 2014 8:45 PM

I wouldn't call these skills, but characteristics. If skills, then you want to include complete and utter knowledge of all things social media platforms, social media measurement applications, and integration with CRM and MA.

Rescooped by Michele Guilford from Public Relations & Social Marketing Insight
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by Rich Becker: Why Is Marketing Still Wrong About Social Sharing?

by Rich Becker: Why Is Marketing Still Wrong About Social Sharing? | social media | Scoop.it

...If you want people to share content, you need to develop content that allows them to help or entertain others, reinforce their identity, or provide a persuasive argument (assuming they agree with you) to reinforce what they already believe or reaffirm their belongingness to a group that believes it. And then? Be prepared to provide reciprocal support and affirmation in return.

 

If this doesn't sound like a sound strategy for your organization, you are probably right. The model that social networks have devised for marketers to compete in is different than the model consumers participate in on a daily basis. You see, consumers aren't just looking for content that is worth sharing. They share content that contributes to their self-worth. How does that change your strategy?


Via Jeff Domansky
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Jeff Domansky's curator insight, January 23, 2014 9:54 AM

Rich Becker offers a thoughtful reflection how social media sharing worksworks and why marketers need to shift focus.

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Are Paid Facebook Ads Worth the Bucks?

Are Paid Facebook Ads Worth the Bucks? | social media | Scoop.it
We wanted to learn what's working on Facebook for startups, so we asked a panel of successful entrepreneurs which Facebook ad strategies they find useful.
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The Social Media Wars [INFOGRAPHIC]

The Social Media Wars [INFOGRAPHIC] | social media | Scoop.it

Social media has become an essential part of our daily lives, but, with so many networks out there fighting for our attention which networks are we really using? Overall, 72% of adults over the age of 18 used a social network in 2012. Currently Facebook is still the most popular site with 62% of adult global Internet users actively logging in, with nearly half of these users active on Twitter too...


Via Lauren Moss
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Greg Bonsib's curator insight, January 15, 2014 9:26 AM

Big changes from 2005 to 2012.  Betting on bigger shifts in future years...

Harkrisyati Kamil's curator insight, January 20, 2014 10:29 PM

Make sure that you understand the target audience and i dentify the social media they prefer. In Indonesia, the total internet user reach 23,% out of the total population and mostly are young people, 15-19 years old.Recently, we have seen the growth of Twitter users . This is an opportunity for librarians to  a good opportunity for librarian to reach more audience

Siri Anderson's curator insight, January 26, 2014 2:20 PM

I find it interesting to note parallels and contrasts between use of social networks in f2f environments and online environments.  In some instances the online version works better for those who flounder in person. In some cases people who love the real world interactions disparage the online ones. But for most of us, there seems to be a parallel in our patterns and style it would seem. Where should children "learn" how to do this, or is that lesson beside the point at this time?

 

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Using Google Plus For Content Curation - Social With Sara

Using Google Plus For Content Curation - Social With Sara | social media | Scoop.it
Content curation is important. Because great content drives what we share on social media, we are always in search of valuable content to share online.
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Teenagers Aren't Leaving Facebook - Business Insider

Teenagers Aren't Leaving Facebook - Business Insider | social media | Scoop.it
Teens aren't flocking Facebook. They just use different social networks for different things.
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Curating Content Or Creating It: Which Drives More B2B Conversions? - Business 2 Community

Curating Content Or Creating It: Which Drives More B2B Conversions? - Business 2 Community | social media | Scoop.it
Business 2 Community
Curating Content Or Creating It: Which Drives More B2B Conversions?
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Using Content Curation to Improve Your Brand - Business 2 Community

Using Content Curation to Improve Your Brand - Business 2 Community | social media | Scoop.it
Using Content Curation to Improve Your Brand
Business 2 Community
Using Content Curation to Improve Your Brand image content marketing 13 Some people are in favor of content curation and some are not.
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Friday5: LinkedIn Tips for Brands | Edelman Digital

Friday5: LinkedIn Tips for Brands | Edelman Digital | social media | Scoop.it
This week's Friday5 will walk through a few (mostly) free LinkedIn products and features that your team can leverage to engage with a variety of audiences.
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Google+ is Content Marketing on Fire - Business 2 Community

Google+ is Content Marketing on Fire - Business 2 Community | social media | Scoop.it
Business 2 Community Google+ is Content Marketing on Fire Business 2 Community Over the past couple of years we've watched as the Google+ community has evolved from predominantly technophiles, to an increasingly mainstream audience that includes...
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4 Time Saving Content Curation Tools

4 Time Saving Content Curation Tools | social media | Scoop.it
Content curation services, which had been one of the choice tools of marketing experts for some time now. Content curation is evolving from not being only a professional tool but a tool that saves web surfers time as personal service.
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The Top 10 Books For Professionals

The Top 10 Books For Professionals | social media | Scoop.it
Books make great gifts, but they’re even more meaningful with a story behind them.
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Top 10 Social Media Marketing Posts: This Year in Social Media ...

Top 10 Social Media Marketing Posts: This Year in Social Media ... | social media | Scoop.it
Read these popular articles on Social Media Examiner to improve your marketing.
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