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Getting the Most Out of Google Plus Authorship for Your Blog

Getting the Most Out of Google Plus Authorship for Your Blog | Social media | Scoop.it
Learn how to create a quality Google Plus authorship profile for yourself and find the best writers for your blog.

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malek's curator insight, January 17, 2014 10:12 AM

A step-by-step plan to build your authorship

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15 Smart Marketers Share Insights on the Future of the Industry

15 Smart Marketers Share Insights on the Future of the Industry | Social media | Scoop.it

Garner some expert insights into the world of marketing that could help you with your campaigns this year.


Via Kamal Bennani
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Jesús Martinez's curator insight, January 18, 2014 8:04 AM

add your insight...

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Use Social Media Crowdfunding to Revitalize Your Campaign - CrowdClan

Use Social Media Crowdfunding to Revitalize Your Campaign - CrowdClan | Social media | Scoop.it
The role of social media in crowdfunding. (Use Social Media #Crowdfunding to Revitalize Your Campaign!
http://t.co/a2U2czu2yz)
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8 Simple Ways to Make the Most of Pinterest

8 Simple Ways to Make the Most of Pinterest | Social media | Scoop.it
Pinterest is an arresting social network, and not just because of the stunning images on the site. Pinterest's 70 million users around the world are big

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12 Powerful Ways To Use Pinterest For SEO - Epreneur TV

12 Powerful Ways To Use Pinterest For SEO - Epreneur TV | Social media | Scoop.it
Use Pinterest for SEO purposes and improve your search rankings quickly and easily. Read this post to discover my 12 tops tips to boost SEO using Pinterest.

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How I Made Facebook Better, In Five Steps

How I Made Facebook Better, In Five Steps | Social media | Scoop.it

http://www.forbes.com/sites/michaelhumphrey/2013/10/25/how-i-made-facebook-better-in-five-steps/


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Deux outils pour bloquer l'accès à Facebook et les applications Windows pour gagner en productivité

Deux outils pour bloquer l'accès à Facebook et les applications Windows pour gagner en productivité | Social media | Scoop.it

Tout le monde peut etre du meme avis que les réseaux sociaux peuvent réduire la productivité dans le bureau. Des milliers voire des millions d’utilisateurs passent des heures et des heures sur Facebook par exemple, des millions d’autres Twitter et d’autres sur google plus. Cette connexion un peu exagérée fait l’objet de frustration des chefs d’entreprises et les patrons qui se trouvent en face à un fléau appelé les réseaux sociaux. Les parents ne sont pas dans une situation moins critique que celle des entrepreneurs, les réseaux sociaux sont de plus en plus fréquentés par les enfants et les adolescents. Si vous etes un parent vous avez toujours le choix de bloquer quelques réseaux mais aussi quelques  applications sur Windows pour vous concentrer sur ce que vous faites. Voici deux solutions.

 

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Social Media Marketing Campaign Ideas To Improve Your Strategy

Social Media Marketing Campaign Ideas To Improve Your Strategy | Social media | Scoop.it

Finding new and different ways to market yourself can be difficult. Fortunately, one effective way is through social media. Read on to learn of how to leverage the power of social media to your advantage. Whether you have a traditional or online business, these tips should help you get started....


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Jeff Domansky's curator insight, October 26, 2013 3:13 AM

Social media tips made nice n easy.

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Why Doctors Don’t Google Their Patients

Why Doctors Don’t Google Their Patients | Social media | Scoop.it

I read in the New York Times that the vast majority of doctors Google their patients.  I found this implausible.  I consider myself a digitally sophisticated physician.  Perhaps that’s why I’ve never Googled a patient.  The story, When Doctors ‘Google’ Their Patients by Haider Warraich, is worth a critical peek.

Here’s why the vast majority of doctors don’t Google their patients:

Working physicians don’t have time.  The demands of modern medicine don’t allow physicians the luxury of footprint searches on patients.   And I would submit that most physician trainees don’t have the time of day to monkey around with patient background checks.  I train pediatricians at Texas Children’s Hospital, the largest children’s hospital in the United States and our residents don’t have the opportunity to sit let alone snoop.

Google is a dung heap of misinformation. Understanding what’s real is very difficult.  Because…

Google is a place where you can be who you want to be.  Digitally literate physicians understand that you have to take what you see on Google at interface value.  Feeding and shaping the content stream has become common practice depending upon how you want to present your product or yourself.  Patients included.  The New York Times piece cites the example of a surgery forestalled over a Facebook page.  Yet click farms have created over 14 million fraudulent Facebook pages.

What you learn about your patient is a function of your search history.  Eli Pariser in The Filter Bubble taught us that the algorithms of Google are based on the search history of the user not the reality of the individual being searched.  What one doctor learns about a patient will be entirely different from what another learns when they search.  And that’s because….

Google is built to sell advertising…. not divine patient information.

A patient’s story is a patient’s business.  Unless you aspire to petty digital paternalism, there may be elements of information that the patient doesn’t want you to know.  The disclosure, qualification and explanation of that information should be made by the patient.

While there may be a time and a place for the digital investigation of those we are charged to serve, I suspect they are few and far between.


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6 Ways to Promote Your New Facebook Page

6 Ways to Promote Your New Facebook Page | Social media | Scoop.it
You’ve created a Facebook Page for your business — now what? It’s time to get your page in front of people!
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3 Ways Small Businesses Can Use Pinterest to Grow Their Brand - Business 2 Community

3 Ways Small Businesses Can Use Pinterest to Grow Their Brand - Business 2 Community | Social media | Scoop.it

You know there’s something special about Pinterest, but you’re not quite sure how to get involved or to use it to its maximum effect.Join the club!


Pinterest boasts 70 million users, and 80% of them are females, predominantly between the ages of 25 and 54. If that’s your preferred demographic, you can’t afford to not be in on Pinterest.


The good news? You can have all the benefits of Pinterest with only as much hassle as you want. Here are three ways to get involve and build your brand depending on how active you’d like to be...


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Jeff Domansky's curator insight, October 12, 2013 3:17 AM

3 easy ways to get content marketing results from Pinterest.

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Pinterest Consultant: Pinterest analytics the only two that matter

Pinterest Consultant: Pinterest analytics the only two that matter | Social media | Scoop.it
Pinterest Consultant reveals the complete guide to Pinterest analytics and explains why she only cares about two of them. Pinterest success is science.

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14 Facebook Tools You Didn't Know Existed

14 Facebook Tools You Didn't Know Existed | Social media | Scoop.it
You may be a pro at sharing articles and posting pics, but these 14 tools will help you get the most out of Facebook.

Via Kamal Bennani
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Et si vous imaginiez une stratégie sociale sans Facebook ?

Et si vous imaginiez une stratégie sociale sans Facebook ? | Social media | Scoop.it

Depuis quelques semaines, j’écoute les conversations sur les réseaux sociaux et je vois qu’il y a une sorte de guerre entre les amis de Facebook et les amis de Google +, et notamment autour des considérations relatives au reach – surtout dernièrement -_-‘. Loin de moi l’idée de vouloir leur lancer la pierre – ni même de faire ma donneuse de leçons, j’estime que ce débat n’est pas un vrai débat. En effet, il convient de remettre à leur place les réseaux sociaux de manière générale, mais aussi de remettre en perspective les stratégies social média pour les envisager de manière plus pérennes et intégrées dans les stratégies d’entreprise.

(...)


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Vie toxique's curator insight, October 21, 2013 10:32 AM

Effectivement, Facebook présente de moins en moins d'intérêt dans une stratégie digitale :

- très couteux à animer

- difficile d'atteindre des reachs "acceptables"

- nécessiste un investissement en publicité important.

 

Le blog reste l'outil incontournable et le plus efficace en SEO.  L'auteur nous propose d'autres solutions...

Catherine Matusiak's curator insight, October 21, 2013 11:09 AM

Il est toujours intéressant de se demander quelle est la meilleure plateforme sociale à utiliser pour atteindre mes objectifs, au lieu de se précipiter sur Facebook comme par réflexe.

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The golden rule for Facebook posting in healthcare facilities

The golden rule for Facebook posting in healthcare facilities | Social media | Scoop.it

I've been using Facebook more and more. It's become my social dashboard and connects me to my community. But as a healthcare professional, it's important to be aware of where Facebook is appropriate and where it is not appropriate.

 

As the author of this column, I'm also asked by lay people (people who aren't healthcare professionals) about how to think about Facebook when it comes to health and sharing.

In this article, I'm going to give you a few tips and one golden rule that should help you understand how to handle this sensitive issue. Let's start with the golden rule.

 

Facebook golden rule: Never share health information or pictures of someone else without their express permission.

That's it. Even if you feel bad for the suffering of a family member, or you want to share with other members of your family, that picture or private health information could get out to the wider Facebook community. So never, ever post unless you ask permission.

 

You have no right to "out" someone with regard to their health issues. That's a very difficult, personal decision, that each individual needs to make for his or herself.

 

Now, a few tips. First, if you're a medical professional working in a hospital, never, ever take pictures of patients and post them. Period. It doesn't matter whether or not you want to share, taking smartphone pictures of a patient is not just a violation of the patient's privacy, it could open an entire, huge can of HIPAA hurt on both you and your facility.

Don't post status messages about individual patients you're working with. Don't even use initials or cute nicknames. Think of Facebook as a completely separate entity that does not belong in the hospital environment.

 

Hospitals need to educate their employees about these practices as well. A year or so ago, I encountered a healthcare facility that simply banned all employees from having any social media presence online, whatsoever.

That's not practical. LinkedIn is a necessary professional networking resource, and even Facebook and Twitter are benign when used properly.

If I were to advise hospitals and other facilities of anything regarding a social media policy it would be this: educate. Educate on what's appropriate use and what's not appropriate use.

 

Posting information about your favorite knitting project is appropriate. Taking a smartphone picture of a patient knitting something amazing is not appropriate.

 

This stuff is not hard to explain, but it can be hugely important. When it comes to Facebook privacy issues, there are a bunch of driving forces: the patient's own privacy, the medical professional's reputation, and both the facility's reputation and exposure to regulatory punishment.

Once you walk through the doors of a facility, do not use the camera. Do not post about your patients. Do not post about your family or friends unless you have their permission.

 

It's not that hard to understand, is it?


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Social Media Smarts: 7 Tips for Nurses

Social Media Smarts: 7 Tips for Nurses | Social media | Scoop.it

Take a moment to answer these questions:

Do you post gossip or negative information about coworkers?Do you take pictures and/or post to social media sites while at work?Do you participate in activities outside of work that your employer may not want to be associated with?

If you’ve answered “Yes” to any of the above,  you may want to make some changes in the way you use social media. Don’t be too hard on yourself — we all make mistakes. But cleaning up your social media habits now is the best thing you can do to protect yourself (and your patients) in the future.

7 Social Media Rules for Nurses

1. Take personal responsibility for everything you post.

When you update your Facebook status, tweet, or share a photo on Instagram, you decide to make those words and images public (even if you think only your friends can see it.) Stay aware of that. And if you are affiliated with a healthcare organization (i.e. your job is listed in your profile), be certain to note somewhere that your words and images are your own and do not represent the attitudes of your employer.

2. Protect patient identify.

This may sound like a big “Duh!” but avoid using any patient ID information. That includes room numbers, unit info and any dates relevant to the patient (including admission, discharge and date of birth).

3. Understand that termination is a real consequence.

It’s not an urban myth. Nurses (and other healthcare professionals) are being fired for things they write on social media sites. Healthcare organizations aren’t policing social media usage among employees for fun. With the initiation of the 2009 HITECH Act (Health Information Technology for Economic and Clinical Health Act), penalties upward of 1.5 million dollars are possible for multiple HIPAA violations. They simply can’t afford not to take action.

4. Optimize privacy settings.

Get to know the ins and outs of your social media privacy settings. Facebook has a helpful guide (and other social media sites should have similar information) for those who want to make sure they know who is viewing their information

5. But remember, information on the Internet is easily shared.

Privacy settings aside, it’s difficult to control what happens once something is shared on the Internet. Something that seems harmless could have dire consequences if it falls into the wrong hands. This nurse was fired for something she posted on Facebook that a “friend” shared with a supervisor. When the nurse argued this was a violation of her privacy, the court disagreed.

6. Don’t take pictures of patients on personal devices.

A tempting thing to do when you have a personal connection with a patient. But pictures in your phone leave the hospital and go wherever you go. It’s a HIPAA violation and a generally bad idea.

7. Use caution when connecting with patients and their families.

To friend or not to friend? That is the question. It’s a gray area that the healthcare industry is still trying to sort out. Patient-nurse boundaries are difficult to define. But if you have an inkling that you’re crossing that boundary, then you probably are. Better safe than sorry.

So how do you measure up?

Are there ways you can improve your social media usage to protect yourself as a nurse? Or do you already follow these guidelines?


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