SOCIAL MEDIA
19 views | +0 today
Follow
SOCIAL MEDIA
Tips and tricks to increase your social media presence. LONDONLINE - cutting through the fluff to bring you the facts!

Please click on 'LONDONLINE - Xavier Inverarity' below to see my other topics:

SEO & ANALYTICS / BLOGGING / NEW TECHNOLOGY / CONTENT MARKETING

Curated by Londonline
Your new post is loading...
Your new post is loading...
Scooped by Londonline
Scoop.it!

3 Social Media Marketing Strategies for Small Businesses

3 Social Media Marketing Strategies for Small Businesses | SOCIAL MEDIA | Scoop.it
Tweet Buffer Part of being successful in social media is using a strategy to get the results you have in mind.
more...
No comment yet.
Scooped by Londonline
Scoop.it!

7 Steps to Simplify Social Media Strategy for Your Business | Social Media Examiner

7 Steps to Simplify Social Media Strategy for Your Business | Social Media Examiner | SOCIAL MEDIA | Scoop.it
Social media: learn how to successfully achieve your business objectives and reinforce your messaging and engagement with your audience.
more...
No comment yet.
Scooped by Londonline
Scoop.it!

The Social Media Metrics That Truly Matter « iMediaConnection Blog

The Social Media Metrics That Truly Matter « iMediaConnection Blog | SOCIAL MEDIA | Scoop.it
Londonline 's insight:

Great metrics to give you a starting point for tracking your social media!

more...
No comment yet.
Scooped by Londonline
Scoop.it!

The Best Google+ Features for Your Business | Social Media Examiner

The Best Google+ Features for Your Business | Social Media Examiner | SOCIAL MEDIA | Scoop.it
Google+: How to claim Authorship and use other features to participate in communities, help you establish authority, increase visibility and grow an audience.
more...
No comment yet.
Scooped by Londonline
Scoop.it!

How to Choose the Right Social Media Tools for Your Business - HootSuite Social Media Management

How to Choose the Right Social Media Tools for Your Business - HootSuite Social Media Management | SOCIAL MEDIA | Scoop.it
more...
No comment yet.
Scooped by Londonline
Scoop.it!

Everything You Need to Do to Prepare for YouTube's One Channel Design

Everything You Need to Do to Prepare for YouTube's One Channel Design | SOCIAL MEDIA | Scoop.it
Here's what you need to know to get your company ready to adopt the new YouTube One Channel layout.
more...
No comment yet.
Scooped by Londonline
Scoop.it!

Manage Presence in Search, Social, AdWords With Google+ Dashboard

Manage Presence in Search, Social, AdWords With Google+ Dashboard | SOCIAL MEDIA | Scoop.it
Google is making it easier to manage your online presence across its various products with the newly launched Google+ Dashboard.
more...
No comment yet.
Scooped by Londonline
Scoop.it!

LinkedIn Launches a More Personalized Homepage Experience

LinkedIn Launches a More Personalized Homepage Experience | SOCIAL MEDIA | Scoop.it
Today LinkedIn introduced two new features to add to its homepage to help with engagement: "Who's Viewed Your Updates" and "You Recently Visited".
more...
No comment yet.
Rescooped by Londonline from Technology Updates
Scoop.it!

FACEBOOK HASHTAGS - How to Market with Hashtags on Facebook

FACEBOOK HASHTAGS - How to Market with Hashtags on Facebook | SOCIAL MEDIA | Scoop.it
The biggest news on social media marketing this week was the introduction of hashtags by Facebook. What does this development mean and how does it affect your marketing efforts? Most importantly, h...

Via Brian Yanish - MarketingHits.com, Alice Stevert
more...
Randi Thompson's curator insight, June 19, 2013 3:11 PM

Hashtags are now on Facebook, they are also on Google+ and Twitter.  Are you using them yet?

Rescooped by Londonline from Google Plus Business Pages
Scoop.it!

What is Google AuthorRank? #infographic #SEO /@BerriePelser

What is Google AuthorRank? #infographic #SEO /@BerriePelser | SOCIAL MEDIA | Scoop.it

What is Google AuthorRank?

 

What Signals Will Factor Into AuthorRank?

 

Google considers 200+ ranking factors when determining where our sites rank in organic search.

 

The average PageRank of an author’s content.

The average number of +1s and Google+ shares the author’s content receives.
The number of Google+ circles an author is in.
Reciprocal connections to other high AuthorRank authors.
The number and authority of sites an author’s content has been published to.
The engagement level of an author’s native Google+ content (i.e., posts to Google+).
The level of on-site engagement for an author’s content
Outside authority indicators (e.g., the presence of a Wikipedia page).
YouTube subscribers and/or engagement on authored videos (speculation: multiple-attribution author markup for YouTube videos coming soon).
Any number of importance/authority metrics on social networks that Google deems trustworthy
Real world authority indicators like published works on Google Books or Google Scholar.


Via WordPress SEO & Social Media, Neil Ferree
more...
No comment yet.
Rescooped by Londonline from Google Plus Business Pages
Scoop.it!

4 Secrets To Maximize Google Plus For Business

4 Secrets To Maximize Google Plus For Business | SOCIAL MEDIA | Scoop.it

Excerpted and condensed...

 

A lot of naysayers complain that Google Plus doesn’t have what it takes to help businesses succeed. Those critics obviously haven’t taken a deeper look at what the site offers. When you know these following four secrets, you can maximize Google+ so that it works for your business.

 

Secret #1: You Need a Google+ Local Page

Secret #2: You Need Google+ Authorship

Google+ lets you set up an Authorship account that connects your blog posts with your Google+ profile. Actually, that’s a rather simplistic way of looking at it, especially considering that Google’s search engine now uses Authorship as a part of its ranking algorithm.

Secret #3: You Have to Get Involved

It’s fun to play on the Internet, but you have a business to run. That’s totally understandable. It’s important to notice that getting involved in Google+ is a part of running your business. Luckily, it doesn’t require as much time as Facebook and Twitter.

Secret #4: Use Google+ to Share Exclusive Promotions

Google+ doesn’t actually let you run promotions on its site. You can, however, use your circles to spread information about promotions. Include a link in your post that will take them to a site giving them the details or asking them to participate in some way.


Via CYDigital, Neil Ferree
more...
CYDigital's curator insight, March 29, 2013 7:07 AM

We're scooping Timothy Carter's post primarily for secrets 2 and 3, but ESPECIALLY #2. Google+ Authorship: jump on this opportunity. Click through for details.


  • See the article at www.timothy-carter.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing merges marketing automation with content marketing for a powerful lead management solution, configured and managed by our knowledgeable, experienced staff.  Contact us.
Neil Ferree's curator insight, April 5, 2013 8:22 PM

You are the Brand so you want your http://bit.ly/RichSnippet to show up in the SERPs 

Rescooped by Londonline from Backlinks for your Blog
Scoop.it!

Twitter Analytics Feature Is Now Available

Twitter Analytics Feature Is Now Available | SOCIAL MEDIA | Scoop.it
A Twitter analytics feature was spotted by at least two online marketers who posted their findings, however, there's been no official notice from Twitter.

Via Neil Ferree
more...
Neil Ferree's curator insight, June 18, 2013 12:09 PM

SocialBro still seems to be the Best of Class Twitter Analytics Tool of Choice (unless) Twitter itself rolls out its own Twitter Analytics Dashboard which (if/when they do) will probably take the lead in this space and why using Twitter to build your social reach is not gonig away anytime soon.

Scooped by Londonline
Scoop.it!

#SocialMedia & #CommunityManager

#SocialMedia & #CommunityManager | SOCIAL MEDIA | Scoop.it
The 80 rules of Social Media #infographic (Las 80 reglas del Social Media (y pensaba que las 22 reglas inmutables del marketing ya eran muchas...) #infographic http://t.co/lEDqDw3KRS)...
more...
No comment yet.
Scooped by Londonline
Scoop.it!

Four great examples of brands using Instagram to break free of the browser

Four great examples of brands using Instagram to break free of the browser | SOCIAL MEDIA | Scoop.it
The expectations of brands on social media are getting higher.
Londonline 's insight:

Some great ideas for thinking outside the box!

more...
No comment yet.
Scooped by Londonline
Scoop.it!

8 Ways to Find Great Social Media Content Ideas

8 Ways to Find Great Social Media Content Ideas | SOCIAL MEDIA | Scoop.it
Social Media Content is one of the biggest challenges facing small business owners on social media. Here are 8 ways to find great social media content ideas
more...
No comment yet.
Scooped by Londonline
Scoop.it!

How to Setup Google Authorship for SEO

How to Setup Google Authorship for SEO | SOCIAL MEDIA | Scoop.it
You deserve to get credit for what you write.
more...
No comment yet.
Scooped by Londonline
Scoop.it!

Social Media Etiquette, Part 1: An Introduction to Etiquette

Social Media Etiquette, Part 1: An Introduction to Etiquette | SOCIAL MEDIA | Scoop.it
The introductory post in a series focused on HootSuite University's “The Dos & Don’ts of Social Media Etiquette."
more...
No comment yet.
Scooped by Londonline
Scoop.it!

Facebook: Waste of Time? | Social Media Today

Facebook: Waste of Time? | Social Media Today | SOCIAL MEDIA | Scoop.it
One thing has become painfully clear: Facebook is not worth the time and effort.
more...
No comment yet.
Scooped by Londonline
Scoop.it!

Why Content Curation on Google+ Is Looking More Attractive Than Ever

Why Content Curation on Google+ Is Looking More Attractive Than Ever | SOCIAL MEDIA | Scoop.it
Here's how use to use Google+ as a curation platform to build your authority and make the most out of your Google+ marketing strategy.
more...
No comment yet.
Scooped by Londonline
Scoop.it!

Embedded Content Helps Customers Get More Out of Your Pinterest Pins

Embedded Content Helps Customers Get More Out of Your Pinterest Pins | SOCIAL MEDIA | Scoop.it
Pinterest introduced Rich Pins, which include additional information about your pins, including prices, availability, movies review, and ingredients.
more...
No comment yet.
Scooped by Londonline
Scoop.it!

5 Brands That Are Doing Great Things on Instagram - Business 2 Community

5 Brands That Are Doing Great Things on Instagram - Business 2 Community | SOCIAL MEDIA | Scoop.it
more...
No comment yet.
Rescooped by Londonline from SEO Tips, Advice, Help
Scoop.it!

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic] | SOCIAL MEDIA | Scoop.it
mycleveragency's latest infographic cuts through all the jargon and marketing spiel and condenses what it takes to create a great post across Facebook, Twitter, Pinterest and Google+.

Via Bonnie Burns
more...
ramil navidad's comment, June 18, 2013 8:32 AM
really nice
Carlos Bisbal's comment, June 18, 2013 5:59 PM
very good!
Constance Jones Collier's curator insight, November 28, 2014 11:21 PM

Something Interesting to share

Rescooped by Londonline from Google Plus Business Pages
Scoop.it!

Google Plus for Business - 5 reasons why every business will want to join NOW!

Includes key points for businesses of any size. 1. Do you use Google adwords? You will want to connect ads to your Google Plus page's +1s to save money! (e.g...

Via Jaana Nyström, Neil Ferree
more...
Jaana Nyström's curator insight, February 7, 2013 11:14 AM

Excellent video!

Neil Ferree's curator insight, February 7, 2013 1:52 PM

You are the Brand so you need your http://bit.ly/RichSnippet set-up Right

Rescooped by Londonline from Google Plus Business Pages
Scoop.it!

LinkedIn Tools - 3 Tools to help you grow your presence on LinkedIn

LinkedIn Tools - 3 Tools to help you grow your presence on LinkedIn | SOCIAL MEDIA | Scoop.it
We reviewed a selection of LInkedIn Tools that will help you grow your presence on LInkedIn.

Via Neil Ferree
more...
Neil Ferree's curator insight, March 27, 2013 2:42 PM

Some LinkedIn Contacts are as good as it gets • some aren't • I've been using the Rapportive routine well before they got bought by LinkedIn