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Rescooped by Lany Sullivan from Public Relations & Social Marketing Insight
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How to Get Millennials to Love Your Content: VICE’s Magic Formula

How to Get Millennials to Love Your Content: VICE’s Magic Formula | Business Today | Scoop.it

In order to make content young people will trust, accept, and like, you need to know about the decade that formed them and shaped their consciousness, said Moretti. “In the decade of the 2000s, it was the march of two opposing forces – a crisis of information and the liberation of information,” he said. The "crisis" includes all of the major bad things that happened during the last decade, from the war on terror, to climate change and the economic collapse.

 

The biggest casualty of the decade, however, was a loss of trust. “Millennials lost trust in politicians and experts and systems [social security, etc.],” said Moretti. They alsolost trust in the media.As far as the “liberation of information” - that came with the rapid advancements in computing, connectivity, and social media. Basically the rise of digital and mobile access....


Via Jeff Domansky
Lany Sullivan's insight:

I don't believe that it is just Millennials that have lost trust. In this age of social media, we have to really decipher all the information that comes at us each and every day. 

 

One of the best things to do is to take time to find those sources that you believe that you can trust. Do your research and vet your associations and your content as much as possible. 

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Jeff Domansky's curator insight, September 27, 2014 2:07 AM

Here's how make your content meaningful for millennials.

Rescooped by Lany Sullivan from Social Media, SEO, Mobile, Digital Marketing
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How Google Plus Profiles & Pages Gain Search Authority

How Google Plus Profiles & Pages Gain Search Authority | Business Today | Scoop.it
At SMX East this past October, I gave a presentation titled, “Putting the SEO Power of Google+ to Work.” The centerpiece of that presentation was a first peek at a study I’d conducted that seemed to confirm my hypothesis that Google+ profiles and ...

Via Kamal Bennani
Lany Sullivan's insight:

Mark Traphagen does an amazing job breaking down authorship and how it affects Google ranking. Your G+ profile can change the life of your business just by being on G+ in the first place. 

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