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The Power of Images in Social Media Marketing - Sendible insights

The Power of Images in Social Media Marketing - Sendible insights | Social Media | Scoop.it
In this article Jayson DeMers argues that marketers and business have forgotten the old maxim “a picture is worth a thousand words” (my words) and that sites that are primarily visual content are an area not for forget when constructing your social media marketing. He commences with a discussion of the limited attention spans of the modern consumer due to the competing demands on their attention and the ways to either increase your share of their attention or to be able pass your message more rapidly through a combination of visual media and text as opposed to text, even well written text. The article ends with a discussion of the “new” social media sites Pinterest, Instagram and Tumblr which are primarily visual media as opposed to Facebook and Twitter and Google+ which were originally text based media. As briefly mentioned in the article each of these sites has developed followings in different demographics and therefore companies should examine all the social media options prior to investing in creating content on any of them so as to properly target your potential consumers as opposed to the general population or even worse market segments who have no interest in your product. The goal of any marketer should be to gain as much of the attention of potential consumers as possible and an effective way to do so is with imagery. An excellent example of this is the fact that National Geographic still does advertisements using the image from the cover of its June 1985 issue, the picture of a young Afghan girl in a Pakistan refugee camp. Even almost 30 years later the look in the young girls eyes still draws people to wanting to read national geographic. This is my submission for marketing trends #3
Via Joachim Scholz, PhD
Jussara NUNES's insight:
Social media is also about images
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How Brands Can Optimize Social Strategies with Analytics | Social Media Today

How Brands Can Optimize Social Strategies with Analytics | Social Media Today | Social Media | Scoop.it
Managing the Social Media Marketing Mix: a how to guide http://t.co/wDCI54JI1y Free whitepaper (sponsored)
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Analytics to optimize social media strategies

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4 Reasons Your Customers Feedback Matters On Social Media

4 Reasons Your Customers Feedback Matters On Social Media | Social Media | Scoop.it
TV, radio and print presented us with one way communication, where we send out information about our products or new innovations of products and never cared to know what our customers think about o...
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Customer feedback

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Rescooped by Jussara NUNES from Social Media, SEO, Mobile, Digital Marketing
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How To Run A Successful B2B Social Media Marketing Campaign

How To Run A Successful B2B Social Media Marketing Campaign | Social Media | Scoop.it

Many marketers think of social media in the context of B2C companies: after all, 4 in 10 consumers buy products that they’ve favorited, liked, tweeted or pinned on various social networks.


Via Kamal Bennani
Jussara NUNES's insight:

A few tips to run a social media marketing campaign

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