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Top 10 Facebook Campaigns of 2014

Top 10 Facebook Campaigns of 2014 | Social Media | Scoop.it

The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 billion people log into Facebook alone every month, according to Facebook’s last earnings call. That’s a whopping 14% of the earth’s population – so why not market to them on social?

 

Below, I have put together a list of the top 10 campaigns launched in 2014 with the help of some designers and other analysts according to specifically picked categories to best benefit you....


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Simon Turkin's curator insight, December 7, 2014 2:38 PM

This article is extremely insightful on how to successfully run a social media marketing campaign. This takes ten highly successful ideas that worked out extremely well. The idea to model your campaign off of someone else's previous success is not a bad one. Innovation is key however, so when reading these articles I try to think of additional things I could add to these existing ideas. If 14% of the world is on Facebook think about how many people are on Twitter, Instagram, Linkedin, and thats just to name a few platforms. Social media marketing is the new wave more people in my age group use social media to get their updates then the television. 

Vincent Tang's curator insight, December 7, 2014 7:41 PM

Un top 10 des campagnes de Communication les plus efficaces sur Facebook.

prof zaphosa's curator insight, December 20, 2015 7:05 AM

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Interview: “Dentists can use social media as a very powerful tool”

Interview: “Dentists can use social media as a very powerful tool” | Social Media | Scoop.it

Just as social media has become a part of everyday life, so too has it entered the health sector. With patients blogging about dental visits and practitioners promoting their business on Facebook, a number of legal and ethical issues arise. At the Annual Dental Congress in Gothenburg, Dental Tribune Online had the opportunity to speak with book author and health counsellor Sara Natt och Dag about the possibilities and risks entailed in the use of social media in health care.

Dental Tribune: Could you describe how social media has found its way into the health sector over the last several years? 
Sara Natt och Dag: In Europe, social media began to influence health care maybe seven or eight years ago, whereas in the US it started maybe ten years ago, and its importance is growing exponentially. It has become normal for health care and social media to be interlinked. In Sweden, for example, the e-health sector already plays an important role. From scheduling a doctor’s appointment to ordering medication, one can do virtually everything online.

However, the dental industry appears to have been a bit slower than the rest of the sector. The importance of social media in dentistry has exploded in the last year especially. Although there is probably no such thing as private dental blogs, dental topics are creeping into the lifestyle industry with people writing about orthodontic and aesthetic treatments to a large extent.

So, there is a great deal of information—both professional and personal—available on the Internet?
In the Western world, most people have access to the Internet at home and virtually everywhere. Thus, they have access to unlimited information from all over the world. However, regarding health topics a lack of boundaries may be a matter of concern. Take cancer blogs, for example. In Sweden, there are many of these types of personal blogs, where patients share everything about their diagnosis, treatment plan, medication, set-backs, feelings—everything. I have followed some of these patients until their death on their blogs. They share their personal disease progression with the whole world and that is a bit crazy, I think.

As a counsellor at Karolinska University Hospital, you have met many of these disease bloggers and even written a book, Den bloggande patienten [The Blogging Patient] (2013), on the subject. What is it that makes people turn to the Internet with their health issues? 
A blog can offer support and comfort to terminally ill people, but this frankness certainly poses new challenges for health care professionals. I meet many sick people who run blogs and always advise them not to write when they are upset or disappointed. Instead, I tell them to talk to the doctor or the nurses about their feelings instead of posting it online. 

In other areas, as I mentioned earlier, health topics are starting to overlap with lifestyle topics. One can find review videos for whitening strips on YouTube, people talking about their latest dental appointment on Facebook and so on. For many young people, it is natural to share their personal experiences. Medical professionals can take advantage of this as a way to better understand and familiarise themselves with what patients are doing and thinking.

Would you agree that this trend has great potential, both positive and negative?
Yes, absolutely. If a lifestyle blogger writes about his or her dental appointment, with the name of the dentist tagged, and does that several times, the dentist will rank higher in search engines. Even one person can make a difference—is that not crazy?

A Swedish lifestyle blogger just recently wrote about her dental treatment and how fantastic her dentist is. She has about 200,000 readers, so you can imagine what happened. The dentist, in turn, published a link to her posts on the clinic website, because he was proud of being mentioned by an online “celebrity”. This demonstrates the interconnectedness of social media channels—which can be very good and also very bad for one’s reputation, depending on what was written online.

Focusing on the advantages: how can dentists use social media most effectively to promote their business or to stay in touch with the dental community? 
Social media is a fantastic way to promote a business, but every dentist must be aware of the risk and most importantly be familiar with the legal regulations. In most countries, patients’ rights are very strongly protected by law. Practitioners will not be able to provide patient information, such as name, age and treatment details, online, let alone case photographs. Even if practitioners do have permission from the patient, they cannot share case details online, not in health care. At least, it is illegal in Sweden. 

What should be taken into account then? What is your advice for practitioners?
It is as simple as thinking before publishing online. Dentists who remain aware of their professional status at all times can use social media as a very powerful tool. 

But if dentists are not allowed to discuss cases and patients in particular, what could they write about online?
They should promote themselves instead. Introduce themselves (including their education), their practice and the staff. It is all about standing out from the crowd and showing some personality. They could write about their travels to conferences, for example, send out Merry Christmas wishes, introduce new tools that they have bought for the practice; basically, it is about staying in touch with patients. One does not have to post daily, but if one writes regularly, maybe once a week, it can be an excellent way to promote one’s business. 

Still one has to draw a definite line between one’s professional and private lives. One’s business page is not the place to discuss one’s children, one’s last holiday, or feelings or personal opinions regarding one’s patients. In social media, just like with any professional doctor–patient relationship, it is all about defining boundaries and maintaining them. 

How should health care professionals best respond when patients cross these boundaries and write harmful comments online?
I am sure some people choose to ignore these instead of confronting the writer. Personally, I would rather address the matter directly. However, I know many colleagues who rather not respond. From a legal point, it can be difficult to erase negative comments from Facebook or the Internet in general, so maybe it is best to settle the issue privately. But, as I said, people choose to deal with such situations in different ways.

In the US, many dentists publish dental news, research data and practice information on their personal blogs too. Do you think Europe will follow that lead in the future?
I do not necessarily like that approach, but I think Europe will eventually follow suit. Bloggers have already started to do just that and further changes towards an “Americanisation” of sorts can be expected.

 


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15 Tips to Write Better Social Media Content | SEJ

15 Tips to Write Better Social Media Content | SEJ | Social Media | Scoop.it

Learn how to write and share better social media content for your platforms and audience, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.


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Digital Communication Students's curator insight, November 24, 2015 1:53 PM

Aquí os dejamos 15 consejos para escribir mejores contenidos en las redes sociales.

Imágenes, utilizar tu propia voz y crear conversación con tus contenidos son algunos de estos trucos.

Raka's curator insight, November 24, 2015 4:22 PM

#SCEUNED15

Jerry Busone's curator insight, November 25, 2015 7:57 AM

Take it from someone who organically has grown twitter followers to close to 30k ... i will be over that next year. The tips work

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25 Twitter Chats: Just for Marketers

25 Twitter Chats: Just for Marketers | Social Media | Scoop.it
Do you participate in Twitter chats?

Want to find the best chats for social media marketing?

Participating in Twitter chats is an excellent way to network without traveling, grow your following and display your authority.

In this article you’ll discover 25 Twitter chats for marketers.

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Jeff Domansky's curator insight, November 18, 2015 9:07 PM

Looking for learning? Choose from this list of top Twitter marketing chats.

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The Biggest Social Media Trend Predictions for 2016

The Biggest Social Media Trend Predictions for 2016 | Social Media | Scoop.it
This year, we saw a recognizable boom of the social media industry. More than 1 billion people are now using Facebook, and more than 80% of small businesses use social media for their branding and marketing efforts. Among the biggest global brands, almost 99% have a social media presence. Truly, social media has changed the way marketing and advertising works.

While 2015 was a great year for social media, 2016 is predicted to be even better. Here are some predictions on social media trends for the coming year.

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7 intelligent social analytics tools for the new age

7 intelligent social analytics tools for the new age | Social Media | Scoop.it

The value of social media analytics was long before proven. But the extent to which it is influencing real-time business decisions has made all predictions look miniscule. Today, social insights has become one of the primary inputs into marketing and product strategy formulation.

 

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4 Steps to Creating an Effective Social Media Strategy

4 Steps to Creating an Effective Social Media Strategy | Social Media | Scoop.it
The social media revolution, which has been sweeping the world since the middle of the last decade has slowly been transforming the way businesses and customers interact. Combined, the number of user…

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malek's curator insight, October 3, 2015 12:20 PM

Launching a social media campaign, whether organic (interacting with people online, creating and sharing interesting content) or through advertising, without a clear strategy is a common mistake that can lead to poor ROI.

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Study Shows: Blog Posts Published on Weekends Get More Social Shares - @ProBlogger

Study Shows: Blog Posts Published on Weekends Get More Social Shares - @ProBlogger | Social Media | Scoop.it

If you run a blog featuring professional content, it seems like a no-brainer to publish your content during business hours, on weekdays. Yet a study done by TrackMaven last year of over 4,500 blogs showed that blogs that chose to publish content on the weekend received the most shares on various social media channels. In fact, even though only 13% of blogs were published on the weekend, they saw 18% of the total social shares gathered in the study.


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Jeff Domansky's curator insight, September 28, 2015 3:32 AM
Surprising research may get you blogging on the weekends!
Marco Favero's curator insight, September 28, 2015 10:27 AM

aggiungere la vostra comprensione ...

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Psychanalyse de l'e-influence sur Twitter et autres réseaux sociaux

Psychanalyse de l'e-influence sur Twitter et autres réseaux sociaux | Social Media | Scoop.it
                  Le Twitteur ou Twitto est un être humain (précision importante dans la mesure où des robots œuvrent également sur le réseau social !) ...

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Study: Tweet chats motivate patients with breast cancer

Study: Tweet chats motivate patients with breast cancer | Social Media | Scoop.it

Score another one for advocates of team-based care and for the power of social media.

In an article published in the open-access Journal of Medical Internet Research, a strong majority of participants in Twitter chats about breast cancer reported that the chats “provided a safe and welcoming forum for support and education.”  Of the 206 respondents, 93 percent of whom were women, 63 percent said they “strongly agreed” with the “safe and welcoming” statement, while 24 percent “somewhat agreed.”

Significantly, more than a quarter of respondents became volunteers or advocates for patients with breast cancer as a result of the #BCSM (for “breast cancer social media”) tweet chats, which started in 2011.

“A novel finding of this study is the observation that many responders to our survey were motivated by #BCSM to participate in advocacy or volunteer efforts,” the researchers wrote. The geographically diverse research team came from such places as UCLA Health in Southern California,  Gundersen Health System in La Crosse, Wis., and Allegheny Health Network in Pittsburgh, and included an independent advocate for women with cancer.

Current tools for measuring patient experience, particularly Consumer Assessment of Healthcare Providers and Systems (CAHPS), surveys “have limitations because they require significant infrastructure and financial support for their use,” the researchers said. “In contrast, social media has the ability to aid patient centeredness, report patient outcomes and provide breast specialists with patient perceptions of gap in care with limited financial and information technology investment.”

 

Among the survey pool, 69 percent had breast cancer themselves. The rest were healthcare professionals, family, friends or advocates for the patients.

 

 


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The New Google Plus: Will Tighter Focus Lead To Success?

The New Google Plus: Will Tighter Focus Lead To Success? | Social Media | Scoop.it

It's been a rough ride for Google+. Columnist Mark Traphagen delves into the early vision for the social network, what has emerged from those changes, and what the new direction will mean for marketers.


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How can the Healthcare industry benefit from Social Media?

How can the Healthcare industry benefit from Social Media? | Social Media | Scoop.it

I’ve discussed in the Ad Spread the use of social media for the luxury retail industry as well as for museums. Today’s topic: the healthcare industry.

Companies in the B2C sector use social media for Big Data in order to get insights on their consumers to identify new needs and explore new market opportunities. This can also be done for the healthcare sector – which the industry is slowing acknowledging and implementing.

Many users use the Internet and Social Media to find out about symptoms they may have or side effects related to medication they are taking. In 2012, the Health Research Institute (HRI) conducted a study which found that one-third of consumers were using social media for health-related matters. It also indicated that these consumers were usually choosing to research information on “community” sites over industry specialized sites. RISK: they may have access to false information.

“Social media terms such as liking, following, tagging, can provide the clues that could lead to higher quality care, more loyal customers, efficiency, and even revenue growth” (HRI, 2012). Social media could therefore help Health Organizations and departments to identify this and communicate the right information as well as suggest possible prevention procedures through keyword search, hashtags and creating a page/profile on various social networks where users can ask, engage and be informed on current health matters. Another option is to ask Health Specialists participate in external forums to reduce the risk of misleading information and generate awareness about industry approved websites.

There are current talks between the Food and Drug Administration (FDA) and Google about how the search engine could help the agency identify unknown side effects of medications (Bloomberg, 2015). This project could go a long way in terms of minimizing and tracking health risks, and reaching out to patients with possible side effects.

One thing health organizations must be weary of is providing too much information. Indeed, doctors should not be providing medical assistance to patients through social media and they would be liable for wrongful practice.

Source: http://healthy-lifestyle.most-effective-solution.com/

All in all, social media can benefit the healthcare industry in the following ways:

– Averting Crises: implementing a “social media watch” and creating alerts on particular search terms could help avoid a major crisis

– Prevention: communicating proper procedures and guidelines to avoid a virus / disease contamination as well as reliable websites that industry-approved

-Educate users: provide information on the latest medical news regarding diseases, new cures, and prevention methods

Sources:

Tozzi, John, and Dina Bass. ‘Your Google Searches Could Help The FDA Find Drug Side Effects’. Bloomberg.com. N.p., 2015. Web. 26 July 2015.

Social Media “Likes” Healthcare From Marketing To Social Business. PWC, 2012. Web. 26 July 2015. Health Research Institute.


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Using Twitter as a data source: An overview of current social media research tools

Using Twitter as a data source: An overview of current social media research tools | Social Media | Scoop.it

The popularity of social media sites and the ease at which its data is available means these platforms are increasingly becoming primary sources for social research. Wasim Ahmedpresents a quick look at some of the tools available to social scientists for analysing social media data and also reflects on the limitations of the platforms and the methods used for this type of research.

I have a social media research blog where I find and write about tools that can be used to capture and analyse data from social media platforms. My PhD looks at Twitter data for health, such as the Ebola outbreak in West Africa. I am increasingly asked why I am looking at Twitter, and what tools and methods there are of capturing and analysing data from other platforms such as Facebook, or even less traditional platforms such as Amazon book reviews.


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Infographic: Which Social Media Platform Drives the Most Sales?

Infographic: Which Social Media Platform Drives the Most Sales? | Social Media | Scoop.it

You’re a 21st Century business-owner, which means you know you need to have a presence on social media, but do you know the effectiveness of your social channels to your business? If you want to scale and sell online, you better have your brand out there for the world to see and interact with. Being social really does matter but it is important that you take the time to calculate your ROI for each network you’re business is on.

 

To determine the value of social media accounts to businesses Shopify analyzed 37 million social media visits that led to 529,000 orders. Facebook is the largest of the social networks, it also had the most traffic and sales for companies, with 85% of social media sales for those on Shopify coming from Facebook. Surprisingly the high order values came from fashion aggregator Polyvore. Along with the information Shopify collected on its merchants, they also analyzed the profitably of social media accounts for various industries....


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Jeff Domansky's curator insight, July 20, 2015 2:09 AM

Shopify analyzed data from 37 million social media visits that led to 529,000 order to determine and visualize the ROI of having a social media account.

Nicole Reid's curator insight, July 20, 2015 10:06 AM

This a great aspect for products and marketing. Based on the product you are trying to sell this infographic shows you a visual breakdown of where you should share and focus your product. This infographic will help cut time down on sites that may not bring in as much revenue as a larger one would. It allows you to better manage your time for the biggest output.

Gonzalo Moreno's curator insight, July 21, 2015 5:52 AM

Social Media, the perfect place to shop!
:)))

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La course à l'e-influence, une addiction socialement acceptable ?

La course à l'e-influence, une addiction socialement acceptable ? | Social Media | Scoop.it
#Gloups. S'il est des articles qu'on lit d'un trait, la gorge un peu serrée et en ravalant sa salive à la fin, celui d'Isabelle Bouttier⊃1;, publié récemment par l'excellente revue Tank, en fait inco...
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Un monde de plateformes

Conférence Synerciel anger 25 septembre Pour plus de détail voir : http://benavent.fr/conference-synerciel-25-septembre-2015/

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Utiliser Storify pour conserver des tweets

Utiliser Storify pour conserver des tweets | Social Media | Scoop.it
Storify est un outil très pratique pour conserver des tweets avant qu'ils soient devenus très difficiles à retrouver dans le flux. Conversations, live-tweets... peuvent ainsi être mis de côté pour ...

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veroni's curator insight, February 20, 2015 5:43 AM

Un Mooc pour apprendre à servir de Twitter. Pratique et agréable à utiliser.

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10 of the Best Blogging Tools | Sprout Social

10 of the Best Blogging Tools | Sprout Social | Social Media | Scoop.it

Creating, organizing, publishing and promoting content can take a lot of time. Luckily, there are some great blogging tools that help make the process easier for marketers who want to implement blogging into their content marketing strategy.

 

We’ve compiled a list of the best blogging tools and here are 10 tools you should be using to pull in your target audience:...


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Marco Favero's curator insight, October 9, 2015 3:11 AM

aggiungere la vostra comprensione ...

Dominique Fowler Iff's curator insight, October 9, 2015 5:35 AM

Very good advice and tools for your blog

Jeff Domansky's curator insight, October 12, 2015 3:22 AM

Neil Patel shares a list of the best blogging tools you should be using to pull in your target audience.

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How the World Uses Twitter [Infographic]

How the World Uses Twitter [Infographic] | Social Media | Scoop.it

A staggering 500 million tweets are sent per day, and 80% of active users are on mobile.

Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe, according to HubSpot.


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donhornsby's curator insight, May 3, 2016 10:48 AM
Interesting infographic...
Craig Broadbent's curator insight, May 3, 2016 8:12 PM
If you are looking to use twitter to drive business then this info is important!
La pluma digital's curator insight, October 28, 2016 3:01 AM
¿Sabes cómo se utiliza Twitter alredor del mundo? 
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23 Social Media Tools That Experts Use to Streamline Their Marketing

23 Social Media Tools That Experts Use to Streamline Their Marketing | Social Media | Scoop.it

Do you already feel stressed to meet these demands of monitoring, connecting and creating on social media?Don’t worry.In this post, I’ll share social media tools that automate your marketing and save you hours every week....


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Jeff Domansky's curator insight, September 26, 2015 3:53 AM
Great social marketing tool kit from Neil Patel. Recommended reading. 9/10
Jeff Domansky's curator insight, September 26, 2015 3:55 AM

Great social marketing tool kit from Neil Patel. Recommended reading. 9/10

Roger L. Gill's curator insight, September 26, 2015 7:54 AM

We live in a busy world!

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How to Create The Perfect LinkedIn Company Page

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

 

To help you make the most of your LinkedIn Company Page, we’ve put together this visual guide, which features several “Pro Tips” that LinkedIn has contributed, along with some visual examples we’ve gathered from top-performing Company Pages. So, flip on through and find some inspiration....


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Debi Slaver's curator insight, September 23, 2015 2:51 PM

Your LinkedIn Company Page is an online beacon for both prospective customers and prospective employees. As such, it is a truly unique space on the web, one that blurs the lines between knowledge-sharing platform and relationship-building tool.

Marco Favero's curator insight, September 29, 2015 9:51 AM

aggiungere la vostra comprensione ...

Jon Turino's curator insight, September 30, 2015 4:28 PM

Great advice here.

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Réseaux sociaux : prévoir son calendrier éditorial

Réseaux sociaux : prévoir son calendrier éditorial | Social Media | Scoop.it

Pour une communication efficace sur les médias sociaux : planifier ses interventions et organiser ses prises de parole de façon à assurer une présence réfléchie et régulière sont des étapes essentielles. Voici quelques pistes pour mieux vous organiser :


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Anthony Babkine's curator insight, August 17, 2015 7:43 AM

> M-1 : En milieu de mois, planifiez vos interventions pour le mois à venir 

> Vers le 20 de chaque mois, faites valider ce calendrier éditorial prévisionnel 
> Fin de mois M-1 : pré-publiez vos messages 

> Mois M : une gestion quotidienne

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The 3 Surprising Types Of Twitter Retweets

The 3 Surprising Types Of Twitter Retweets | Social Media | Scoop.it
What if I told you that there are three distinct types of Twitter Retweets and they can all be used differently to get specific results? Would you be surprised? The fact is that most people are only aware of or consistently using one of the three types and missing opportunities to be effective.You might be surprised to learn that Twitter didn’t even invent the RT. Retweets were actually started by Twitter users, not the social network itself. Back on April 17, 2007, Eric Rice (also from Portland
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socialmediacombo's curator insight, August 10, 2015 7:23 PM

 

Which type of Twitter RT do you use the most frequently? A very interesting post written by Robert Caruso!

SENAME Interactive's curator insight, August 11, 2015 12:41 AM

 

Which type of Twitter RT do you use the most frequently? A very interesting post written by Robert Caruso!

Jon Turino's curator insight, August 11, 2015 5:37 PM

G

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9 Ways To Convert Social Media Fans/Followers To Real Leads

9 Ways To Convert Social Media Fans/Followers To Real Leads | Social Media | Scoop.it

Are you using social media for business but struggling to convert leads to customers? Here’s a few ways I’ve been successful with driving more leads on social media for myself and my clients.


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Marco Favero's curator insight, August 7, 2015 9:49 AM

aggiungere la vostra comprensione ...

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Twitter Followers and Pharma – The New Numbers | Eye on FDA

Twitter Followers and Pharma – The New Numbers | Eye on FDA | Social Media | Scoop.it

As many readers are aware, I love databases and one of them that I have put together takes a stab at tracking social media activity of the pharma, biotech and device sectors. Included in the count are any pharma Twitter feed, Facebook page, YouTube channel, Pinterest page and Google+ profile. The limitation is that items are only tracked once I am aware of them, but searches are regularly conducted to try to update.

We track a number of fields. For example in Twitter, we track the name of the company, the regularity of activity, a characterization of the type of feed (corporate, jobs, CSR, product), the number being followed, the number of followers and the KLOUT score, country of origin, etc. We then can sort on any of those fields and it is handy for seeing who is doing what and in what kind of quantity.

Each year my colleagues and I work a “census” and repopulate the numbers with updates to reflect new followings and new KLOUT scores. It is a big undertaking, so we only do it once a year. The nice thing is that we are able to provide a comparison.


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Drones et laser pour accéder à internet: le projet de Facebook prend forme

Drones et laser pour accéder à internet: le projet de Facebook prend forme | Social Media | Scoop.it
Accéder à internet grâce à un réseau de drones solaires et de lasers: le projet un peu fou de Facebook commence à prendre forme, avec des avancées technologiques permettant désormais des essais en vol.

Via Safe
Isabelle BOUTTIER's insight:

Projet fou, qu'on aurait qualifié il y a quelques années de farfelu
Fièrement propulsé par #deellink

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Safe's curator insight, July 31, 2015 2:40 AM

Projet fou, qu'on aurait qualifié il y a quelques années de farfelu
Fièrement propulsé par #deellink

Jean-Pierre Blanger's curator insight, August 2, 2015 4:28 PM

Projet fou, qu'on aurait qualifié il y a quelques années de farfelu
Fièrement propulsé par #deellink