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Scooped by Joshua Belliveau
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Facebook withdrawal: viral publishers see traffic plunge - Digiday

Facebook withdrawal: viral publishers see traffic plunge - Digiday | Social Media | Scoop.it
SMBs relying on FaceBook for traffic should be well aware of the change. The best practices are to never rely on one source for all of your traffic. The latter example really shows truth in that logic. Weather it's google facebook twitter or some other company you don't wanna be overly dependent on third party for all of your visitors. Digiday Platforms giveth and platforms taketh away. Publishers that rely on Facebook are finding that out the hard way.
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Using Social Media to Advance the Fire Department Mission | Firefighter Nation

Using Social Media to Advance the Fire Department Mission | Firefighter Nation | Social Media | Scoop.it
Social media is a force to be reckoned with—one that many departments fear, in part due to some high-profile incidents in which social media posts resulted in disciplinary action against firefighters.
Joshua Belliveau's insight:

This article serves as a reference for some of the ways that non-profits, or public service entities are using social media.  I know that I've seen it more and more frequently.  And in fact, it's one of the primary ways I get up-to-date information about traffic, weather, and at times even police events in the rural town where I live.  Have you tried using Twitter, FaceBook or any other social media to communicate with your community?  What have you seen as the challenges?

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Ethics in Social Media Marketing: Responding to the Boston Tragedy

Ethics in Social Media Marketing: Responding to the Boston Tragedy | Social Media | Scoop.it
Let's examine two brands' actions last week, during the frightening events in Boston: one from NBC Bay Area and the other from Ford.

Via The Fish Firm II
Joshua Belliveau's insight:

During any tragic event we see many messages of hope and support from people and companies posted online.  If you're thinking of sending such a message for your brand, be sure you step back and review your messaging.  Have others review it to ensure your social media message isn't actually going to damage your brand.  When emotions are already high, the public will quickly see through your attempt at free publicity if it is not, in fact, a sincere message of hope for those affected.  Have you seen brand messages that angered you?  What were they?

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LAUDANS's curator insight, April 25, 2013 3:58 AM

Selon vous, Ford et NBC ont-ils trop profité du drame de Boston pour leur campagne social media ? 

Marcia Pereira's curator insight, April 25, 2013 8:49 AM

Social Media Marketing relates ethics to real world situations.