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Rescooped by Ella Rybacki from Public Relations & Social Marketing Insight!

7 Ways to Track Hot Trends on the Internet

7 Ways to Track Hot Trends on the Internet | Social media |

Here are the best ways to track popular trends of all types, so you'll always be in the know about what's hot on the Internet.


As the Internet progressively moves towards real-time information, the need to know what’s popular right now is becoming increasingly important.  Here are the best ways to track trends of all types, so you’ll always be in the know about what’s hot on the Internet.

Via Jeff Domansky
Jeff Domansky's curator insight, July 3, 2014 1:15 AM

7 valuable  social media research tips.

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10 Biggest Viral Trends For 2014 - #newtrends

Forget the Harlem Shake and Gangnam Style, they're old news. This year's biggest new trends and memes are clocking, T-Rexing and the Glub Glub Dance. Find ou...
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Rescooped by Ella Rybacki from The MarTech Digest!

2014's Top Content Marketing Trends - Pardot | #TheMarketingAutomationAlert

2014's Top Content Marketing Trends - Pardot | #TheMarketingAutomationAlert | Social media |

Basic/ Condensed...


With visual content on the rise, and an increasing emphasis being placed on stage-based marketing, the 2014 content marketing landscape might look a little different than we’re used to.


A Rise in [New] Visual Content

In 2013, infographics experienced the largest year-over-year increase in usage of any content marketing tactic. We’ve been predicting an increase in visual content for a while now, and it seems that content marketers won’t disappoint. In addition to infographics, 73% of B2B marketers are also using video — another tactic that has been on the rise in recent years.


Better Content Strategy

B2B marketers dove into content marketing this year, but not all of them had a strategy to guide them (34%). With a vast majority of B2B marketers using content, having an accompanying strategy will be even more important in 2014; otherwise, your content will just get lost in the clutter.


Marketing by Stage of the Sales Cycle

According to the MarketingProfs study, only 43% of content marketers are tailoring their content by stage of the sales cycle. With 77% of buyers now requesting targeted content at each stage of their research (according to our 2013 State of Demand Generation study), it’s important that marketers cater to these preferences before their competitors get there first. In 2014, marketers will have to start creating content specifically for each stage of their funnel, i.e. creating educational blog posts and white papers for the top of the funnel, case studies for middle-of-the funnel prospects, and buyer’s guides and executive value guides for the bottom of the funnel.



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Via CYDigital
CYDigital's curator insight, December 10, 2013 8:19 PM

I cannot overemphasize content by stage, by persona. For content to work, it must be relevant to the recipient's state of mind. Nothing you write/create will work if it is too broad, i.e., if you try to reach too many clusters with one piece.

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Top 20 Trends in 2014 Forecast - 2014 Trend Report from Trend Hunter

Our 2014 Trend Report Forecast is now available at In our Top 20 trends video we profile some of the trendiest, most ...
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