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How to Use Instagram in a Genius Way

How to Use Instagram in a Genius Way | Social Media | Scoop.it
How do you use Instagram in a genius way? By borrowing a page from the Toronto Silent Film Festival, which promotes the silent film experience to a brand new audience of potential fans in an innovative way to spread its message and grow its audience.

Via Becky Gaylord, Lisa Sicard, Ivo Nový
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20 Useful Apps to Get the Most Out of Instagram

20 Useful Apps to Get the Most Out of Instagram | Social Media | Scoop.it
Instagram, the photo-sharing tool that made headlines as the reason people start blurring their photos during a time of high-definition TVs and 3D movies, has captured the hearts of millions. The fact that it was recently acquired by Facebook for $1billion is also hard to ignore. While some wonder about ... Continue reading »

Via Zbynek Kysela ✔, Ivo Nový
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10 Super Powers of Social Media Marketers

10 Super Powers of Social Media Marketers | Social Media | Scoop.it
Did you know that auto posting to Facebook decreases likes and comments by 70 percent? Or that 83 percent of consumers say that social media interaction increases their likelihood of buying?
Posting to social media is a balancing act.

Via John van den Brink, Ivo Nový
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5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC]

5 Reasons Your Business Should Be On Google+ [INFOGRAPHIC] | Social Media | Scoop.it
With a clean interface, revelatory features like Ripples, Hangout, and Communities, and groundbreaking search integration, Google Plus is the place to be if you want your business to be ahead of the marketing arena.

Google+ is a huge game changer for the social media and search engine marketing world. With over 1 billion accounts and 540 million monthly active users, the network is in line to surpass Facebook and become the most widely used social network in the world.


Check out this latest infographic by SocialClinch and DIW, which delineates 5+ plus reasons your business should be on Google+.


Via Lauren Moss
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9Dotstrategies's curator insight, November 10, 2013 10:20 PM
Infographic: Reasons Your Business Should Be On Google+
Darius Douglass's curator insight, December 1, 2013 3:26 PM

This is more like an ad,  Social Clinch must have gotten paid or looking to gain favor.

Lori Wilk's curator insight, December 28, 2013 3:19 PM

Simple to understand visual

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Do You Know Why Old Content is the King of Content Marketing?

Do You Know Why Old Content is the King of Content Marketing? | Social Media | Scoop.it
You don't need more content. You need old content. I know, that's not what you usually hear, so stick with me and we will look at some numbers to see why it is so important.

Via janlgordon
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Albert Green's comment, September 11, 2013 9:43 AM
Although the idea is very interesting, I don't see any valid arguments that OLD content is the key to high rankings. You even can't say there's a correlation here because 14/30 pages are less then 1 year old and 16/30 are more than 1 year old.
The method for determining OLD website is also faulty since the age of domain is not the same as the age of the content itself. So if the page has been updated within this year, it should be labeled as new. To my mind, 90% of the TOP10 search results pages have been updated during last year, so this would mean that NEW content is the key to high rankings.
And since this is just a hypothesis, I must present an actual trend that has been spotted by SEO specialists recently. After latest Google Search engine updates, fresh content easily wins over old content with a lot of backlinks. If OLD content was the king, there would be NO fresh content (up to 1 month old) on first page at all.
Karen Tracey McCarty's curator insight, January 30, 2014 12:07 PM

Some things we know are better with age, like wine and wisdom, but content? Seriously? Read on to see stats showing why your old content can be a power horse for generating increased site traffic and search results.

SBESSCPA's curator insight, February 12, 2014 2:40 PM

Do something with your old data -- turn it into website and social media content.....

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Why Every Social Network Should Be Betting On In-Stream, Native Advertising

Why Every Social Network Should Be Betting On In-Stream, Native Advertising | Social Media | Scoop.it

Facebook, Twitter, Pinterest are all moving to native ads. The native-social rush is on.

 

BIA/Kelsey estimates that social ad spend will reach over $10 billion by 2017 and that up to 40% or more of those outlays will go to native ads. In the social context, we define native ads as ads that are seamlessly integrated into a user's feed and are nearly indistinguishable from organic content.

 

...On Facebook, native ads in the News Feed generate 49-times higher click-through rates and a 54% lower cost-per-click than traditional placements in the right-rail sidebar. LinkedIn is making major investments in its native strategy and Pinterest is piloting native ads on its platform.

 

According to Jan Rezab, CEO of Socialbakers, a social media analytics company that works with Fortune 100 brands, "In the future, all advertising on social media will be native in-stream ads. The right rail and banners will disappear altogether."...


Via Jeff Domansky
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Jeff Domansky's curator insight, October 29, 2013 9:32 AM

Take a really close look at this chart. That "hockey stick" growth is what native advertising spending looks like in four years. If you're in advertising, marketing or PR, this is a trend you really need to study.

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Trustability: The New Normal for Business

Trustability: The New Normal for Business | Social Media | Scoop.it
Customers want to do business with companies they trust. Trustability is the new normal for business today. Where does your company fall on the trustability scale?

Via Maddie Grant
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My 7 Favorite Content Marketing Tips and 29 More I Like A Lot

My 7 Favorite Content Marketing Tips and 29 More I Like A Lot | Social Media | Scoop.it
Jay Baer's 7 favorite content marketing tips, collected from an excellent Slideshare presentation in advance of Content Marketing World. Plus, 29 other pieces of great content marketing advice

Via Kamal Bennani
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Creating a Content Machine: Tools, Models and Tips | Social Media Today

Creating a Content Machine: Tools, Models and Tips | Social Media Today | Social Media | Scoop.it
By spending time to find, filter and enhance content – which is shared across social media – you’re building interest and value in your brand.
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Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | Social Media | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon
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Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 4:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

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Social Media Image Size Guide [INFOGRAPHIC]

Social Media Image Size Guide [INFOGRAPHIC] | Social Media | Scoop.it

The basics of any social media account can be quickly mastered, but figuring out the heights and widths of all the images you will need to make your social outposts look awesome is a time-consuming and, unfortunately, often instantly forgettable business.

And it gets a heck of a lot more complicated when you start rolling out your Google+, LinkedIn and YouTube channels, and more.

 

Help is at hand, courtesy of this infographic from Raidious, which presents a one-stop social media spec guide for content designers.


Via Lauren Moss
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Clovis Ferré's comment, August 10, 2013 5:49 AM
if you need even more details, check out this infographic too http://tentsocial.com/blog/bid/267887/The-Ridiculously-Exhaustive-Social-Media-Dimensions-Blueprint-INFOGRAPHIC
PHi-Solutions's curator insight, August 10, 2013 6:31 AM

Useful tool to help those getting started with Social. 

Kaye Blum's curator insight, August 12, 2013 5:42 AM

Handy...

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Can't Miss Social Media Tips

Can't Miss Social Media Tips | Social Media | Scoop.it
Get the most out of your social media.

Via Bonnie Burns
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SherriSavory's curator insight, August 16, 2013 12:56 AM

dont miss these useful tips

Paul Battaglia's comment, August 16, 2013 1:55 AM
Some great ideas if you are stuck on ideas for your Social Media accounts.
Level343's comment, August 18, 2013 12:14 PM
Hey Hyphenet... all depends on what your goals are. Videos are awesome not just for community building but Google loves them. One tip, make them relevant to your industry, and make sure you tag them properly!
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How to Research Your Competitors' Social Media Strategy - Unbounce | #TheMarketingAutomationAlert

How to Research Your Competitors' Social Media Strategy - Unbounce | #TheMarketingAutomationAlert | Social Media | Scoop.it
Learn how you can develop an in-depth competitive analysis using Facebook & Twitter to generate ideas & inspiration.

 

Condensed...

 

The Initial Steps to researching your competitors

Once you’ve determined who your competitors are, it’s time to get a brief overview of their social media strategy. This can be done in three quick and easy steps.

Step 1: Where are your competitors “hanging out”?

Step 2: Should you be “hanging out” with them?

Step 3: How are your competitors presenting themselves?

 

Competitive Research on Twitter:

According to Top Rank Marketing, 50% of Twitter users are more likely to purchase from brands they follow. If that’s not reason enough to start getting your Twitter act together, I’m not sure what is! However, with the 140 character limitation and the “noise” that is often associated with Twitter, being successful on this channel can be very challenging. Competitive research is the secret weapon in your back pocket.

Step 1: Scope out their followers

Step 2: Do a Twitter search to find out what people are saying

Step 3: How engaging are they? Just like we did for Facebook, our final step is to scope out what your competitors are doing to promote engagement on Twitter. Because of how easy it is to communicate and interact on Twitter, your main focus should be on the exchange of conversation between your competitor and their followers.


Via CYDigital
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CYDigital's curator insight, August 15, 2013 12:56 PM

There's so much competitive information on social media that it's almost an embarassment of riches. The issue, of course, is time. There are social monitoring tools available, and the approach above is simple to follow.


  • See the article at unbounce.com
  • Receive a daily summary of The Marketing Automation Alert directly to your inbox. Subscribe here (your privacy is protected).
  • If you like this scoop, PLEASE share by using the links below.
  • iNeoMarketing drives more revenue and opportunities for B2B companies using marketing technologies. Contact us
Paul Battaglia's curator insight, August 16, 2013 1:22 AM

Knowing your bigger competitors can you give you insights on how to better use Social Media to engage your audience.

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10 Free Twitter Tools You Might Not Know about but Should Probably Be Using

10 Free Twitter Tools You Might Not Know about but Should Probably Be Using | Social Media | Scoop.it
There are tons of apps and online tools available that can turn you into a Twitter rockstar. But with so many choices, it can be tough to know which tool is the best one to use to meet your particular needs. I've been there and done that myself. I've poked around, searching for different metrics…

Via Stefano Principato, NikolaosKourakos, Gianfranco D'Aversa, Maria Margarida Correia, Ivo Nový
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dan's curator insight, February 16, 2014 12:55 PM

#twitter

Kim Pearlstein's curator insight, February 17, 2014 3:05 PM

For all you Twitter users, check this out...

Sharla Shults's curator insight, February 22, 2014 8:55 PM

Check it out...you never know what might be just the right outlet for you!

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What Might Surprise You About StumbleUpon For Site Traffic

What Might Surprise You About StumbleUpon For Site Traffic | Social Media | Scoop.it

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Bill Gassett's curator insight, February 7, 2014 10:45 AM

Do you use Stumbleupon as a social media channel for your blog content? I do and have found it a good place as far as page views to my site. The big question is the bounce rate which can increase from people who just go from site to site and either choose a thumbs up or thumbs down without actually reading the articles.

Lisa Sicard's comment, February 9, 2014 5:50 AM
I was not surprised by the high bounce rate, a reason I stopped using it a while back. Not sure if I will revisit or not.
Bill Gassett's comment, February 9, 2014 7:32 AM
Lisa - have you ever tried a sponsored post and paid the 5 cents extra to make sure those that visit your page are staying there? That is what I would recommend for a post you want a little extra juice for.
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Great Analysis Of How ScentTrail Uses @Scoopit by @FerreeMoney

Great Analysis Of How ScentTrail Uses @Scoopit by @FerreeMoney | Social Media | Scoop.it
If you peel back a layer or 2 of +Martin W. Smith Scoop.it presence → you'll see his Top 6 Topics have 3,000+ views each since he creates and curates and…
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The pros and cons of video as a B2B marketing tactic

The pros and cons of video as a B2B marketing tactic | Social Media | Scoop.it

B2B content marketing means overcoming failed tactics. It's time for a closer look at what actually works, starting with enterprise video.


Via Kamal Bennani
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4 Twitter Plugins to make your Blog more integrated with twitter

4 Twitter Plugins to make your Blog more integrated with twitter | Social Media | Scoop.it
4 Useful Twitter plugins to integrate your blog with Twitter. Grab the opportunity to increase your social presence. See on makeseoeasy.net

Via Gerrit Bes, Lisa Sicard, Stevie Wilson
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Stevie Wilson's curator insight, October 26, 2013 5:57 PM

 Does this make sense for your blog? 

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The Influence Landscape: The Evolving Power of Shapers & Influencers

The Influence Landscape: The Evolving Power of Shapers & Influencers | Social Media | Scoop.it
What will be the impact on your business of changing global trends such as: shifting macro economics, social and geopolitical trends, globalization, the increasing influence of the BRIC nations, climate change, food/water and other resource...

Via janlgordon
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Global Trends Team's comment, October 3, 2013 4:27 AM
Thanks to all for sharing. Just came across this article on influence which may also be of interest: http://blogs.imediaconnection.com/blog/2013/10/01/is-influence-dead/
Sebastien Caron's curator insight, October 19, 2013 3:10 PM

The Social Business transformation have brought to the enterprise, properties of political systems. Therefore, mapping and monitoring your network of influencers should become part of your operations. 

Matthew Quetton's curator insight, October 21, 2013 12:25 PM

Insightful article of how you can map and manage the influence within your business ecosystem.

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The Science Behind Word of Mouth and Why Things Go Viral

The Science Behind Word of Mouth and Why Things Go Viral | Social Media | Scoop.it

Tweet About Jonah Berger is a Marketing professor at the Wharton School at the University of Pennsylvania, and author of the New York Times bestseller Contagious: Why Things Catch On.


Via janlgordon
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Tim Fernback's curator insight, October 22, 2013 6:42 PM

Great insight into why things go viral.  "Why Things Catch On" is a must read for online marketers.  Not so much about social media valuations, but an interesting read none-the-less.

Edwin Tam's curator insight, October 22, 2013 9:46 PM

Triggers. Hmmm... That's like lighting the fuse yes?

internetdoctor's curator insight, March 7, 2014 9:41 AM

Something "triggers" us to make a move.  It is something in the environment...in psychology we call it a "stimulus" that elicits a "response".  What is that stimulus that triggers so many responses in people that make word of mouth really work.  Perhaps there is a science to it...but why does Rebecca Black's Friday video have millions of views, and your YouTube video that has amazing information has 10?  Clearly Rebecca has a trigger that you and I do not have...what is it?

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Eight Tips for Creating a Great LinkedIn Business Page

Eight Tips for Creating a Great LinkedIn Business Page | Social Media | Scoop.it

Social Media - Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing.


Via Kamal Bennani
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Stevie Wilson's curator insight, August 16, 2013 12:35 PM

smart tips  that are worth implementing 

Bob Finch's curator insight, August 17, 2013 3:12 AM

Good run down of key points.  Worth the read!

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Email Marketing & Social Media Integration

Email Marketing & Social Media Integration | Social Media | Scoop.it

Let’s look at three brands who are integrating email and social media in an innovative way.


Via Kamal Bennani
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Chenghao Shen's curator insight, August 21, 2013 7:29 PM

In the article, the author demonstrated that nowadays brands do not integrate their email marketing and social media strategies. Some business advertise their products, brands as well as logos by placing the pictures at either footer or header at every email, so she said the positioning of the pictures are actually not very appropriate. Three examples are provided to illustrate the author’s idea. The author thinks that emails should be integrated with the social environment. She also lists some advantages of having email and social integration. Firstly, as more and more people share the emails, the business brands get more exposure attracting more viewers. Secondly, as more people receive the emails, it is very likely to appeal to more new subscribers. Thirdly, every social network permits the users to connect with the contacts in a different way. In the end, the author uses a picture from Topman and she thinks the advertising strategies Topman has used is really successful in terms of combining social media and emails.

Rui Dong (1248713)'s comment, August 22, 2013 12:11 AM
Hi Chenghao, you have chosen a very interesting article that I have never thought about, which is integrate their email marketing and social media strategies. We all know that nowadays, social media is becoming more common and important for enterprise marketing strategies. Of course this strategic plan is well benefit with brand exposure, connect with audience and so on. And only put brand image as well as logos at either footer or header at every email is obviously far away enough. With the three examples that this article mentioned above, I think no matter what kind of tools that company used, the most critical point is attract people’s eye at the first time with social interesting. And the most successful case is Top Man in this article in terms of combining email and social media.
Joly Yuan's comment, August 22, 2013 2:51 AM
Hi Chenghao, thanks for sharing this interesting article. This article demonstrates that brands should integrate their email marketing and social media strategies. Nowadays, social media has become increasingly important, especially commercial use. Some business likes to promote their products by placing social icons in their emails, in this article, the author has listed three examples to show proper way to integrate email marketing and social media strategy. There are some benefits of integrating email and social. Firstly, When people share your e-mail, your brand can get more exposure. Secondly, as more people share the emails, it is a good way to get more potential customers. Lastly, each social network provides a different way to connect with your contacts. Then the author show three brands’ innovative way to integrate email and social media. The most impressive example is from Topman. It includes a nice email template and social icons. This example can be well represented good combining social media and emails.
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How to Create the Perfect Post on Social Media [INFOGRAPHIC]

How to Create the Perfect Post on Social Media [INFOGRAPHIC] | Social Media | Scoop.it

Almost everyone has an account on at least one of the major social networks on the Internet either Facebook, Twitter, Google +, or Pinterest. Some people like me have accounts on all four social networks and use the different social networks for different reasons. A main reason we use social networks is to engage with other people either with our friends and family, or anyone who has our same interests.

Here are some things to think about when you are writing a post for your social network.


Via Lauren Moss
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Pierrick Fischer's curator insight, August 6, 2013 5:24 AM

Well-conceived infographic that gives you all the basic keys to crafting great content on social media.

 

Two things, for Facebook especially:

 

- consider using hashtags. I have noticed they give an extra boost already.

 

- FORGET about these general time table and use the new Facebook Insights to figure out what's the best wtime to reach YOUR community. As it grows, you may find that optimum time changes so make sure you monitor it :)

AK Miller's curator insight, August 7, 2013 11:02 AM

We're thinking about creating a Social Recruiting flyer to help educate and get employees thinking about content.  I think this would be a great start.

Stevie Wilson's curator insight, September 14, 2013 3:18 PM

stuff you need to know  particularly in movies, TV & DVD 

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How to Build Authority on LinkedIn in 15 Minutes a Day

How to Build Authority on LinkedIn in 15 Minutes a Day | Social Media | Scoop.it

Learn how to build your personal and business brands on LinkedIn in just 15 minutes a day.


Via Kamal Bennani
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Why Short Videos Are Wildly Popular Over Social Media

Why Short Videos Are Wildly Popular Over Social Media | Social Media | Scoop.it

Yes, you can produce creative and compelling marketing videos in 15 seconds -- or less. A quick look at video on social media...When it comes to marketing your brand or business online, can you tell your story in 15 seconds? How about six?That's all the time you have when you use one of the new short-video sharing apps available for iOS and Android devices. Vine was the first of these video apps, enabling you to shoot and upload videos no more than six seconds long and loop over and over. Not to be left behind, Instagram recently added video sharing to its digital photo app, and upped the time limit to a whopping 15 seconds per video. Instagram videos don't loop.Then there's MixBit, which lets you shoot short videos but also enables editing of multiple clips into longer one- and two-minute videos. The service just launched last week...


Via Jeff Domansky
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Karen Maduschke's curator insight, August 16, 2013 4:28 AM

Is there room for this in the strategic marketing of a global brand? What are the risks?

Jeff Domansky's curator insight, August 16, 2013 1:20 PM

Yes, you can produce creative and compelling marketing videos in 15 seconds -- or less. A quick look at video on social media...