Shaping your online presence
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Techie | Shaping your online presence | Scoop.it
Social media cocktail is our own recipe for managing a social media presence in the most efficient manner. If you are not doing social media for a job there is very little reason to be spending more than 60 minutes on it daily.
Daiva Pakalne's insight:

Wow, loving it. Just loving it.

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Facebook Holiday Marketing Tips | Small Businesses

Facebook Holiday Marketing Tips | Small Businesses | Shaping your online presence | Scoop.it
Let’s dive right in and discuss Holiday Marketing Tips for your company’s Facebook Page!

Via Bonnie Burns
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Bonnie Burns's curator insight, November 6, 2013 11:54 AM

Maybe you haven’t started your holiday shopping, but there’s no reason why you shouldn’t get started on your company’s holiday marketing! In 2012, holiday sales in the United States increased 3.5% to $579.5 billion, a number which will undoubtedly continue to grow this year. In light of these facts (and perhaps my personal love for all things Christmas), we’ve put together a complete, 4 part Holiday Marketing Blog Series.

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The 3 Biggest Social Media Mistakes Salespeople Make

The 3 Biggest Social Media Mistakes Salespeople Make | Shaping your online presence | Scoop.it
If you are making one or more of these social media mistakes, you aren’t alone. With so many social media changes it’s no wonder salespeople get confused.

Via Susan Bagyura, High Performance Coach
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Susan Bagyura, High Performance Coach's curator insight, July 9, 2013 9:51 PM

Let's face it, if we are running a company, we are responsible for the sales and marketing of that company.  Here are 3 things to avoid.  By the way, if you don't already subscribe to Jeffrey Gitomer's newsletter, do it now.  His newsletter and books are invaluable in learning how to position your company in today's market.

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How to Build a Digital Marketing Strategy Using Web Analytics

How to Build a Digital Marketing Strategy Using Web Analytics | Shaping your online presence | Scoop.it
How to Build a Digital Marketing Strategy Using Web Analytics http://t.co/BN4ZCdKx86 via @businessbeecom
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Social Media Tips for Writers (And Reluctant Marketers) - Social Media Just for Writers

Social Media Tips for Writers (And Reluctant Marketers) - Social Media Just for Writers | Shaping your online presence | Scoop.it
This post offers social media tips for writers on how to save time while curating, posting, socializing & analyzing results.

Via Khaled El Ahmad
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The Virgin Story: How to Create an Irresistible Brand Using Social

The Virgin Story: How to Create an Irresistible Brand Using Social | Shaping your online presence | Scoop.it
The Virgin Group is a brand that is impossible to ignore.
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Why Content Marketing Should Be in Every Digital Strategy

Why Content Marketing Should Be in Every Digital Strategy | Shaping your online presence | Scoop.it

Content Marketing has changed the way we do business. As CEOs strive to build brands that win; here are five reasons why content should be front and center....

 

Let’s not kid ourselves. Any marketer worth their weight in nickels know the importance of digital marketing and social media. But the hard reality is, one piece of the digital marketing and social media puzzle that is still left out is the power of content. We talk about how important it is to increase engagement on Twitter or how to go viral on reddit but rarely do we talk about the importance of content in everything we do.

 

Creating content that an audience likes is hard, and it’s not something that can be done in the matter of minutes. It requires commitment and it requires an ongoing effort to deliver unique and compelling content. Executives around the globe still don’t get it. Many are still just trying to get their feet wet in the digital space and are allowing their businesses to be average instead of remarkable. Studies have shown that content needs to be the backbone of every digital strategy. And here are five reasons why...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 30, 2013 2:16 PM

If you're a content marketer, you'll want to note these five reasons why content needs to be a key part of your digital marketing strategies. it's a thoughtful read.

AlGonzalezinfo's curator insight, June 5, 2013 11:45 AM

Like the saying goes, Content is GOLD. What location is to real estate, content is to marketing. 

 

Content, Content, Content.  :)

 

From the article:

 

Let’s not kid ourselves.

 

Any marketer worth their weight in nickels know the importance of digital marketing and social media. But the hard reality is, one piece of the digital marketing and social media puzzle that is still left out is the power of content.

 

We talk about how important it is to increase engagement on Twitter or how to go viral on reddit but rarely do we talk about the importance of content in everything we do. Creating content that an audience likes is hard, and it’s not something that can be done in the matter of minutes. It requires commitment and it requires an ongoing effort to deliver unique and compelling content.

 

Executives around the globe still don’t get it. Many are still just trying to get their feet wet in the digital space and are allowing their businesses to be average instead of remarkable. Studies have shown that content needs to be the backbone of every digital strategy. And here are five reasons why...

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Don't Let Paper Paradigms Drive Your Digital Strategy - Karen ...

Don't Let Paper Paradigms Drive Your Digital Strategy - Karen ... | Shaping your online presence | Scoop.it
Don't Let Paper Paradigms Drive Your Digital Strategy. by Karen McGrane | 11:00 AM June 17, 2013. Comments. The web isn't print. The way we publish on the web — our process and workflow — is mostly derived from what we know about ...
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12 Tips to Create Compelling Content

12 Tips to Create Compelling Content | Shaping your online presence | Scoop.it

Via Daniel Watson
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John Michel's curator insight, November 6, 2013 2:55 AM

Many people embark on creating content as if it were their masterpiece. This presents two problems: 1) you’ll never be happy with the outcome and 2) it will take so long, you may never finish. Pick one point you’d like to make, one story you’d like to tell, one topic on which to focus. Your reader will thank you.

Tiziana Iozzi's curator insight, November 8, 2013 12:46 PM

compelling content? yes, thank you!!!

 

Carol Sherriff's curator insight, November 12, 2013 2:20 PM

You probably already know these tips but well worth the reminder.

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A Crazy Simple Productivity Tip You Need to Know

A Crazy Simple Productivity Tip You Need to Know | Shaping your online presence | Scoop.it
When facing a daunting project, the best way to fight procrastination is to start--even if it is with the smallest task.
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10 Quick Tips for Getting More Business Value Out of Twitter

10 Quick Tips for Getting More Business Value Out of Twitter | Shaping your online presence | Scoop.it
Ready to juice your business' Twitter presence for more ROI? Here are 10 tips to get going.

Via The Fish Firm II
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Susan Bagyura, High Performance Coach's curator insight, July 2, 2013 5:36 PM

I think a lot of us are trying to find the best way to use and derive value from Twitter.  These 10 tips might be just the thing.

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What You Really Need In A Social Media Strategy

What You Really Need In A Social Media Strategy | Shaping your online presence | Scoop.it
Fundamentally, the only way to do social media is the way that works for you, your business and your audience, precisely NOT trying everything.
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6 Clever Tricks for Social Media Managers

6 Clever Tricks for Social Media Managers | Shaping your online presence | Scoop.it
This list offers solutions to the most frustrating problems social media brand managers face.
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Social Media Advice to Ignore | Social Media Today

Social Media Advice to Ignore | Social Media Today | Shaping your online presence | Scoop.it
Here are five social media tips you may want to ignore, but you didn't hear that from me.
Daiva Pakalne's insight:

Love it, so true!

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7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest

7 Bright Ideas for Promoting Your B2B Content Marketing on Pinterest | Shaping your online presence | Scoop.it

With 25 million members and growing, Pinterest has grown from a niche curation platform to a formidable presence among major social media networks. It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined.

 

It’s a referral traffic powerhouse, and many Pinterest users view the network as a tool for discovering products to purchase. However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Your company can stand out on the visually-driven network where pins of products with prices reign supreme, but it requires some ingenuity and effort. We’ve curated some of the brightest ideas on how you can develop a Pinterest for business presence to be reckoned with....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 20, 2013 2:36 PM

Recommended reading. Smart tips to get you started right on Pinterest...