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Top 25 Most Influential Content Marketing Brands of 2014

Top 25 Most Influential Content Marketing Brands of 2014 | Social media | Scoop.it

Ninety-three percent - that’s how many organizations said they rely on content marketing for brand building and demand generation this year according to the Content Marketing Institute. With 87% of buyers stating that digital content has a large impact on their purchasing decisions this year, it’s clear that content marketing is on the ups.So who’s doing it really well? Which brands have rocked the boat and set the example? We scoured our archives and asked content marketers to weigh in, and here’s our list of the 25 Top Content Marketers of 2014....


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Guru Hospitals's curator insight, October 18, 2014 2:13 AM

Want to loose weight quickly? ! Guru Hospitals provides laparoscopic treatments for fast #weightloss .For more details and for a free online consultation place an Enquiry here,http://guruhospitals.com/

Guru Cancer Center's curator insight, October 18, 2014 2:48 AM

Get a free Enquiry about the Cancer treatments,Just visit Our Site and Place an Enquiry there,http://cancer-treatment-madurai.com/

Dean Ryan G. Martin's curator insight, October 19, 2014 7:58 AM

What happened to Adidas?

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Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere

Chanel Got 1.8 Million Instagram Followers Virtually out of Nowhere | Social media | Scoop.it

Chanel posted its first Instagram photos and videos Monday and already has 1.8 million followers. The images-based digital platform doesn't allow users to see exactly when companies or people join it—like Twitter does—but it appears that the brand opened its account some time ago, built up a considerable backing organically and then finally saw fit to post content. An email inquiry to the Paris-based company went unanswered.

 

As The New York Observer reported, the posts were born from a campaign party Chanel threw Monday for its new TV spot starring supermodel Gisele Bundchen. The brand's first Instagram post was a video (see below) that features a brief snippet of the commercial and garnered nearly 40,000 likes. Chanel's social marketing team then followed up with eight photographs from the soirée that collectively drew 158,000 likes....


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Jeff Domansky's curator insight, October 16, 2014 2:57 AM

After only one day of Instagram work, Chanel is already ahead of a good number of its high-end fashion competitors in terms of audience on the social channel. And yes, I'm aware of the serendipity and irony in posting this article next to the one of the schoolgirls kidnapped in Nigeria.

Bucles de Comunicación's curator insight, October 16, 2014 4:44 AM

Este es un buen ejemplo de cómo las grandes empresas y personajes públicos compran seguidores en las redes sociales con el fin de ganar popularidad. Pero, ¿ganan popularidad o solo apariencia de popularidad? ¿Qué se consigue con esa apariencia? ¿Es el público tan simple que sigue los contenidos online según el número de seguidores que tengan sus "dueños"? ¡Reflexionemos!

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Apple may have to adjust its orders for greater iPhone 6 Plus demand

Apple may have to adjust its orders for greater iPhone 6 Plus demand | Social media | Scoop.it
Apple reportedly didn't anticipate how high demand for the enormous iPhone 6 Plus would be.

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Oh Dear! iPhone 6 Plus bending: irate Apple fans report new smartphones bending in pockets

Oh Dear!  iPhone 6 Plus bending: irate Apple fans report new smartphones bending in pockets | Social media | Scoop.it
In what’s already being dubbed ‘bend gate’, owners of Apple’s new iPhone 6 Plus are reporting that their new smartphones are being bent out of shape – just from being carried in their pockets.
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Johncy Matheson's curator insight, September 25, 2014 9:54 PM

Still Love my Blackberry!!! may not bend in my pocket but it definitely doesn't break.

 

Janae Barnes's curator insight, September 26, 2014 1:43 PM

This article focused on the new IPhone 6 Plus and how users have been complaining about the phone bending out of shape. In the article, it is stated that since the phone has been released there have been multiple complaints about the phone bending while it is in users pockets. Users have been taking to Twitter and other social media outlets such as YouTube, to share pictures and videos of their IPhone 6 Plus bending out of shape. The phone has now even been given the name, bend-gate. It is noted in the article that many believe that this problem comes from the fact that the phone is much larger and thinner and is made out of aluminum, so the strength of the phone is not proportional to the length. People are aware that any smartphone can bend if enough pressure is used but users feel that because of Apple’s prestige, this fault is seen as much more serious. According to the article, Apple has yet to respond to this problem, but many other competing brands have definitely addressed the issue via social media. Samsung responded almost immediately via twitter by posting and picture of one of their new phones with the caption saying, “Curved. Not bent.” The article states other tweets from competitors such as LG, and HTC.

I had been hearing about the IPhone 6 Plus bending because it was all over social media. I found it very interesting that literally as soon as the word got out about this issue, I started to see tweets and videos from competitors. I also saw a spoof vide on Conan about the phone and how it compares to one of Samsung’s phones. Apple’s competition wasted no time at all bringing light to the issue and took the perfect opportunity to promote their new phones. I feel that social media has definitely made this a big issue and that Apple should definitely respond soon to let users know that they are aware and will try to fix the problem to the best of their ability.

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Mobile Moviemaking To Improve Yet Again with iPhone 6?

Mobile Moviemaking To Improve Yet Again with iPhone 6? | Social media | Scoop.it

Though great storytelling, now as always, is crucial to moviemaking success, decent and affordable cameras can make a difference in your movies’ watchability and the effects you can achieve. [adrotate group="6"]Apple has steadily improved the quality of its iPhone’s cameras and iPhone 6 will int... http://blog.planet5d.com/2014/09/mobile-moviemaking-to-improve-yet-again-with-iphone-6/


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The Most Powerful Ways to Start a Presentation

The science is clear: people make decisions based on first impressions. As speakers, we can and should take advantage of this fact.

It turns out that our first impressions are not altogether accurate. Scientists call our tendency to leap to judgment the Fundamental Attribution Error. It's an error because how a person behaves in one situation is not an accurate predictor of her behavior in a different situation. We vastly underestimate the role of context in controlling human behavior and instead base our judgments on extremely limited information. Nevertheless, as speakers, we can take advantage of this human frailty. When we step to the front of the room to deliver a presentation and all eyes are on us, we can take control using the tools at our disposal: physical, vocal, and verbal skills meant to capture the mind of the listener. There are infinite ways to do this. Here are just a few:

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Why competitive analysis is the key to understanding your core competitors

Why competitive analysis is the key to understanding your core competitors | Social media | Scoop.it

Competitor analysis has been around for a while now. It was cemented as part of business procedure back in the eighties, but the actual exercise of analysing your competitors has been practised by most of us since as early on as primary school.

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9 LinkedIn Marketing Tips From the Pros

9 LinkedIn Marketing Tips From the Pros | Social media | Scoop.it
Are you wondering what LinkedIn marketing tips work best today? Here's what the pros are doing now to boost their LinkedIn marketing.
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François Lanthier's curator insight, July 14, 2014 11:30 AM

#Fransoix

Abou Al-Ela's curator insight, July 21, 2014 5:11 AM

are you want to improve your marketing campaign in LinkedIn,

so its yours

Greg Arnaz's curator insight, August 28, 2014 2:52 PM

PHO-G's Marketing

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7 Ways Your Brand Will Benefit from Content Curation

7 Ways Your Brand Will Benefit from Content Curation | Social media | Scoop.it
“Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fai...”
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Twitter’s New Analytics Tell Advertisers and Publishers How Many People Actually Saw Their Tweets | TechCrunch

Twitter’s New Analytics Tell Advertisers and Publishers How Many People Actually Saw Their Tweets | TechCrunch | Social media | Scoop.it
If you're looking for more details about how all of your tweets are doing, Twitter today released a new analytics dashboard for advertisers, Twitter Card..

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Jessica Kelly's curator insight, July 11, 2014 2:48 PM

More data for advertisers, publishers, and verified accounts--"and if you’re not verified, well, you can always create an advertiser account." 

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Social Media Engagement is Not a Strategy

“Social meida marketers are keen to drive engagement but it may not necessarily be a viable strategy. In fact, it comes at a cost.”
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Facebook Is Helping Advertisers Reach Previously Unreachable People

Facebook Is Helping Advertisers Reach Previously Unreachable People | Social media | Scoop.it
“Facebook reports that roughly 7 out of every 10 people in the world use devices less sophisticated than a smartphone to access the Internet, like a feature”
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Agi Anderson's curator insight, July 9, 2014 7:57 AM

Too many small businesses underestimate the value of Facebook for business. Are you leveraging Facebook effectively?

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Keep Your Visitors Watching Your YouTube Videos Longer

Keep Your Visitors Watching Your YouTube Videos Longer | Social media | Scoop.it

There are two tips in this video. They are very simple, yet powerful! 

 

While #1 has already been implemented by a lot of channel owners, the second one is totally new to me. Have you tried it? And how has it worked for you? 

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Alana Johnson's curator insight, October 17, 2014 12:19 PM

Excellent content!  Make your visitors to your YouTube channel view until the end!  #YouTube #internetmarketing #homebasedbusiness #techniquesfor engagingyourlist

DareDo's curator insight, October 20, 2014 3:55 AM

Excellente ressource. De nombreux conseils utiles pour nos vidéos.

http://www.soldwithvideo.com/articles/video-marketing-tip-1-avoid-your-viewers-watching-your-competitors-videos-the-stay-with-me-technique/

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Is Your Website Responsive for the iPhone 6?

Is Your Website Responsive for the iPhone 6? | Social media | Scoop.it

The iPhone 6 is out with two new screen sizes. Is your website responsive enough to handle that? Learn what our developers think!


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10 Reasons Twitter is essential to your content marketing plan | Mark Schaefer

10 Reasons Twitter is essential to your content marketing plan | Mark Schaefer | Social media | Scoop.it

I gave a rousing talk about Twitter and its essential role in marketing at the recent Content Marketing World event. The talk went over really well and I’ve had lots of nice comments about it so I decided to share some of my ideas with you.

 

This slide presentation contains a summary of some of my main points in the talk. It’s short and sassy and I think you’ll have some fun with it. There are just so many creative ways to use Twitter and most businesses overlook the amazing value there. Let me know what you think. Enjoy my slides!...


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Jeff Domansky's curator insight, October 2, 2014 10:12 AM

Mark Schaefer's slide presentation is a summary of 10 ways to use Twitter in your content marketing strategy. Recommended viewing 9/10

Marco Favero's curator insight, October 2, 2014 10:44 AM

aggiungi la tua intuizione ...

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The complete guide to iOS 8

The complete guide to iOS 8 | Social media | Scoop.it
iOS 8 looks to be one of the biggest updates to Apple's mobile platform, since the launch the App Store, with new features galore. Learn how to use the latest in iOS.

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Peter Azzopardi's curator insight, September 17, 2014 5:08 PM

The post on site will be updated as new content goes live, so be sure to bookmark and check back often.

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What Facebook Doesn’t Show You | WaPo

What Facebook Doesn’t Show You | WaPo | Social media | Scoop.it
Tim Herrera cataloged every piece of content in his News Feed, and every piece of content his friends posted, for a 7-hour period. The difference between the two might startle you.

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Jessica Kelly's curator insight, August 22, 2014 2:28 PM

The author found that, yeah, there are a LOT of old posts in the typical feed, and most new posts are ignored. I've done this check myself, though over only short day parts, and I'll add that FB tends to show me more duplicates than new content. That's one of the reasons I've built my own lists -- going through my lists chronologically is a much better experience than reading the lame newsfeed FB pushes my way.

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How Most Startups Mess Up Their Marketing | Hubspot

How Most Startups Mess Up Their Marketing | Hubspot | Social media | Scoop.it

Spamming reporters, consumers or investors about your startup is a surefire way to screw up your marketing before you even launch. So without further fanfare, here are the massive, common mistakes most startups make, and how your team can avoid them at all costs


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Jeff Domansky's curator insight, August 3, 2014 10:10 AM

Good look at startup marketing mishaps, how to avoid them and a few lessons from companies that got it right.

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Twitter Share Price Soars as Popularity Grows

Twitter Share Price Soars as Popularity Grows | Social media | Scoop.it
Twitter's quarterly losses widen - but the number of active users has risen by 24% and sent share prices soaring.

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Zahid Yakoob's curator insight, July 31, 2014 2:12 PM

Twitter's chief executive, Dick Costolo, said: "Our strong financial and operating results for the second quarter show the continued momentum of our business.

"We remain focused on driving increased user growth and engagement, and by developing new product experiences, like the one we built around the World Cup, we believe we can extend Twitter's appeal to an even broader audience."

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7 Ways Your Brand Will Benefit from Content Curation

7 Ways Your Brand Will Benefit from Content Curation | Social media | Scoop.it
Do you know that 27 million pieces of content are shared daily on the Internet? Quite impressive, isn’t it? And if we add the fact that the average attention span is a mere eight seconds, it is fai...
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A need for employee social media policies in health care

A need for employee social media policies in health care | Social media | Scoop.it

Several cases involving health-care employees who posted workplace information on social media have led to a growing number of institutions and regulatory colleges developing proactive policies to prevent this from happening, says Toronto health lawyer Kate Dewhirst.

“It sounds like a really bad idea for an employee to post information about his/her health-care workplace, but people do it and it’s important for organizations to talk about this during training,” she tells AdvocateDaily.com.

The College of Nurses of Ontario and the College of Physicians and Surgeons of Ontario both have adopted policies on the use of social media.

Dewhirst, partner at Dykeman Dewhirst O’Brien LLP, points to an Ontario arbitration case concerning an employee of the former Credit Valley Hospital (now Trillium Health Partners) in 2012. In this matter, a hospital employee was fired after he posted pictures on Facebook of a scene where a young patient had jumped to his death in a hospital parking lot.While he did not post pictures of the body, he did post comments that were insensitive and revealed the nature and location of the death.

The arbitrator in this case, who upheld the employee’s termination, noted that the employee should have known that the individual who died was a patient and that the posting of the photos wasn’t a momentary lapse in judgment because of the time that had elapsed between the posting of the two photos and the related commentary. The arbitrator also emphasized how the employee was not remorseful and that a message of deterrence was important.

Dewhirst notes that while it “always takes a little while for regulations to catch up with technology,” an influx of organizations are now developing policies about employee use of social media in health settings.

The lawyer says this case and others highlight the need for health-sector organizations to develop policies so that employees are clear about what they can and cannot say online about their work.

“When I’m training health-care providers and anybody who works for a health-care organization, my main message is that people who work in health care just do not have any discretion to post information on social media about their work – so no commentary about people who receive care at their organization; no commentary about the kinds of activities they do and perform,” she says. “It’s very difficult to anonymize their stories and experiences so there are serious risks of privacy breaches.”

She also stresses that employees “shouldn’t be using social media to complain about their workplace or co-workers.

“And this applies even more so in health care because of the overlay of the patient privacy issue,” she says.

Dewhirst also points to another employee grievance, Chatham-Kent v. CAW 2007, that involved the termination of an employee who had blogged about residents of the home for the aged where she worked and her co-workers. The employee, who worked at the facility for eight years, only used first names in her blog, but pictures of staff and residents were uploaded. The woman apologized for her actions, but her termination was upheld by an arbitrator, who found that the postings amounted to insolence and a grave breach of confidentiality.

For the most part, Dewhirst says the concern here isn’t one of criminality; it is rather, the risk of privacy breaches and risk of boundary violations where the regulatory colleges will caution their members from becoming too familiar with their patients.

“If you are friends with patients on social media, you have entree to their lives that you wouldn’t normally have in the clinical relationship,” she says. “It really blurs the lines between professional and personal. Regulatory colleges are concerned about health care providers maintaining professional boundaries.”

In addition, health-care providers have to be careful about using social media to communicate with patients because “it might create problems when it comes to managing health emergencies,” says Dewhirst.

“It may be that patients think they can get urgent consultation by using Twitter or Facebook,” she says. “Health-care providers have to be careful to counsel patients that if there is an emergency to call 9-1-1 or go to an emergency department and to clarify that the best way of reaching them is to call the office .”

~.~~.~~.~~.~

 


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Twitter’s New Analytics Tell Advertisers and Publishers How Many People Actually Saw Their Tweets | TechCrunch

Twitter’s New Analytics Tell Advertisers and Publishers How Many People Actually Saw Their Tweets | TechCrunch | Social media | Scoop.it
If you're looking for more details about how all of your tweets are doing, Twitter today released a new analytics dashboard for advertisers, Twitter Card..

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Jessica Kelly's curator insight, July 11, 2014 2:48 PM

More data for advertisers, publishers, and verified accounts--"and if you’re not verified, well, you can always create an advertiser account." 

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Where to position key messages in your email marketing campaigns - Campaign Monitor

Where to position key messages in your email marketing campaigns - Campaign Monitor | Social media | Scoop.it
Correct positioning of your key messages in your email marketing campaigns can help them get noticed and remembered. But what's the correct position?Have you ever jotted down your grocery list and driven to the store only to realize you’ve forgotten it? Have you then tried to recall the items on your list? Chances are, you remembered the first items on the list, the last items on the list, or a combination of the two.What you forgot, on the other hand, were the items in the middle. This is due to the serial position effect.To summarize, the study found that when you are presented with a piece of content, in this case a list of words, you are more likely to remember the first words (the primary effect) and last words (the recency effect)....
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Jeff Domansky's curator insight, July 11, 2014 1:20 AM

Here's some really valuable research on where to place messages inside your email marketing campaigns for best results. Recommended reading for marketers.

idweaver's curator insight, July 11, 2014 5:32 AM

Où placer les messages clés de vos campagnes lors de la composition de vos emails. A lire absolument !

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10 Best Practices to Boost Sales with Social Media Promotions | My Social Network Note

10 Best Practices to Boost Sales with Social Media Promotions | My Social Network Note | Social media | Scoop.it
It is a big opportunity for business to gain people's attention, get them buy from you, stop by your stores and start building relationship with new customers in sale season. As you know, using social media it is possible to make more excitement for your sales and give user experience easily.Do you have any social media promotions to increase sales? With social media, you can gain awareness of your sales much better than doing alone. This post gives you 10 ways to lead your sale to success with social media promotions
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Jeff Domansky's curator insight, July 6, 2014 1:23 AM

10 useful tips on how to make your social promotions work harder for you.