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Same people, different channels...

Same people, different channels... | social climber | Scoop.it
Most companies who pitch their products and services at a consumer audience will already understand and see the value in customer...
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Codecademy Grows Up With New Pentagram-Designed Brand ID

Codecademy Grows Up With New Pentagram-Designed Brand ID | social climber | Scoop.it
The Internet's premier platform for free education in computer programming had an outdated wordmark. Pentagram's Eddie Opara came to the rescue with a...
Catherine Bodey's insight:

The font just looks so right and portrays Codeacademy as a serious proposition

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One Thing Productive People Do Before Reaching for their Phones

One Thing Productive People Do Before Reaching for their Phones | social climber | Scoop.it
In a recent study reported in TIME magazine, people check their phone on average 110 times a day. Some people checked it as much as 900 times a day; that’s once every minute of every waking hour of
Catherine Bodey's insight:

Got to say I'm a huge fan of notebooks and scribbling down my thoughts before I fire off anything in an electronic format. I like the process of 'writing'. It's almost as though the speed of your hand matches the rate at which the thoughts flow from your brain… no doubt there is some neurological explanation for this…

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Marketers Are Confused Over Meaning and Focus of Brand Purpose

Marketers Are Confused Over Meaning and Focus of Brand Purpose | social climber | Scoop.it
Marketers must stop trying to save the world and start concentrating on helping individuals and communities, according the World Federation of Advertisers.
Catherine Bodey's insight:

I think this is a fantastic piece… as a small business owner who got into the rutt of thinking that my marketing efforts had to be 'life changing' in order to make an impact I finally reached the conclusion that people have needs closer to home and the best thing I could do was to keep it 'real' and 'local', and at a scale that was achievable to my capabilities and budget.

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Introducing The Periodic Table of Content Marketing

Introducing The Periodic Table of Content Marketing | social climber | Scoop.it
I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.
Catherine Bodey's insight:

For a subject with many facets this info graphic does a wonderful job at clarifying the role of each element. A useful aid for content curators  just starting out or with bags of experience. Thanks @lakey

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Can Twitter Help Publishers Reinvent Books?

Can Twitter Help Publishers Reinvent Books? | social climber | Scoop.it
Twitter's 140 characters may seem limiting for authors, but the platform is using rich media, images, and experimental prose to remake storytelling.
Catherine Bodey's insight:

#TwitterFiction, a five-day storytelling experiment runs from March 12 to 16, showcasing more than 50 established authors and first-time creators

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Over 8bn brand video views in 2013, with videos shared 12x more than text on Facebook (via @TheDrum)

"A 2014 compilation of statistics from 2012 to present, relating to brands' online video engagement with audiences. (motion graphics) You can also view the infographic…" See also: http://po.st/5Urhu3


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"Best Advice: Tell Me A Story" David Edelman (McKinsey)

"Best Advice: Tell Me A Story" David Edelman (McKinsey) | social climber | Scoop.it

"(...) People remember stories, not lists. If you want to connect, have influence, be memorable, it takes stories. Unfortunately too much business communication puts bullet-point lists on PowerPoint, and way too many speakers have not embraced the precepts of TED and still read lists out to their audience. But even in a business meeting, using stories to tell how an opportunity could make a difference, why an investment makes sense, or what the challenges are that one needs to address, are all made more visceral through stories. (...)"Via @McK_MktgSales


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Brand banter on Twitter: Too much social media, not enough marketing? - The Drum

Brand banter on Twitter: Too much social media, not enough marketing? - The Drum | social climber | Scoop.it
Brand banter on Twitter: Too much social media, not enough marketing?
The Drum
Marketing is, or should be, about solving business problems.
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Digital Reinvention

New IBM research shows that many organizations are still not ready to navigate the everyone-to-everyone environment. To prepare for the radical disruption ah...
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UK mobile advertising set to overtake newspaper ad revenue in 2014

UK mobile advertising set to overtake newspaper ad revenue in 2014 | social climber | Scoop.it
New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017.
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Just What Is Experiential Marketing, and How Can It Be Measured? - AdAge.com (blog)

AdAge.com (blog)
Just What Is Experiential Marketing, and How Can It Be Measured?
AdAge.com (blog)
This is so-called experiential marketing -- loosely defined as messaging you can touch, feel or view in a physical space.
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Can We Control Our Digital Identities? - InformationWeek

Can We Control Our Digital Identities? - InformationWeek | social climber | Scoop.it
Can We Control Our Digital Identities?
InformationWeek
But with the rise of social apps, mobile, and big data, your identity -- now your digital identity -- is far more complex. Your digital identity encompasses a staggering amount of information.
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Social Web Marketing Automation, Dos and Don’ts on Twitter - exploreB2B

Of course there are those among us who were able to achieve more than a 100.000 followers on Twitter without those dirty tricks like following many people at once or sending out automated ...
Catherine Bodey's insight:

An interesting piece and refreshing to find that other people struggle to grow the numbers despite putting in the effort. I've just been focusing on organic and it's been a slow and some times frustrating process… thanks exploreB2B for this piece

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Universal's 'Fast & Furious' Marketing Triumph - Forbes

Universal's 'Fast & Furious' Marketing Triumph - Forbes | social climber | Scoop.it
Forbes
Universal's 'Fast & Furious' Marketing Triumph
Forbes
That in itself wouldn't merit much of a mention, but its opening weekend marked the triumphant climax of one of the most impressive marketing campaigns I can remember.
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A World Where Outdoor Advertising is Replaced by Classical Paintings | Colossal

A World Where Outdoor Advertising is Replaced by Classical Paintings | Colossal | social climber | Scoop.it
A World Where Outdoor Advertising is Replaced by Classical Paintings http://t.co/KhTmZDBbcJ http://t.co/q7JSUPY7Fw
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Tweets from underground: How Dostoevsky anticipated social media - Salon

Tweets from underground: How Dostoevsky anticipated social media - Salon | social climber | Scoop.it
Salon
Tweets from underground: How Dostoevsky anticipated social media
Salon
... as the sense of exposed insignificance and the fear of missing out.
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How to Set Social Media Up from Scratch

How to Set Social Media Up from Scratch | social climber | Scoop.it
There certainly are other more sophisticated ways to set social media up, but this is a fairly simple and repeatable plan to work from.
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Infographic: social media statistics from 2013

Infographic: social media statistics from 2013 | social climber | Scoop.it
As 2013 draws on an end, SpareFoot has unveiled an infographic looking at some of the top social statistics from 2013, covering...
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Rescooped by Catherine Bodey from Content Marketing Observatory
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"7 elements that define content marketing" @the_cma

"This is no 30-second medium." @the_cma


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25 B2B Marketing Automation Thought Leaders to Follow on Twitter - Mashable

25 B2B Marketing Automation Thought Leaders to Follow on Twitter - Mashable | social climber | Scoop.it
CMSWire 25 B2B Marketing Automation Thought Leaders to Follow on Twitter Mashable I had just stepped off the stage at Dreamforce 2013 when I was asked by an audience member, "Who are other thought leaders I should follow in the marketing automation...
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4 Marketing Channels Every Startup Tech Company Should Use - Huffington Post

4 Marketing Channels Every Startup Tech Company Should Use - Huffington Post | social climber | Scoop.it
4 Marketing Channels Every Startup Tech Company Should Use
Huffington Post
Marketing campaign possibilities are practically endless, but every startup tech company should be involved in these major four players.
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5 Content Marketing Tips We Learned From Our Best-Performing Content

5 Content Marketing Tips We Learned From Our Best-Performing Content | social climber | Scoop.it
To see what content would best connect with our readership, we looked back at blogs that already had.
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15 Social Media Marketing Frustrations And Challenges: What Are Yours? - Jeffbullas's Blog

15 Social Media Marketing Frustrations And Challenges: What Are Yours? - Jeffbullas's Blog | social climber | Scoop.it
Social media marketing has emerged as a powerful new tool in recent years that continues to be integrated into companies marketing communications plans.
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Seth Godin: The Future of Education And The Current State of Marketing - Forbes

Seth Godin: The Future of Education And The Current State of Marketing - Forbes | social climber | Scoop.it
Forbes
Seth Godin: The Future of Education And The Current State of Marketing
Forbes
Many marketers give credit to Seth Godin for how they think about marketing in the 21st century.
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