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Rescooped by Brendon Macdonald from Social Media and Healthcare
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How to Use Social Media in Healthcare to Increase Profits

How to Use Social Media in Healthcare to Increase Profits | Social Media | Scoop.it

Social media has been successful helping many companies engage their customers and increase revenue. Properly using these tools can have the same effect on medical practices. The key phrase is "properly using."

To properly use social media, your practice should take a few steps to better ensure successful results. These tips have proven to work for companies in all industries. Your practice should reap identical benefits if you follow these steps.

Using Social Media to Increase Practice Profits

Consider using the following tips to develop a social media program that helps increase revenue and profits for medical practices. These suggestions are offered by Oracle, an indisputable leader in digital processes and solutions.

  • Design a creative strategy to maximize social media use. Whether you choose the most popular options, such as Facebook and Twitter, or less well known, but effective social media sites, your strategy to increase revenue and control costs will work if your patients respond to your outreach. If you experience high creativity levels, you can use multimedia sites, such as Pinterest or YouTube, to deliver your message.
  • Be sure your social media setup provides for two-way communications, not just for you to dispense information. Patient feedback can be very important, so give them the opportunity to communicate with you. For example, to encourage patient feedback you could offer a brief survey with important questions, while asking for responses from your patients. These responses will reveal patient perceptions of your practice, providing valuable information about potential improvements you could make to improve it. In a way, just as companies use this technique to better understand their customers' preferences, providers use this two-way communication to learn more about their patients.
  • Control the content you use on your social media pages to ensure that you're offering the information you want. It doesn't matter whether you write the content yourself or outsource it to others. The key is to retain control of your posts so you're comfortable with the focus and text you dispense. Consider offering patients something for 'free,' such as monthly or quarterly newsletters, e-books on healthier lifestyles, or developments in your specialty that would interest your patients.
  • Set your social media goals and track the results. Decide the target results you want and measure your progress. For example, if you want to increase practice profits by five percent, create a social media strategy you believe will accomplish this goal. Measuring your results will give you evidence of the success of your strategy. Even if you don't get the results you want, by tracking your progress, you'll learn what parts of your plan work and which ones need tweaking.

When In Doubt, Get Qualified Help

If you lack the time, desire or expertise to make this a DIY project, get professional help to design and track the results of your social media strategies. While you might call on a web or freelance writing veteran, you should consider outsourcing your social media presence to a leading medical billing firm, such as M-Scribe Technologies.

Proven third party medical specialty firms understand the details of physician and practice goals and components of greater profitability, such as ways to increase practice revenue and control expenses. Additional benefits they can deliver include helping you maintain compliance with HIPAA, CMS, Affordable Care Act (ACA) and private payer regulations, while using social media effectively, always adhering to patient privacy laws.

Data indicates that at least one practice experienced up to 20 percent increased revenues, conversion rates up to 70 percent (since prospective patients perceive that they "know you") and generated new, good reviews of patient experiences. This is valuable information you'll receive when you track and measure your social media results, as they translate to bottom line increases.



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Scooped by Brendon Macdonald
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Learn how to use Social Media to attract and engage quality customers #smss14

Learn how to use Social Media to attract and engage quality customers  #smss14 | Social Media | Scoop.it
Google+ is a treasure trove of incredible content in any almost any niche you can imagine. Here is a simple tool to help collect and manage it.
Brendon Macdonald's insight:

content curation is a good tool for your social media strategy

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Rescooped by Brendon Macdonald from Public Relations & Social Marketing Insight
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Good example of a Social Media Ad Campaign

Good example of a Social Media Ad Campaign | Social Media | Scoop.it

This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.

 

Many large consumer marketers now are spending (easily) millions of dollars annually to promote their brands on Facebook, Twitter and other social media platforms.

 

What does a large advertising campaign look like? To illustrate, the team at SocialCode created an infographic that presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand....


Via Jeff Domansky
Brendon Macdonald's insight:

Great example of a facebook ads campaign

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Jeff Domansky's curator insight, July 25, 2014 12:56 AM

Inside look at a big advertising campaign and all of its social media components.

Gonzalo Moreno's curator insight, July 26, 2014 7:21 AM

El briefing de toda la vida... Pero en "modelno"
XD

Marareia Hamilton's curator insight, September 17, 2014 6:07 AM

Millions of dollars are being invested into social media marketing campaigns as more businesses are starting to embrace the new digital era. It is important for businesses to understand how investing in this type of marketing strategy will have a beneficial effect on their brand. This article explains how creating a large social media campaign includes nine strategic steps which when followed can result in a high ROI for businesses. Although each of these steps are valid and have their place in the overall process the most important steps can be summed up in stages 3, 4 and 5. This can be simplified as; knowing the campaign objectives, targeting the right people and delivering the message through the right social media channels. These three stages are arguably at the heart of a social media campaign and can lead to greater insights about perceptions of a brand.