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Digital Marketing Differentiation Strategy - Starwood Hotels & Resorts

http://www.digitalmarket.asia Starwood Hotels & Resorts APAC Digital Director Janice Chan talks us through how she uses digital, and especially mobile, to de...
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Cannes Digest: What is Branded Content

Experts from digital agency ROKKAN share their insight into what defines the best branded content. They explore consumer desires before explaining why just p...
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How the growth of branded content is fuelling a distribution market - The Guardian (blog)

How the growth of branded content is fuelling a distribution market - The Guardian (blog) | Social Media | Scoop.it
The Guardian (blog) How the growth of branded content is fuelling a distribution market The Guardian (blog) Through content marketing, millions of businesses large and small have joined in a game publishers have known for two decades – that is,...

Via Thomas Faltin
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Cannes Digest: What is Branded Content

Experts from digital agency ROKKAN share their insight into what defines the best branded content. They explore consumer desires before explaining why just p...
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Why Instagram Ads Could Beat Branded Content

Why Instagram Ads Could Beat Branded Content | Social Media | Scoop.it
It finally happened: Instagram is getting ads. And once everyone cools his or her melodramatically-inclined jets* a little bit, we all might find Instagram to be a pretty cool ad platform. But, as any content marketer knows, these things take time.

Via Thomas Faltin, Avi Savar
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How the growth of branded content is fuelling a distribution market - The Guardian (blog)

How the growth of branded content is fuelling a distribution market - The Guardian (blog) | Social Media | Scoop.it
The Guardian (blog) How the growth of branded content is fuelling a distribution market The Guardian (blog) Through content marketing, millions of businesses large and small have joined in a game publishers have known for two decades – that is,...

Via Thomas Faltin, Avi Savar
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Rescooped by Avi Savar from Digital-News on Scoop.it today
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Why Instagram Ads Could Beat Branded Content

Why Instagram Ads Could Beat Branded Content | Social Media | Scoop.it
It finally happened: Instagram is getting ads. And once everyone cools his or her melodramatically-inclined jets* a little bit, we all might find Instagram to be a pretty cool ad platform. But, as any content marketer knows, these things take time.

Via Thomas Faltin
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