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Rescooped by Antoinette Govan from consumer psychology
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Six reasons why we're slacktivists: The psychology of liking causes On Facebook - Co.Exist

Six reasons why we're slacktivists: The psychology of liking causes On Facebook - Co.Exist | Social Media | Scoop.it

"Whether or not this criticism holds water depends, in part, on why people like a cause in the first place ..."

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Via Leona Ungerer
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5 great articles you may have missed (July 1-7 2013)

5 great articles you may have missed (July 1-7 2013) | Social Media | Scoop.it
Every week, I share my favorite social media articles from around the blogosphere on Creative Ramblings. Here is my list for July 1-7, 2013: Social Media Mistakes: Why Facebook Can Doom You by Ryan...
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Rescooped by Antoinette Govan from Public Relations & Social Marketing Insight
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Understanding Twitter Analytics: What You Need to Know!

Understanding Twitter Analytics: What You Need to Know! | Social Media | Scoop.it

One of the key components for marketers to look at while deciding on the performance of any of their social networks is measurement. While Facebook always had Facebook Insights to give out the details of your owned presence details along with the post level activity, we always had to rely on third party estimated data for Twitter. Now with Twitter going public and aiming to generate more money via advertising, they have certainly stepped up their game with the introduction of Twitter Analytics for different components on Twitter....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 15, 2014 3:17 AM
Really valuable how-to use Twitter analytics.
Jennifer Radke's curator insight, July 15, 2014 9:12 AM

Great resource!

Brian Fanzo's curator insight, July 15, 2014 5:50 PM

Great post and something you must understand to do data an analytics! 

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Monitor activity on your Facebook Page with Hyper Alerts

Monitor activity on your Facebook Page with Hyper Alerts | Social Media | Scoop.it
The other day, as I was looking for a tool that would allow me to keep an eye on my Facebook Page without logging into my account, I came across Hyper Alerts. Hyper Alerts sends you email notificat...
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