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Rescooped by Andy Gao from Public Relations & Social Marketing Insight
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5 Content Marketing Tools for Better Planning, Management and Tracking

5 Content Marketing Tools for Better Planning, Management and Tracking | social media | Scoop.it

A toolkit to consider...Discover which content marketing tools will work best for your business. Read a summary of the top 5 collaboration tools in this TopRank blog post.In this era of content marketing, creating and maintaining an editorial calendar and managing all of your content assets are essential for implementing a successful content marketing program.Content planning tools give you a holistic view of how your brand content editorial calendar fits into your entire content marketing strategy and answers important questions: How does content fulfill the expectations of specific customer segments? Are appropriate content types, topics and promotions in place? Does planned content fit within business growth initiatives and what are the connections to calls to action?TopRank® Online Marketing takes an integrated approach to content planning and we write extensively on the subject, today I’ll focus on five different tools that you can use to track, control and manage online content. Using content planning tools like these, you can spend more time creating the content objects that will attract, engage and convert more traffic to grow your business....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 25, 2013 4:11 PM

There are several terrific tools to help you plan your content strategy and carry it out more effectively. Recommended reading.

Rescooped by Andy Gao from Content Curation World
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Hashtag Monitoring and Tracking: 5 Great Tools To Keep Any Hashtag Under Control

Hashtag Monitoring and Tracking: 5 Great Tools To Keep Any Hashtag Under Control | social media | Scoop.it

 

 


Via Robin Good
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Howard Rheingold's curator insight, August 2, 2013 12:25 PM

Tracking hashtags can be part of an infotention dashboard, especially when researching particular subjects. As always, Robin Good finds, evaluates, and explains five tools for doing so.

Vivianne Amaral's curator insight, August 2, 2013 11:13 PM

Aprendendo sobre Hastag 

Alfredo Corell's curator insight, September 3, 2013 11:20 AM

A Hashtag, which is a simple organizational concept that allows people to organize their tweets, thoughts, and ideas around one topic (which is represented by a hashtag), has become so powerful that even Facebook has integrated this content and users’ discovery device in its platform, making it further valuable.

Rescooped by Andy Gao from Content Marketing & Content Strategy
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Top 10 Free Social Media Monitoring Tools

Top 10 Free Social Media Monitoring Tools | social media | Scoop.it

If you are a social media rookie, this list of the Top 10 Free Social Media Monitoring Tools might come in handy. When looking for a tool, it’s a good idea to try a couple of them and choose the one that suits your needs best.


Via Stefano Principato
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Stefano Principato's curator insight, August 18, 2013 3:13 AM

Let’s take a look at some of the best free monitoring tools.

Rescooped by Andy Gao from The 21st Century
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12 New Personality Types in Social Media

12 New Personality Types in Social Media | social media | Scoop.it
What are the behaviours that marketers want to know about social media marketing? This infographic created by First Direct based on a nationwide survey that studied the behaviour and attitudes rela...

Via Dr. Susan Bainbridge
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Cate Ferguson's curator insight, August 21, 2013 11:25 PM

This is a fun and quirky look at the differnt ways/types people use social media.  I can recognise my evolution on social media.  Can you?  Well worth a look and a bit of fun with useful information to inform and entertain you,

Cate Ferguson's comment, August 23, 2013 10:33 PM
I have certainly been a dipper and a lurker, I have been known to rant :-), I think now I'm heading into The quizzer/informer profiles... and I see we may have that in common. Would you agree?
Rescooped by Andy Gao from North London Paranormal Investigations
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Social Media Monitoring

Social Media Monitoring | social media | Scoop.it

What is Social Media Brand Abuse

Imposters with malicious intent are turning to social media as a simple method of social engineering for a variety of purposes. They would normally establish trust and gain a large number of followers by regurgitating genuine news and information, before using the profile for a malicious purpose.

Some of the potential uses for a fake social media profile are to:

 Direct customers to a phishing site to gain login informationDirect customers to a drive by download malware site to infect their machineSell communication or a contact list of a company’s customers (followers) to a competitorCommunicate false information in an attempt to influence the share price of a company, or;Simply sell a successful social media profile for a brand back to the legitimate brand owner.


Via North London Paranormal Investigations
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