Social Media Business
11 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Hakim Ben Khemis from Social media news
Scoop.it!

STUDY The Link Between Social Media Activity And Corporate Reputation

STUDY The Link Between Social Media Activity And Corporate Reputation | Social Media Business | Scoop.it
This article is by Stephanie E. Bor, Ph.D., assistant professor at the University of Nevada, Reno. Companies understand that they cannot control everything their customers say about them in the unpredictable, spontaneous, and potentially viral realm of social media. This leads management asking questions such as: What can I do about [...]

Via zackrizmanic
more...
No comment yet.
Scooped by Hakim Ben Khemis
Scoop.it!

Fleury Michon : "Le digital permet de revenir en détail sur son identité" | L'Atelier: Disruptive innovation

Fleury Michon : "Le digital permet de revenir en détail sur son identité" | L'Atelier: Disruptive innovation | Social Media Business | Scoop.it
La marque est passée de la simple conversation avec ses consommateurs à la mise en place d'une stratégie unifiée, multicanale, et basée sur la preuve : montrer comment sont conçus les produits phares du groupe.
more...
No comment yet.
Rescooped by Hakim Ben Khemis from Social media news
Scoop.it!

Embedded With Adidas' Social Media Team at the World Cup in Rio

Embedded With Adidas' Social Media Team at the World Cup in Rio | Social Media Business | Scoop.it
on july 4, i'm watching the colombia vs brazil match on three flat screens from world cup sponsor adidas' marketing hub in rio de janeiro.

Via zackrizmanic
more...
No comment yet.