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Rescooped by Guillaume Dumortier from Content Curation World
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Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things

Why Crowdsourcing Future Is Moving To Curation, Synthesis and Things | The Social Brand | Scoop.it

Via Robin Good
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María Dolores Díaz Noguera's curator insight, November 16, 2013 8:13 AM

Great one.

Olinda Turner's curator insight, November 20, 2013 5:57 PM

Although directed at content marketing, these ideas translate into technical communications where users are trying to help each other find the best technical content. I totally agree that the fundamental way in which we communicate through content is shifting.

irene's curator insight, January 10, 2014 9:16 AM

Perché il futuro del Crowdsourcing va in direzione della cura, sintesi e cose varie.

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Ten examples of brilliant inbound B2B content marketing - Smart Insights Digital Marketing Advice

Ten examples of brilliant inbound B2B content marketing - Smart Insights Digital Marketing Advice | The Social Brand | Scoop.it
How B2B companies are using content marketing to drive engagement, trust and transaction In my recent post on making the case for inbound marketing, I talk. Marketing topic(s):B2B Content marketing. Advice by Rene Power.
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YouTube Wants To Keep Creators In The Loop With Pulse Newsletter

YouTube Wants To Keep Creators In The Loop With Pulse Newsletter | The Social Brand | Scoop.it
YouTube recognise that they make are a lot of changes and are launching their very own newsletter which promises to include the latest on new features.
Guillaume Dumortier's insight:

Keeping content creators active is the most important challenge for institutional platform.

Beyond pure audience reach, a sense of community is key to reinforce the relationship between the user and the product.

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Optimize Your Facebook Cover Photo for Conversions - Business 2 Community

Optimize Your Facebook Cover Photo for Conversions - Business 2 Community | The Social Brand | Scoop.it
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Facebook Personalities: Whom Are You Marketing To? - Business 2 Community

Facebook Personalities: Whom Are You Marketing To? - Business 2 Community | The Social Brand | Scoop.it
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Social Business Leaders Share Advice on Digital Influence - Business 2 Community

Social Business Leaders Share Advice on Digital Influence - Business 2 Community | The Social Brand | Scoop.it
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Four Scenarios for Social Business Success - Business 2 Community

Four Scenarios for Social Business Success - Business 2 Community | The Social Brand | Scoop.it

Business2Community

 

Guillaume Dumortier's insight:

The main success key factor is having the executive / top management onboard and endorsing the digital transformation of the company. 

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Lead Authentically, Without Oversharing

Lead Authentically, Without Oversharing | The Social Brand | Scoop.it
Lisa Rosh, assistant professor of management at the Sy Syms School of Business at Yeshiva University, explains how to build trust through skillful self-disclosure. For more, read the article, Be Yourself, but Carefully.
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The Three Tribes of Social Shopping

The Three Tribes of Social Shopping | The Social Brand | Scoop.it
Plus: why Pinterest users are so valuable to marketers.
Guillaume Dumortier's insight:
29% of Pinterest users have purchased something (in-store or online) after sharing or favoriting it on Pinterest22% of Twitter users have purchased something after tweeting, retweeting, or favoriting on on Twitter38% of Facebook users have purchased something after liking, sharing, or commenting on it on Facebook
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Rescooped by Guillaume Dumortier from Ideas for entrepreneurs
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The Series A Round is the New Series B Round

The Series A Round is the New Series B Round | The Social Brand | Scoop.it

The venture industry is awash with talk of the “Series A Crunch”, where it’s getting progressively more challenging for seed companies to land follow-on financing. In my short two


Via Guillaume Decugis
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Guillaume Decugis's curator insight, June 20, 2013 5:49 PM
Insightful post by Andreesen Horowitz's Jeff Jordan that starts by an observation that companies competing for series A today are much more developed than they used to. Thank the lean startup movement and the decrease cost of consumer web startups for that. So how should entrepreneurs adapt to that? What are the things they should be conscious of?Advice from a VC on how to effectively raise money should always been taken with a grain of salt given they're of course not impartial on this but all of Jeff points are at the very least good elements to think about.
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Top Customer Loyalty Trends for 2012

Customer retention, engagement remain top challenge (RT @accessloyalty: .@Loyalty360 Releases Top 12 Customer Loyalty Trends for 2012 http://t.co/ZMeniE0h #LMKTG...)...
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Momentum Lets You See How Effective All Your Social Advertising Actually Is

Momentum Lets You See How Effective All Your Social Advertising Actually Is | The Social Brand | Scoop.it
Measure your reach.
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Forget the Funnel, Use the Sales Radar to Find the Invisible Sale

Forget the Funnel, Use the Sales Radar to Find the Invisible Sale | The Social Brand | Scoop.it
Sales - I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one ...
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Getting Started with Content Marketing on LinkedIn

Getting Started with Content Marketing on LinkedIn | The Social Brand | Scoop.it
LinkedIn's Content Marketing site gives marketers access to guides, videos and more for their solutions, including newly launched Sponsored Updates.
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Visualizing the DNA of a Social Business Via Infographics - Brian Solis

Visualizing the DNA of a Social Business Via Infographics - Brian Solis | The Social Brand | Scoop.it
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| | The Social Brand | Scoop.it
Peugeot, Nissan, Direct Line, Go Compare, Sainsbury’s Bank, Sky, EE, Microsoft, Colgate-Palmolive, the Department of Health and Chanel...
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The Best Product Videos Ever (and Why They Make You Buy)

The Best Product Videos Ever (and Why They Make You Buy) | The Social Brand | Scoop.it
Here are some of the best product videos around from companies that inspire many consumers to buy from them.
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Urban Outfitters' New Social Network Offers Members Deals For Data - PSFK

Urban Outfitters' New Social Network Offers Members Deals For Data - PSFK | The Social Brand | Scoop.it
UO's new app is a revamped rewards program, giving perks when people upload photos and check in at various locations.
Guillaume Dumortier's insight:

Maybe too subtle to work in the long run

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Give Them Something to Talk About: Brian Solis on the Art of Engagement – Think Insights – Google

Give Them Something to Talk About: Brian Solis on the Art of Engagement – Think Insights – Google | The Social Brand | Scoop.it
Author and digital analyst Brian Solis says brands must engage in conversations that consumers are having online.
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StatusPage.io Blog - How We Increased Our Conversion Rate By 311%

StatusPage.io Blog - How We Increased Our Conversion Rate By 311% | The Social Brand | Scoop.it
Guillaume Dumortier's insight:

Create a better 1st experience

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Rescooped by Guillaume Dumortier from Content curation trends
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This is the most popular post you’ll read all day.

This is the most popular post you’ll read all day. | The Social Brand | Scoop.it

In a recent post for The Atlantic, Derek Thompson investigates what drives people to read content online. As a writer for a popular news site, it’s of interest to Thompson to find out what people are clicking on and why when navigating through the endless amount of web content available. Though it sounds like a boring study of analytics at first, his findings and references are actually super interesting.


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Guillaume Decugis's comment, June 19, 2013 3:07 PM
@Judith : good thing is you found it one way or the other! Relevant content is getting through now ;-)
Intriguing Networks's curator insight, July 1, 2013 6:47 AM

Another insightful read.

Steven Mallach's curator insight, July 4, 2013 11:30 PM

Investigating how the consumer interacted with traditional media and how the social media differs is one of the most fascinating studies for marketing and communications fold to undertake.

 

Some (myself included) would argue that very little has changed since the newspaper was King of the Hill. The same rules to engaging with carefully selected demographics apply, the same headline rules, the same intro paragraphy rules.

 

Grabd the reader's attention and make sure they stick.

 

The difference is the social media channels go far beyond simple print in sharability, targeting can be much more precise and engagement is taken to a whole new MEASURABLE level.

 

So, everything changes, but everything stays the same.

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Brand Advocacy Has a Lasting Impact

Studiocom is an award-winning agency for digital times. Marketwire, November 29, 2011 BzzAgent released results from a study analyzing the long-term effects of brand advocacy. Focused on consumers who had recently ...
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ShareThis Launches Measurement for Social Quality with Starcom MediaVest | Adweek

ShareThis Launches Measurement for Social Quality with Starcom MediaVest | Adweek | The Social Brand | Scoop.it
It’s safe to say few in digital advertising believe in the click as a strong gauge of effectiveness, be it advertising or content.
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