Social Media Banking
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Rescooped by Hansjörg Leichsenring from Public Relations & Social Marketing Insight
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22 Clues Your CEO Has No Idea What You Do

22 Clues Your CEO Has No Idea What You Do | Social Media Banking | Scoop.it

...But if you work in marketing, you probably sometimes feel as if you’re speaking a different language than everyone else in your company, including your CEO. The good news is you’re not alone. We know this because we just did a completely unscientific survey of our friends in marketing and invited them to gripe about their CEOs. It's Friday; who doesn't need a good kvetch once in a while? Consider this a form of therapy. You’re welcome. The question we asked was, "What’s an example of something your CEO doesn’t understand about what you do?" Here's what they told us....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 1, 2013 4:00 PM

A revealing, and amusing, kitchen counter survey.

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9 Ways to Build Your Pinterest Audience

9 Ways to Build Your Pinterest Audience | Social Media Banking | Scoop.it
Being strategic about how you use Pinterest will help you grow your following considerably. Here are nine easy tactics to help you gain an audience.
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Rescooped by Hansjörg Leichsenring from Public Relations & Social Marketing Insight
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Social Media ROI: Two Truths And A Lie

Social Media ROI: Two Truths And A Lie | Social Media Banking | Scoop.it

Are you buying in to social media ROI fiction? Play Two Truths and a Lie to find out how honest you're being when it comes to measuring online and social ROI..... ... If you’re focusing on tactics that have no goal, you will find yourself in a quandary when attempting to collect ROI data. Turn this lie into a truth by setting quantifiable goals with your social media and online tactics. Ask yourself what goals you’re hoping to achieve with social media when it comes to: The overall business Marketing Brand awareness/loyalty Customer service From there you can decide what key performance indicators (KPIs) will determine success. For instance, if your business goals are tied to financial gain through use of social, you would need to set up KPIs that measure sales. We use a lead tracking sheet to easily help us determine: How many leads come from social media How many leads close throughout the year The amount of each sale Our dollar-for-dollar return on social efforts (**this can be a positive or negative number)...


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Jeff Domansky's comment, June 1, 2013 3:47 PM
Totally agree, Elisabetta. We need to keep refining PR measurement as PR evolves.