Social Media Articles GRG
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Social Media Articles GRG
A range of articles focussed around social media
Curated by Harriet Harper
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Unilever tests Snapchat for the first time with Lynx experiment | News | Marketing Week

Unilever tests Snapchat for the first time with Lynx experiment | News | Marketing Week | Social Media Articles GRG | Scoop.it
Lynx becomes one of the first UK brands to tap into the growing popularity of the photo-sharing service.
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Greggs to roll out loyalty scheme | News | Marketing Week

Greggs to roll out loyalty scheme | News | Marketing Week | Social Media Articles GRG | Scoop.it
Bakery brand seeks to boost loyalty and drive growth by expanding presence in new markets.
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Should you charge extra for responsive email design? - Campaign Monitor

Should you charge extra for responsive email design? - Campaign Monitor | Social Media Articles GRG | Scoop.it
The latest from the Campaign Monitor blog.
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How usable are the UK's top 10 mobile sites?

How usable are the UK's top 10 mobile sites? | Social Media Articles GRG | Scoop.it
Stats from IMRG released today show the ten most popular mobile retail sites in the UK. They are, as you may expect, almost the same as the top desktop sites, with the exception of Apple.
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Four ways to improve the customer experience through mobile loyalty

Four ways to improve the customer experience through mobile loyalty | Social Media Articles GRG | Scoop.it
From increasing brand awareness to accelerating conversions and transaction volume, mobile has become an integral way for brands to guide consumers along the path to purchase.
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Luxury brands 'afraid' of digital and social | News | Marketing Week

Luxury brands 'afraid' of digital and social | News | Marketing Week | Social Media Articles GRG | Scoop.it
Aston Martin marketing director questions whether luxury brands should adopt digital and social marketing.
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'Noise on social leading to consumer apathy' | News | Marketing Week

'Noise on social leading to consumer apathy' | News | Marketing Week | Social Media Articles GRG | Scoop.it
Top digital marketers warn focusing too much on response rates, misusing data and bombarding consumers with content will drive them away from big social channels.
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Elizabeth Cora Hayes's curator insight, July 31, 2014 8:01 AM

This article shows us that bombarding social media with advertising does more harm than good to our brand image- time to put the power back in to the consumer's hands? With such a huge emphasis on social media marketing, it's interesting to see some of the downfalls of using it TOO much

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Unilever boosts international collaboration with social roll out | News | Marketing Week

Unilever boosts international collaboration with social roll out | News | Marketing Week | Social Media Articles GRG | Scoop.it
FMCG giant to pool international thinking following trial of ‘brand republics’ teams.
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Ben & Jerry’s launches social media hub | News | Marketing Week

Ben & Jerry’s launches social media hub | News | Marketing Week | Social Media Articles GRG | Scoop.it
Unilever looks to attract more brand advocates for its ice-cream brand.
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Social media: five lessons for social entrepreneurs

Social media: five lessons for social entrepreneurs | Social Media Articles GRG | Scoop.it
Twitter and Facebook are valuable tools for social enterprises – but there are a number of pitfalls you should avoid
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How to engage positively with customers through social media

How to engage positively with customers through social media | Social Media Articles GRG | Scoop.it
The chance to have a conversation is great, but it's important to deal with criticism in a way that won't damage your business, writes Steven Van Belleghem
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Facebook unlocks advertising on mobile phones - Telegraph

Facebook unlocks advertising on mobile phones - Telegraph | Social Media Articles GRG | Scoop.it
Facebook has provided Wall Street with further evidence it has found a way to squeeze more advertising dollars from the increasing number of users who access its site on mobile devices.
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The ‘Ranters’ and ‘Peacocks’ – new personality types in social media revealed - first direct Social Media Newsroom

The ‘Ranters’ and ‘Peacocks’ – new personality types in social media revealed - first direct Social Media Newsroom | Social Media Articles GRG | Scoop.it
first direct Social Media Newsroom
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Pizza Hut tries to recapture 'vibrant' vibe with digital push | News | Marketing Week

Pizza Hut tries to recapture 'vibrant' vibe with digital push | News | Marketing Week | Social Media Articles GRG | Scoop.it
Restaurant chain steps up push for larger slice of the UK restaurant market.
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Weve lines up mobile loyalty app for retailers | News | Marketing Week

Weve lines up mobile loyalty app for retailers | News | Marketing Week | Social Media Articles GRG | Scoop.it
Mobile operators’ joint venture evolves loyalty services.
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Reducing customer struggle: get mobile right the first time

Reducing customer struggle: get mobile right the first time | Social Media Articles GRG | Scoop.it
Last week we all waited with baited breath to find out ‘what’ exactly Apple was going to launch at this year’s World Wide Developer Conference (WWDC).
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Companies struggling with mobile optimisation: report

Companies struggling with mobile optimisation: report | Social Media Articles GRG | Scoop.it
Though almost three quarters of companies are planning to ramp up their spending on mobile channels this year, the complexities of providing an excellent customer experience on mobile is a challenge.
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Nationwide continues Facebook ad boycott | News | Marketing Week

Nationwide continues Facebook ad boycott | News | Marketing Week | Social Media Articles GRG | Scoop.it
Building society questions Facebook’s commitment to preventing ad misplacement, despite site’s hate speech reassurances.
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Facebook dials-up social metrics with Datalogix deal | News | Marketing Week

Facebook dials-up social metrics with Datalogix deal | News | Marketing Week | Social Media Articles GRG | Scoop.it
Brands consulted by Facebook on how best to understand social in multi-media mix.
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Facebook clocks 26m monthly mobile users in UK | News | Marketing Week

Facebook clocks 26m monthly mobile users in UK | News | Marketing Week | Social Media Articles GRG | Scoop.it
And claims 23 per cent of all time spent using smartphones is on the social network.
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Mobile continues to bolster Facebook revenue | News | Marketing Week

Mobile continues to bolster Facebook revenue | News | Marketing Week | Social Media Articles GRG | Scoop.it
Facebook CEO Mark Zuckerberg highlights strides in mobile.
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Letters: social media must be the instigator of a new way of work

Letters: social media must be the instigator of a new way of work | Social Media Articles GRG | Scoop.it
Though the development sector has been a late adopter of technology, social media is proving to the disruptive force that is changing everything from fundraising to impact measurement
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Twitter is about to change the news media – again

Twitter is about to change the news media – again | Social Media Articles GRG | Scoop.it
Michael Wolff: The social media giant has signed a deal called Twitter Amplify with several major media companies to increase its dominance
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Facebook under pressure to deliver on mobile growth - Telegraph

Facebook under pressure to deliver on mobile growth - Telegraph | Social Media Articles GRG | Scoop.it
Facebook will report its first quarter earnings after the bell on Wall Street this evening, and all eyes are once again on its mobile growth.
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Twitter CEO resigns as UK boss after accounting fiasco - Telegraph

Twitter CEO resigns as UK boss after accounting fiasco - Telegraph | Social Media Articles GRG | Scoop.it
The American CEO of Twitter has resigned as director of the social media giant's UK arm, in the wake of accounting irregularities that led to the demise of the company that ran the Tweetdeck application.
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