Social Media and your Business
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Secrets of a Lucrative Social Media Campaign

Secrets of a Lucrative Social Media Campaign | Social Media and your Business | Scoop.it
How one unsexy company used social media to reach an entirely new, youthful customer base, and grew revenue 96%.
Queen City Media's insight:

Thinking outside the box may seem to be a cliche term these days but there is a reason it works! A health insurance company which as you would think, is about as unsexy to promote as you can find, was able to use a creative social media campaign to drive an incredible amount of traffic to their website and social media profiles.

 

They marketed content that while related to their services was not directly based around their services. Instead of using push techniques to put their products into the eyes of their customers they used the needs and interests of their target demographic to pull users in. 

 

There is so much value in listening to what your potential customers want and finding a way to fit your product into those needs.

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Rescooped by Queen City Media from Everything Pinterest
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Pinterest – A Sleeping Giant in Internet Marketing | Business 2 Community

Pinterest – A Sleeping Giant in Internet Marketing | Business 2 Community | Social Media and your Business | Scoop.it
Pinterest is one of the fastest growing social media networks – taking only 3 years to reach 25 million users – and yet it is still underutilized by content

Via Allison Tyler
Queen City Media's insight:

Pinterest is quickly becoming one of the most powerful interenet marketing tools that we have available to us. People love to quickly consume microcontent and there is no batter outlet for providing photos, infographics and videos. I think we are still in an early adoption phase but expect this to change rapidly as people realize the value of Pinterest.

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Philippe Trebaul's curator insight, March 5, 2013 7:43 AM
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Pinterest - Un Géant Dormant dans le marketing Internet | Business communautaire 2

"Pinterest est l'un des réseaux les plus dynamiques de médias sociaux - en prenant seulement 3 ans pour atteindre 25 millions d'utilisateurs - et pourtant elle reste insuffisamment utilisée par le contenu"...

Pinterest – A Sleeping Giant in Internet Marketing | Business 2 Community via @WTFPinterest http://sco.lt/...