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Le succès du e-learning passe par une communauté forte et plus de ... - L'Atelier : Accelerating Business (Inscription)

Le succès du e-learning passe par une communauté forte et plus de ... - L'Atelier : Accelerating Business (Inscription) | Social media and Web | Scoop.it
Deux chercheurs ont essayé d’intégrer du présentiel en plus des cours en ligne pour un groupe d’étudiants. Leur conclusion ? Pour un meilleur apprentissage, les élèves ont besoin d’un sens de la communauté fort.

Via Gilles Le Page, Michèle Drechsler
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Gilles Le Page's curator insight, April 21, 2015 4:59 AM

#elearning : Mon expérience m'a depuis longtemps convaincu de l'efficacité de la formation en mode "hybride" (blended learning), cet article semble confirmer ma conviction.

Extrait : "La solution passerait-elle donc par la combinaison des classes en ligne et physiques ? C’est ce que suggère les deux chercheurs malaisiens."

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Guide d'utilisation des réseaux sociaux pour les employés : Bonne pratique TNT

Guide d'utilisation des réseaux sociaux pour les employés : Bonne pratique TNT | Social media and Web | Scoop.it

A chaque grande entreprise, sa charte des réseaux sociaux pour que les collaborateurs et partenaires s’intéressent plus avant au contenu publié et commenté sur la même organisation.

La société TNT (spécialiste du transport express) rend disponible en ligne son guide d’utilisation des médias sociaux à l’attention des collaborateurs de TNT (5 pages, en pdf) sous-titré "Comment faire entendre votre voix et donner l’exemple de la "can-do attitude" de TNT sur le Net.


Via Frédéric DEBAILLEUL
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How to Plan Your Social Media Monitoring - Free Whitepaper | Social Media Monitoring and Measurement

How to Plan Your Social Media Monitoring - Free Whitepaper | Social Media Monitoring and Measurement | Social media and Web | Scoop.it
Define and narrow down a search Curate and evaluate the given results Prepare meaningful analysis at hand of sentiment evaluation and keywords (HOW TO Plan Your Social Media Monitoring – Free Whitepaper http://t.co/x5CwTxus38...
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La gamification au service du community management

La gamification au service du community management | Social media and Web | Scoop.it
La Gamification, c'est LE terme à la mode du moment. Les gens aiment jouer, la consommation de jeux vidéos a explosé ce mois-ci avec la sortie du dernier GTA. Mais plus quotidiennement, on...

Via Mickaël GESLIN
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Vidéo : les chiffres des réseaux sociaux en 2013

Vidéo : les chiffres des réseaux sociaux en 2013 | Social media and Web | Scoop.it
On voit régulièrement sortir des vidéos récapitulant tout un tas de chiffres Internet et les réseaux sociaux.On vous présentait ainsi un récapitulatif des chiffres 2012 il y a quelques semaines.

Via Caroline Vlaeminck
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Accor charte médias sociaux

Charte des médias sociaux Accor

Prise de parole responsable des collaborateurs


Via Caroline Vlaeminck
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One page design : effet de mode ou réel intérêt pour les marques ?

One page design : effet de mode ou réel intérêt pour les marques ? | Social media and Web | Scoop.it
Les sites web construits sur une page unique sont à la mode, offrant une nouvelle expérience utilisateur. Quels sont leurs atouts pour les marques ?

Via Jonathan Chan
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Winning the Search & Social Game of Thrones

Winning the Search & Social Game of Thrones | Social media and Web | Scoop.it

Why do social signals matter to search? What types of content do search engines respond to? Bing's Duane Forrester discusses social SEO dos and don'ts, and what areas businesses should invest in to win in the search "Game of Thrones".

 

Read More: http://searchenginewatch.com/article/2256622/Winning-the-Search-Social-Game-of-Thrones-QA-With-Bings-Duane-Forrester


Via Antonino Militello
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Randi Thompson's curator insight, March 29, 2013 8:04 AM

What are you doing to promote your business with social media?

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Infographie : L'influence du digital sur le parcours client

Infographie : L'influence du digital sur le parcours client | Social media and Web | Scoop.it
La multiplication des dispositifs digitaux n'est pas sans conséquence sur le comportement des consommateurs.

Via Mickaël GESLIN
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9 Tips for Covering Company Events on Social Media - Business 2 Community

9 Tips for Covering Company Events on Social Media - Business 2 Community | Social media and Web | Scoop.it
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Top Trends in Social Medical Marketing

Top Trends in Social Medical Marketing | Social media and Web | Scoop.it

Wrangling in new patients is difficult in areas with competitive healthcare. This is especially true for specialty clinics and small hospitals that are dwarfed by large hospitals, though there are strategies via social medical marketing that can help boost your local exposure.

As everyone knows, having a strong online presence is a necessity for every industry. Marketing teams over the last few years have researched and developed strategies for generating likes, shares, followers, and other Web disciples to no avail, largely because theInternet is always changing. Simply put, every online strategy needs to be unique based on a business’ personality. As a healthcare specialist, you need to find ways to ensure your online followers know that you are an authority in your field and a practice they can trust.

Building up a reputation as an expert with social medical marketing is easy with the right approach. Firstly, you need to develop a strong social media presence by securing accounts on LinkedIn, Google+, Facebook, Twitter, and any other platform you think will help. Not only do these allow you to share information and stay in touch with patients, you are also taking control of your practice’s (your brand’s) name. Even if you decide to leave one account alone because you’re not seeing results, you can always go back to it later.

Next, you need to fill your profiles full of information that makes it easy for patients to find out who you are, what you do, and where your practice is located. This links back to branding basics; you need to develop a marketing platform, brand imagery, and messaging that relays info back to your patients that is easy to understand. Stay consistent throughout your profiles, too, in order to reduce any confusion.

Incentivizing Social Media
Having media accounts is useless without followers. Few patients have a reason to follow their doctor on Facebook — it’s up to you to convince them otherwise. Start by asking patients to like your pages and profiles (put your info on a business card, perhaps?) and even incentivize the process with deals. Or, if you’re really into making a splash in the online community, send patients information via social media about upcoming appointments and health information they may find informative. The same idea applies to emailed newsletters, text message appointment times, and other reminders.

Visualizations
Marketers have found that people react better to bright, attractive imagery rather than boring blocks of Web text. When you’re making posts or publishing blogs on social media, accompany them with multimedia like videos, infographics, and images. People are more likely to halt their newsfeed scrolling if they come across something that pops off the page. Think visual when you start out on your campaign and find pictures and graphs that accurately reflect your information.

Website Linking
Websites are like secondary storefronts for modern businesses. In terms of social medical marketing, link to and from your website with your social profiles and keep it stocked full of new, original, and accurate information about your practice and the healthcare industry. As mentioned, the best marketing campaigns set you up as a professional authority in a field. Writing pamphlets, articles, and blogs can help support this idea — all you have to do is link them through to your website.

Enlisting the Masses
It would be impossible for you, a busy doctor or healthcare professional, to do all of this on your own. Instead, enlist help from your staff and other experts. Did you get a new x-ray machine? Call up a radiologist and have them write up a few hundred words that you then publish on your website. Don’t be afraid to try new things, either; sometimes the most successful strategies are the ones no one has ever tried before.

Going Forward
The most important thing to do is to keep at it. Don’t give up if you don’t have every Facebook follower in town; focus instead on the long-term goal of creating an online brand and presence. Healthcare is a difficult, competitive field on the Internet. It is your job, and you should employ social medical marketing in order to support your practice as an authority and to provide patients with information.


Via Plus91
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Sedra T.'s curator insight, November 25, 2013 6:10 AM

SMEs should have a strong online presence to stay competitive in online market and, particularly, produce unique and valuable content.

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Infographic II: Enterprises That Lead in Social Media Go Beyond Just Having Pages on Social Networks - TCS Social Business Study

Infographic II: Enterprises That Lead in Social Media Go Beyond Just Having Pages on Social Networks - TCS Social Business Study | Social media and Web | Scoop.it
In this Infographic, we illustrate how enterprises that lead in social media go beyond just having pages on social networks.
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La Fnac remercie ses 500 000 fans Facebook de manière innovante

La Fnac remercie ses 500 000 fans Facebook de manière innovante | Social media and Web | Scoop.it

"Atteindre 500 000 fans sur Facebook, c’est une belle réussite pour une marque. D’autant que le métier n’est pas toujours évident, la Fnac, comme d’autres, a déjà dû faire face à un bad buzz voici quelques mois."

 

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Définir ses KPI pour mesurer ses actions sur les médias sociaux

Les KPI (Key Performance Indicators) renseignent non seulement la rentabilité des
investissements réalisés sur les médias sociaux, mais permettent également d'optimiser les
actions.

Via Caroline Vlaeminck
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Référencement : En résumé, les différents leviers à utiliser !

Référencement : En résumé, les différents leviers à utiliser ! | Social media and Web | Scoop.it
Le référencement naturel est évidemment primordial pour un site internet. Pourtant une telle stratégie est rarement défini clairement dans les entreprises.

Via Mickaël GESLIN
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Rescooped by ZoeP from Expérience utilisateur
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Taux de rebond ? Connais pas !

Taux de rebond ? Connais pas ! | Social media and Web | Scoop.it

Le taux de rebond représente le nombre de visiteurs qui arrivent sur votre site et qui en repartent sans avoir visité de 2eme page. Le fait qu’il soit élevé est en général un mauvais signe; encore faut il savoir pourquoi et l'analyser.


Via Tolokonnikoff - Seratoo , André Gentit ✔, David Lafon, Jean Yves
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Les Mooc vont-ils révolutionner l'enseignement ? - France Info

Les Mooc vont-ils révolutionner l'enseignement ? - France Info | Social media and Web | Scoop.it
Ils sont nés aux États Unis mais débarquent en France : ce sont les Mooc, "massive online open courses" en VO, qu'on peut traduire par "cours gratuits massivement diffusés via internet".

Via Constantin Thimiakis, Bhushan THAPLIYAL
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Constantin Thimiakis's curator insight, March 28, 2013 6:37 AM
Mooc = "massive online open courses" ou "cours gratuits massivement diffusés via internet"
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How to Google Search for animated GIFs | Digital Trends

How to Google Search for animated GIFs | Digital Trends | Social media and Web | Scoop.it
Finally, Google offers a service that can address our obsession and love for animated GIFs!
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