Social Media and Such
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Social Media and Such
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Curated by Gina Ulery
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Is social media just about numbers these days?

Is social media just about numbers these days? | Social Media and Such | Scoop.it

Please stop worrying about your Klout score, or your stock price on Empire Avenue and on all kinds of other measures that don’t have much to do with anything related to your real world.

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How to increase your search engine optimization

How to increase your search engine optimization | Social Media and Such | Scoop.it
There are completely legal ways to help your website show up higher in Google's rankings.
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34 Google+ Resources for Your Business: Advice from the Pros

34 Google+ Resources for Your Business: Advice from the Pros | Social Media and Such | Scoop.it

Google+ tips and resources to improve your Google+ experience and understand how to incorporate Google+ into your social media marketing.

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44 Useful Mobile Apps for Social Media Marketers

44 Useful Mobile Apps for Social Media Marketers | Social Media and Such | Scoop.it
The mobile apps social media marketers need to help keep up with social networking and stay productive while on the go.
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5 Questions about “Dot Anything” Domains

5 Questions about “Dot Anything” Domains | Social Media and Such | Scoop.it
You’ve probably heard news that the domain endings we’ve all become accustomed to, such as .com, .net and .org, are no longer going to be the only game in town. And as an online marketer, you probably have some basic questions about what’s actually happening, how it all works, when the changes will take place, and how it affects you. Here’s a quick explainer to help get you up to speed.
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How Images Improve -or Destroy – Conversion Rates

How Images Improve -or Destroy – Conversion Rates | Social Media and Such | Scoop.it
I’ll level with you. When you use images on your site, two things can happen: Images can either help you achieve your business goals, or hurt.
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The Four Cornerstones of Driving Traffic - Technorati Advertising

The Four Cornerstones of Driving Traffic - Technorati Advertising | Social Media and Such | Scoop.it
Driving traffic is essential to virtually every business, online or offline. Here are four core principles to align your efforts and keep your goals in plain view.
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Test Your 'Web Cred': Take The Web IQ Quiz

Test Your 'Web Cred': Take The Web IQ Quiz | Social Media and Such | Scoop.it
On Aug. 6, 2011, the World Wide Web turns 20 years old. Twenty years of astounding and sometimes wrenching change. Twenty years of sparking innovation, paradigm shifts, social upheavals and a world more connected and homogenous than anyone could have imagined before it arrived. An extraordinary first two decades for a youngster that just seems to be getting going.

As a tribute to our old friend, digital agency IQ, in association with Microsoft and The List, has launched The Web IQ Quiz. The Web IQ Quiz lets digerati from all over the world pit their WWW wits against each other to determine who is the most digitally savvy webizen in the world. Categories and questions are designed to separate true Web mavens from empty suits. Participants will be ranked according to their success and the Leaderboard will tell the un-spun story of each player’s web IQ. Everyone will receive a custom badge proclaiming their Web IQ achievement from one of a billion possible combinations. Tweets will spread the word and on Aug. 31, IQ will award players with Windows Phones courtesy of Microsoft.
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Opportunities to Set Clearer Email Expectations

Opportunities to Set Clearer Email Expectations | Social Media and Such | Scoop.it
Marketing is all about setting proper expectations. In the digital marketing world, there are numerous opportunities to set proper expectations with your customers, yet most companies don't. I can't tell you how many times I have signed up for a company's newsletter or promotional email and, not once, was I informed of what to expect from the program. What kinds of campaigns will you be sending me, how often are they going to come, and what will they look like? Don't get me wrong; there are some marketers that do this very well, but more times than not, it's an expectation management fail.

So where and how can you inform your customers, simply and logically, of what to expect? Setting the proper expectations up front can result in long-term program success. Consider the following:
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How to Avoid Spear Phishing Scams

How to Avoid Spear Phishing Scams | Social Media and Such | Scoop.it
In a normal phishing attack, a cybercriminal sends a large number of emails pretending to represent a business or government entity that many of the recipients have probably dealt with—eBay, PayPal, or the IRS, for example. But the phisher has a limited amount of information about his potential victims, so he's not always very convincing.

A spear phishing attack is, as the name implies, more targeted. Here, the cybercriminal knows more about the potential victim so he can make a more customized—and more persuasive—attempt to get the victim's information.

It's expected that spear phishing attacks will be on the rise following the data breach at Epsilon. Epsilon, an email marketing company, recently leaked data about the customers of Capital One, Citibank, Ritz-Carlton Rewards, Marriott Rewards, Hilton Honors, Brookstone, Walgreens, Best Buy and others. The company says that the only data leaked was customer names and email addresses, but that's plenty for a spear phisher to get started.

Without security software, email programs aren't always great at recognizing phishing attempts—especially if they're addressed specifically to you and lack many of the generic markers of spam. So how do you avoid becoming a victim?

First, take extra caution with any email that purports to be from one of the businesses that was affected by the Epsilon data breach. Don't be bullied by messages with deadlines and suggestions of punishment (for example, threats from parties pretending to be the IRS). Remember that reputable organizations don't ask for sensitive personal data over email and they certainly don't threaten you if you fail to provide it. If you're ever in doubt, you can always call the company directly (get the number from the Web, not from the email) to confirm that they're legitimate.

Common sense and a cool head can go a long way when it comes to foiling phishing. But if you'd like some technology to back you up, the Trend Micro™ Titanium™ products block phishing attempts and warns you about dangerous emails. Find more about how to fend off phishing attempts on our blog.
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Webbing the gap between science and the public

Webbing the gap between science and the public | Social Media and Such | Scoop.it
We recently held an Innovation Workshop for the 2011 Google Science Communication Fellows, a group of early to mid-career PhD scientists chosen for their leadership in climate change research and communication. The Fellows spent three days together alongside Googlers and external experts at the Googleplex in Mountain View, Calif. exploring the potential of information technology and social media to spur public engagement.

All 21 of the 2011 Fellows are experienced science communicators, trained in using traditional media to bridge the gap between complex science and the general public. This workshop was an opportunity for them to explore new media communications optimized for the age of the web; or, as as I like to say, learning how to “web” the gap between the science community and the larger world in the digital age.

We organized the workshop around three themes...
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Advanced LinkedIn Strategies for Marketers

Advanced LinkedIn Strategies for Marketers | Social Media and Such | Scoop.it
As one of the first million LinkedIn members (but unfortunately not one of the early investors), I've had an opportunity to refine my knowledge of, and visibility on, "the Facebook for business." Most professionals use LinkedIn for networking. While I see the value of networking (I have more than 2,000 connections myself), I do believe a vast majority of business-to-business sales and marketing professionals are missing tremendous opportunities on LinkedIn.
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Want a New Job? Ditch That Old Email.

Want a New Job? Ditch That Old Email. | Social Media and Such | Scoop.it
Can your Hotmail account sabotage your job hunt?

Over dinner with some tech execs recently, DailyWorth’s CEO Amanda Steinberg got the word:

“If an applicant applies for a job with us and is still using Hotmail or Yahoo for email, they’re immediately eliminated,” one successful CEO said.

Wait—what? An uncool email domain can kill your job prospects?

DailyWorth’s reader responses to Amanda’s Facebook post ranged from, “Never heard that before!” to an office manager who said she doles out “unofficial demerits” to AOL, Yahoo and Hotmail users.

Bottom line: Employers are looking for any reason to cull through reams of job applications, says career coach Cynthia Shapiro, author of What Does Somebody Have to Do to Get a Job Around Here.

A Yahoo, Hotmail, or AOL email address could signal that you’re not exactly tech-savvy—or not comfortable with change. Gmail (or a personal domain) is considered leading edge.

Want a job? Maybe you need a digital image upgrade.
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How to cure your SEO blindness

How to cure your SEO blindness | Social Media and Such | Scoop.it

Search engine optimization (SEO) is one of the most effective marketing strategies on the internet, so why do so many marketers take it for granted by developing SEO blindness? The SEO process is multi-faceted and detailed, requiring coordination between client and agency, as well as among many departments such as marketing, IT, and more. It also takes time to implement and realize results. But despite these obstacles, the rewards are huge and long lasting. Many companies have SEO blindness, as shown in the examples below.

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Favorite Gadgets for Organizing

Favorite Gadgets for Organizing | Social Media and Such | Scoop.it

It may not be back to school time for you, or even your children, but fall is definitely that time of year that kicks you back into high gear. Think about your summer days spent on the coast, cocktail parties and barbecues nearly every night—June through August you know you’re booked with festivities, getaways, family reunions, and the list continues.

 

Come September, you don’t have to worry about packing the beach bag or preparing a side dish for a summer soiree, you can focus on getting your life back together.

 

The word organizing can seem daunting, almost as though it’s a chore you were forced to do when you were twelve years old, but in all reality it’s a necessity. And with the help of some tech gadgets, that gruesome task of putting order to your life will seem much easier, faster and ultimately more enjoyable.

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Print's new role in digital

Print's new role in digital | Social Media and Such | Scoop.it

"Yesterday's news" seems to epitomize the product that print newspapers deliver these days to their ever declining readership. In this day and age, where online news is delivered live as it happens and 24-hour news channels carry live footage from every newsworthy event, most people really have no reason to wait for the paperboy.

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Why Twitter is for Twits

Why Twitter is for Twits | Social Media and Such | Scoop.it
Let's make this simple. If I were a brand and wanted to make sure that my next social media campaign would procure some type of intensive and longtime customer engagement, where would I post it? That question isn't an easy one. With brands continuing to flock to social media as a means of creating and keeping customers, the social media arena has not been entirely figured out. While Facebook continues to reign over the social realm, Twitter has unfittingly been labeled the distant runner-up. Now, before the Twitter enthusiasts become "Angry Birds" and share some unkind "Words With Friends," let me explain.
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Rise To The Top With Facebook EdgeRank

Rise To The Top With Facebook EdgeRank | Social Media and Such | Scoop.it
Facebook can be a great place to market your small business; many of you have set up fan pages and are actively building a Facebook audience. One thing you may not realize, though, is that not all of the messages...
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5 and a half ways to ensure you never run out of content

5 and a half ways to ensure you never run out of content | Social Media and Such | Scoop.it
Content may be king, but it’s a cruel, merciless despot. Having a blog, a Facebook page or a YouTube channel for your business is like making a promise to your customers that you can never permanently fill.
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RE: Email Subject Lines That Work? | ClickZ

RE: Email Subject Lines That Work? | ClickZ | Social Media and Such | Scoop.it
We are all bombarded by emails. Some are legitimate business correspondence, many more are solicitations, personal mail, junk, jokes, spam... With all of that clutter in your prospect's inbox, does your email have a chance of being read?
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You've Got a Friend

You've Got a Friend | Social Media and Such | Scoop.it
Interesting, current, local and personal … 4 essential elements of solo professional marketing...
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Constructive criticism: What is it and how does it work?

Constructive criticism: What is it and how does it work? | Social Media and Such | Scoop.it
Criticism is part of the human fabric and takes place in our daily interactions. “No offence, but…” “I don’t mean to criticize but…” There is always a ‘but’ somewhere, as though each person’s perspective prevailed over others. As a result, we do not always understand that there is a fine line between constructive criticism and destructive opinions.

So, what is constructive criticism and how does it work?
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7 New Ways to Improve Your Google Rankings

7 New Ways to Improve Your Google Rankings | Social Media and Such | Scoop.it
What you need to know about recent changes in Google's search algorithm to help your business move to the top of the Google search rankings.
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WTFacebook: Social Shopping?

WTFacebook: Social Shopping? | Social Media and Such | Scoop.it
We all know by now that Facebook is the perfect medium for stalking exes and posting inappropriate photos for friends to see. Some of us even know that it works as a location-based GPS device and facial-recognition system. But who knew that the phenomenally-successful site could also take you grocery shopping?
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Balancing Work/Life with Home Office

Balancing Work/Life with Home Office | Social Media and Such | Scoop.it
Just a generation ago, work and life were treated as different entities. Thanks to mobile technology and a globally interconnected world, we’ve gone from “Honey, I’m home!” to “I’ll be just a second, I’m checking email.” What does this mash-up of our personal and professional lives mean for workplaces at home and all the other sites where work gets done? To find some answers, Coalesse sponsored a study of knowledge workers on the east and west coasts who have the freedom to work when and where they want. The study is ongoing, but several themes are becoming clear.
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