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Cole Trouble

Cole Trouble | Social  Media and Public Relations | Scoop.it

As I have heard in my SPC 313 course about the fiasco that Kenneth Cole tweeted about, I started to think we as a nation should not get mad over petty issues. At a PR stance, it was the wrong time to say this type of comment. It is like in the chapters of 5-8 we discussed time and situation. It is certain times where you can say things and what not. My personal feelings about it was it was a kind of like an ice breaker. We are so much tense and disturbed about issues that goes on in our society;we can not enjoy life for what it really is and pursue happiness. Yes, he is a social figure ;however, he is only human and he does make mistakes. In addition, it was a personal tweet expressing his own feelings. I believe that he should be able to express himself however he wants to. It is in our constitution about freedom of speech,so people shoul give him his right to. I believe that his publicist should have apologize,but at the same time, the publicist should have given a statement on the origin of the comment. How we should not take offense of petty issues , and that we should look at the other issues that are more serious such as the unemployment rate or our loss of the MAP grant for Illinois students. These issues should be the ones that we look more into and debate about.

   Social Media is a great tool for massive inforamtion to be stored and outputed; however, the main issue is that many are focusing on it as if its reality. Yes, it a main focus in many lives, but it is not key aspect in one's life. Social media has been blown out of porportion and many crisis have occured fromit. Crisis Management  and Media relations needs to intertwine to fix the on going issues that arising.

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Merging Forces

Merging Forces | Social  Media and Public Relations | Scoop.it

WordPress and Facebook have joined teams. They are working side by side like ketchup and mustard, like peanut butter and jelly, like a child’s Christmas with many presents. They have changed the blogging community into a more social one. Both of these cites are forerunners of the blogging community. Facebook is the number one social networking cite in the world more than 900 million users. WordPress is one of the top blogging cites. With both of these forces clashing together, they have made a mega blogging experience. It is a great tool for cross-blogging as it states in the article.

 

     A quote from the article that best explains the collaboration is from Facebook engineer Matt Kelly. His quote says “The plug-in was built by Facebook engineers in collaboration with open source partners, and makes it simple for anyone to make their WordPress site more social – no coding required.” Moreover, the collaboration was meant to be. If they are at the top spot, then collaborating together was the best option because it will be beneficial on both ends.

 

   This is mega; they should have changed this tooIs name to FacePress or Wordbook. I enjoy blogging and this just made amp to blog more because I can do it more socially. I can do it more willingly because it is like doing my homework or job with still fusing my hobby of social networking together, so it is not as stressful but enjoyable. As I stated above, it amps me to blog more, so that means they have persuaded me and caught my attention. The persuasion model was in full affect.

 

          In Chapter 2 of the book Public Relations Practice, the definition of the persuasion model is a successful model of persuading those who are hostile to an idea and who are required for success of a program; this model was created by Kerry Tucker. It is very hard for me to change my opinion on things because I feel that I have the best opinions and thoughts on certain things, actually on most things. Now, I am going to try and plug in Facebook with WordPress. Thus, I am going to bring this up in class, so everyone can know about this. This will help them in their blogging as well because I know a lot of people are getting drained from blogging. We are blogging so much from 2 or more classes this will be motivation.

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Instagram emerges from Sandy a major social media player | Articles | Social Media

Instagram emerges from Sandy a major social media player | Articles | Social Media | Social  Media and Public Relations | Scoop.it
The photo-sharing site became the No. 1 platform for spreading information on the storm, thrusting it into the spotlight alongside Twitter and Facebook.

 

The social media engine Instagram has become a no.1 cite as a platform when disasters are present. When Sandy hit the east coast, many we scared, but then many were not. Instagram was at a high peek when Sandy came because many were taking pictures as the storm was coming, during the storm and after the storm. People seemed to be using Instagram to show people the truth of what was happening and what did happen.

 

This cite was a primary source of material that needed to be used when putting information about Hurricane Sandy out to all demographics of society. CNN was the first one to adopt the information that was being put on Instagram when they were using it for media and news releases. Following that, other major networks and corporations were using Instagram as a primary source of first hand information.

 

According to Kevin Systrom, Instagram founder, said in a statement published by the Poynter Institute, “There are now 10 pictures per second being posted with the hash tag #sandy,” as well as, his company stated “By noon on Oct. 30, as the storm cut its deadly swath along the East Coast, more than 300,000 photos had been shared with the #sandy hash tag in addition to 144,000 with the #hurricanesandy tag and another 23,000 using the #frankenstorm tag.”

 

Twitter, Tumblr, Facebook, and other networks also provided a balanced current of imagery.

 

Furthermore, the article provided a great quote that sums up everything. It says “The

combination of its ease-of-use, mobile-only nature, and place at the front of the visual-social trend has propelled Instagram into the pantheon of mainstream social channels, one that is increasingly difficult for any organization to ignore. Its role during Sandy will undoubtedly open the door to even more uses by individuals, companies, and news organizations.”

 

I related this article back to the Guth and Marsh book. It deals with media relations, community relations as well as crisis communication (crisis management). It is getting the community involved by using a social media engine to help out in a crisis. This disaster we just encountered is a sag way to develop a relationship with others and to use this help of people to evolve and grow.

 

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College coach bans player tweets

College coach bans player tweets | Social  Media and Public Relations | Scoop.it
(CNN) Like many sports fans, Maggie Stephens uses social media to stay informed about her favorite teams.

 

Washington State University’s head football coach bans his player to have an active twitter account. This means he has made his players deactivate their account while the season is going.  According to Coach Mike Leach, “I issued the ban after some players allegedly posted vulgar tweets. Some were reportedly derogatory toward women and African-Americans.”

Furthermore, WSU Athletic Director Bill Moos supports the decision.  “We are at a point now where we need 100% focus.  We don’t need distractions,” Moos told CNN affiliate KREM.

 

Many have been supportive of this move. They believe that it is good to ban it because it will decrease any other further issues that are afflicting individuals. Leach is being proactive in preventing unnecessary problems. If players are caught tweeting or any other social media network cites with vulgar statements, the results are violators can and will be suspended.

 

However, some do not agree with this decision to ban players from using this social media network cite. The some who does not agree with this is some of the players. In the article, WSU senior Nikhil Malhan said, “I think if the coach wanted to take action, they could tell them the consequences of posting things like that on Twitter, not take away the whole right of using Twitter.”

 

When I read this article, I could not choose whom side I would take. I agree with both sides because they both make valid strong points. If it came to a decision, I would let them have their accounts because that is stripping away their freedom, but there will be some repercussions if they violate. By violating, I mean they should sign a contract about using twitter or any thing else that might hinder them. If they violate the contract, then repercussions should take effect.

 

 I related this article to Crisis Management. Couch Mike Leach was preventing a crisis from occurring before hand. I believe that was a good move on his behalf because when crisis happens it is very hard to get out of them. He stopped it in the beginning, so it will not happen in the future. He used the culture and inner workings of the organization.

 

 

 

 

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The High Price of Social Media Risk Management

The High Price of Social Media Risk Management | Social  Media and Public Relations | Scoop.it

Why broad policies do more harm than good.

In this article, it looks at the multimillionaire company The New York Times. “Contributor Andrew Goldman responded to a critical tweet with a reply that public editor Margaret Sullivan aptly characterized as "needlessly rude and insulting." There is no actual policy of tweeting information; however, Times associate managing editor Philip B. Corbett feels otherwise. He states “You are a Times journalist, and your online behavior should be appropriate for a Times journalist. Readers will inevitably associate anything you post on social media with The Times."

 

Following this statement, Goldman was suspended for four weeks from his weekly column. According to the article, it is simply saying that he was in the wrong what he tweeted due to the fact he was writing as a Times journalist, he was  speaking directly to a Times readers/consumers, and in that setting, he would be realistically perceived as part of the Times' communal voice.

 

When you are being the voice of a company whether you are on the clock or not, what you put down can affect your status within the company.  For instance, when I took Speech 213, we looked over a case study with a man working for GM out of Detroit, MI. in this case study, the man had tweeted not knowing that he logged in the company’s account and not his personal account caused a major problem for himself. He was terminated because of what he said. He had tweeted while in traffic that he hated cars because he was stuck in traffic and was upset. Well, he is working for a car company as well as he is living in Detroit, MI; Detroit is called the “motor city”, so he jeopardized his position. His mistake tweeting this and using the wrong account can be very detrimental.

 

The first thing I thought of was Crisis Management. In chapter 13 of the Guth and Marsh book, the best way to avoid crisis is to pin point it from the beginning or before it happens. It says that one needs to follow certain procedures such as look for warning signs. When you see these warning signs, nip it at the bud. Furthermore , there are other procedures to look at that can help detect future problems which are understanding the crisis, planning and considerations.

 

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Rihanna Tops Our List Of Social Networking Superstars - Forbes

Rihanna Tops Our List Of Social Networking Superstars - Forbes | Social  Media and Public Relations | Scoop.it
Social networking is a great tool for keeping in touch with fans. But it's possible to tweet too much.

Like the article says I could not say it any better social media is a powerful tool. It is a powerful tool in our day in age. Our generation and generations to come is going to be and are technology savvy. In opposition from my last scoop it, social media networks such as Twitter, Facebook, Pinterest and list of many more social media networks are represented in a good light. The 24 year old singer/actress Riana is gotten positive feedback from the social media world. Rihanna is the top celebrity of the social media epidemic.

She is already a top artist in the music industry, but she is also a superstar of social media world.  Rihanna is loyal to her family. I use the term family and not fans because her fans have become part of her every day life, so they are considered her family now. She not only tweet about her new music and videos, but she also tweets her family her every move, so they can still be connected with her daily.

Rihanna is ranked number four of the Celebrity 100; she consists of 59.6 million fans on Facebook and 23.8 million followers on Twitter. Furthermore, with her success, she has grossed over 53 million dollars between May 2011 to May 2012. Moreover, there many more celebrities who rank up there with him. The main gist of the article is saying that the young generations of celebrities are prevailing because the connections they are having with their fans. They make people feel just as important as anyone else. I think this is a good move for these celebrities because it is helping people boost up their personality and self-esteem. If these celebrities keep their fans in the loop, then it will help evolve the lives of many people. By doing this, it will help decrees the suicide rate to be lower.

This involvement these celebrities are having on people’s lives correlates with the theory of consumer relations. Consumer relations is depict in the book Public Relation Practices using four main strategies ; the main strategy that stood out to me that goes with the article is: public relations operates on the policies of human nature(what makes the individual tick), whereas marketing focuses on consumer behavior ( purchasing and economics, often expressed in number-crunching research). These celebrities are using this tactic to the fullest which is causing them to have positive feedback and success. This is a beneficial strategy that was implemented successful.

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Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter

Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online? [INFOGRAPHIC] - AllTwitter | Social  Media and Public Relations | Scoop.it
Facebook, Twitter, Google+, Pinterest – Are You Sharing Too Much Online?

The opposing question is: are you sharing too much information online? The article goes in depth with the many issues we are having when using these social media tools and networks. The afflicting issue is that we are getting too comfortable with social media networks. We are starting too loose ourselves in the hype of this fascinating social cite that is connecting the human race with one another daily.


According to Shea Bennett, she says “as platforms such as Twitter and Facebook become an everyday part of our lives, sharing otherwise private information about ourselves to these channels becomes the norm which, in some cases, can be hazardous.” This is stating that everything that you say or do is being recorded. This can be against you because what you do will never be erased and you might of did out of spite, accident, or years before can come back an hunt you down. Some of your actions and past can cause for your present or future to be hindered in a direction that might not be suitable for your own likings.


I use a couple of social media networks, and I am an advocate of privacy. I feel like many individuals put too much information online. This is very risky because of a plethora of things. Many individuals put everything they are doing, who they are doing it with, where they are at, or a lot of personal information. This makes it risky due to that fact that we all know that there are many good people in the world; however, there are just as many bad people in it as well. You are giving the bad people opportunity or consent to find you and do what they please. Thus, if they do not do anything to you, they might do it to your home or precious items. For instance, if you tell theses networks that you are not home, if they know you or not, they know your home is free to get things stolen out of or vandalized.


Moreover, you do not need to tell everyone how you are feeling or what is going on in life because if they know everything about you then it shows that you are an open book which can entitle you to be someone who not to trust because you talk too much, or you have to keep some things disclosed for others who are pursuing to have a relationship with you can find out on there own. Lastly, it causes you to show a little weakness. By weakness, I mean that you are craving for attention and it can contradict morals if you so happen to call yourself strong individual which is what most of us call ourselves. A list can go on for days about this topic.
On a public relations stance, you are trying to develop and maintain a relationship with a people(s) or organizations. Scenario: If potential clients or bosses see what everything you put down, that will cause them to question if you can be trustworthy or loyal when working for them. I believe crisis management and employee relations will be in full effect because the company will have to execute a plan to resolve their key problem from within the company.


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Sarah Poynton's curator insight, April 3, 2014 9:29 AM

The risk of cyber bullying in business is huge with the explosion of on line interaction between colleagues. Where do you as employers draw the line though? Is it your problem? Should you be addressing the issue or trying to avoid it happening in the first place?

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Which Social Networks Take Home the Gold? [INFOGRAPHIC]

Which Social Networks Take Home the Gold? [INFOGRAPHIC] | Social  Media and Public Relations | Scoop.it

The bottom of the infographic has the most interesting.  

:)Sylvia

 

Breaking down demographic, geographic and search data that shows which networks are the underdogs and which have mounted the winners' podium.

 

We are all into the Olympics’ and who will take home the gold. We had two contenders in 2012 that made headlines nationwide. The Olympic Games was not the only viewing ideal for this year; another ideal that many viewed this year was the polls of what social media network had the highest interest of the year. Ignite Social Media researched, collect data evaluate and distributed the statics of the polls of the demographics of all groups to see which media toll had the best outcome. For fact, the swiping social media that changed many things in the new millennium won.

 

Do you know which social media that won and has been playing a big role and maybe a vital role in people’s lives that connect with many individuals across the nation? Facebook was the winner overall. Its captivating image, style, usage, and simplicity have still captured the lives of many. Reading on in this article it says that another contender is coming up in the race.

 

Google plus has grown rapidly ever since the first launch of it in 2011. Facebook is dominating the social media game ;however, if they do not keep up with the wants and needs of their consumers , then Google plus might just take home the gold and have the number one spot of social media network cites. I enjoyed the authors writing skills because it caught my interest. I felt that it was a news release for the actual 2012 Olympic Games. The way this author wrote this was charming, appealing and creative.

 

I was sucked into this story, and I really wanted to know who was the winner and if I was participating in the winning social media network. These types of stories and writing with this technology age will take Public Relations to a further level. We can connect with our writing, technology, personal and public appeal to capture, develop and maintain a healthy professional relationship with our consumers and potential consumers.

 

I can relate this article and strategy to chapter 2 of the Public Relations Practices book. This chapter deals with problems and opportunities. I am looking at the opportunities rather than the problems. This was an opportunity to reach readers as well as promote in a way. It gave the consumers that wants and needs of what is the best social media network to ride with. As well as ,on the public relations entity, it is showcasing the cites and building a name for them.


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When is the right time to get involved in social media?

When is the right time to get involved in social media? | Social  Media and Public Relations | Scoop.it

   The question that the article presented to its readers is when is the right time to get involved in social media; the time is right now. This age is heavily about technology and it keeps advancing. Whether if you are for or against technology and its mainstream usage, it going to keep moving forward with your permission or not. The article states that you should get on board now because you are going to miss out on a plethora of opportunities that can be very beneficial to you, your organization and the brand that you stand for.

 

   Furthermore, it says “If you begin now, you can leverage the skills and experiences of others who have been involved with social media for the last several years. If you have a social media strategist to help you figure it all out, and a social media platform that efficiently manages your content, brand mentions, and results tracking in one solution, you are in good shape to begin” Through the statistics, the reason why many people are not on board with this new technology age is not the fact that people do not understand how to use it, but it is because of the cost of all these technology devices. However, the article is simply saying that you can still get on board without having to be all about getting all these new electronic devices; you can start at becoming a user to the social network aspect of this technology era. By using the social media network aspect, it is less expensive because majority of the networks we use are free. Now, there are some stipulations on social media networks where if you want more access and upgraded version then you will have to pay some. We all know that when we want more then it will cost more, that is with anything. Life is free but to maintain a practical lifestyle we have to spend-it is a life of an individual in modern America.

 

   Chapter 6: Consumer Relations came to my mind when reading this article and interpreting it. It says on page 135 of the book Public Relations Practice that the role of public relations underneath the umbrella of consumer relations is make sure consumers are knowledgeable about the benefits and advantages of the particular product or service.


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Continuing Discussion on the Dismissal of Facebook.

Continuing Discussion on the Dismissal of Facebook. | Social  Media and Public Relations | Scoop.it

  It has been a discussion for months about if Facebook will be deleted. The rumors have been spreading about that the creator of Facebook is going to shut the large-successful entity down. The reason behind it is,from word of mouth and internet, that he feels that it is not where he wants it be like. Many conflicting issues has risen because of what goes on on the media channel. For instance, many detrimental issues have deprived from it such as suicides, cyber-bullying, and a plethora of many other things. There is two things that I am unsure and confused about. One is that many individuals are given me dates of when it is going to shut down. Some say January 28,2011 at 11 pm; others say in february, or it will happen on March 15,2011. If this is supposed to happen,shouldn’t everyone know the same date? My second reason is the success. Standing at a PR stance I would think that one of two things would happen. Some big corporation or celebrity would buy Facebook out because of the success and also how it is a gateway channel to networking. Thus, the networking helps corporations to see future clients or employees; it helps to connect long-lost friends and family members and it reconnects them. Lastly, it is up to society to really call the shouts and I think someone or company should pick it up because this social media channel will be of good use in so many ways.

   This topic section was the first of when people were blogging about Facebook, and how the whole empire might go out of service. As I researched, some were still blogging about it.Now, I do not know if this is all the way true due to the fact that no on from the corporation has spoke on it, but I feel a press release needs to be in  the work. The PR teams need to put out a release whether it is denying the rumor or telling us, the cosumers, otherwise. This is situation needs be handled in the crisis managment sense. A big story where it is causing a plethora of information that is getting distorted by the consumers.Hopefully, this is a hoax because a successful empire like this is beneficial in so many ways. One can share information whether it is words, pictures, and links. Thus,it is a great way to network with companies, friends, or potential friends.

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60 Ways To Use Twitter In The Classroom By Category

60 Ways To Use Twitter In The Classroom By Category | Social  Media and Public Relations | Scoop.it

Social media offers some great opportunities for learning in the classroom, bringing together the ability to collaborate, access worldwide resources, and find new and interesting…..."

   Immediately, when I seen this article, it caught my attention. 60 ways to use twitter in the classroom will make me even happier about attending class. As it states in the title, it provides its audience 60 ways to use twitter . The list goes from notifications for material for class to keeping students in the loop. I believe with the classroom. When one can fuse both education and social media together, it causes a better working environment. It stimuli's the mind to catch hold and obtain in a easier manner.

  As one keeps reading, it breaks the 60 ways to subheadings.The subheadings are: communication,organization,resources, writing skills,and twitter exercises. This just made this article so much better because it provides beneficial information on all levels to improve the classeroom through twitter. Social media has become such a big hit, there are classes now over social media websites that one gets graded on. Moreover, not just classes, jobs are now linking up with social media, and it is now a professional job.

  I believe that if more insturctors start using twiiter or other social  media networks they can connect with their students more. Students will be more ampt to do work and provide better material for their instructor. This article is beneficial to all, and one should read and apply what is entailed in the article. Chapter 7, states that media is cumulative and long-term. Social networking is changing our lives daily and is going to be more in our lives,so we should take the time out and start fusing it in our lives.If not, we are going to behind because whether we accept it or not, it is going to keep progressing, and we will have to catch up in order to survive and maintain the working life.


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Facebook's WordPress tool turns blogging into a more social ...

Facebook's WordPress tool turns blogging into a more social ... | Social  Media and Public Relations | Scoop.it
Just when you thought that the idea of having a blog is already as social as it can get, along comes Facebook, the social networking giant at its prime at the moment, with a new WordPress tool that is said [...]...

  WordPress and Facebook have joined teams. They are working side by side like ketchup and mustard, like peanut butter and jelly, like a child’s Christmas with many presents. They have changed the blogging community into a more social one. Both of these cites are forerunners of the blogging community. Facebook is the number one social networking cite in the world more than 900 million users. WordPress is one of the top blogging cites. With both of these forces clashing together, they have made a mega blogging experience. It is a great tool for cross-blogging as it states in the article. A quote from the article that best explains the collaboration is from Facebook engineer Matt Kelly. His quote says “The plug-in was built by Facebook engineers in collaboration with open source partners, and makes it simple for anyone to make their WordPress site more social – no coding required.”
  Moreover, the collaboration was meant to be. If they are at the top spot, then collaborating together was the best option because it will be beneficial on both ends.This is mega; they should have changed this tooIs name to FacePress or Wordbook. I enjoy blogging and this just made amp to blog more because I can do it more socially. I can do it more willingly because it is like doing my homework or job with still fusing my hobby of social networking together, so it is not as stressful but enjoyable.
  As I stated above, it amps me to blog more, so that means they have persuaded me and caught my attention. The persuasion model was in full affect. In Chapter 2 of the book Public Relations Practice, the definition of the persuasion model is a successful model of persuading those who are hostile to an idea and who are required for success of a program; this model was created by Kerry Tucker. It is very hard for me to change my opinion on things because I feel that I have the best opinions and thoughts on certain things, actually on most things. Now, I am going to try and plug in Facebook with WordPress. Thus, I am going to bring this up in class, so everyone can know about this. This will help them in their blogging as well because I know a lot of people are getting drained from blogging. We are blogging so much from 2 or more classes this will be motivation.


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Todd Akin Tries to Turn Social Media Mockery Into Donations

Todd Akin Tries to Turn Social Media Mockery Into Donations | Social  Media and Public Relations | Scoop.it
Missouri Congressman Todd Akin's statement that a woman's body has the ability to prevent pregnancy from what he called "legitimate rape" has spawned some clever spoofs across social media sites,...

Missouri Congressman Todd Akin's statement that a woman's body has the ability to prevent pregnancy from what he called "legitimate rape" has spawned some clever spoofs across social media sites,...
   This Todd Akin story has been interesting. By I mean interesting, I mean very interesting. He at first speaks his mind on rape and pregnancy, and that is all fine because freedom of speech is something we all have as individuals in this society; it is one of the amendments. It is actually our first amendment. The problem is the way he delivered his message on his view of this sensitive subject. Akin and his public realtions team should have  worked harder together on how to deliever a message to their audience due to the fact of the emotions behind such a subject that people have been conversing over for years. Akin should have still have given his view on it but in a more rational way. Due to how he delivered his message, many of his audience did not appreciate it and backlashed.As I researched blog comments on this article, many individuals in mainstream media gave comments that was not in favor of his view. As well as the common individuals living in society, gave comments as well. A lot of his followers eyebrows arose and this caused for many of them to speak out and tell him he should drop out of this race. If you are trying to win the votes and trust of people, you have to still be yourself but have benficial things to win them over. Akin's view of the subject was not a beneficial thing to win over his followers, but it probably pushed him further back from his goal.

   Akin quickly went into his "vault" to help himself out the big hole he dug himself in, but was it the best way to win his followers back? In chapter 1 of Public Relations Practices, under the heading: Elements That Make up the Function, it has a subheading that is titled "Strategic Planning"; this part means in a sitituation there should be a strategy.After this whole controversy, he went on facebook and made a call to raise and donate money to a fund for rape victims. Thus, he changed his profile picture with a quote that said: "It’s not our mistakes that define us, but what we learn from them,” I give effort for him trying to fix his mistake, but researching this topic all over the internet and its social media  sites many people are still highly upset with him. I hope that Akin and his public relations team use this a lessoned learned and fix their mistakes, so this will not have in the future.


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Charlie Sheen -- Twitter SUCKS!! I'm Signing Out FOREVER

Charlie Sheen -- Twitter SUCKS!! I'm Signing Out FOREVER | Social  Media and Public Relations | Scoop.it

6:00 AM PT -- Charlie posted a final tweet around midnight ... saying, "reach for the stars everyone. dogspeed cadre.

Most Americans know or heard of the infamous Charlie Sheen.  Society knows him from once being on the hit series Two and a Half Men and his rapacious personality. Sheen has had many altercations with social media sites because of his uncensored, raw and uncut, freedom of speech language he uses. His language had caused him to not only lose his job but as well as lose a collective group of followers, his fans. This, at one point, was his downfall of his career and caused many frowns; however; with his effective PR team, his debauchery turned into a learning experience, and caused a new image for himself.

 

With his effective PR team, his distorted image was restored. It has got restored from him publicly apologizing to the many individuals that he hurt or made feel uncomfortable. Sheen as well has taking up anger management and other therapeutic endeavors to help change and fix his internal issues that was being presented externally to the community. The biggest thing that he has done to restore his image and gain back his fans is the deleting of his Twitter account. Sheen used Twitter and other social media sites to vent his issues on the table. This is where many were getting uncomfortable because he was constantly tweeting disrespectful and offensive things.

 

I related this situation and his restoration to the Crisis Management chapter in the Guth and Marsh book. Sheen made a human error that caused many issues, but his PR team acted accordingly. They did the right procedures in fixing his case; they researched, planned, communicated, and executed well. This tactic that Sheen’s PR team went about was the correct manner. It seems that one of two things:

                      1. They already was in the process of planning a strategy of how to fix a  crisis      because of they seen the issue arising from day one with Sheen’s actions.

                      2. They worked well with him by connecting to his conflicting issues and offered suggestions of help such as restoring his image with corrections and aids.

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Campaigns Use Social Media to Lure In Younger Voters

Campaigns Use Social Media to Lure In Younger Voters | Social  Media and Public Relations | Scoop.it

If the presidential campaigns of 2008 were dipping a toe into social media like Facebook and Twitter, their 2012 versions are well into the deep end.

              This article expresses that the usage of social media sites to campaign ads about this past presidential election. It, also, discusses that ads were placed on these social media sites to catch the attention of the younger demographics, so they can be involved and vote. The reason behind this is to neither attract the attention of younger individuals because it says that many young individuals are not into watching the debates on television nor read it in articles, so these sites are beneficial to get the message out there where they are at.

                Furthermore, the articles goes in depth and talks about how using social media and connecting with individuals that were in the presidential race. It states that people were interacting with the presidential nominees, and it says “The more people who interact with Mitt, the more likely he is to win. Social extends and amplifies that.” This execution was effective because it gives an example about how Obama was a hit on Tumblr.  Individuals would connect with him by sharing notes on certain pictures he would share; this could have been the reason why he won his second term.

                 I related this tactic back to the chapter in the Center Et. Al book Public Relations Practices: Managerial Case Studies and Problems.  Chapter 8 is entitled “Public Issue Campaigns and Debates.” It goes into the different types of issues. This correlation that the book and this campaign has  is hot. Hot is defined as a full-blown issue in current debate. With that debate, the hot was when Mitt Romney was trying to eliminate government assistance. This was an issue that many were expressing over a plethora of sites and news channel; it is an afflicting issue that deals with many single or dependent individuals.

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Paula Garcia Perez's curator insight, April 24, 2013 7:28 PM

Buscando el voto más joven mediante el uso de los medios sociales.

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L.A. police use social media to get ID help on possible 'Grim Sleeper' victims - CNN.com

L.A. police use social media to get ID help on possible 'Grim Sleeper' victims - CNN.com | Social  Media and Public Relations | Scoop.it
Los Angeles police have posted the images of 42 women culled from the photo collection of the "Grim Sleeper" serial murder suspect on social media and the department website, officials announced Thursday.

 

Law enforcement are now using social media as a tool to help identify victims and suspects. In Los Angeles, police has posted over 42 pictures of victims of social media cites such as Twitter and department website. This epidemic of killings has now been titled “Grim Sleeper” serial murder victims. These pictures have been traced back from 1976 until 2010. It did not become relevant again until last Thursday when another victim was found. These victims have been African-American women, about cappuccino skin complexion, curly hair and similar in physical attributes. The social media cites are helping them to help find some victims, get answers and catch the killer. They have tweeted  on Twitter and posted statuses  on Facebook about if anyone gets any information to use these cites or call the hotline number to help out.

 

Last Thursday, a man named Lonnie David Franklin,Jr. was accused and arrested of playing part of this serial killing epidemic that was going on. There is still some information missing because this epidemic started in 1976, but his reign was not until 1985. So the missing link is still missing, but it is progress in this case. Franklin was arrested back in July 2010 of killing women from ages 14-36 from 1985 to 2007. His victims were for the most part prostitutes and crack head junkies; he would rape these victims then leave them in South Los Angeles in dumpster with debris as his cover up.

 

I believe this is effective because many individuals are on these cites daily, so it is an easier way of communication. Thus, I feel people would be more comfortable providing information over these cites than in person or via telephone. This is another way to establish relationships with people on a level of comfort and not discomfort. I referred this back to media relations/ community relations in the Guth and Marsh book. It seems that the L.A. police department is fusing media relations with community relations. It is getting the community involved but by using social media networks to get answers.

 

 

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Facebook used to kidnap, traffic Indonesian girls

Facebook used to kidnap, traffic Indonesian girls | Social  Media and Public Relations | Scoop.it
When a 14-year-old girl received a Facebook friend request from an older man she didn't know, she accepted it out of curiosity.

 

Social media network cites such as Twitter, Facebook, LinkedIn and plethora of other social media networks are great sources to communicate and connect with people; however,  even though these are great ways to connect and communicate with people, everyone is not for your best interest. There is a lot of positive incentives from the cites, but also with positive there comes negative.

 

This article is dealing with a 14 year old, junior high female from Depok, Indonesia from and 24-year-old male suspect from the same sector. These two individuals met on Facebook just from the 14 year old female clicking confirm from this male out of curiosity. She meets up with him a couple times after school at a local mall not knowing that this man was going to take her life and traffic her.

 

One day she is supposed to be going to church choir practice, and tells her mother that she is visiting her sick friend. Truth is she was meeting up with this male again, but this time was different. She meets up with him, gets in his car, and from there her life has changed. She gets driven an hour and a half away from her home to the outskirts of the town of Bogor, West Java.

 

According to the article, “There, he locked her in a small room inside a house with at least five other girls aged 14 to 17. She was drugged and raped repeatedly _ losing her virginity in the first attack. After one week of torture, her captor told her she was being sold and shipped to the faraway island of Batam, known for its seedy brothels and child sex tourism that caters to men coming by boat from nearby Singapore. She sobbed hysterically and begged to go home. She was beaten and told to shut up or die.”

 

Thus, in this article, it states “So far this year, 27 of the 129 children reported missing to Indonesia's National Commission for Child Protection are believed to have been abducted after meeting their captors on Facebook, said the group's chairman, Arist Merdeka Sirait. One of the 27 has been found dead.”

 

Later on, she was released or escaped and found near a bus terminal; she is one of a few victims who gets away and survives.

 

Reading this article brought me to tears because of the cruel minds out herein the world. It hit me hard because I have a niece, and I do not know what would happen if she came up missing and this happened to her. It hit home for me. By reading this article, it caused me to become more cautious with social media cites. Even though I am a male, 6’3 and an adult, I still have to watch out for myself as well. This article made me become more proactive about safety, and I am spreading the word to many.

 

I related this article to Chapter 9:Crisis Management in the Center At El book; it would fall under the subhead of human nature. I related it because I feel that Facebook needs to speak out on this issue since it has been numerous cases like this from predators on this cite. I feel they need to have a PR team to step in and help them out. As well as, I feel that when they ask for your age they should have restrictions on who can confirm friends. For instance, if you are under the age of 17, then your group will be individuals 17 and under. So if someone older request to be your friend, then it will deny it because of age restrictions.

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6 social media marketing mistakes to avoid | Articles | Social Media

6 social media marketing mistakes to avoid | Articles | Social Media | Social  Media and Public Relations | Scoop.it

Stop making mistakes that are fatal to your marketing objectives.

 

   Ragan’s PR Daily gives its readers another great article dealing with businesses and social media network cites. In the article “6 social media marketing mistakes to avoid”, it gives its readers 6 main social media mistakes to avoid. Most companies have multiple social media network accounts that they use in order to communicate and connect to the outside community. When you have large companies such as fortune 500 companies, you want to make sure that it is run efficiently. If it has been successful, then you want to continue the success and do everything in the correct manner. According to the article, it tells us readers that social media runs in real-time, so that means whatever is being put out gets out fast. When it gets out fast, it is very hard to recover from a mishap. The article as stated before provides its readers 6 marketing mistakes to avoid. The 6 marketing mistakes to avoid are:

 

1.Not displaying your corporate branding.

2.Not using the right social media platforms.

3.Having the wrong person in charge.

4.Lacking consistency.

5.Including negative content about your competition.

6.Not responding to comments from followers and fans.

 

   These 6 key essential principles to avoid are all self-explanatory. When you want your company to excel, you have to have the right team in order to have success in all aspects of your companies’ goals. Whoever is running the account for the company, needs to have the right knowledge of the company, so no mishaps will happen. They need to know what information to put out and what information to not put out. This person will be the voice of your company for the social media network aspect, so choosing wisely of a candidate to run the accounts needs to be looked at precisely.  Thus, you want to make sure that you are communicating with followers, fans, consumers or prospects. By doing this, this will help keep your credibility strong and people will want to deal with you because they trust you.

 

   This article can be tied back to a couple chapters in the book. This can be business to business, media relations, and/or consumer relations. The role of public relations in this aspect with these three topics is that to keep and maintain a positive and strong view. You want to keep the connection with consumers or prospects, so in order to do that you have to make sure your monitor what things are being putout and how they are being put out.

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Celebrities Are Leaving Twitter

Celebrities Are Leaving Twitter | Social  Media and Public Relations | Scoop.it

"Twitter’s ability to connect celebrities directly to their audiences has made it the garbage dump of choice for their every opinion and non sequitur."

Is twitter too much for limelight celebrities? This article entails that mainstream celebrities are deactivating their twitter account for certain reasons. The reason behind these celebrities are deactivating their account is because they feel that these accounts are a liability. Many of people and celeb rites rant about their personal business on social media cites; however, with some people’s lives, they look at it more with judgmental views. The people that a plethora of individuals focus on is the life a celebrities. Celebrities have a strong influence in society. Instead of looking at people who are doing positive endeavors and giving back to the community, people rely on celebrities for mostly everything.

                Charlie Sheen, Alec Baldwin, and Lily Allen are the advocates that have abandoned their accounts. The main person that has been around the media that always gets judged or observed is Charlie Sheen; he implements his constitutional right of freedom speech. Sheen, when he had his twitter account up, was advocate of expressing his feelings and emotions to the twitter world.  Freedom of speech is all good until you offend others. Sheen’s uncensored speech has caused him to be frown upon from society and other hierarchy figures.

                Most celebrities use a public relations team to regulate what is being put out there. In reality, it is good to have a public relations team when you are in the limelight because since you are a main focus in the media world people take everything you say to heart. Many of times Sheen has been the “bad guy” because of what he says. Is he really a bad guy or is it that people are taking things out of context?

                I feel that Sheen deactivating his account was a good move for him. On a public relations stance, it was a great move. He is preventing further issues before they start. He is aware of his actions, his consequences and the feedback he gets. This shows growth on his part. What most celebrities do not know, yes it is a place to release your thoughts to your fans, but everything should not be told. All attention is not good attention.

                This case study is the perfect study to use for an example in crisis management. In the Center At.El book, this crisis that Sheen gets into is: human error. Human error is defined as the wrong valve was opened, miscommunication about what to do, etc (Center At.El, 267.).Sheen many of time opens up the valve too much which causes afflicting issues with many, so this move that he did abandoning his account was the right chose. He was proactive in crisis management and he came up with a solution that caused a better outcome.

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How Twitter will revolutionise academic research and teaching

How Twitter will revolutionise academic research and teaching | Social  Media and Public Relations | Scoop.it
Social media is becoming increasingly important in teaching and research work but tutors must remember, it's a conversation not a lecture, says Ernesto Priego...

This article is referring to the new age of technology; technology is becoming very prevalent in many peoples lives. Using social media for teaching has shown a great percentage of individuals connecting with the information in an easier way of accessing it. Many instructors are using social media networks such as Pinterest and Twitter to teach their lectures to the students. This method is easy for both the students and the instructors as well. When using these social media
networks, one can connect with the students with an easier way of communication. The instructor can give homework assignments, class material, or class notifications through a simple tweet.
Furthermore, this article is saying why technology is the new way of communicating. Yes, it is growing daily and the world is moving on the train to keep up with this trend or fad one can call it, but it is more than just that. The article talks about that the new era of technology is “the process of developing a new relationship between language and thought. As well as, this article is saying that this is connecting people that of the academia world and the one are that are not. These social media tools that enhance the educational system are helping educational institutions to draw in more people to get involved with education.
I think that is a very smart move for both the educational system as well as the reaching out to the plethora of demographics of people who live in this world. If a simple Twitter account can draw in more people to get education and stimulate their minds, then this idea with instructors using social media networks is beneficial tactic. Thus, this is a great public relations move because we, as public relation practioners, are here to develop and maintain a relationship between us and the outside world. This public relations move is very similar to the persuasion model in the Public Relations Practices book. In the persuasion model, the model involves four steps, but the one that really stood out to me is number three. Number three in the persuasion model is: Presenting benefits of adopting the new idea and consequences of rejecting it. This is what both the instructors and twitter is doing; they bringing in new ideas that working for both the students and instructors because it is a tool that is easy and gets the interest of students minds.

 


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Survey examines how prospective students use social media to research colleges | Inside Higher Ed

Survey examines how prospective students use social media to research colleges | Inside Higher Ed | Social  Media and Public Relations | Scoop.it

     This age of technology has really grown from the beginning of it being introduced to the world to present day. This article entails the usage of technology and the choosing an academic establishment’s post high school. The article tells its readers that many schools, other than there school website, are using social media networks to attract their prospective students. These schools are using a plethora of social media networks to hit every demographic of students. They are using the number one cites such as Facebook and Twitter. Moreover, to add unto the list of social media network cites, they are using Pinterest, Tumblr, and Instagram.

 

     Furthermore, this article by Alexandria Tilsley she provides some statistics that gives a better insight of the tactics these schools are using to get the interest of the students:

 

    “About two-thirds of high school students use social media to research colleges, and more than one-third of those students use social media to help decide where to enroll, according to a survey conducted by Zinch, an online scholarship- and school-matching service run by Chegg, and Inigral, a tech company that focuses on student engagement online. Of the more than 7,000 students surveyed, nearly three-quarters said they check Facebook at least once per day, while more than half never use Twitter, the next-most-visited network. Pinterest, Tumblr, and Instagram were even less popular. A study published in The Journal of College Admission that looked at the top 100 colleges and universities, as ranked by U.S. News & World Report, found that universities use an average of 3.7 social networks, with one university using as many as seven different sites.”

 

      I enjoyed this article because it gave beneficial information about prospective students. I believe if I had this when I was applying for school, then it might have helped me more in picking the right intuition for higher education. I think that by using this method of using social media networks was a great public relations tactic. It is developing and maintaining a relationship with prospective students and the community. This tactic can both be described as media relations and community relations. It is branching out not just with students, but with everyone because of it mass distribution to the demographics of all individuals. Relating back to the book, in chapter 4 of Public Relations Practices, it says the role of public relations is the issuing the news of interest to the community and providing top officials of organizations with information on the status of the community relations.


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Teachers are integrating more technology into their classrooms to engage 21st century learners

Teachers are integrating more technology into their classrooms to engage 21st century learners | Social  Media and Public Relations | Scoop.it

Keeping up with the newest and best technology can be challenging, especially with a limited amount of funding. But Carroll County Public Schools know that today’s learners are highly engaged by using electronic devices.

 

 

   In this article, it entails that the Carroll County Public Schools are creating a better educational environment for their students. Carroll County Public Schools are fusing electronic devices in the classroom setting. They are putting more electronic devices in the curriculum to catch and keep the attention of the students of this school district.

 

   According to Assistant Superintendent of Instruction Steve Johnson, more instructors are using interactive white boards, digital presentations and other technological resources to help engage their students in the curriculum. All instructors are given a laptop computer and a projector, and supplementary technology is built on from there.

 

   Individuals of the 21st century, more of the teenagers and young adult age, are electronic savvy. If we were not classified as humans, we would probably be called electronics; electronics would be its own race which in reality it is becoming its own race. If one will look around a high school, college campus, mall or wherever you will see about 95% of the students with electronic devices. These devices consist of cellphones, laptops, ipods, ipads, tablets, and a plethora of other devices. We are electronic devices. Since we are so electronic savvy, the faculty of Carroll County Public Schools and other educational facilities across the nation has started or starting to put electronic devices or social networks in the class environment. They are trying to reach every demographic of students to keep them interesting in learning and focused what’s at task.

Furthermore, this creative move for schools is not just hitting the demographics of the students, but the teachers as well. Implementing these electronic devices or social networks is helping the teachers by making it easier for them to connect with the students. The teachers can use social networks such as Twitter or Facebook to communicate with the students at all times besides school hours. They can post statuses on both networks to give homework assignments, notes, and /or if class is cancelled or what to bring to class for the next day.

 

   Tying back into the PR aspect of it we can call this community relation. As it states on page 50 of At El. Book, community relations or community communications is the constant turnover of residents. Moreover, there are 10 aspects to community relations. There are three aspects that correlate with this article and this time era; they are: 1.Work for everyone who desire it, 2.The prospect of growth and new opportunities, 3.Adequate competitive commercial enterprises.


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Best and Worst Times to Post to Social Media #Infographic

Best and Worst Times to Post to Social Media #Infographic | Social  Media and Public Relations | Scoop.it

"I have been doing a lot of my social media in the morning.  After viewing countless infographics it looks like afternoons and evenings are best.  Looks like I will be switching things up a bit. All for the good too!"

 

   This article/ poster was interesting; the article/poster lets its audience what time is the best to post on social media networks. The main social media networks that are presented are Facebook,Twitter, Linkedin and Google Plus. For each of these social media networks, it gives its audience when they should share their post. Additionally, it presents what time you should not post. You can feel free to post anytime, but it is a system why certain times are the best. For in stance,on Facebook, it says that the traffic builds of individuals  comes through Facebook is after 9 a.m., so you post between 1pm to 4pm. Its peak time is on Wednesday at 3pm. The worse time is between 8pm to 9 a.m. Between that time, the traffic fades, and it says avoid posting on weekends. 

   Now,I am somewhat for this article because I see that people took their time out to research this information, collect, analyze and distribute the information to consumers;furthermore, it can help you when you are trying to sell yourself or an organization, then you will now what tme to give people informtion and get the results that is useful. However, I am on these social media networks and I disagree with the times that they provide us with. For Facebook, it says to post between 1pm and 4pm. They say do this becasue it is "supposedly" the peak time, but I disagree with that. Many people do not be on there around that time. Due to the fact that many people are working or in school, so that time in my opinion is irrelevant. For being on these social media networks for awhile,I know many people are on social media networks in the evening when they have free time. 

  This article or post was decent,but I believe that it also should have had more than the few statics that was presented. It did not have any other information; like there was no other readable material to show its audience what they did or how they formulated this information. It lacks credibility. 

   From a PR stance, I personally would not have put this article/poster without more information to provide my audience. If you do not give beneficial material for your audience, then people will not trust that your information in legit; it seems as this information soimething they came up with which makes it bias. If this is truly from research, then they need to present more evidence to make it credible and worth reading.

This article can fall into chapter 6:Consumer Relations. On page 131 of Public Relation Practices, it says that Public Relations is concerned about internal relations and publics.Now, if PR is focused on internal relations, then it means that one has to be truthful for internal relations to run smoothly.But if PR is not giving the people(s) truthful or all information that is needed then, they are lying and consumer relations is distored; this can ruin a relationship between people adn organizations.

 

 


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Top 14 Educational Technology Tweeters to Follow

Top 14 Educational Technology Tweeters to Follow | Social  Media and Public Relations | Scoop.it

   As I was scrolling down scoop it, I noticed this article. Whenever I see a title with statistics in it, I, for the most part, immediately look at it. I think when numbers and calculations are involved in my opinion it seems to be more credible. In this article, it provides its audience, mainly instructors, people to follow to help in their classroom atmosphere when trying to reach their students. People but mainly young adults are technology savvy. Our society is majority based around technology. Technology is television, cell phones, computers, social media, automated insturctions, traffic cameras, jobs and a plethora of other things. The focus of the article is helping teachers and others ways to connect with people and technology; by doing this, they give the top 14 tweeters one should follow.

    I referred this article and the main focus back to chapter 7 of Public Relations Practices. Chapter 7 is entitled: Media Relations. The main three key concepts that the book provides us are: Media influcence is cumlative and long-term,The main power of the media is to make us aware, The media concentrates on reporting bad news. In correlation,chapter 7 and this article, the relate to one another because media is going to be long-term unless something drastic happens, and the power of media is making us aware of the future and what it holds.

   Some of these educators that this article provides are some individuals that I am considering to follow. I am consider following some and not all because they had taglines that catch my attention. 

Thus, if I follow them, I can start connecting with these individuals, and this can be a networking opportunity.This can help me grow socially, but even better it can help me grow professionally. Furthermore, I can absorb the tips these individuals tweet and output in a more effective manner.


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Facebook-Strategies - How to get more likes

Facebook-Strategies - How to get more likes | Social  Media and Public Relations | Scoop.it

    The article “Facebook Strategies-How to Get More Likes” by Sten Franke focuses on the social network Facebook, and what things on this cite gets more likes. The things, that I mention, are photos, text, links, and sharing. From the research, the results were that photos get the most activity; they get the most likes, comments, and sharing. Photos beat out the other categories text, links, and sharing by a good amount, percentage wise. Further research about photos, resulted in that one says a good or funny picture will is more enthusiastic than any other content. Franke uses the well-known phrase “A picture is worth a thousand words.” By this phrase being a cliché, in reality, it is a true statement. It is backed up with results that make it credible. Moreover, Franke tells his readers that it longer texts are posted more on the website, but photos still excel over those longer texts. Franke says “these statements are based on the analysis of 1.3 million contents over 10,000 Facebook Pages.” So this means that his research is very accurate due to the quantity of material collected through the research process.
   Franke’s approach to this study was done well. It appears that he used the four-step process which is occasionally referred to as: RACE. RACE is an acronym for research, analysis, communication, and evaluation. This model had beneficial outcomes. Franke used all four steps and these steps helped him formulate a conclusion on his thesis. He researched a topic that he was interested in. From his research, he analyzed his content and the results were in his favor with a plethora of feedback. Then, he communicated and evaluated his content to provide his audience the information that was best suitable to put out there for the world to read. Within this RACE acronym or four –step process, there is subprocess that has to be fulfilled to complete the four-step process. Underneath the letter A in the acronym or four-step process, the acronym SMARTS has a big role in the analysis process. SMART means: specific, measurable, attainable, realistic, time, and sufficient.
   I enjoyed this article; it was well put together. I, now, want to start posting more pictures just to get more likes since my deep text is not as important as my pictures. Lastly, what shocked me was, I remembered right before I came to school my sister and I was talking about Facebook. She said it is funny that her pictures get more likes that her thoughts. I was shocked because her comment was a foreshadowing of this article that I read and rescooped.


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