Social Media and Political Advocacy
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Social Media and Political Advocacy
The best ways campaigns, citizens and advocates are using social...
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How Obama Used Big Data to Rally Voters | MIT Technology Review

How Obama Used Big Data to Rally Voters | MIT Technology Review | Social Media and Political Advocacy | Scoop.it
Part 1: How President Obama’s campaign used big data to rally individual voters.
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Finally, Proof that Word of Mouth Isn't Just "Nice to Have," But Drives Measurable ROI - Ed Keller - Ed Keller - WOM Matters - Jack Myers

Finally, Proof that Word of Mouth Isn't Just "Nice to Have," But Drives Measurable ROI - Ed Keller - Ed Keller - WOM Matters - Jack Myers | Social Media and Political Advocacy | Scoop.it
For a number of years now, we have had strong evidence that word of mouth is highly valued by consumers and that it is ubiquitous.
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My Experience Leading the Obama Campaign's Tech Field Office

In many ways the Obama campaign’s Tech Field Office, which I launched and ran with Angus Durocher from February-October 2012, was not a leap of the imagination even if it was the first of its kind....
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The Photo the Obama Campaign Almost Used for Its Victory Tweet   

The Photo the Obama Campaign Almost Used for Its Victory Tweet    | Social Media and Political Advocacy | Scoop.it
How did the Obama campaign decide to use that photo of Barack and Michelle Obama hugging to accompany its victory tweet? The photo that became the most-retweeted, most liked photo in social media history?
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Inside Team Romney's whale of an IT meltdown

Inside Team Romney's whale of an IT meltdown | Social Media and Political Advocacy | Scoop.it
Orca, the Romney campaign's "killer" app, skips beta and pays the price.
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A Lot More Than Yard Signs

A Lot More Than Yard Signs | Social Media and Political Advocacy | Scoop.it

Michael Scherer talks to Michael Smerconish about the microtargeting and backroom number crunching that won the 2012 election.

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Lucille and Mitt

Lucille and Mitt | Social Media and Political Advocacy | Scoop.it

TG NOTE: Funny stuff. Have you seen an Obama Tumblr twist? What would his be?

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Mitt Romney Accidentally Confronts A Gay Veteran

Mitt Romney Accidentally Confronts A Gay Veteran | Social Media and Political Advocacy | Scoop.it

Wow, that was a moment captured and shared... - Tammy

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Twitter Deputizes Masses of Political Pundits at Conventions

Twitter Deputizes Masses of Political Pundits at Conventions | Social Media and Political Advocacy | Scoop.it

Gone are the days when politicians can sleep easy if their convention speeches please television talking heads and newspaper columnists. Now, they also need Facebook “likes” and Twitter “retweets” by millions of followers.

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Carina Castro tosses her hair, wins the internet

Let's face it. She was adorable.

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How much political posting social networkers do | Pew Internet & American Life Project

How much political posting social networkers do | Pew Internet & American Life Project | Social Media and Political Advocacy | Scoop.it
How much political posting social networkers do | Pew Internet & American Life Project...
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For conventions, TV viewing down, social media up

For conventions, TV viewing down, social media up | Social Media and Political Advocacy | Scoop.it

TV viewership for last week's Republican National Convention dropped sharply from 2008, suggesting interest in this presidential race falls short of some past contests. But the convention was a hit online and on social networks, the latest evidence of the political conversation's gradual migration from traditional media to the Web.

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Candidate Puts 51% of Budget Into Facebook Ads -- and Wins

Candidate Puts 51% of Budget Into Facebook Ads -- and Wins | Social Media and Political Advocacy | Scoop.it
A candidate for Michigan's State Supreme Court may owe her Election Day success to a bold Facebook ad buy.
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How Analytics Made Obama's Campaign Communications More Efficient | TechPresident

How Analytics Made Obama's Campaign Communications More Efficient | TechPresident | Social Media and Political Advocacy | Scoop.it

During a session last week, Zasoski and D'Agostino shared some of the kinds of tests that they did and models that they created...

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How effective was Obama's use of #stayinline on Twitter?

How effective was Obama's use of #stayinline on Twitter? | Social Media and Political Advocacy | Scoop.it
As polls were closing on the East Coast on SuperTuesday, Advocacy Media noticed that #stayinline was trending on Twitter, and remained a trend on the micro-blogging platform throughout the duration of...
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When the Nerds Go Marching In

When the Nerds Go Marching In | Social Media and Political Advocacy | Scoop.it
President Obama's reelection campaign brought 40 engineers into their ranks to build the technology they needed to get the president reelected. This is the very human story of how they helped out, even if they never fit in.
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How effective was Obama's use of #stayinline on Twitter?

How effective was Obama's use of #stayinline on Twitter? | Social Media and Political Advocacy | Scoop.it
As polls were closing on the East coast Tuesday night, Advocacy Media noticed that #stayinline was trending on Twitter, and remained a trend on the micro-blogging platform throughout the duration of...
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How Obama Won Four More Years

How Obama Won Four More Years | Social Media and Political Advocacy | Scoop.it
In the end, it wasn't close. Barack Obama won re-election handily over Mitt Romney with 303 electoral votes (so far), well more than the 270 electoral votes needed.
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Twitter Advertising: How Tweets influence political donations: New Twitter study with Compete

Twitter Advertising: How Tweets influence political donations: New Twitter study with Compete | Social Media and Political Advocacy | Scoop.it
Share and discover what’s happening right now, anywhere in the world.
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Obama's Stunning Ohio Turnaround

Obama's Stunning Ohio Turnaround | Social Media and Political Advocacy | Scoop.it
The story of the 2012 campaign is Obama's success in the swing state he was thought to be weakest in: Ohio. How did he pull it off? 

 

TG NOTE: Read the bit about YouTube in Ohio

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Republican-sponsored hashtag "#areyoubetteroff" backfires when Twitter users answer "yes"

Republican-sponsored hashtag "#areyoubetteroff" backfires when Twitter users answer "yes" | Social Media and Political Advocacy | Scoop.it
The Romney campaign didn't get the response it expected from a promoted Twitter hashtag playing on a famous Reagan quote.
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The decline of print journalism a factor in Florida’s GOP majorities

The decline of print journalism a factor in Florida’s GOP majorities | Social Media and Political Advocacy | Scoop.it

Totally agree. The outlet I follow most is Sayfie. Who's clearly partisan (he wouldn't argue differently.) Where are the leading Dem bloggers? - Tammy

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How Obama Stole Romney’s RNC Thunder With Clever Social Media | TechCrunch

How Obama Stole Romney’s RNC Thunder With Clever Social Media | TechCrunch | Social Media and Political Advocacy | Scoop.it
President Barack Obama managed to steal an impressive amount of Gov. Mitt Romney's press coverage with a few, cheap social media tricks, including the most retweeted post of the convention.
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Poll: Social media's modest impact - Tim Mak

Poll: Social media's modest impact - Tim Mak | Social Media and Political Advocacy | Scoop.it
Social networking sites are not particularly influential in shaping political views, according to a new study Tuesday by the Pew Internet and American Life project.
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