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Rescooped by camille paplorey from Public Relations & Social Marketing Insight
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Why YouTube Alone Isn’t a Complete Video Marketing Strategy

Why YouTube Alone Isn’t a Complete Video Marketing Strategy | social media and marketing | Scoop.it

So you've got a ton of views on YouTube, but are your prospects taking action? Find out why YouTube is only one component of a worthwhile video marketing strategy.

 

You’ve managed to get 60,000 YouTube views on that video you posted last week…

 

So many views!I know, pretty exciting hey? Now, if you’re like most marketers, you think, “YES! My video marketing is kick ass!” and then you start practicing Markie award thank-you speeches in your bathroom mirror.

 

But I want to ask you a question that has probably already crossed your mind. That tiny voice in the back of your head has surely whispered it, or your CMO has hinted, but I’m flat out just going to ask: So what?

 

Where did these mysterious views come from? Who is watching your videos? And, as every marketer should question, are these viewers part of your target audience contributing to ROI, or are they just randoms who landed on your content after watching 20 videos of a chihuahua doing yoga?...


Via Jeff Domansky
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Jeff Domansky's curator insight, November 22, 2013 1:41 AM

Excellent tips & a blueprint for video marketing success building from YouTube.

Rescooped by camille paplorey from The MarTech Digest
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21 Rules For Effective Social Media Marketing Strategies - Social Metrics | #TheMarketingAutomationAlert

21 Rules For Effective Social Media Marketing Strategies - Social Metrics | #TheMarketingAutomationAlert | social media and marketing | Scoop.it

 

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Via CYDigital
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CYDigital's curator insight, November 19, 2013 5:32 PM

More blocking and tackling. Not being snarky, but admiring the fundamentals.

Miguel Paul Trijaud Calderón's curator insight, July 25, 2014 6:19 AM

Infographic: 21 short tips about how to handle successfully your Social Media strategy.