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Why Outsource Your Administration?

Why Outsource Your Administration? | Social Media and Marketing | Scoop.it
Are you ready to save £6,000 per year? When a business is just starting up or when times are slow, an employee can be costly. For many small businesses it is often a choice of high staffing costs o...
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How to take control of your Inbox!

How to take control of your Inbox! | Social Media and Marketing | Scoop.it
These days emails come into your inbox at a furious pace. Sometimes just looking at your inbox with hundreds of messages can fill you with despair! Here are a few tips for taking charge of your ema...
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Attract, Convert, Retain 2.0 - MarketingLand

Attract, Convert, Retain 2.0 - MarketingLand | Social Media and Marketing | Scoop.it

Excerpt...

 

In this model, the core focus is on Visitor Engagement. When you’re engaged with an audience (customers, prospects, influencers, researchers), you are producing content and interacting with them on a continual basis.

 

Engagement replaces “Attract” because it is inherent in every step of the process. Your digital activity is constantly attracting visitors because it is social and shareable no matter what step of the marketing funnel a person is in.

 

This engagement strategy is a powerful feedback loop that you use to learn more about visitor needs, based on how they engage with your brand. This positively influences your “convert” and “retain” activity because they are tied together within the loop.

 

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CYDigital's curator insight, August 7, 2014 8:03 AM

Engage replaces attract, and makes perfect sense in the context of ongoing communications delivering desired information.

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4 Top Tips For Dealing With Bad Reviews

4 Top Tips For Dealing With Bad Reviews | Social Media and Marketing | Scoop.it
Starting a business is a very exciting time for anyone, but we have to remember that bad reviews are a part of life. I remember when I was starting up this website and it first went live. I was so ...
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WordPress.com

WordPress.com | Social Media and Marketing | Scoop.it

Super Easy Online Marketing Techniques for Small Businesses

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The Top 5 Conversion Rate Optimization Questions Marketers Get Wrong - Unbounce

The Top 5 Conversion Rate Optimization Questions Marketers Get Wrong - Unbounce | Social Media and Marketing | Scoop.it

Answers below...

 

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CYDigital's curator insight, August 7, 2014 7:09 PM

5. You have to test it.

4. Your test’s confidence level indicates the chance of committing a Type I error.

3. Whenever you change a long-standing design element or feature on your site, be prepared for a drop-off caused by the “Primacy Effect.”

2. An A/A test is when you run the exact same page as two separate test cells.

1. More marketers are have difficulty finding the time for staff to create, implement and report on tests.

 

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