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How Cambridge Analytica’s Facebook targeting model really worked – according to the person who built it

How Cambridge Analytica’s Facebook targeting model really worked – according to the person who built it | social media and libraries | Scoop.it
The researcher whose work is at the center of the Facebook-Cambridge Analytica data analysis and political advertising uproar has revealed that his method worked much like the one Netflix uses to recommend movies.

In an email to me, Cambridge University scholar Aleksandr Kogan explained how his statistical model processed Facebook data for Cambridge Analytica. The accuracy he claims suggests it works about as well as established voter-targeting methods based on demographics like race, age and gender.

If confirmed, Kogan’s account would mean the digital modeling Cambridge Analytica used was hardly the virtual crystal ball a few have claimed. Yet the numbers Kogan provides also show what is – and isn’t – actually possible by combining personal data with machine learning for political ends.
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Suggested Media Diet /

Suggested Media Diet / | social media and libraries | Scoop.it
What's the right balance for a healthy mind?"

Faris Yakob of the creative agency Genius/Steals developed a "Media Diet Pyramid" modeled after the USDA's Food Guide Pyramid (which seems to be based on a lot of old, incorrect ideas about nutrition, but I digress).

"The media we eat for 12 hours on average a day constitute the bulk of the ideas we consume," Faris says in his essay. "What’s the right balance for a healthy mind?"

Faris suggests avoiding junk food sites like InfoWars, Goop, and The Daily Mail.

You can safely consume a half hour of social media, online porn, and "rolling news consumption sites" like CNN.

Text, email, and broadcast TV are OK for an hour.

Games and Netflix get two hours.

NPR, NYT, WSJ, NatGeo, SciAM, and hobby interest sites are OK for three hours.

Tabletop games, music, theater, art, books, and conversation are basically the green leafy vegetables at the bottom of the pyramid - you can consume all you want.
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A million WhatsApp messages were sent in the time it's taken you to read this headline

A million WhatsApp messages were sent in the time it's taken you to read this headline | social media and libraries | Scoop.it
More than 29 million messages were sent via WhatsApp in 60 seconds on average in 2017. That’s over 1.7 billion messages per hour, or more than 40 billion messages per day.

Even for an app with around 1.3 billion active monthly users, these numbers are staggering.

Clearly, everything can change in an internet minute, as outlined by research from Statista, which analyses the digital landscape, providing a comprehensive overview of the role social media, messaging services and the internet have on our lives.
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Social Media, Political Polarization, and Political Disinformation: A Review of the Scientific Literature

Social Media, Political Polarization, and Political Disinformation: A Review of the Scientific Literature | social media and libraries | Scoop.it
The Hewlett Foundation commissioned this report to provide an overview of the current state of the literature on the relationship between social media; political polarization; and political “disinformation,” a term used to encompass a wide range of types of information about politics found online, including “fake news,” rumors, deliberately factually incorrect information, inadvertently factually incorrect information, politically slanted information, and “hyperpartisan” news.

The review of the literature is provided in six separate sections, each of which can be read individually but that cumulatively are intended to provide an overview of what is known—and unknown—about the relationship between social media, political polarization, and disinformation.

These six sections include:

Online Political Conversations
Consequences of Exposure to Disinformation Online
Producers of Disinformation
Strategies and Tactics of Spreading Disinformation
Online Content and Political Polarization
Misinformation, Polarization, and Democracy
The report concludes by identifying key research gaps in our understanding of these phenomena and the data that are needed to address them.
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Wordt Facebook minder interessant voor uitgevers? - inct

Wordt Facebook minder interessant voor uitgevers? - inct | social media and libraries | Scoop.it
Mark Zuckerberg zelf kondigde het vorige week aan: Facebook wil wil terug naar wat het ooit was, een social medium voor vrienden en familie. Gevolg: minder ruimte voor bedrijven en nieuwsberichten.

Deze stap is waarschijnlijk het gevolg van alle commotie rondom 'fake news' en de rol die social media, en dan voornamelijk Facebook, hebben gespeeld bij het verspreiden van deze berichten.

Zuckerberg schrijft op zijn eigen facebook pagina het volgende: 
"One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent. 
We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That's why we've always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.
But recently we've gotten feedback from our community that public content -- posts from businesses, brands and media -- is crowding out the personal moments that lead us to connect more with each other."
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PEW: Crossing the Line: What Counts as Online Harassment?

PEW: Crossing the Line: What Counts as Online Harassment? | social media and libraries | Scoop.it

Pew Research Center surveys have found that online harassment is a common phenomenon in the digital lives of many Americans, and that a majority of Americans feel harassment online is a major problem. Even so, there is considerable debate over what online harassment actually means in practice.

In an effort to examine more deeply where people “draw the line” when it comes to online harassment, the Center conducted a survey in which respondents were presented with fictional scenarios depicting different types of escalating online interactions. The survey then asked them to indicate which specific elements of the story they considered to be harassment.

Their answers indicate that Americans broadly agree that certain behaviors are beyond the pale. For instance, in various contexts most agree that online harassment occurs when people make direct personal threats against others. At the same time, the public is much more divided over whether or not other behaviors – such as sending unkind messages or publicly sharing a private conversation – constitute online harassment.

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Dé online trends & ontwikkelingen voor 2018 - Frankwatching

Dé online trends & ontwikkelingen voor 2018 - Frankwatching | social media and libraries | Scoop.it


6 januari 2018 om 09:00
Wat brengt 2018? De redactie van Frankwatching zet voor jou de opvallendste trends op een rij voor online marketing en communicatie, social media en SEO. Onze belangrijkste experts delen met jou hun visie op deze ontwikkelingen en geven je handige tips mee. Lees & noteer, zodat jij straks de know-it-all held van het kantoor bent.

De belangrijkste online trends & ontwikkelingen
Het einde van 2017 en het begin van 2018 brengt onvermijdelijk veel voorspellingen met zich mee. Deze artikelen gaan verder dan een glazen bol, ze benoemen belangrijke ontwikkelingen die je in de gaten moet houden voor je eigen online strategie. Het is onmogelijk om al die prachtige artikelen hier op te sommen, dus check vooral ook het complete trendsoverzicht (en abonneer je meteen op de alert, zodat je de volgende artikelen niet mist � ).

Deze 7 trends bepalen de digitale wereld in 2018
“2018 in een notendop: playtime is over“, aldus Bart ter Steege (managing partner bij Jungle Minds). Tech-optimisme maakt plaats voor bewustwording, we gaan dit jaar zowel de kansen als de gevaren van digitalisering zien. Lees waarom crypto meer is dan een bubbel, hybride teams in opkomst zijn en hoe brand design een nieuwe uitdaging kan verwachten door slimme assistenten.

De 7 belangrijkste online marketingtrends
Alles op het vlak van online marketing zal dit jaar draaien om personalisatie. Wellicht heb je dit al hoog op je agenda staan, maar hoe staat het ervoor met ephemeral marketing en account based marketing? Toets je marketingplan of -strategie eens aan deze trends.

Vloggend personeel: dé contenttrend
Ik vlog, jij vlogt, iedereen gaat vloggen. Vloggen maakt de overstap naar de zakelijke wereld met vloggers bij de politie, de zorg en zelfs in het gevangeniswezen. Met vloggend personeel overtuig je het beste én trek je nieuwe medewerkers aan. Laat je inspireren door de voorbeelden van Kirsten Jassies (socialmedia-expert en trainer) en ga zelf aan de slag!

10 webdesigntrends
Wat brengt 2018 voor webdesign? Duotone, geometrische lettertypes en duimvriendelijke navigatie passeren de revue in dit schitterende artikel van Désirée Battjes en Mandy Janssen van Kees™ Internetbureau. Voeg jij het komende jaar een vleugje Heartwood aan je site toe?

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11 Social Media Apps You Should Be Using in 2018

11 Social Media Apps You Should Be Using in 2018 | social media and libraries | Scoop.it

If your 2018 social media goals have anything to do with saving time, being more productive, or improving the ROI of your marketing efforts, then the following social media apps are here to help.

The most useful tools for keeping up with all the latest social media trends
The best social media apps that will help you save time—and money
Easy-to-use apps that will give your visuals a professional touch
11 of the best social media apps for marketers
1. Planoly
2. Datally
3. Adobe Premiere Clip
4. Signal
5. Hootsuite Amplify
6. Habit Minder
7. Sprinkles
8. Clips
9. Swiipe News
10. Botletter
11. MindFi

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New Facebook tool reveals if your account was a cog in the Russian propaganda machine

New Facebook tool reveals if your account was a cog in the Russian propaganda machine | social media and libraries | Scoop.it

A new Facebook tool allows users to see just how vulnerable they were to Russian propaganda during the 2016 election. The tool, conveniently tucked away in Facebook’s Help Center, scans past posts in an attempt to link them to known propaganda Pages, some of which have since been deleted.

During the last election cycle, Facebook estimates some 140 million users may have viewed Russian propaganda in their Newsfeed, or on Instagram. Largely focused on highly divisive partisan talking points like gun control, LGBTQ issues, race, and religion, the ads sought to drive an even larger wedge between the two major political parties in an attempt to sow political unrest and decrease confidence in the democratic process.

All told, Facebook estimates these propaganda outfits spent more than $100,000 on political ads last year.

Facebook’s new tool, which it first previewed last month, allows users who may have fallen victim to the message spread by these phony outlets to see which Pages they’ve Liked or followed that were later linked to Russian propaganda.

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The Problems With Content Curation Tools: Part I

The Problems With Content Curation Tools: Part I | social media and libraries | Scoop.it
Content, content and more content. People consuming more information nowadays than ever before. Every day the web is flooding with new and interesting content waiting to be consumed, shared and remixed. But how can we reach it in a rational and fruitful way?

There are many tools/services nowadays trying to solve this content overload problem, but none of them makes me happy. I still have to do all the searching for new and good content sources and filtering the content I get. Separating the crap from the awesome. All by myself. This is hard work and very time consuming, and I still feel that It could be automated in most part and save me precious hours of my everyday life.

Where’s the content?
We can’t even list (Robin Good tried) the quantity of platforms made with content creation in mind. Since blogs, forums, help pages and social networks everyone can tell about what they know and show it to the world. One great example is Quora that is disrupting the way people ask and answer questions about everything. There you can find almost anything you want to know and answers by very qualified people.

Another very well-known example is Facebook where people share everything: from personal photos to opinions and thoughts about almost any existing topic.
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Online communities: 7 opmerkelijke trends voor 2018

Online communities: 7 opmerkelijke trends voor 2018 | social media and libraries | Scoop.it

In 2018 zullen we een nog grotere toename zien van het aantal online community-platformen. Door steeds betere techniek en meer know how, zullen ook kleinere organisaties ermee van start gaan. In dit artikel lichten wij de belangrijkste trends toe voor communities in het komende jaar.

1. Toename aantal online communities
Wij merken dat het aantal online communities in absolute zin toeneemt. Dit heeft twee oorzaken. Organisaties realiseren zich dat social media beperkingen heeft om echte betrokkenheid te creëren. Daarnaast hebben ‘fake news’ en de toename in advertentiekosten om bereik te genereren het vertrouwen in social media aangetast. Organisaties kiezen daarom meer en meer voor een eigen platform.

De tweede reden is dat de software betaalbaarder is geworden. Dat zorgt ervoor dat het ook lucratief is geworden voor de kleinere organisaties. Een platform als Mighty Networks bijvoorbeeld richt zich primair op het MKB. Je ziet dat Facebook dit ook doorheeft en daarom hevig investeert in haar groepsfunctionaliteit.

2. Online communities staan minder op zichzelf
Bij organisaties die al langer met online communities bezig zijn, worden deze een steeds integraler onderdeel van de klantreis. PGGM & Co (ledenvereniging) heeft inmiddels drie verschillende communities voor haar leden (een co-creatie platform, een community voor mantelzorgers en een community voor ouderenzorg). Deze communities hebben een even belangrijke rol als de nieuwsbrieven, socialmedia-kanalen en de website. Alle interactie die de organisatie over deze verschillende kanalen bereikt, wordt bijgehouden in een Customer Relationship Managementtool (CRM).

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Last.fm Was the Only Music Social Network That Made Sense

Last.fm Was the Only Music Social Network That Made Sense | social media and libraries | Scoop.it
Inside the rise and fall of Last.fm, the social network that understood how online music worked and that resembled bits of Facebook, Songkick, Blogspot, and Spotify.
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How Social Media Endangers Knowledge

How Social Media Endangers Knowledge | social media and libraries | Scoop.it

WIKIPEDIA, ONE OF the last remaining pillars of the open and decentralized web, is in existential crisis.
This has nothing to do with money. A couple of years ago, the site launched a panicky fundraising campaign, but ironically thanks to Donald Trump, Wikipedia has never been as wealthy or well-organized. American liberals, worried that Trump’s rise threatened the country’s foundational Enlightenment ideals, kicked in a significant flow of funds that has stabilized the nonprofit’s balance sheet.

That happy news masks a more concerning problem—a flattening growth rate in the number of contributors to the website. It is another troubling sign of a general trend around the world: The very idea of knowledge itself is in danger.
The idea behind Wikipedia—like all encyclopedias before it—has been to collect the entirety of human knowledge. It’s a goal that extends back to the Islamic Golden Age, when numerous scholars—inspired by Muhammad's famous verdict of ‘Seek knowledge, even from China’—set themselves to collecting and documenting all existing information on a wide variety of topics, including translations from Greek, Persian, Syrian, and Indian into Arabic. In the 9th century, a Persian scholar named Ibn Qutaybah collected the first true encyclopedia, 10 books on power, war, nobility, character, learning and eloquence, asceticism, friendship, prayers, food, and women. He was followed a century later by another Persian scholar, al-Khwārizmī who, in addition to inventing algebra, produced an encyclopedia covering what he called indigenous knowledge (jurisprudence, scholastic philosophy, grammar, secretarial duties, prosody and poetic art, history) and foreign knowledge (philosophy, logic, medicine, arithmetic, geometry, astronomy, music, mechanics, alchemy). The Chinese had their own encyclopedia dating back to the 7th century.

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Social Media Bots

Social Media Bots | social media and libraries | Scoop.it

Bots are automatic software programs that perform repetitive tasks to gather data from the internet. Bots can automate tedious and time-consuming processes efficiently, but they can also be deployed to mine users’ data or manipulate public opinion. The Imperva Incapsula security company’s Bot Traffic Report 2016 estimates that approximately 30% of internet traffic is produced by malicious bots.

In social media, bots collect information that might be of interest to users by crawling the internet for specific information and sharing it on sites like Facebook and Twitter. Bots use keywords and hashtags in their searches. Some social bots were developed to behave like a human—using emojis in their posts, only posting at reasonable hours of the day, or limiting the amount of information they share. They have become increasingly sophisticated, making it difficult to distinguish a bot-generated internet persona from a live human. In 2014, Twitter revealed in a Securities and Exchange Commission filing that approximately 8.5% of all its users were bots, and that number may have increased to as much as 15% in 2017.

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The Facebook and Cambridge Analytica scandal, explained with a simple diagram

The Facebook and Cambridge Analytica scandal, explained with a simple diagram | social media and libraries | Scoop.it

There is a complicated web of relationships that explains how the Trump campaign, via the help of a political consulting firm, was able to harvest raw data from 50 million Facebook profiles to direct its messaging.

The consulting firm, Cambridge Analytica, is tangled up in several scandals, as my colleague Andrew Prokop explains in this excellent piece. But it’s hard to keep track of how all the pieces fit together.

So we decided to diagram the scandal to help make sense of it all.

1) Here’s the very simple version of the story
Facebook exposed data on 50 million Facebook users to a researcher who worked at Cambridge Analytica, which worked for the Trump campaign.

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Zuckerberg Finds It's Not Easy to Tame Facebook's Growth Obsession

Zuckerberg Finds It's Not Easy to Tame Facebook's Growth Obsession | social media and libraries | Scoop.it
WHEN MARK ZUCKERBERG isn't responding to the latest scandal engulfing his company, he's actually trying to fix Facebook: He's trying to redirect its obsession with growth—in users and in the time they spend on Facebook—to focus on whether those users have good experiences on the platform. The problem is that he'd prefer the world not know exactly how obsessed with these metrics his company was. And the world is not cooperating.

Facebook’s growth obsession dates back roughly a decade, to the creation of a team of hundreds of people to scientifically study and manage growth. Over time, growth targets played a big role in how much employees got paid.

The latest graphic evidence of how deeply this philosophy was embedded in Facebook’s DNA arrived late Thursday as BuzzFeed got its hands on a 2016 memo from Facebook VP Andrew Bosworth written a day after the shooting death of a Chicago man was captured on Facebook Live. Bosworth titled it “The Ugly,” and he was not exaggerating.
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The implications of Facebook’s most recent algorithm update | Smart Insights

The implications of Facebook’s most recent algorithm update | Smart Insights | social media and libraries | Scoop.it

The implications of Facebook’s most recent algorithm update
By Gavin Llewellyn 22 Jan, 2018 Essential

How marketers can take advantage of the latest Facebook update
The dust has now settled following Facebook’s announcement of a change in their algorithm to ensure users see more content from friends and family and less from brands and pages. In a bid to boost the number of meaningful interactions people have with Facebook, the change has led to fears of a further slump in visibility for some business pages but also optimism from influencers and brands with a dedication to high quality content.

’Content shock’ is still a challenge for marketers
For many brands the new algorithm change will not be a huge surprise and for the largest advertisers it’s unlikely to affect their current operating model (paid ads should see little or no impact as Facebook’s ads auction already optimises for user value). Nevertheless I see this change as another example of the continuation of ‘content shock’, a term coined by Mark Schaefer in 2014 to explain the consequences of ever increasing amounts of (poor) quality content on consumers’ attention and appetite for information:

Source: business2community

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How much is ‘too much time’ on #social #media? BBC #likeminded

How much is ‘too much time’ on #social #media? BBC #likeminded | social media and libraries | Scoop.it
Describing yourself as ‘a social media addict’ doesn’t usually inspire concern from other people. In fact, it’s frequently included in bio descriptions on Twitter and Instagram. Decorate your LinkedIn profile with such a claim and you may even find yourself receiving interest from media and publishing companies searching for a savvy digital native. But imagine if, one day, it’s not an accolade or joke at all – but a psychiatrist’s diagnosis?

Social media addiction has been a much-flouted term lately; maybe it’s because it’s January and users are looking to be more active and spend less time online, or maybe that’s because social media can have a negative impact on our mental well-being. But a growing body of research is seriously considering whether problematic and excessive social media usage could be pathological and, in turn, designated as a mental health disorder. 

Via John Evans
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36 Awesome Social Media Blogs Everyone Should Read

36 Awesome Social Media Blogs Everyone Should Read | social media and libraries | Scoop.it
The great thing about the internet is that it is full of really smart people sharing great information, all for free. We appreciate that you have decided to read and subscribe to the HubSpot Internet Marketing Blog ! If you can find some extra time in your week to add more blogs to your reading list, we recommend you consider subscribing to some of these 36 blogs.

36 Awesome Social Media Blogs (In No Certain Order)
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How to Track Social Media with Simply Measured

How to Track Social Media with Simply Measured | social media and libraries | Scoop.it
Marketing Marvels is back with a deep-dive into Simply Measured, a full-funnel social analytics tool that will transform how your business measures social. Guiding me through Simply Measured is Product Marketing Manager Colin Zalewski.

There’s a staggering number of social analytics tools on the market, all promising to provide revolutionary insight into your social media marketing’s effectiveness. Simply Measured stands out from the crowd with its attention to the entire funnel—not just one end or the other—helping marketers craft an effective story about how their social is performing. In this demo, Colin will show you everything Simply Measured has to offer, plus some real-world examples of how successful brands are using the software today.
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In interview with Prince Harry, Obama says leaders shouldn’t use social media to divide

In interview with Prince Harry, Obama says leaders shouldn’t use social media to divide | social media and libraries | Scoop.it

LONDON — In his first interview since leaving office, former president Barack Obama didn’t mention President Trump by name, but he really didn’t have to: He told his host, Prince Harry, that leaders shouldn’t use social media to stoke division.

“All of us in leadership have to find ways in which we can recreate a common space on the Internet,” Obama said. 

The interview took the form of a warm chat between the 44th U.S. president and Prince Harry, who was serving as guest host on BBC Radio 4’s popular “Today” program.

“One of the dangers of the Internet is that people can have entirely different realities. They can be cocooned in information that reinforces their current biases,” Obama said. “It is harder to be as obnoxious and cruel in person as people can be anonymously on the Internet.”

He continued, “The question is: How do we harness this technology that allows a multiplicity of voices, a diversity of views but does not lead to a Balkanization of our society but, rather, continues to promote ways of finding common ground?”


The interview was recorded in September in Toronto, when Obama was in Canada to attend the Invictus Games, a charity and sporting event created by Harry to honor wounded soldiers.

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Social Media Not Giving You Everything You Want? You Probably Need A Social Media Audit

Social Media Not Giving You Everything You Want? You Probably Need A Social Media Audit | social media and libraries | Scoop.it

Social Media Not Giving You Everything You Want? You Probably Need A Social Media Audit. http://www.postcontrolmarketing.com/social-media-audit/ "Companies have been active in social media for years. Today 97% of Fortune 500 companies are on LinkedIn, 84% are on Facebook and 86% are on Twitter. But those efforts were likely created in a piecemeal fashion. 

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Exercise Caution: The Key Aspect To Pay Attention To For Novice Content Curators

Exercise Caution: The Key Aspect To Pay Attention To For Novice Content Curators | social media and libraries | Scoop.it
Robin Good's insight: If you are a novice content curator do not go for quantity. That is not what makes the difference. Go for high-quality, and consistency. Steer away from the temptation of republishing or sharing anything that you have not read and vet in full. "The best curators out there did not build such impressive followerships by carelessly retweeting, sharing or promoting low-quality content. These brilliant individuals: a) never curate an article that they haven’t read in full, b) never support something they don’t believe in, c) never get lazy. 

Via Robin Good
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Joyce Cantu's curator insight, August 10, 2017 5:25 AM

Keeping to read it later (important content curators)

Designatude's curator insight, December 16, 2017 4:20 AM

A great read #content

Erica Simoson's curator insight, June 4, 1:34 PM
Some things are worth "Scooping"! Although you read a lot of different resources, only "scoop" the ones that are truly helpful and creditable.
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9 socialmedia-trends voor 2018 [infographic] - Frankwatching

9 socialmedia-trends voor 2018 [infographic] - Frankwatching | social media and libraries | Scoop.it

Filmora blikt vooruit op 2018 en zet een aantal trends voor je op eenrij.

Meer video-verkeer
Video zal ook in het nieuwe jaar een grote rol vervullen. De verwachting is dat in 2020 tachtig procent van het internetverkeer via video verloopt en 87 procent van de marketeers zal video inzetten in hun campagnes.

Live streaming en short-live-content
Ook livestreaming zal zich verder ontwikkelen op verschillende socialmedia-platformen. Het gebruik van short-live-content, in de vorm van tijdelijke berichtjes op Snapchat en Instagram Stories, zal verdubbelen.

Augmented reality
Verder verwachten de makers van de infographic dat augmented reality (AR) zich verder gaat ontwikkelen. Na de lancering van Snapchat en de Pokémon Game zullen socialmedia-platformen de techniek meer gaan toepassen. Onlangs startte Snapchat een kunstproject met kunstenaar Jeff Koons. Met behulp van AR kun je digitale afbeeldingen van kunstwerken in de echte wereld te zien.


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How libraries are using social media (infographic)

How libraries are using social media (infographic) | social media and libraries | Scoop.it

If you are a person responsible in your library for social media, you will find this infographic helpful.
Librarians are incredibly open to new technologies. Dealing with social media is a proof how creative and flexible they can be.

The visual was developed in cooperation with WebJunction. It puts together survey results from over 300 libraries throughout the US. It’s a great reference showing how your social media activities compare to standards.

The libraries were asked questions about how much time they spend on social media, how many followers or friends they have, or how frequently they post.

It turns out, 44% percent of libraries post daily on Facebook, and 25% on Twitter. Over a half of surveyed libraries (56%) spend less than 5 hours per week on social media.

How are libraries using social media? They share events and pictures, educate people about services, highlight their collections, and support other libraries.

Among the biggest social media challenges, the libraries mention growing follower base, administration, and measuring effectiveness.


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