Social Media and SSO – What, Me Worry? | Social Media and its influence |

More and more we see social media and other application sites on the Internet providing single sign-on (SSO) as a feature or service to their visitors.


I’m sure you’ve visited a site and seen an invitation to logon using your Facebook or Google+ credentials. Many times, these sites also encourage you to share articles to Facebook, Google, or other sites. Amazon recently joined this trend and announced Login with Amazon for their customers to use.


You undoubtedly enjoy the convenience of SSO. After all, it reduces the number of different accounts and passwords that you must remember, and that’s a good thing. Right?


Well, it’s not quite that simple. Any time a company offers you a SSO service, remember that their primary motivation is to find some way to monetize their relationship with you, the consumer.