Social media and Influence in Pharma
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Social media and Influence in Pharma
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Digital Consumer Shopping Trends

Infographic: Digital consumer shopping trends from #BlackFriday 2013 http://t.co/YK5AM7eky1 #smartercommerce

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Serious games : comment les jeux vidéo peuvent rajeunir le cerveau

Serious games : comment les jeux vidéo peuvent rajeunir le cerveau | Social media and Influence in Pharma | Scoop.it
LE PLUS. C’est un jeu de voiture, avec des panneaux routiers. Sa spécificité, c’est son public, les seniors, et son objectif, qui est thérapeutique.

Via Olivier Janin, dbtmobile
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3 surprises in FDA's mobile medical apps final guidance | Government Health IT

3 surprises in FDA's mobile medical apps final guidance | Government Health IT | Social media and Influence in Pharma | Scoop.it
Whereas the FDA might not call the final guidance it handed down an experiment into the debate about whether regulations slaughter or spark innovation, the way it unfolds has precedent-setting potential.

Via Philippe Loizon
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Digital Health and Drug Cost Control | HealthWorks Collective

Digital Health and Drug Cost Control | HealthWorks Collective | Social media and Influence in Pharma | Scoop.it

The costs of drug development and prescription drugs are skyrocketing. Is digital health the key to controlling drug costs?


Via Philippe Loizon
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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Six Visual Solutions To Complex Digital Marketing/Analytics Challenges | Social media and Influence in Pharma | Scoop.it
From your overall strategy to fantastic content marketing to conquering social media to best measurement incentives, learn how to truly rock digital.
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Personalization — the Holy Grail of Digital Marketing - PharmExec.com (blog)

Personalization — the Holy Grail of Digital Marketing - PharmExec.com (blog) | Social media and Influence in Pharma | Scoop.it
Personalization — the Holy Grail of Digital Marketing
PharmExec.com (blog)
Last month I wrote about Direct to Persona Marketing™, an approach to fighting the mass market scattergun approach enshrined in traditional DTC.
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Marketing in a Digital World

Gunther Schumacher, Worldwide President & COO of OgilvyOne Worldwide, spoke at the IBM BusinessConnect software summit about how data and technology are still t (Marketing in a Digital World by @ogilvy on @slideshare #guntherschumacher #ibm
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How to integrate social media into marketing campaigns - Smart Insights Digital Marketing Advice

How to integrate social media into marketing campaigns - Smart Insights Digital Marketing Advice | Social media and Influence in Pharma | Scoop.it
Ideas on integrating social media into a marketing campaign While a campaign focused on social media can add a new dimension to a campaign, large "big bang. Marketing topic(s):Campaign planning. Advice by Gavin Llewellyn.
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How Millennials Are Influencing a New Era of Digital Marketing [Infographic] - CMSWire

How Millennials Are Influencing a New Era of Digital Marketing [Infographic] - CMSWire | Social media and Influence in Pharma | Scoop.it
How Millennials Are Influencing a New Era of Digital Marketing [Infographic] CMSWire We spoke with Dave Hawley, senior marketing director and Tony McRoberts, Senior Director Strategic Accounts at Social Chorus to learn more about how millennials...
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The Digital Marketing Metrics Pyramid

The Digital Marketing Metrics Pyramid | Social media and Influence in Pharma | Scoop.it
Greetings, Marketing Land readers. I’m excited to be moving here from my previous 4-year gig writing for the Search & Conversion column on Search Engine Land.
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Social Media is as Worthless as the Telephone

Social Media is as Worthless as the Telephone | Social media and Influence in Pharma | Scoop.it
Barry Feldman looks at the adoption of social media by executives and contemplates if they felt the same way years ago about using a telephone to communicate with their customers.
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Social Media Course 7/8

Social Media Course 7/8 | Social media and Influence in Pharma | Scoop.it
What Are Some Stats About Social Media Influence? (What Are Some #Stats About #Social Media Influence?
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Status, motivation and primal instinct - Andrzej's Blog

Status, motivation and primal instinct - Andrzej's Blog | Social media and Influence in Pharma | Scoop.it
Status is often talked about in gamification, but is it intrinsic or extrinsic in nature and does that really matter?
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(Write Epic Shit) Most Of What You Write Won’t Be Read (Well… Almost)

(Write Epic Shit) Most Of What You Write Won’t Be Read (Well… Almost) | Social media and Influence in Pharma | Scoop.it
Most Of What You Write Won’t Be Read (Well… Almost)I’d recommend you read the post, but statistically speaking half of you won’t give a s*** about reading pas… (Check out "(Write Epic Shit) Most Of What You Write Won’t Be Read (Well… ...
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Karen Neylon's curator insight, April 16, 2014 5:29 AM

Worth thinking about with the proliferation of articles...

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10 ways to learn how to use Prezi

10 ways to learn how to use Prezi | Social media and Influence in Pharma | Scoop.it
Starting your first prezi is exciting—the blank canvas contains so much potential, creat...

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tracey morgan's curator insight, November 12, 2013 3:33 PM

Good overview

tracey morgan's curator insight, November 12, 2013 3:33 PM

Nice overview

BI Media Specialists's curator insight, November 13, 2013 2:55 PM

We have taught several classes with Prezi and the students seem to love it.  Anyone interested in a lesson?

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Flipboard Debuts Catalogs, Shoppable Magazines Built By Brand Advertisers, Celeb Curators And Users

Flipboard Debuts Catalogs, Shoppable Magazines Built By Brand Advertisers, Celeb Curators And Users | Social media and Influence in Pharma | Scoop.it

Excerpt from article on TechCrunch:
"Flipboard is inching into Pinterest’s territory today with the launch of a new “shopping” category which allows e-commerce brands turn their online stores into flippable, shoppable catalogs, complete with pricing info and big, red “buy” buttons for the items they sell. Meanwhile, everyday users are also now able to build catalogs of their own, using the updated “flip.it” button for web browsers. The company has several new launch partners for its new catalogs, including eBay, Banana Republic, Fab, Birchbox, and ModCloth, as well existing partners like Etsy and Levi’s.

These brands worked with Flipboard’s team who have turned their websites into custom catalogs, where the formatting has been modified to be cleaner and more minimalistic – basically, more like it would appear if it were a print catalog as opposed to a cluttered e-commerce website.

In addition, these catalogs can contain a mixture of products and editorial, or brands can choose to organize their product lines into separate, smaller magazines.

The new top-level “Shopping” category in Flipboard will include magazines from celebratory curators like  fashion designer Cynthia Rowley, singer Sara Evans, chef Daniel Boulud and actress Alyssa Milano, who have built magazines containing their favorite products.

To cater to the needs of the former, the company also updated its Flipboard bookmarklet today to allow users to capture product category and price when clipping items from the web. The tool will scrape the text from the web page, or when it’s not able to do so, users can select the category manually or type in the price themselves..."

Read full, long, detailed and original article here:
http://techcrunch.com/2013/11/11/flipboard-debuts-catalogs-shoppable-magazines-built-by-brand-advertisers-celeb-curators-users-too

 


Via Giuseppe Mauriello
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Storytelling + Polls + Presentation Slides = Metta

Storytelling + Polls + Presentation Slides = Metta | Social media and Influence in Pharma | Scoop.it
Metta helps turning stories into short movies out of pictures, videos, text and sounds that are already published on the web. Polls and quizzes can also be embedded anywhere inside a video presentation to get controlled responses from viewers.

Via Baiba Svenca, Robin Good
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Ricard Garcia's curator insight, November 12, 2013 2:47 AM

Some more info about Metta (old Soo Metta). More reasons to use it!

Ingrid Cristina Florence Yamine's curator insight, November 19, 2013 1:14 PM

very interesting and useful one! I'll preset on it next monday!

Philippe Trebaul's curator insight, March 28, 2016 11:35 PM
Baiba Svenca's insight:

Metta (which is the former Soo Meta) is a versatile web application that lets you create presentations with text, images, videos and voice recordings, as well as create polls and stories.


Metta is integrated in Edmodo. It is a great tool for flipped classrooms.

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Digital Marketing and Apps, It's Getting Complicated - MacroSolve

Digital Marketing and Apps, It's Getting Complicated - MacroSolve | Social media and Influence in Pharma | Scoop.it
Mobile app ventures need marketing expertise in many areas, including digital marketing. The digital landscape covers a wide, complex territory.
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Top 100 Apps for Teachers, Students and Researchers

Top 100 Apps for Teachers, Students and Researchers | Social media and Influence in Pharma | Scoop.it

Via Dr. Susan Bainbridge
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7 digital marketing trends to embrace right now

7 digital marketing trends to embrace right now | Social media and Influence in Pharma | Scoop.it
As we dive headlong into the second half of 2013, there is a surge of new concepts and processes that online marketers should know about.
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Look Out Klout, These Twitter Influencer Maps A...

Look Out Klout, These Twitter Influencer Maps A... | Social media and Influence in Pharma | Scoop.it
Look Out Klout, These Twitter Influencer Maps Are Amazing Forbes I keep hearing that advocate and influencer marketing is more effective, but I haven't figured out how to find the right people that clearly impact my potential buyer.
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Mind the digital marketing gap – infographic

Mind the digital marketing gap – infographic | Social media and Influence in Pharma | Scoop.it
Findings from the Economist Intelligence Unit highlight the differences between marketer and consumer perceptions (Mind the digital marketing gap – infographic - The Guardian (blog) http://t.co/K9afIvusjy...
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How To Find, Connect, And Influence Followers

How To Find, Connect, And Influence Followers | Social media and Influence in Pharma | Scoop.it
Finding, connecting, and influencing followers is definitely not easy when you are trying to do all three. It is easy to find followers on Twitter, but to actually connect and influence them, is a whole different game.
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Business Social Media Influence And How It Works [Infographic]

Business Social Media Influence And How It Works [Infographic] | Social media and Influence in Pharma | Scoop.it
You hear about the positive effects of social media influence on businesses, but it's never easy to understand why. This guide will help clear it all up.
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The Uses (and Abuses) of Influence

The Uses (and Abuses) of Influence | Social media and Influence in Pharma | Scoop.it
Business management magazine, blogs, case studies, articles, books, and webinars from Harvard Business Review, addressing today's topics and challenges in business management.
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